AJ Bell Reviews 14,632

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 5,882 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as excellent, with many appreciating the quick response times and the clear, professional guidance provided. People find the overall service to be efficient and the user experience straightforward, making complex processes feel simple and easy to navigate. However, some customers also noted occasional issues with the website's response delay and found the initial navigation a bit challenging. A few other people also felt that the customer support was at times disappointing, citing incorrect information from the transfer team and slow or unfulfilled responses to messages.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their helpfulness, professionalism, and efficiency. Many... See more

Customer service

Customers generally report positive experiences with customer service. Many reviewers highlight the... See more

Response time

Reviewers highlight positive aspects of response time, noting that calls are answered swiftly and queries are... See more

Service

Clients share positive opinions on service, frequently highlighting its efficiency and professionalism. Many... See more

User experience

Users describe positive interactions with user experience. Many customers found the setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is a great platform for managing your investment portfolio. There are lots of options for investments including ready made options and good explanation of all the variaous products. The charges... See more

Company replied

Rated 5 out of 5 stars

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One... See more

Company replied

Rated 5 out of 5 stars

I requested info on how to withdraw cash from my SIPP without touching the basic investments. AJBell agent was able to steer me regarding which buttons to press without any problems. Being honest it... See more

Company replied

Rated 5 out of 5 stars

Josh was focused on my call, quickly assessed my situation and provided clear guidance to steer me through the website to solve my query. I find the website has quite a response delay which often me... See more

Company replied


Company details

  1. #3 of 25 best companies in Investment company
  2. #2 of 15 best companies in Retirement Scheme
  3. #1 of 13 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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Rated 5 out of 5 stars

The agent (Mitchil) was very clear and helpful

The agent (Mitchil) was very professional. Provided clear step by step instruction and answered questions along the way.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your kind review! We're so pleased to hear that our agent was professional and provided clear, helpful instructions.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Very helpful and knowledgeable support

Very helpful and knowledgeable support, although you have to make sure you are put in touch wit( the right person for the query

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Shaun,

Thank you for your feedback! We're pleased to hear our support was helpful and knowledgeable. We really appreciate your insight.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

My question was answered quickly and…

My question was answered quickly and clearly

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Amanda,

Thank you for your feedback! We're glad we could answer your question quickly and clearly. Thank you for taking the time to share your thoughts!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very clear explanation & guidance of…

Very clear explanation & guidance of how to arrange income payment.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Gerald,

We're so glad our clear explanation and guidance helped you with your arrangements. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

telephone dealing

The ajbell website is very good, however i wanted to speak to someone by telephone to place a deal. I had 10/10 excellent service and explanations, with no long waiting times. I used to work in share dealing, so I know when share dealing services are first rate!

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

We are delighted to hear you received excellent service and explanations when calling us.

We really appreciate your kind words and valuable feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 2 out of 5 stars

The service has improvved recently and…

The service has improvved recently and is now fine. Especially your happy to supply prints thru post when requested.
F p gordon

5 May 2026
AJ Bell logo

Reply from AJ Bell

Good morning Findlay

Thank you for taking the time to share your thoughts. We’re sorry to hear that you did not have a positive experience with us.

I’ve been informed that a senior member of our team has been in contact with you, and we hope we can continue to improve our service for you moving forward.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, very helpful staff.brilliant

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Eric,

We're so pleased to hear our staff was helpful. Thank you for your kind words! We really appreciate you taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Bob,

We're so pleased you found our team helpful. Thank you for taking the time to leave us some positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Help with S&S ISA set up

Lauren acted quickly, understood what I was trying to do and send the information. She was polite and efficient.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Helen,

Thank you for your review! We're pleased to hear our team member acted quickly, understood your needs, and was polite and efficient throughout your experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

So far so good

So far so good . Helpful customer service

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jennifer

We're glad to hear you had a good experience! We appreciate your positive feedback on our customer service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I have been so impressed at the quality…

I have been so impressed at the quality and speed of the customer service at AJ Bell. I opened a SIPP account and transferred some of my old work pensions into it. It was done within a few weeks. One pension scheme was transferred within a few days. The interface and information provided by AJ Bell to assist with my investment decisions is very formative and helpful. Overall very impressed and I am very glad to start investing for my pension with AJ Bell.

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Kate,

We are delighted to hear about your positive experience with our customer service and the smooth transfer of your pensions. It's great to know our interface and information are helpful for your investment decisions.

Thank you for your kind feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon Brian,

Thank you for your review! We're glad we could provide responsive and accurate assistance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Knowledge and quietly efficient

Knowledge and quietly efficient

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Chris,

Thank you for your kind words! We're pleased you found us knowledgeable and efficient.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very competent- fixed my query quickly

Very competent- fixed my query quickly

15 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nick,

We appreciate your positive feedback. We are glad we could help resolve your query quickly.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 1 out of 5 stars

Regular investment problems with AJ Bell's lack of customer support

I set up a regular investment into F&C Investment Trust. After the first payment, on 11th May, the app and website both list the regular investment as F&C Investment Trust Ord0.25 but it cannot be deleted or changed, either on the app or the desktop. AJ Bell replied firstly saying no regular investment was set up. I asked for a way to share a screen shot. Then they wrote again saying the regular investment was set up, and I could change it myself. I have been trying ever since Tuesday to do this. Really disappointing customer support from AJ Bell again.

14 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning

Thank you for leaving us a review. We’re really sorry to hear about your experience and the frustration caused while trying to amend your regular investment. This isn’t the level of service we aim to provide.

I have sent you a request for information via Trustpilot. We would greatly appreciate you providing this information so that we can have a senior member of the relevant team contact you to discuss this.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Mine was an out of the ordinary request…

Mine was an out of the ordinary request and all the people I was put in contact with were really very helpful especially Mark who was my last contact.
Many thanks to everyone .
I hope to continue to keep in touch with this company.
Regards, John

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John,

We are so glad we could assist with your unique request and that our team provided such helpful support. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Had to call AJ Bell's helpline for some…

Had to call AJ Bell's helpline for some assistance. The call was answered promptly, and I was expertly guided through the process. Good service.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your positive review!

We're pleased to hear that your call was answered promptly and that our team provided expert guidance. We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Easy system to navigate

Easy system to navigate , simple to understand. All requests for income and PCLS dealt with in a timely manner and with Regular updates. Nothing to mean about , just straightforward access to my own money when I want it

14 May 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon Andy,

We are so pleased to hear you find our system easy to navigate and simple to understand. It's wonderful that your requests are handled efficiently with regular updates.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very courteous and helpful

Helpful. Polite. Courteous and efficient

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're glad you enjoyed your experience with us. Thank you for taking the time to leave us some kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Confident answer to an OAP who had…

Confident answer to an OAP who had completely lost the plot.
Many thanks.

14 May 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Christopher,

We are so glad we could assist you. Your kind words mean a lot to us, and we appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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