1st CENTRAL Insurance Reviews 184,209

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 30,946 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and the straightforward, efficient user experience. Many people found the website easy to navigate, making the process of obtaining or renewing insurance simple and quick. The service provided is often described as excellent, with consumers noting the ease of understanding policy details and the overall smooth process. However, some customers also noted issues with customer service, mentioning long hold times and unhelpful interactions. A few other people also felt that the company's pricing could be less transparent, with some experiencing unexpected increases or difficulties with policy changes.

What people talk about most

Price

Clients share positive opinions on price, with many reviewers finding the prices to be competitive, great,... See more

User experience

Customers had positive experiences with user experience. Many found the online process easy, straightforward,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the quick, easy, and... See more

Website

Reviewers highlight positive aspects of the website, often praising its ease of use and navigation. Many... See more

Customer service

Users describe ambiguous interactions with customer service. While some customers report very helpful,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Reasonably easy to navigate the site, the only confusion for me was the way in which all the options kept appearing. Basically I had decided what I wanted and simply wanted to complete the purchase.

Company replied

Rated 5 out of 5 stars

I’ve been with 1st Central for a while now, and they have never let me down. Every situation I’ve had was handled quickly, professionally, and with great customer service. Their team is always helpful... See more

Company replied

Rated 5 out of 5 stars

Renewing my car insurance was seamless. It was easy to do online and any queries I had were answered simply and clearly by the agents. They were polite, well mannered and patient. I was very pleasa... See more

Company replied

Rated 5 out of 5 stars

The company reduced my premium this year which in this industry is very rare. Obviously they care about their customers and take note of clean licences, no previous accidents etc. Recommended to all... See more

Company replied


Company details

  1. #45 of 69 best companies in Car and Motor Insurance Agency
  2. #28 of 44 best companies in Home Insurance Agency
  3. #167 of 225 best companies in Insurance agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

184K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very good

Very good I liked 1st central insurance

22 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're glad you like our insurance. Thank you for your positive feedback.

Emily

Rated 1 out of 5 stars

One of the worst insurance companies…

One of the worst insurance companies I’ve ever dealt with. The document verification process was deliberately dragged out for more than 14 days, and even when you submit everything well before the deadline, they still find a way to charge a £50 admin fee just to make policy changes.

Very disappointing service and extremely frustrating to deal with. I would not recommend them at all — stay away from these scammers.

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are sorry to hear about your frustrating experience with our document verification process and the administration fee. We are reviewing your feedback to improve our services.

Emily

Rated 5 out of 5 stars

Excellent service

Excellent service

21 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 4 out of 5 stars

Clear and concise information

Clear and concise information, would have been 5 but for having to go though information twice because of a glitch in programme.

18 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your feedback on the clear information. We're sorry to hear about the program glitch and the inconvenience it caused.

Emily

Rated 5 out of 5 stars
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so glad you found our service quick, easy, and hassle-free. Thank you for the five-star review.

Emily

Rated 5 out of 5 stars
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

prompted me appropriately when…

prompted me appropriately when insurance almost due
good terms
would help if first insurance offer were more transparent and explicit in stating BASIC only as with necessary add ons alters significantly

18 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're happy to hear we prompted you appropriately and offered good terms. We appreciate your feedback regarding the transparency of our initial insurance offers and will consider this for future improvements

Emily

Rated 5 out of 5 stars

What made my experience great is the…

What made my experience great is the rapidly I got my car insurance even if I expected to pay less than I paid.
Hope it will decrease in the future and make me happy with my life.

21 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your five-star review! We are glad you found our service rapid. We hope to offer even more competitive pricing for you in the future.

Emily

Rated 5 out of 5 stars

Good experience

Good experience

21 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 4 out of 5 stars

Competitive price however some…

Competitive price however some confusion after payment as error showed but then I saw my policy confirmation

21 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your feedback and are glad the policy confirmed. We'll review our payment process.

Emily

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look