love love love my new inov8 trail max… I just finished my first ever trail marathon and they were so incredibly comfy. No rubbing at all and not a single blister. The wide shoe options are amazing and... See more
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Review summary
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Inov8 shoes are great - lightweight comfortable shoes perfect for trail running. Service was also great - we returned our first pair as realised that they were a bit too narrow for wide feet but were... See more
Company replied
INOV8 delivers not just the right product at a great price but provides products with the technical performance that is essential for durability and user comfort. And the styling and colours are gr... See more
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The staff were very helpful with great knowledge of the products in the shop. The staff were very patient with me trying on different sizes and different models. The advice they gave me based o... See more
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Company details
- #59 of 215 best companies in Shoe shop
- #43 of 125 best companies in Activewear shop
- #48 of 89 best companies in Outdoor clothing and equipment shop
- #19 of 39 best companies in Running Shop
- #41 of 149 best companies in Sportswear Shop
Written by the company
Forged in the fells and mountains of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand. It thrives to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovations that keep athletes within the flow. Across its three categories of Run, Walk and Gym, INOV8 is neither over or under engineered, in the belief that nature knows best. Products and innovations are developed to enable ‘the flow’ – a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. INOV8 make purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience. Throughout its 20+ years, INOV8 has led the way and been rewarded with many prestigious awards. It continues to proudly call the Lake District its home, testing ground and design centre. Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, INOV8 is just getting started. #AmbitionInMotion
Contact info
United Kingdom
- enquiries@inov8.com
- inov8.com
4.7
Excellent
15k reviews
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The team at INOV8 were really friendly…
The team at INOV8 were really friendly and helpful
13 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Second pair of new-gen trailflys
Second pair of new-gen trailflys. Great shoes and clean up well too 👍
30 June 2026
Reply from INOV8
Hi Phil,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Excellent boots
Excellent boots, clearly described on website.
This is the 5th pair I have bought over many years - just ordered another pair so I can alternate them.
26 June 2026
Reply from INOV8
Hi Peter ,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Great customer service in store when…
Great customer service in store when trying on shoes. Always really knowledgeable and friendly staff.
13 July 2026
Reply from INOV8
Hi Nicola ,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Reply from INOV8
Hi David ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
too short
the shoes are really well done but the trailfly zero nr 44, are at least 6 mm shorter than Mudtalon Zero nr 44. In my opinion, it is possible that a brand is more or less fitting. But it is unacceptable that two models have such a big difference. I bought Trailfly after Mudtalon, and they are shorter.
10 July 2026
Reply from INOV8
Hi Paolo.
Thank you for taking the time to write a review.
We're sorry to hear you have experienced isses with the new TrailFly's, this is not what we would expect at all.
We would like the oppertunity to investigate this further, one of th team will be in touch via email soon.
Once againwe do apologise for the incovenience caused.
Best wishes.
The INOV8 team
Reply from INOV8
Hi Karen,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Website has all the information you need
There is plenty of information about the use case of each model
11 July 2026
Reply from INOV8
Hi Jack ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Reply from INOV8
Hi Victoria ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Lovely
Lovely, knowledgeable Staff who genuinely are interested to understand your needs and help. Would recommend to any runner 👍😁
11 July 2026
Reply from INOV8
Hi Andrew ,
Thank you so much for leaving this kind review! We hope you will enjoy your Trailtalon.
With thanks,
the INOV8 team
Dropped into the shop unexpectedly but…
Dropped into the shop unexpectedly but glad I did…. Great range of products would be very difficult to walk out empty handed.
Very helpful and friendly
11 July 2026
Reply from INOV8
Hi George,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Was great service and helpful in what I…
Was great service and helpful in what I was after. Nice friendly staff! Hopefully we will be back soon
11 July 2026
Reply from INOV8
Hi Sandra,
Thank you for taking your time to leave us some feedback. It is great to hear you are happy with your shopping experience.
Please don't hesitate to get in touch with our Consumer Care team via the website if you have any questions at all.
Best wishes,
the INOV8 team
Reply from INOV8
Thank you so much for the great review Edward!
Best wishes,
the INOV8 team
Excellent
Excellent, thorough customer service, and great range and thoughtful products.
10 July 2026
Reply from INOV8
Hi Elisabeth,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Reply from INOV8
Hi Anne ,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
The staff were very helpful with great…
The staff were very helpful with great knowledge of the products in the shop.
The staff were very patient with me trying on different sizes and different models.
The advice they gave me based of my feedback was stop on.
Left with 2 pairs of excellent shoes that fitted my needs exactly.
There was a slight issue when paying for the shoes but is was resolved very quickly.
Excellent service all round.
4 July 2026
Reply from INOV8
Hi Mick,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Reply from INOV8
Hi Svetlin,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
Excellent all round
Excellent service, a great product, and really happy with the sale price. Always happy to come back for more Inov8 kit 👍🏻
8 July 2026
Reply from INOV8
Hi Mark ,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
Reply from INOV8
Hi John,
Thank you so much for taking your time to leave this review. We really appreciate it :)
All the best,
the INOV8 team
I know the products are good
I know the products are good, but easy to order, clear communication and quick delivery, what’s not to like!
9 July 2026
Reply from INOV8
Hi Paul,
Thank you so much for leaving this great review! We hope you will continue to enjoy your INOV8 kit.
With thanks,
the INOV8 team
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