Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more
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Company details
- Life Insurance Agency
- also in
- Business insurance company
- Income Protection Insurance Company
- Key Man Insurance Company
- Personal Insurance Company
- Shareholder Protection
Written by the company
Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
Contact info
The Hive, Rear of 75 Uplands Crescent, SA2 0EX, Swansea, United Kingdom
- 03333 1111 23
- info@waddle.co.uk
- waddleinsurance.co.uk
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Very helpful staff and my agent Andrea…
Very helpful staff and my agent Andrea was also very helpful and informative, helped me fill out my policy forms.
Declan was outstanding
Declan was outstanding. The process was simple and straightforward - an excellent insurance broker.
Great service
Great service, Declan was so thorough. Feel very secure in the robustness of our policies. 100% recommend using Waddles services.
Absolutely perfect very easy too sort…
Absolutely perfect very easy too sort out and saved me loads off money
Easy to understand
Easy to understand, relevant information tailored to clients needs, thanks Rhys for a great service!
Waddle Experience
Iwan was my first point of contact at Waddle, and he was absolutely amazing.
I have to admit that I felt quite bad because I gave him the runaround at first. I wasn’t sure what Waddle was, as I had never heard of the company before. Since he had some of my personal information, I was concerned that it might be fraudulent activity, so I was very cautious. I kept arranging dates for him to call me, but then I wouldn’t answer because I was convinced that someone was trying to obtain my details for fraudulent purposes.
However, Iwan was incredibly patient, understanding and persistent. He continued to reach out to me and took the time to explain who Waddle was, what the company does and why he was contacting me. Eventually, I decided to give it a chance. I even contacted my previous insurer to make further enquiries before proceeding, as I wanted to be sure I was dealing with a legitimate company.
I then went through the initial process and spoke with Aimee, who was equally amazing. She was patient, thorough and took the time to explain everything to me in detail. I was genuinely shocked to discover that my previous insurance policy did not provide the cover I had thought it did. The realisation that, if something had happened to me, my family might not have received a payout was incredibly upsetting and eye-opening.
The whole experience has been so informative. I now have a much better understanding of insurance, the type of cover I need and how important it is to ensure that my family and I are properly protected.
I also received a follow-up call from Andrea, who was wonderful. She was patient, explained everything clearly and made sure I understood all the details.
I honestly feel so blessed to have gone through this process. It has been a truly positive and eye-opening experience, and I am extremely grateful to Iwan, Aimee and Andrea for their patience, professionalism and support.
Iwan, I would especially like to apologise again for giving you the runaround at the beginning! I hope you can forgive me. I was simply being cautious, but I genuinely appreciate your determination and patience in helping me understand what Waddle was all about.
Thank you so much to the entire team for such a wonderful experience. I would wholeheartedly recommend Waddle to my family, and I hope they will also come on board.
Thank you once again for helping me gain peace of mind and a better understanding of how to protect the people I love.
My experience with waddle was splendid…
My experience with waddle was splendid especially the professional staff like Jeff and Anera they are wonderful set of people.
Excellent customer service from Leo…
Excellent customer service from Leo from start to finish
superb and helpful
Aimee was superb and helpful throughout. I felt that I was being given sound information.
The whole process of starting with…
The whole process of starting with Waddle and going through everything has been amazing, Jacob was so thorough when dealing with all the questions and paperwork, being understanding when we needed to reschedule calls due to family issues. He was always so polite and helpful! Once I received all my documents Andrea was great with the onboarding process and so friendly and understanding with all my questions. The services is great and I’ve got peace of mind that I selected the correct policies.
Very friendly and helpful service
Very friendly and helpful service. Ryan and Lily are both amazing and easy to talk to. It's all completely hassle free and straightforward. Waddle also offer a rewards account. Highly recommend them!
Great customer service
Great customer service, very kind and very knowledgeable and informative. Thank you Andrea for all your help.
Good understanding of products
Liam was very helpful and followed up to make sure I understood everything
Nice and easy to understand
Nice and easy to understand. Friendly staff. Rhys couldn’t do enough to help! Thank you!
I had a review of my life insurance…
I had a review of my life insurance policies with Jacob and he was brilliant. He went above and beyond to help me with my situation and I can't thank him enough. He is a credit to the company.
Andrea and Liam have been fantastic
Andrea and Liam have been fantastic. Very clear and patient, explaining everything so well.
Leo walked me through the process very…
Leo walked me through the process very clearly
Declan set up our policy and explained…
Declan set up our policy and explained everything clearly and got us a great policy. He was very personable and friendly and just overall made it a very pleasant experience. He was great. Andrea helped explain policy documents and helped set up waddle rewards and squeezed me in even though they were fully booked so she went above and beyond and was very friendly.
I definitely recommend Waddle…
I definitely recommend Waddle Insurance.
Declan and Andrea went far and beyond to help. Thanks, guys!
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