AJ Bell Reviews 14,632

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 5,882 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as excellent, with many appreciating the quick response times and the clear, professional guidance provided. People find the overall service to be efficient and the user experience straightforward, making complex processes feel simple and easy to navigate. However, some customers also noted occasional issues with the website's response delay and found the initial navigation a bit challenging. A few other people also felt that the customer support was at times disappointing, citing incorrect information from the transfer team and slow or unfulfilled responses to messages.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, professionalism, and efficiency. Many... See more

Customer service

Customers generally report positive experiences with customer service. Many reviewers highlight the... See more

Response time

Reviewers highlight positive aspects of response time, noting that calls are answered swiftly and queries are... See more

Service

Clients share positive opinions on service, frequently highlighting its efficiency and professionalism. Many... See more

User experience

Users describe positive interactions with user experience. Many customers found the setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is a great platform for managing your investment portfolio. There are lots of options for investments including ready made options and good explanation of all the variaous products. The charges... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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Rated 5 out of 5 stars

Really helpful and knowledgeable…

Really helpful and knowledgeable customer services team.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Emma

We are so pleased our team was helpful and knowledgeable. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Superb Customer Service

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query.
I find the website has quite a response delay which often means a window opens again when I've given up.
But once I learnt to slow down, it has all the information clearly available.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jo

Thank you for leaving us a review! We're really pleased to hear that Josh was focused, quickly understood your query, and provided clear guidance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great service from Shahid!

Shahid was extremely courteous, professional and efficient at executing the request. I feel valued as a customer and appreciate the high level of service especially in times when when good service comes at a premium. Thank you.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Shahid provided such courteous, professional, and efficient service. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Always excellent

Always excellent. Helpful, friendly, patient and highly competent staff.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mike

We're delighted to hear our staff are helpful, friendly, patient, and highly competent. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very efficient servicr

The request process for taking benefits was straightforward and easy to use and the processing very efficient. Payment was made as soon as all the required information and funds were made available to them. I was very impressed.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Yvonne

Thank you for leaving us a review! We're really pleased to hear that you found the process for taking benefits straightforward and efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon David

Thank you for your review. We’re so pleased to hear you received great customer service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Iwona

We're so pleased our agent was extremely helpful. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I’ve just transferred my pension to a…

I’ve just transferred my pension to a ready made pension with a j bell
And sometimes need my hand holding and just having a friendly conversation just put my mind at ease
Josh was great and no waiting hours just straight through
Thank you

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

Thank you for leaving us a review! We're really pleased to hear that Josh was so helpful and provided friendly support. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Holly was very helpful and referred the…

Holly was very helpful and referred the problem to the appropriate team

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that Holly was so helpful and ensured your query was referred to the appropriate team. We’ll make sure your feedback is passed on.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful experience

The employees I spoke to today were very patient and clear with instructions while helping me navigate my account.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

Thank you for leaving us a review! We’re really pleased to hear that our team was patient and clear while helping you navigate your account

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Lauren was efficient friendly and…

Lauren was efficient friendly and helpful and sorted the issue

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Andrew

We truly appreciate your review! We're so pleased Lauren was efficient, friendly, and helpful. We'll be sure to pass your kind feedback on to her.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Once you get beyond the legal jargon…

Once you get beyond the legal jargon the process was simple with help from the benefits team when I needed it

4 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jonathan,

We're happy to hear our benefits team made the process simple for you. Thank you for your positive feedback! We really appreciate you taking the time to share your thoughts.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Useful customer service

Helpful friendly and clear advice from a cheerful young woman.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Alexandra,

Thank you for your kind review!

We're so pleased our team member provided helpful, friendly, and provided clear support for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Great staff

Great staff

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Ian,

Thank you for taking the time to leave us a review! We're so happy to hear that you had positive experiences with us. Thanks for your positive review.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

How to withdraw cash from a SIPP


I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it is a bit of a rigmarole in which buttons to press without knowing the way to achieve the result.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate your feedback and are glad our agent could assist you with withdrawing cash from your SIPP. We understand that navigating the process can be complex, and we are always working to make it more straightforward for our customers.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Mark Poole was every thing a customer…

Mark Poole was every thing a customer service should be. Thanks to him and his colleagues I'll have a restful weekend.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We're so glad to hear that our team provided such excellent service throughout your experience with us. We truly appreciate your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very kind and helpful customer service…

Very kind and helpful customer service team!

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are so pleased you found our team kind and helpful. We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Recently switched our Stocks and shares…

Recently switched our Stocks and shares ISA's to AJ Bell, easy transfer, and been very impressed with both their Website and the App, plus the regular flow of market information and the background information on shares and funds.
Also cheaper than my previous provider

15 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We are so pleased to hear about your positive experience with your ISAs, especially the easy transfer and our platform's features.

Thank you for sharing your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy to get through to the office

Easy to get through to the office, very helpful on the call, great service

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Richard,

We appreciate your review! We're glad our team was helpful, easily reachable and provided great service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service and support

Whenever I have contacted AJ Bell every person I have spoken with have been extremely helpful and supportive. I would not hesitate to recommend their services.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Janet,

We're delighted to hear that our team has been extremely helpful and supportive. We truly appreciate your recommendation and kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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