The people at Borshch could not have been any more helpful in finding and coordinating between the different branches to ensure I managed to get the product I required on the same morning that I en... See more
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Review summary
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Reviews shaping this summary
I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
Company replied
Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more
Company replied
Went to Borshch appliance superstore in Birmingham to purchase a new cooker . We were assisted by Andy who was extremely knowledgeable about all the different appliances . He was not at all pushy... See more
Company replied
Company details
- #22 of 136 best companies in Appliance shop
- #4 of 46 best companies in Kitchen Furniture Shop
- #5 of 25 best companies in Kitchen Renovator
- #1 of 7 best companies in Refrigerator Shop
- #1 of 11 best companies in Discount Store
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1k reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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Great Value Electrical Goods With Exceptional Service
The people at Borshch could not have been any more helpful in finding and coordinating between the different branches to ensure I managed to get the product I required on the same morning that I enquired about it . Jason and his colleague at the Birmingham office went over and above what I would have expected and I cannot thank them enough for their assistance .
They even helped me find a local store that sold window blind components!!!!! Definitely not something that they needed to do.
Calum Smith
I would definitely recommend this company to anybody looking for electrical products in the Birmingham area.
30 July 2026
Unprompted review
Very welcoming both men Arron and…
Very welcoming both men Arron and Damien were very polite. Took care of my new flooring and appliances look great thank you
30 July 2026
Unprompted review
10/10
had an amazing delivery experience with aaron and damien, very helpful lads who didnt rush us and had pleanty of time to help :D
29 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jake thank you for shopping with us and for your review all of the team work so hard to provide a great serivce. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Anita thank you for shopping with us and your review. Please tell family and friends about us.
Thank you to Andy and Simon for being…
Thank you to Andy and Simon for being super careful when delivering my new fridge freezer!
24 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Nicky thank you for shopping with us and leavig the review all the team work so hard, they all take great pride in their work. Please tell family and friends about us.
Smooth efficient delivery
Easy and fair transaction, nice to see the delivery men taking every care and communicating well together to get the fridge freezer in to the perfect place in my home.
24 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Carolyn thank you all of the team work so hard to provide a great service, we are so proud of them all this is what seperates us from our competitiors. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you we are a family busniess and we care all of the staff work so hard to give an excellent service. Please tell family and friends about us.
Arron and Damion did an excellent job
22 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it, Please tell family and friends about us
Aaron came and delivered my washing…
Aaron came and delivered my washing machine,he was careful and very generous, helped put my stair gate back on after taking it off
20 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience all of the team work so hard to ensure we offer a first class service.
Please tell family and frineds about us.
The fridge came on time well handled
The fridge came on time well handled
Indy and Say where amazing.
Thanks
14 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for the 5 star review and shopping with us we really appreciate it, Please recommend us to family and friends.
Good delivery
Aaron delivered my cooker and fridge freezer and installed them professionally, he was on the phone but it was no bother
7 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Zenab thank you for shopping with us and the 5 star review we really appreciate it, Please recommend us to family and friends.
Had my delivery today we are so happy…
Had my delivery today we are so happy thank u so much Aaron and D. So helpful and what a great experience 5 star x
7 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and for the 5 stars we really appreciate the bunisness all of the team work so hard.
Please tell family and friends about us and we look ofrward to seeing you again.
My experience was made great by the…
My experience was made great by the professional and personable skills that Phil showed to me in the first instance that made me return and purchase ANOTHER product from Borshch. He is an valuable asset to the company. I did have a very bad experience with the installation process. The individual that turned up took offence to me asking him yo remove or cover his shoes. This made him huff and puff, drop his tool box, walj out of my premises leaving my front door wide open. He then complained about me smoking without opening my windows ( which were open). He then told me he couldn't install my cooker because a bridge was missing. I informed him that this cooker was installed by Borshch ( 8 years ago). He then informed me to get a refund for the install and contact my housing association. Then came out within an hour and fitted my cooker for me no charge. I informed Phil that my experience with him overrides, the unprofessional experience I received from the fitter. This is my 5th large purchase overall with Borshch and I would still recommend their products and services especially Phil. It would have been 5 stars if not for the inconvenience caused. The person whom fitted my cooker said the fitter from Borshch didn't want to fit the product and he could have.
29 June 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Andrew thank you for shopping with us we really appreciate the business, with the fitting from the last cooker you had fitted the regulations have now changed and we have to connect directly into a cooker spur, which is what the engineer fitted, we only offer a straight connection service so this was beyond the services we offer.
To fit a cooker spur switch you have to be a Part P Electricain.
Our drivers will always go the extra mile for our customers please see our other reviews but fitting spur switches is not something they are qualified or trained to do. I am glad you got sorted with the fitting so quickly and hope you are enjoying the cooker.
Easy to use on line ordering.
Easy to use on line ordering.
Delivery as promised
Good service.
23 June 2026
Reply from Borshch Domestic Appliance Superstores
Thank you Mrs Ling we really appricate your busness and taking the time to leave your review, Please tell family and friends about us.
Great speedy service
Great speedy service, thanks Aaron and adnam for installing for me!
1 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
David thank you for shopping with us and sharing your experience, Please tell family and frineds about us.
Very good service
Very good service
Adam and Aaron were very friendly and welcoming
Highly recommend
Done quickly
1 July 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave the review, we really appreciate it. Please tell family and friends about us.
Arron and Andy were amazing
Arron and Andy were amazing, they came right on time, the process was smooth and fast. They are amazing souls!!!
25 June 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thanks Bianca for shopping with us and leaving the review we really appreciate it, the guys are doing an amazing job in this hot weather, school closed people off work yet they conitue to work hard with smiles on there face and giving a great service. The A team!!!!
Please tell family and friends about us
Fantastic customer service
Fantastic customer service, very helpful and knowledgeable.
Really good prices, delivery men were wonderful, would definitely recommend this company
18 June 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave the review. Please do recommend us to family and friends
Aaron and jack were brilliant today at…
Aaron and jack were brilliant today at installing my new washing machine. They were really helpful, polite and friendly, would definitely recommend and appreciate all their help in taking the old one away and getting some washing out that was stuck in the old machine! Very professional and prompt, brilliant service, 5 stars!
18 June 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Sally thank you for the review and the 5 stars, we really appreciate it all of the team work so hard to offer great service and we love it when this is recognised. Please tell family and friends about us.
Great in- store service and delivery
Great in- store service and delivery. Helpful pleasant staff. Thanks
12 June 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Mark thank you Please tell family and freinds about us.
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