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autovia.it - Firenze Aeroporto Reviews 

328
TrustScore 3.5 out of 5

3.4

Via Palagio degli Spini, snc, 50145 Firenze, Firenze, IT


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See what reviewers are saying

Rated 1 out of 5 stars

Be very careful with this company and photograph every scratch (and I mean every single one, including the roof) on the car, because they will try to find even a minor ‘damage’ when you return the c... See more

Company replied

Rated 4 out of 5 stars

Good experience at Florence airport (although the queue was quite long for arrival and return - approx. 20 to 30 minutes). The staff was helpful and polite. We got a free upgrade to an upper car class... See more

Rated 4 out of 5 stars

Customer service was friendly, fast and efficient, both when picking up and returning the vehicle: well done!! Areas for improvement: 1) They insisted too much, in an almost threatening tone, t... See more

Company replied

Rated 5 out of 5 stars

We were in a bind after our first rental fell through with Hertz. We were lucky enough to check with the Autovia desk about availability. The employees were so nice, helpful, and accommodating. Autovi... See more

Company replied


Company details

  1. Car rental company
  2. Van rental agency

Written by the company

Autovia è una società operante nel settore “automotive” specializzata nel noleggio auto e furgoni. Costituita da tre aree di eccellenza altamente specializzate con un team di professionisti di grande preparazione ed esperienza, Autovia è in grado di affiancare Liberi Professionisti, Aziende, Holding ed Enti Pubblici nella definizione delle loro strategie di utilizzo delle vetture e dei veicoli commerciali in parco, dalla semplice richieste di ottimizzare costi e modi per andare da “A” a “B” alla definizione di una vera e propria Car Policy con un occhio attento al saving aziendale. Scopri di più

Perchè scegliere Autovia?

I nostri punti di forza

Azienda italiana
Ottima reputazione sul web e nel territorio
Crescita aziendale costante
Eco friendly
Visione internazionale
Struttura decisionale di alto livello
Partnership importanti
Network in continua espansione
Servizi e soluzione ad hoc
Azienda leader nel settore
Innovazione e strategia

Contact info

  • Via Palagio degli Spini, snc, 50145, Firenze, Firenze, Italy

  • +39 055 373933
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Auto e furgoni

Noleggio per ogni esigenza quotidiana, sia privata che professionale

3.4

Average

TrustScore 3.5 out of 5

328 reviews

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Replied to 94% of negative reviews

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3.4

All reviews

(328)

2,477 reviews in the last 12 months

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Rated 1 out of 5 stars

Be very careful with this company and…

Be very careful with this company and photograph every scratch (and I mean every single one, including the roof) on the car, because they will try to find even a minor ‘damage’ when you return the car and charge you for it.

PS (following Autovia’s reply) When I was returning the car, your worker aggressively questioned every single scratch on the car, even those which were on the pre-existing damage list. I was lucky that I photographed every inch of the sides of the car, so I managed to fight off most of it, otherwise the list of the damages would be a mile long. Unfortunately it didn’t occur to me to photograph the roof of the car. The scratch he finally found there was a superficial damage on the roof, which would normally occur on any car after 40000 km, simply from chippings or gravel on the road. I will never ever use your company again even if your prices will be half that of your competitors’. It simply isn’t worth the aggro.

22 July 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,

we are sorry that your experience left you with this impression.

Could you please confirm whether the case was eventually handled and whether the photos taken at collection helped prove that the damage was already present, resulting in the claim being cancelled?

The Autovia Team

Rated 1 out of 5 stars

Terrible experience - Unprofessional and deceptive practices

​I am writing to share my disappointing experience with Autovia. When I picked up the car, the attendant offered additional insurance. Since I already had full coverage through Rentcars, I politely declined. The agent then informed me that any new scratches would cost 300 Euros, stating that the car was "new."
​However, the vehicle I received had 95,000 km on the odometer, was not clean, and had at least 15 pre-existing marks. Thankfully, I took detailed photos and videos of the entire car before driving away.
​Upon returning the vehicle, I was surprised when they claimed I damaged the windshield and attempted to charge me 944 Euros. I asked them to show me the initial check-in inspection to prove the damage wasn't there before, but they could not provide any photos. Fortunately, my own footage from the pickup day clearly shows that the scratch on the windshield was already there.
​I have reached out to Autovia's customer service to resolve this issue amicably, but my messages have been completely ignored. As a result, I have forwarded my evidence and filed a formal complaint with the ECC (European Consumer Centre).
​I highly recommend thoroughly documenting your vehicle with photos and videos if you use their services, though I personally suggest choosing a more transparent rental agency.

14 June 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are sorry for the experience described and understand your disappointment regarding the windshield charge.

Coverages purchased through brokers or intermediaries are separate products from the Autovia rental agreement and do not automatically remove the deposit, excess amounts or liabilities applicable at pick-up. Additional protections offered at the desk are optional and the choice always remains with the customer.

Regarding damages, any charge must be based on a comparison between the vehicle condition at pick-up and the condition recorded at return, supported by the relevant documentation. If you have photos or videos showing that the mark on the windshield was already present, these elements must be carefully assessed as part of the case review.

We are also sorry if you did not receive a reply from Customer Care within the expected timeframe. Your feedback will be taken into account to review the handling of the case and improve communication and transparency.

The Autovia Team

Rated 1 out of 5 stars

Do not use them if you're an American

Do not use them if you're an American. They will not rent a car to you without an international permit and try to keep any deposit you have them to secure the car. Do yourself a favor and go next door to Sixt. They are nicer and will rent you a car

15 June 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are sorry for the inconvenience experienced, but we reject the idea that the service is denied based on nationality.

For customers residing in non-EU countries, including the United States, the national driving licence must be accompanied by an international driving permit or by a compliant and readable translation, as stated in the rental conditions and pick-up requirements. If the required documentation is missing, the vehicle cannot be released and the failed pick-up may not be refundable.

We are sorry if this information was not clear before pick-up. Documentation requirements are applied uniformly and do not depend on the customer’s nationality.

The Autovia Team

Rated 1 out of 5 stars

This company will try to rip you off.

This company will try to rip you off.
I booked through them online to pick up in Florence.
When I arrived, the rental agent said I had to pay an additional fee for insurance because my wife (Tarah Taylor), the driver, had no international driver's license (IDL). He said all the other agencies required one too. I checked with the other agencies there.
None did. He lied.
When I pointed out his lie, the agent started screaming at me and refused to rent me a car, stranding us.
This was completely unprofessional, yet when informed about him, the company refused to even address him at all.
To make up for the lack of an IDL, he claimed I needed additional insurance. This does not even make sense. How does additional insurance offset the ability or inability of a police officer to read my wife's driver's license? It doesn't. It is obviously a scam to increase the rate non-Europeans (Americans) have to pay, ripping us off.
No other agencies have this hurdle.
The employee should be fired.
Any Americans renting from AutoVia should be made aware their bills will be almost double the agreed upon price.
It is far better to go with an honest rental agency.
Since they are this dishonest at renting, they will be just as dishonest when it comes to other issues too.

1 May 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are sorry for the inconvenience experienced at pick-up, but we firmly reject the accusations of scam, dishonesty and nationality-based price increases.

For customers residing in non-EU countries, the national driving licence must be accompanied by an international driving permit or by a compliant and readable translation, as stated in the pick-up requirements and rental conditions. Additional coverages are optional and do not replace the documentation required to release the vehicle.

We are sorry if the communication at the desk was perceived as incorrect or inappropriate. If the required documentation is missing, the rental cannot be completed under the standard conditions. Your report regarding the staff member’s behaviour will nevertheless be taken into account for the appropriate internal checks.

The Autovia Team

Rated 5 out of 5 stars

At the moment

At the moment, all perfect👍

5 June 2026
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Reply from autovia.it - Firenze Aeroporto

Dear customer, thank you for taking the time to share your thoughts. We’re happy you were satisfied overall.
The Autovia Team

Rated 1 out of 5 stars

Don't rent. You will regret it.

The car will cost you far more than the quote.
The company uses scams to force people to get unnecessary insurance. In my case, they said I needed an international driver's license and that all the other agencies at the airport required one. I checked. None of the other agencies do. There was no such requirement in their literature.
They then said I needed full insurance because I did not have the International DL. A lie. There is no connection. They then claimed my credit card would not cover car damages. Another lie. It does.
When I calmly contested the lies, the agent started shouting at me to deflect and refused to rent me a car.
He only changed his mind when he realized that this would go to (court) because AutoVia had already accepted payment.
I travel a lot. This is the worst experience ever.
I have contacted the company 3 times over the past month. No reply.

1 May 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer, we are sorry for the experience described and for the behaviour you report having encountered at the counter.

For customers residing outside the European Union, a national driving licence must be accompanied by an International Driving Permit or a valid and readable translation, as stated in the rental conditions. Autovia’s additional protection plans are optional and do not replace the documentary requirements needed to collect the vehicle.

We firmly reject the accusations of scams and deliberately false information, which we consider seriously damaging to our company’s reputation. Customers are entitled to dispute the service received, but fraudulent conduct should not be alleged without concrete and verifiable evidence.

We also regret that your subsequent requests did not receive a response.

The Autovia Team

Rated 1 out of 5 stars

I would like to file a serious…

I would like to file a serious complaint regarding a car rental company I booked through Expedia during my recent trip to Italy.

At the time of pickup, I declined the additional insurance offered by the rental company as I have insurance through my travel insurance company. When returning the vehicle, the staff suddenly identified several extremely small scratches and stone marks that were never noticeable during my rental and that I certainly did not knowingly cause. These were tiny signs of normal wear that could happen to any vehicle in daily traffic.

I felt heavily pressured and unfairly accused simply because I had declined their insurance package. The entire experience gave me the strong impression that customers without additional insurance are specifically targeted for questionable damage claims after return. This seems like their business model.

This behavior is unacceptable and seriously damages trust in both the rental company and the Expedia platform. As a loyal customer, I expect Expedia to work only with fair and transparent partners.

I strongly encourage Expedia to investigate this company and reconsider continuing any partnership with them, as this experience felt highly deceptive and unprofessional.

I would appreciate a response regarding how Expedia intends to handle this matter.

Kind regards,
Michael Schmutzer

4 May 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,

we are sorry for the experience described and understand your dissatisfaction regarding the damage claim after return. Additional coverage is always optional, and choosing not to purchase it does not result in any different treatment in the handling of the vehicle.

Any damage found upon return is checked and documented according to defined procedures, comparing it with the vehicle’s initial condition. We therefore reject the suggestion that there is any model aimed at penalizing customers who do not purchase additional coverage.

The Autovia Team

Rated 5 out of 5 stars

We received such a good service from…

We received such a good service from the desktop employee Munir at the airport of Florence. As a 75 year old women, travelling individually with my "old" girlfriend, he helped us patiently in every way he could. ​It diserves a special recognition compared to another car rental company at the airport.

5 May 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear customer, thank you very much for your kind review and for choosing our service. We are pleased to know your experience was positive.
The Autovia Team

Rated 1 out of 5 stars

We had the worst experience

We had the worst experience.

We made the reservation on booking.com with a debit card (I didn’t know the difference then) and the guy refused to give our car because I didn’t have a credit card. We had to cancel our reservation (lost 200€) and had to book another card with the credit card of a friend.

When we took the car, we noticed a scratch that wasn’t on the contract. The guys at the counter was apparently really irritated by us and came to check. He said that it was on the contract on line 11, when line 11 was for another bump. When we asked him to make it appear it took his ruler out and said it was okay that we could leave like that. We believed him and now after giving back the car in Rome, we are asked to pay 265€ for this scratch which we are not responsible for.

This brand is a joke and a very huge scam. I have been renting car for almost 10 years and this by far has been the most stressful land the worst experience I had so far.

22 February 2026
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,

we are sorry to read your review and to learn that your rental experience did not meet your expectations. Please note that, as stated in the rental terms and conditions, a physical credit card in the name of the main driver is required in order to guarantee the rental with a security deposit.

Regarding the vehicle condition, any damage is normally recorded during the check-out inspection and verified again at return. However, we understand that the situation you described may have raised concerns.

We kindly invite you to contact our customer service team at customercare@autovia.it
, including your rental details, so that we can review the case and provide you with further clarification.

The Autovia Team

Rated 5 out of 5 stars

Everything was fine I had a small car…

Everything was fine I had a small car for 3 days. The guys at the reception were very nice and friendly and spoke good English. Monyie checked my car after bringing it back. Price and regulation were fair.

31 October 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
thank you for your 5-star review! We’re glad you appreciated our friendly staff and the fairness of the service.

Monyie also sends her thanks!

The Autovia Team

Rated 1 out of 5 stars

Scammers

Scammers. The guy was super rude when renting it and basically had an attitude, either you take the insurance or we will find a damage. We had the car for a day, they did not want to look at damages when we came back and claimed the next day there was 3 scratches in different places and that when renting it for a day. Never made a worse experience.

18 July 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are truly sorry for your experience and understand your frustration. Autovia does not tolerate rude or unprofessional behavior, and we will thoroughly review the conduct of the staff involved to ensure that all interactions meet our standards of courtesy and professionalism.

Please rest assured that every reported damage is supported by photographic evidence and technical documentation, to ensure full transparency in our rental process.
The vehicle inspection at drop-off is an essential step, and we sincerely regret if it was not carried out in your presence.

We kindly invite you to contact us at customercare@autovia.it
, providing your rental agreement number, so that our customer care team can promptly review your case and share all related documentation.

Once again, we apologize for the inconvenience and thank you for your feedback, which helps us improve both our service and our staff training.

Kind regards,
The Autovia Team

Rated 5 out of 5 stars

Thank you

Thank you, to Oleg! Very professional and fast service, all is super! Highly recommended!

29 October 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Thank you so much for your wonderful review!

We’re delighted to hear that Oleg provided you with professional and fast service — qualities that truly represent our team’s commitment to customer satisfaction.

We look forward to welcoming you again soon for your next rental with Autovia!

Rated 5 out of 5 stars

Tutto bene!

Very good experience. Salvatore was very comprensive, good communication and very helpful with our case.

28 October 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
thank you so much for your 5-star review and your kind words about Salvatore.
We’re truly happy to hear that he provided understanding, clear communication, and helpful support throughout your rental experience — qualities we value greatly at Autovia.

We look forward to welcoming you again soon!

The Autovia Team

Rated 1 out of 5 stars

Bad agent and experience

Very bad and unwelcoming man at the desk (the small one without hair). He wanted to charge us much more than the reservation we did and canceled the reservation.
Do not listen People with earplugs on.
Never had and experience like this in many years. So unrespectfull for Customers .
Never try again with this company.

16 October 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are truly sorry for the unpleasant impression you received during your rental experience. Courtesy and professionalism are core values for Autovia, and what you describe does not reflect our service standards.

Please note that any price difference compared to the initial booking may be due to optional services or protection packages offered at the counter, which are always entirely at the customer’s discretion.

Your feedback has been forwarded to the branch management for review and internal verification. We sincerely apologize for the inconvenience and thank you for bringing this to our attention — it helps us improve our service.

Best regards,
The Autovia Team

Rated 5 out of 5 stars

Very friendly and competent staff at…

Very friendly and competent staff at the car park, very cleaneng car.

14 October 2025
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
thank you for your feedback! We’re glad to know that you appreciated the friendliness and professionalism of our staff, as well as the cleanliness of the car.
Your satisfaction is our greatest reward.

Best regards,
The Autovia Team

Rated 1 out of 5 stars

What a bad surprise

This company is a bad joke with inferior UX/CX: long queues, very slow employees, check-in of at least 20min, sub zero IT support with broken tablets, low qualified employees making jokes on customers in Italian language, no names of employees available, inflated insurances, clerks call you “my friend", no one is responsible for anything…we had a car with a technical issue and they knew it, and endless nightmare…Amex card holders, watch out, you will get an upgrade and then the disaster starts, guess you know why;-) Will take this experience to create a business case for my students “How NOT to run a business, or, how to lose customers asap”. If their owners would act consequently they’d capitalise on AI and introduce online services along the entire process chain…All in all, zero trust, avoid this company, hands off! And, please, AutoVia, don’t respond with your standardised texts, we are sorry, we will work on it...

25 September 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,

Thank you for taking the time to share your detailed feedback — we are truly sorry to hear about your negative experience. Your observations regarding waiting times, staff behavior, and system inefficiencies are very valuable to us, as they highlight areas where we clearly fell short of the service standards we aim to deliver.

Please be assured that Autovia is fully committed to offering a professional, transparent, and respectful service at every stage of the rental process. We will review your comments internally with the branch management to ensure that such situations do not occur again.

We truly value our customers’ trust, and constructive feedback like yours helps us to improve continuously.

We sincerely regret that your experience did not meet expectations, and we thank you for helping us identify areas for improvement.

Autovia Team

Rated 1 out of 5 stars

Absolutely horrible horrible…

Absolutely horrible horrible experience. I arrived on time for my 9:30 pickup and waiting in line for an hour as they had one woman working. At 10:30, a small bald man arrives and joins her at the desk and it’s my turn. He is rude, condescending, and has zero customer service skills. He tells me that I need to buy their insurance plan because I don’t have an international drivers lisence. I show him that I already paid for it and booked full insurance when I paid for the car through booking.com. He tells me that that insurance isn’t valid, and. I need to buy theirs or I can’t take a car. I argue with him saying I am not paying double insurance and he tells me to later try to get the one I booked through booking.com refunded. I question him on why I would need to do that and he says that it’s because I am American and don’t have an international driver permit. I then take out my international driver permit and he tells me that no, it is missing a stamp so it isn’t valid. This scammer continues to bully me and charges me $400 euro extra for NOTHING when I had already paid that through booking.com. I later rented another car through a different company in Italy , “ noleggiare” and had the complete opposite experience. No scamming, no added fake fees, no forcing of double insurance and was told my international drivers license is 100% legit. RUN. Do not give this place any of your money, I plan to take legal action.

13 September 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are truly sorry for your experience and fully understand your frustration. Please accept our sincere apologies if the behavior of our staff did not reflect the courtesy and professionalism that Autovia strives to maintain in all locations. What you described does not align with our company’s values nor with our policy of respect toward international customers.
Dear Customer,

we are truly sorry for the negative experience you had and fully understand the frustration you felt during the vehicle pickup process. We apologize if the attitude of our staff appeared impolite or unprofessional — this does not reflect the standards of respect and service that Autovia is committed to ensuring at all its locations.

We would like to clarify that for customers coming from non-EU countries, a valid international driving permit must be presented along with the national driver’s license. However, the purchase of additional insurance at the counter is always optional and should never be required as a condition for collecting the vehicle.

We regret that the communication was not handled clearly and that your overall experience did not meet expectations. Your feedback is very important to us and will be used to further improve the quality of our service and staff training.

Kind regards,
The Autovia Team

Rated 1 out of 5 stars

⚠️ Warning – Do Not Book with This Car Company

We had the most appalling experience, marked by unprofessionalism and outright racist behaviour. Despite booking our car months in advance, the company ruined the start of our trip by suddenly insisting we present two credit cards instead of one, even though a single card had more than enough limit to cover the expenses.

Instead of helping us find a solution, the staff at the counter were hostile and dismissive. Shockingly, one individual began ganging up on us and making racist remarks, including calling us “piece of shit” and speaking derogatorily in Italian, assuming we wouldn’t understand.

They refused to assist us in any way, leaving us stranded and forcing us to forfeit our deposit money. This was not only appalling customer service but also deeply offensive behaviour.

Avoid this company at all costs.

19 September 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
thank you for sharing your feedback with us, although we are truly dismayed to read about the experience you describe. First and foremost, we would like to state clearly that Autovia does not tolerate any form of offensive, disrespectful, or discriminatory behavior. Such conduct is completely unacceptable and goes against the values of our company.

We are sincerely sorry for the distress and inconvenience you experienced, especially at the beginning of your trip. While rental procedures regarding payment methods are designed to comply with international standards, they should always be handled with professionalism, courtesy, and respect — never in the way you reported.

Your review is being taken very seriously and will be thoroughly investigated internally with the utmost priority. We kindly invite you to contact our customer care team through our official channels, so that we may gather further details and take the necessary steps to address this matter.

We deeply regret that your experience did not reflect the service standards we are committed to providing, and we thank you for bringing this to our attention.

Best regards,
The Autovia Team

Rated 1 out of 5 stars

Disgraceful Experience

Disgraceful Experience – Rude, Dishonest, and Racist

We booked a car months in advance at a great price, but when we arrived, the company looked for excuses not to honor the booking. They suddenly demanded two credit cards as a guarantee — something never mentioned on the booking voucher. When we asked for proof, the staff said the terms were “600 pages long” and refused to show us.

The staff were extremely rude, openly unhelpful, and at one point told us: “We will not give you the car – do what you like.”

To make matters worse, we were insulted with a racial slur — being called “a piece of shit” because of the color of our skin. This is beyond unacceptable and clearly discriminatory.

This company hides behind unclear terms, mistreats customers, and engages in outright racism. No one should have to go through this. Do not book with them

19 September 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we are truly sorry and deeply concerned to read about your experience. What you describe is absolutely not in line with our values or service standards, and we take such allegations very seriously.

We kindly ask you to contact us immediately at customercare@autovia.it
, providing your booking details and any supporting documentation, so we can urgently investigate the situation and take appropriate action.

Your feedback is extremely important to us, and we want to ensure this matter is properly reviewed and resolved.

Best regards,
Autovia Team

Rated 1 out of 5 stars

Rude, racist, dishonest and awful staff

Had the most awful experience with these guys! Booked cars in advance, only to find out on the day that every key person requires two physical credit cards on them. None of that was shared in the booking email. Made multiple calls to their office as advised by the front desk people. Got no where. Ended up paying €1200 at Avis to get a car on the spot as we never managed to get our car we booked months in advance with Autovía. Cost us so much more, ruined our holiday, took no responsibility!
Horrible rude, racist staff. They swore at us in Italian thinking we won’t understand. Avoid them like plague!

19 September 2025
Unprompted review
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Reply from autovia.it - Firenze Aeroporto

Dear Customer,
we’re truly sorry to read about your experience and for any inconvenience caused during your rental. This is not the level of service we aim to provide.

Please contact us at customercare@autovia.it
with your booking details so we can review your case and provide proper assistance.

Best regards,
Autovia Team

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