Banner for interactive investor

interactive investor Reviews 

29,148
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,390 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their exceptional helpfulness, patience, and professional guidance when navigating the investment platform. Consumer experiences consistently highlight fast response times, smooth assistance with daily account setups, and efficient handling of internal transfers. Though some reviewers were not happy with frustrating delays, poor communication regarding pension transfers, and unexpected account access restrictions. A few other people also felt that long telephone wait times and slow support responses made resolving complex administrative issues difficult. People occasionally mentioned receiving conflicting guidance or experiencing challenges when trying to complete specific trading transactions.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful, professional, and knowledgeable when resolving issues and... See more

Customer service

Users describe positive interactions with customer service, highlighting responsive agents who provide... See more

Service

Clients share positive opinions on service, frequently praising staff for providing swift, efficient, and... See more

Response time

Reviewers highlight positive aspects of response time, noting that support agents provide swift, polite, and... See more

User experience

Customers consistently note positive experiences with user experience, highlighting that the platform is... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Oliver J - Customer Service (Leeds branch) A pleasure to deal with, I asked questions regarding tax after pension age, he went the extra mile to make sure / confirm his interpretation on this ma... See more

Company replied

Rated 5 out of 5 stars

Recently joined ii and have consolidated SIPPs and investments. I have made numerous phone calls to the ii team for support and help. Although I don't currently use all of the features available I am... See more

Company replied

Rated 5 out of 5 stars

I've been a customer for a few years and their customer support really impressive. I've been quite hard work lately, moving things around from here and there and nothing has been too much trouble for... See more

Company replied

Rated 5 out of 5 stars

We had great difficulty in sorting out a problem on line and we were helped by Phoebe who showed incredible patience over about 40 minutes in sorting out our problem. Thank you interactive Investor.... See more

Company replied


Company details

  1. Investment company
  2. also in
  3. Investment service
  4. Non-bank financial service
  5. Retirement Scheme

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

App Store Google Play Store

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

29k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(29,148)

2,289 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service

Called customer service and spoke to Iyanu- great service and quickly resolved my query around adding a bank account.

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Stephen,

We are happy to hear that our team was able to assist you with updating your financial details efficiently. Thank you for your feedback!

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Zeb was great and explained how things…

Zeb was great and explained how things work very precisely. Great service. Thanks

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Sue,

Thank you for your wonderful feedback. We are delighted to hear that you received such clear, detailed explanations and excellent service. Your kind words are greatly appreciated, and we will be sure to pass your compliments along to the team member who assisted you.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Surriya was a great help just now…

Surriya was a great help just now helping me link my Business account to my 4 family ISA accounts using the Premium setup :-))

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Kunverji,

Thank you for taking the time to leave us a 5-star review. We're delighted to hear that Surriya was able to help you link your Business Account to your family ISA accounts and guide you through the Premium setup.

We'll be sure to pass your kind feedback on to Surriya, who will be pleased to know their support made the process straightforward for you.

Thank you for choosing interactive investor, and we wish you and your family all the best with your investments.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

A note to thank Mr Hamid Bahrami for…Patience and explanation.

A note to thank Mr Hamid Bahrami for the way he took the time to discuss the questions I posed him. These wer well done and I am quite happy. Thank you

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Mr Neilson,

Thank you for sharing your positive experience. We are delighted to hear that Hamid took the time to answer all of your questions thoroughly and that you were pleased with the assistance provided.

Your kind feedback is truly appreciated, and we will be sure to pass your lovely comments along to them.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 1 out of 5 stars

The customer service is shocking

The customer service is shocking. Lost my pension for over 8 weeks and didn’t really care. Even when finally located the amount of compensation offered for the stress and anxiety was pitiful and even then they couldn’t administer that correctly.

30 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Chris,

We're very sorry to read your review and appreciate you bringing your concerns to our attention.

We understand that the delays you experienced and the subsequent issues surrounding compensation caused considerable frustration, and we're sorry for the impact this had on you. While we're pleased that the matters raised have now been resolved, we recognise that the experience itself was not the standard of service we aim to provide.

Your feedback is important to us, and we will continue to use customer experiences such as this to improve our service.

Thank you for taking the time to share your feedback.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Excellent product knowledge

George provided clear and straight forward instructions.
Keep up the good work!

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

We're happy to hear that our team member offered easy guidance. Thank you for your feedback!

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

My query was answered efficiently

My query was answered efficiently, friendly and professionally, resulting in me receiving all the information and help I required. Excellent service!

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for taking the time to leave us a 5-star review.

We're delighted to hear that your query was handled efficiently, professionally, and with a friendly approach. Providing clear information and ensuring our customers get the support they need is always our priority, so it's fantastic to know we were able to help.

Thank you again for your kind words and for choosing interactive investor. We look forward to assisting you again in the future.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 4 out of 5 stars

Hayley on support was wonderful

Hayley on support was wonderful. The II Web interface to make a simple market buy not so much.

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon Carlos,

Thank you for taking the time to leave us a review.

We're delighted to hear that Hayley provided wonderful support and was able to assist you with your query. We'll be sure to pass your kind comments on to her, and we're certain she'll appreciate the recognition.

We're also sorry to hear that your experience with placing a market buy through our web platform wasn't as straightforward as it should have been. We appreciate your feedback, as it helps us identify areas where we can continue to improve the experience for our customers.

Thank you again for your review and for choosing interactive investor. We hope to provide you with an even better experience in the future.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

I've been using them for the last 6…

I've been using them for the last 6 years. Great service, and the fees are very low for me.
George O provided fast and efficient service in today's interaction.

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon Mark,

Thank you for taking the time to leave us a 5-star review and for being a valued interactive investor customer for the past 6 years.

We're delighted to hear that you've been pleased with both our service and our competitive fees over the years. It's especially wonderful to hear that George provided fast and efficient support during your recent interaction.

We'll be sure to pass on your kind feedback to George, who I'm sure will be pleased to know that his assistance made a positive impact on your experience.

Thank you again for your continued support and for choosing interactive investor.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 4 out of 5 stars

Excellent

Excellent, prompt, and helpful service!

I had an issue adding my debit card to the account, but the customer support team resolved it very quickly and efficiently. Special thanks to Oreoluwa Olufemi-Musa for the excellent, fast, and professional assistance! Highly recommended.

2 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Jack,

Thank you for taking the time to leave us a review.

We're delighted to hear that our team was able to resolve the issue with adding your debit card quickly and efficiently. Providing prompt, helpful support is always our goal, so it's great to know we were able to get things sorted for you.

We're especially pleased to hear your kind comments about Ore. We'll be sure to pass on your feedback and recognition for the excellent, professional service provided.

Thank you again for your recommendation and for choosing interactive investor. We look forward to supporting you in the future and hopefully earning that fifth star next time!

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

First Class Support

I have been a long-term account holder with ii and must say that their support is second to none, and I have never had to wait more than a minute to be connected to an agent.

I needed some help today and was connected with Becky whose service was excellent, guiding me through what I needed to do and solving all the queries that I had. Brilliant!

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for taking the time to leave such a fantastic review and for your continued loyalty as a long-term interactive investor customer.

We're delighted to hear that you've consistently had positive experiences with our Customer Service team and that we've been able to support you whenever you've needed assistance.

It's especially great to hear your kind feedback about Becky. We're pleased that she was able to guide you through what was needed, answer all of your queries, and provide the excellent service you were looking for. We'll be sure to pass your comments on to her, and we're certain she'll be delighted to hear them.

Thank you again for your review and for choosing interactive investor. We look forward to continuing to support you in the future.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

We had great difficulty in sorting out…

We had great difficulty in sorting out a problem on line and we were helped by Phoebe who showed incredible patience over about 40 minutes in sorting out our problem. Thank you interactive Investor.

Keith & Carol

30 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Keith,

Thank you for your wonderful feedback. We're so pleased to hear that Phoebe showed incredible patience and was able to help resolve your online issue efficiently. We'll be sure to pass along your kind words.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Great customer service for a beginner to investing

I just wanted to say I had amazing customer service from Lewis Smith. He guided me through 3 types of transactions I needed to do, made sure I filled in the right forms after I made mistakes the first time I set up an account which I had to close. He phoned me back the next day which I hadn't expected, and we finished up the process and explained the website which I was finding really tricky to navigate. If you a beginner to investing, I totally recommend the Interactive Investor Customer Service to help guide you through understanding and navigating the website and what needs to be filled in. Lewis explained everything really well and was incredibly patient. Thank you.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Juliette,

Thank you for taking the time to leave such a wonderful review.

We're delighted to hear about the excellent service you received from Lewis. Starting your investing journey and navigating new processes can sometimes feel overwhelming, so it's fantastic to know that Lewis was able to guide you through the different transactions, help resolve the account setup issues, and ensure the correct forms were completed.

We're especially pleased to hear that his patience, clear explanations, and proactive follow-up call made such a positive difference to your experience. Going the extra mile to support our customers is exactly what we strive for, and it's great to know Lewis helped you feel more confident using the website and understanding the process.

Thank you for your recommendation and for choosing interactive investor. We'll be sure to share your kind feedback with Lewis, who I'm sure will be delighted to receive it.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Bethany Page was very helpful in…

Bethany Page was very helpful in providing the information I needed quickly and clearly.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Cathryn,

We are delighted to hear that one of our team members was very helpful in providing the information you needed quickly and clearly. We appreciate your positive feedback.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

new to ii

Recently joined ii and have consolidated SIPPs and investments. I have made numerous phone calls to the ii team for support and help. Although I don't currently use all of the features available I am happy with what I have done so far, including transferring shares to my wife. Naomi K talked me through the process and offered to complete over the phone.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Peter,

Thank you for taking the time to leave us a 5-star review and welcome to interactive investor!

We're delighted to hear that your experience of consolidating your SIPPs and investments has been a positive one, and that our team has been able to support you throughout the process. It's great to know you've found our colleagues helpful whenever you've needed assistance.

We're especially pleased to hear your kind words about Naomi. Providing clear guidance and making processes as straightforward as possible is exactly the service we strive to deliver, and we're glad she was able to talk you through the share transfer and offer additional support over the phone.

Thank you again for your review and for choosing interactive investor. We look forward to continuing to support you on your investing journey.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 5 out of 5 stars

Staff / Customer service

I have been with interactive investor for more than 15 years. The customer service is very good. On this occasion, I phoned up to clarify a few things. The adviser was Baljeet. He was very professional, knowledgeable and friendly. He was able to answer all my queries very quickly and satisfactorily.

29 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Joseph,

Thank you for taking the time to leave such a wonderful review and for being a valued customer of interactive investor for more than 15 years.

We're delighted to hear that Baljeet was able to provide the professional, knowledgeable and friendly service you've come to expect from us. It's great to know that he was able to answer all of your questions quickly and clearly, helping you get the clarification you needed.

We'll be sure to pass your kind comments on to Baljeet, who I'm sure will be pleased to hear about the positive impact he had on your experience.

Thank you again for your continued loyalty and for choosing interactive investor. We look forward to supporting you for many years to come.

Best regards,

Matthew Withers
Customer Service Management Team

Rated 1 out of 5 stars

Removal of Settlements Calendar

II have recently removed the settlement calendar. This was such a useful tool for viewing all your monthly trades on and keeping a track of your account credits/debits due. Their suggested options of using transaction history, orders or closing deals just does not work and makes the process so long winded and hard work. Especially if you have allot of T20 trades with different settlement dates. Big backward step II, very disappointing.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for sharing your feedback. We are sorry to hear that the removal of the settlement calendar has made it more difficult for you to track your trades, and manage account credits and debits, and appreciate how this feature could have been valued when placing multiple extended-settlement trades.

We appreciate your feedback on changes to features such as this, as it helps us gauge customer feeling and understand how changes affect the way customers manage their accounts.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

Awais was great

Awais was great - very polite and helpful

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your positive feedback. We are pleased to hear that Awais was polite, helpful and provided a great level of service.

We appreciate you taking the time to share your experience and will be sure to pass your kind comments on to Awais.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

Excellent service from Melissa B

I spoke to Melissa B today to get some help and advice on a sensitive matter.
Melissa could not have been more helpful, empathetic, professional, proactive and knowledgeable. She dealt with my issue very effectively, and even suggested some helpful follow-on actions.
Melissa is an absolute credit to ii.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your positive feedback. We are pleased to hear that Melissa provided such helpful, empathetic and professional support, and that she was able to resolve your issue effectively while offering helpful follow-up guidance.

We greatly appreciate your kind comments and will be sure to pass them on to Melissa.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

I’m a big fan of Interactive Investor

I’m a big fan of Interactive Investor. They provide the best service, great website and app. Their support is particularly good with prompt and accurate responses. Very recently in acted by me challenging their 2FA and how it works and got a very comprehensive response from Bethany Page, part of their magnificent team.

1 October 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your fantastic feedback. We are pleased to hear that you are happy with the website, app and the prompt, accurate support you receive from our team.

It is particularly good to hear that Bethany provided such a comprehensive response to your questions about 2FA. We will be sure to pass your kind comments on to Bethany and the wider team.

Best regards,

Christian
Customer Service Management Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look