Review of Toluna
1 star: Bad

Proceed with caution!

I come from a background of sales and marketing with also an in depth experience on the retail floor for link and impulse sales/purchasing. You would think with my experience and truthful answers that any company wanting to improve itself through surveys would acknowledge and pay for my time yet after three hours testing Toluna out every survey i have answered has been met with an end result message of "sorry we are looking for a slightly different profile".
Ill be looking at their terms and conditions in finer detail as i cannot remember the agreement of slave labor where a person is to fill out surveys and then not get rewarded after completion.
So until a verification process to correctly match what a company requires from a person to be successfully rewarded it is recommended that no survey should be filled before hand as you will be giving your time and effort out for free.

Reply from Toluna
Hi Matt,

Thank you for submitting your review! We appreciate your feedback and we are sorry to hear your first experience with Toluna was not at the level we would have liked.

We would like to start by reassuring you that we do not engage in such derogatory practices, like not paying for complete survey participation. A point often overlooked right after joining Toluna are the Profile Surveys. These are designed to get to know you better so that we can send you the best targeted survey invitations. Having all your profile surveys up to date is very important and contributes a lot in significantly increasing your chances to receive the right surveys for your profile, thus qualifying in more surveys.

Given your background and expertise, you know that market research depends a lot on categories. For this reason, we indeed have a screening process in place, to ensure you fit the target group needed for a specific research study. Sometimes, determining whether someone is suitable for a survey takes just a few questions, while other times, it may take more. This screening process usually happens in the first half of the survey, however sometimes the screening questions will be repeated towards the end of a questionnaire as a quality check.

We are dedicated to constantly providing quality data to our clients and to ensure this level of quality (and in agreement with our Terms&Conditions), please note that you might not qualify for all surveys. In such cases, the survey will close and the system will offer a new available opportunity. The reasons you might not qualify include, but are not limited to:
Your profile not corresponding to our client's target audience
Discrepancy in logical suite of responses
Going too quickly through the questions to properly consider your answers
Lapse in attention leading to failed quality checks

Please rest assured that none of the information you submitted prior to a screenout is saved or used. When you don't qualify for a survey the points are not rewarded, as your responses are not used in the final research findings and we don’t get paid for them either by our clients.

Nonetheless, if you feel any of the screenings you mentioned were not the result of a quality check, but were still done later in the questionnaire, I invite you to submit a ticket through https://uk.toluna.com/contactus with the subject: "Trustpilot review - follow-up" and I will personally look into your case further.

Best wishes,
Katy