Waddle Insurance Reviews 

3,194
•
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 356 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff for being exceptionally helpful, patient, and thoroughly knowledgeable during consultations regarding various insurance policies. People deeply appreciate the clear, detailed explanations provided by advisors and the complete absence of any sales pressure when making decisions. Reviewers also note that the onboarding process is completely seamless, and the physical welcome packs are extremely well organized with very helpful guidance. Consumers often highlight that the tailored cover options provide exceptional overall value, successfully helping many individuals secure much better coverage while saving money on monthly premiums.

What people talk about most

Staff

Customers had great satisfaction with the staff, frequently highlighting advisors who were extremely... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently noting that advisors are incredibly... See more

Service

Consumers find service to be positive, highlighting friendly staff who provide clear explanations and great... See more

User experience

Reviewers mention positive feedback about user experience, noting that the entire process is completely... See more

Price

Clients share positive opinions on price, noting that reviewers consistently save money on monthly premiums... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

The whole process with Waddle has been so easy and thorough. Provided me with multiple options which is best for my family and I. Personally dealt with Jess - really supportive and understanding - al... See more

Rated 5 out of 5 stars

Aimee was fantastic and very patient as I had to reschedule calls regularly or didn't get a chance to call back as I had a lot of personal things happening and work commitments. She was patient withou... See more


Company details

  1. Life Insurance Agency
  2. also in
  3. Business insurance company
  4. Income Protection Insurance Company
  5. Key Man Insurance Company
  6. Personal Insurance Company
  7. Shareholder Protection

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,194)

326 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service, Declan was so thorough. Feel very secure in the robustness of our policies. 100% recommend using Waddles services.

16 October 2026
Unprompted review
Rated 5 out of 5 stars

Waddle Experience

Iwan was my first point of contact at Waddle, and he was absolutely amazing.

I have to admit that I felt quite bad because I gave him the runaround at first. I wasn’t sure what Waddle was, as I had never heard of the company before. Since he had some of my personal information, I was concerned that it might be fraudulent activity, so I was very cautious. I kept arranging dates for him to call me, but then I wouldn’t answer because I was convinced that someone was trying to obtain my details for fraudulent purposes.

However, Iwan was incredibly patient, understanding and persistent. He continued to reach out to me and took the time to explain who Waddle was, what the company does and why he was contacting me. Eventually, I decided to give it a chance. I even contacted my previous insurer to make further enquiries before proceeding, as I wanted to be sure I was dealing with a legitimate company.

I then went through the initial process and spoke with Aimee, who was equally amazing. She was patient, thorough and took the time to explain everything to me in detail. I was genuinely shocked to discover that my previous insurance policy did not provide the cover I had thought it did. The realisation that, if something had happened to me, my family might not have received a payout was incredibly upsetting and eye-opening.

The whole experience has been so informative. I now have a much better understanding of insurance, the type of cover I need and how important it is to ensure that my family and I are properly protected.

I also received a follow-up call from Andrea, who was wonderful. She was patient, explained everything clearly and made sure I understood all the details.

I honestly feel so blessed to have gone through this process. It has been a truly positive and eye-opening experience, and I am extremely grateful to Iwan, Aimee and Andrea for their patience, professionalism and support.

Iwan, I would especially like to apologise again for giving you the runaround at the beginning! I hope you can forgive me. I was simply being cautious, but I genuinely appreciate your determination and patience in helping me understand what Waddle was all about.

Thank you so much to the entire team for such a wonderful experience. I would wholeheartedly recommend Waddle to my family, and I hope they will also come on board.

Thank you once again for helping me gain peace of mind and a better understanding of how to protect the people I love.

14 October 2026
Unprompted review
Rated 5 out of 5 stars

The whole process of starting with…

The whole process of starting with Waddle and going through everything has been amazing, Jacob was so thorough when dealing with all the questions and paperwork, being understanding when we needed to reschedule calls due to family issues. He was always so polite and helpful! Once I received all my documents Andrea was great with the onboarding process and so friendly and understanding with all my questions. The services is great and I’ve got peace of mind that I selected the correct policies.

1 September 2026
Unprompted review
Rated 5 out of 5 stars

Very friendly and helpful service

Very friendly and helpful service. Ryan and Lily are both amazing and easy to talk to. It's all completely hassle free and straightforward. Waddle also offer a rewards account. Highly recommend them!

8 October 2026
Unprompted review
Rated 5 out of 5 stars

Declan set up our policy and explained…

Declan set up our policy and explained everything clearly and got us a great policy. He was very personable and friendly and just overall made it a very pleasant experience. He was great. Andrea helped explain policy documents and helped set up waddle rewards and squeezed me in even though they were fully booked so she went above and beyond and was very friendly.

2 October 2026
Unprompted review

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