I can’t thank Amanda enough for her kindness and professionalism. The item I ordered had sentimental value, and she wwas incredibly thoughtful and patient throughout - keeping in touch, waiting f... See more
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We sell modern luxury diverse greeting cards depicting black and brown people. Our aim to be a part of the movement normalise the presence of more colour and inclusivity in the market by diversifying the mainstream UK High street supply chain (and beyond) of greeting cards and getting a permanent, non-lip-service seat at that table. For many years, there has a very large and established population of black and brown people in the UK and we feel it is time to move forward with availability of representation! We look to cover all events and celebrations throughout the year for all ethnic black and brown people before eventually expanding into additional stationery items.
27 Old Gloucester Street, WC1N 3AX, London, United Kingdom
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If I could give six stars I would, lady on the phone was super helpful and polite, promised next day delivery and it came the next day, speedy delivery, if you are looking for quality pins this is the place
Very pretty excellent quality pin, beautifully wrapped and arrived quickly. Very pleased! Great service.
Gorgeous card, excellent service. So very pleased with this card and the service the owner provided. I will definitely be using All Shades again!
The item I purchased was hard to find and I was delighted to track it down at Allshades. The website is great to navigate and my purchase was processed with kindness and care. I am delighted and will definitely look to buying here again.
I got a very kind message from the owner for waiting for my order while the shop was temporarily closed. As well as a free pin and 2 free stickers added to my parcel. All Shades cares about customer satisfaction and my items + free extras were of great quality.
All shades responded in record time to any queries I had.
I received my beautiful good quality cards this morning, so pleased with my purchase and will definitely order again
So delighted to find products that reflect our family and with a positive message. Delivery and serice level great. Thank you
Great quality of the products & relevant images foe any occasion.
Personable service.

Reply from All Shades
Extremely friendly service & amazing range of products

Reply from All Shades
Loved the cards!!! Great quality and at good price.
Arrived in stated time fame

Reply from All Shades
Sales girl was more than helpful and polite. She was lovely! The quality of her cards were pure perfection.

Reply from All Shades
My first time shopping at All Shades today in Lewisham Shopping Centre and the store owner was lovely! I bought some really unique hair scrunchies which are gorgeous. Would definitely recommend checking out her site!

Reply from All Shades
I came across this company exhibiting at a bank holiday event in my area. They have a fantastic range of cards and notebooks celebrating cultural inclusiveness of black and brown people. They cover every celebratory occasion you can imagine. It was great to see myself represented in this way. Nothing about Us without Us. Thank you for helping my children to see themselves in everyday activities. Staff were extremely friendly and knowledgeable about their products. Love it! Love it! Loooove it!!!!

Reply from All Shades
It was a while ago but I received a very good service the gifts I bought for my family were well received!

Reply from All Shades
I recently bought from All Shades Cards and I’m genuinely impressed. It’s so refreshing to find a greetings card shop that focuses on diverse and Afrocentric designs that you don’t typically see on the UK high street.
The cards themselves are really high quality — lovely print, thick card, and the designs feel thoughtful and meaningful rather than generic. I purchased a selection of fun badges!
It’s clear this is a small business with a strong mission behind it, and I’m really happy to support it. I’ll definitely be buying again and recommending to others who want something a bit more personal and unique than mainstream cards.

Reply from All Shades
First experience and it was positive. I came across All Shades on Instagram and was pleased how easy it was to access their website. Great choice of positive images on their cards. I look forward to receiving them and blessing family with them. Hoping they too will browse and buy and share their experiences too.

Reply from All Shades
Great range of cards and excellent service. Very accommodating and I was welcome to suggestions.

Reply from All Shades
Very nice customer service and I really appreciated getting a discount on my product, was worth it

Reply from All Shades
Bought 2 of the same badge. Got nice email letting me know they were slightly different colours as different batches. Arrived swiftly and wrapped up which was lovely to receive. Would purchase from them again.

Reply from All Shades
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