Lead Forensics Reviews 

990
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated support teams, expert account managers, and incredibly helpful onboarding processes that make setup seamless. People note that the platform is very easy to use, highly intuitive, and consistently provides valuable traffic insights to grow businesses. Though some reviewers were not happy with contract renewals, unexpected term extensions, and overall billing practices. These consumers specifically mentioned facing significant difficulties when trying to leave the service or dealing with unacknowledged financial demands. A few users also described the renewal experience as disappointing when trying to navigate contractual terms.

What people talk about most

Staff

Customers had positive experiences with staff, frequently highlighting the exceptional support,... See more

Customer service

Clients share positive opinions on customer service, highlighting that support is truly exceptional, always... See more

User experience

Reviewers mention positive feedback about user experience, highlighting that the platform is easy to use and... See more

Service

Reviewers highlight positive aspects of service, praising the helpful support and exceptional account... See more

Website

Users describe positive interactions with website tracking features, noting that the platform delivers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We came across Lead Forensics by chance. We have been using the tool since May 2025 and have no regrets! We have been able to expand our customer base with meaningful contacts and have now also la... See more

Company replied

Rated 5 out of 5 stars

We have been working with Lead Forensics for some months now and the level of support we receive is great. if we have a question or query, they are very quick to jump on a Teams call, screen share and... See more

Company replied

Rated 5 out of 5 stars

We’ve recently started using Lead Forensics and the experience has been fantastic so far. The platform is easy to navigate, gives us valuable insights. A special mention goes to Ryan who has... See more

Company replied

Rated 5 out of 5 stars

We've been using the software now for about 4 months, and I've been very pleasantly surprised at the power and accuracy of the data it throws up. So far, we are seeing a fairly high ROI. A lot of it i... See more

Company replied


Company details

  1. Software company
  2. Affiliate marketing service
  3. Business development service
  4. CRM Provider
  5. Internet marketing service
  6. Software Vendor

Written by the company

In our fast-paced world, real-time engagement has never been so important, even better when it is human-to-human. Statistically, 84% of B2B buyers will purchase from the first organisation they engage with, yet reacting quickly to opportunities is something that most B2B organisations struggle with. Lead Forensics enables businesses to engage with their B2B website visitors faster than ever before, right when they are most engaged - while visiting your website. Lead Forensics provides all the intel required to start valuable, relevant, meaningful conversations in real-time. Lead Forensics will identify who your B2B website visitors are, where they have come from, what they are looking at - and, importantly, what stage they are at within your sales pipeline, routing opportunities directly to an Account Manager to delight B2B prospects with pro-activity. In addition, direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged brand-new B2B prospects. 98% of your B2B website visitors will never inquire with you; uncover that potential with Lead Forensics. Lead Forensics was established in 2009 and operates globally with over 60,000 users worldwide. Our team comprises over 400 dedicated SaaS specialists in locations such as Scottsdale, Atlanta, Portsmouth, and Bristol. Lead Forensics wholly owns its matched IP database - our crown jewels - and this is what sets us apart from the rest in terms of providing maximum value to every one of our customers. Our matched IP database can identify millions of IP addresses and B2B contacts, ensuring that our data quality is head and shoulders the best in the industry. As we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics provides the highest quality and volume of matched B2B website visitors, packaged up in a user-intuitive dashboard that provides granular detail and insightful reporting. The result? A solution that our customers can have absolute faith in, proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that truly makes a difference in helping our customers grow.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

990 reviews

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Asks customers to review

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Replied to 33% of negative reviews

Typically takes over 1 month to reply

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4.5

All reviews

(990)

89 reviews in the last 12 months

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Rated 1 out of 5 stars

Echo what the previous people have said…

Echo what the previous people have said about their cancellation policy and the fact that they feel all the onus is on the purchaser to know and manage all aspects of the contract. Which was hard enough to swallow that we had auto renewed 90DAYS before the contract start date, but to receive an unexplainable 10% price increase and with no advice, warning or reminder, is the worst customer centric approach I have ever experienced. We are still outside of a month and a half to go until the renewal date, yet they are resolute to holding us to another 12 month contract against our wishes. Beware all from using this company, clearly a mandate of how they wish to work and have no professional moral compass of how to do business.

22 September 2026
Unprompted review
Rated 5 out of 5 stars

Following on from the great customer…

Following on from the great customer service we always received from Lucy Murrell. Luke Uys, our new account manager is no exception in offering the highest level of customer focus. He keeps in touch regularly and definitely has our best interests in mind when offering such great ideas in us using Lead Forensics to benefit the business. We look forward to working closer with Luke in the Future.

Laura Clarke
Armatherm Thermal Bridging Solutions Ltd

15 September 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your kind feedback, Laura. We’re delighted to hear that Luke has continued the high standard of support you experienced with Lucy. It’s great to know the proactive approach, regular communication, and commitment to helping you maximise the value of Lead Forensics are making a positive impact. We look forward to continuing our partnership and supporting your success.

Rated 5 out of 5 stars

Very useful and overall a great tool to have!

Lead Forensic is very useful and overall a great tool to have!

Our account manager, Tilley, is truly so helpful. It's a complex system at first and takes some time to learn, but so, so useful for sales departments and provides useful info.

Would reccomend!

22 September 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback. We’re delighted to hear Lead Forensics has been such a valuable tool for your team and is providing useful insights to support your sales efforts.

It’s also fantastic to know Tilley’s support has helped you navigate the platform and get the most from it. We truly appreciate your recommendation and look forward to continuing to support your success.

Rated 1 out of 5 stars

BUYER BEWARE

Before remotely considering this company(run for the hills), understand that as mentioned by other reviewers, the cancellation policy is that of a scam gym membership.
They have 90 day cancellation terms but instead of extra cost they feel they can renew you automatically for a full year.
Any correspondence they have with you when you try to cancel is two fold.
The first is the account managers only saying they will call to help you use the service and nothing about processing a cancellation.
The second is credit control sending demands for money that when you reply they don't bother to acknowledge (we get one a week that ignore our responses).
The product itself wanes in its use over time and isn't worth the high fee they charge.
Avoid at all costs!

16 September 2026
Unprompted review
Rated 4 out of 5 stars

Great service and tool for businesses in every sector.

Having used lead forensics for several years, this is a great tool that has helped our business gain new opportunities and RIO. The service we receive is really good and very helpful throughout the process.

15 September 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback, Jay. We’re delighted to hear Lead Forensics has helped your business uncover new opportunities and deliver a strong return on investment over several years. It’s great to know both the platform and the support from our team continue to add value. We appreciate your continued trust and look forward to supporting your ongoing success.

Rated 4 out of 5 stars

Excellent insights to grow our business…

excellent insights to grow our business and also great customer service, thank you Marisa!

10 September 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your feedback, KIlIan. We’re delighted to hear Lead Forensics is providing valuable insights to help grow your business and uncover new opportunities. It’s also fantastic to know Marisa’s support has made such a positive impact on your experience. We’ll be sure to share your kind words with her. Thank you for your continued support.

Rated 1 out of 5 stars

Disappointing value and very poor renewal experience

We used Lead Forensics for a year but unfortunately found the value quite limited for our business.

A significant amount of website traffic was not matched to a company, and even when a large organisation was identified, it was often very difficult to establish who had actually visited. This was particularly problematic with universities and other large organisations, where knowing the institution was of little practical use in identifying the individual with an interest in our products.

Our biggest disappointment, however, was the renewal process. Despite regular account-management meetings where we discussed the lack of ROI, we received no warning that we were approaching the deadline to prevent an automatic renewal.

We were then notified of a price increase only after that cancellation deadline had passed. When we queried our contractual position, our email went unanswered. We were subsequently told that the contract had already automatically renewed for another full term.

We tried to reach a reasonable commercial compromise, but this was rejected and Lead Forensics continued to insist on payment for the full renewed term.

Whatever the contractual small print may say, we found the whole renewal experience extremely disappointing. I would strongly recommend that prospective customers carefully check the automatic renewal and notice provisions and diarise the cancellation deadline themselves.

Based on both the limited value we received and our experience when trying to leave, we would not use Lead Forensics again.

3 September 2026
Unprompted review
Rated 3 out of 5 stars

Challenging interview process

I applied for an account executive role with Lead Forensics in July. I was quite impressed with the business as a whole; the internal recruiter painted a lucrative and exciting picture for a place to work.

Originally a F2F interview was planned, and I was prepping myself with the DNA of LF and how I would fit in; this was then changed to another teams meeting the day before. I prepped myself with how I would fit in and why I felt it would be a great place to work, I found this quite easy as my previous two sales roles essentially were a split of the role on offer and was simply a case of combing them, and the fitting in part was even easier as the recruiter told me how supportive the team is, and how a relatively new member of staff excelled to the point where they had purchased their first house. In the other words the culture was clearly welcoming and excited me greatly.

However, the interview itself simply didn’t reflect that. During the interview the hiring manager didn’t ask me any of the questions I mentioned above, and challenged almost everything, they even asked what I meant by “jealousy is the thief of joy”. It became clear that this manager was looking for any excuse to dismiss me, which I think is a poor interview aim. You don’t learn an individual by their flaws alone, and shouldn’t scrutinise every single thing they say. You want them to feel comfortable and just be themselves. If they fit then great. If not then no big deal.

The manager left it with me saying they would get back to me by the end of the week, but I never received anything from them. I even reached out to the internal recruiter who I initially spoke to and sadly I still didn’t receive a response.

After writing this review however, I was contacted by the internal recruitment consultant who spoke to me initially, they apologised for the lack of communication and spoke with me at length as to why I felt my experience was poor, and essentially heard my view.

This was greatly appreciated, as I mentioned in my original review I essentially just wanted my voice heard. I fully understand that I am not suitable for every role, and that not every employer is a best fit for me, but we both agreed that mistakes were made, and they even explained that the recruitment process would be discussed and reviewed with my experience noted.

This goes a long way for me, as we all make mistakes and I’ve always held anyone who can take onus for them and apologise for them in a high regard.

I still am of course disappointed with the outcome, and that the opportunity I was given as I don’t believe it was good enough to showcase how I could have been a useful and valuable member of the team, but I at the least feel heard and appreciated, and that’s sufficient for me.

30 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for sharing your experience, Liam. We’re sorry to hear that parts of the recruitment process did not meet your expectations, particularly around communication and the interview experience.

We appreciate you updating your review to reflect the follow-up discussion with our recruitment team. Your feedback has been taken seriously and is helping us review and improve our processes. We wish you every success in your future career and thank you for taking the time to provide your insights.

Rated 5 out of 5 stars

We’ve had a great experience working…

We’ve had a great experience working with Lead Forensics, and Marisa has been a big part of that. She’s always responsive, helpful and proactive, and a real pleasure to work with!

20 July 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your feedback, Ana. We’re delighted to hear you’ve had such a positive experience with Lead Forensics. It’s fantastic to know Marisa’s responsiveness, proactive approach, and support have made a real difference. We’ll be sure to share your comments with her. Thank you for your continued trust and partnership.

Rated 5 out of 5 stars

A great account manager helps optimise what you can get out of apps

We have been supported by Lead Forensics for a number of years and find it is perfect for the use case we have. It integrates with our other apps to provide our team with a seamless solution. Our Account Manager Jack Wingate is knowledgeable, responsive and the perfect person to bounce ideas off.

12 August 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your feedback, Richard. We’re delighted to hear Lead Forensics continues to support your business and integrates seamlessly with your wider technology stack. It’s especially great to know Jack’s knowledge, responsiveness, and strategic guidance are helping you maximise the value of the platform. We’ll be sure to share your kind words with him.

Rated 5 out of 5 stars

We've been working with Lead Forensics…

We've been working with Lead Forensics for the past year, and the experience has been excellent. As a small business, we don't require extensive automation, but the platform gives us valuable visibility into website visitors and helps us follow up on potential opportunities that we would otherwise miss.
Lead Forensics has also helped us generate quality leads and create new business opportunities. The customer support is truly exceptional, always responsive, competent, and a pleasure to work with.
Special thanks to Geoff for consistently providing outstanding support. We highly recommend Lead Forensics!

29 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your fantastic feedback, Thomas. We’re delighted to hear Lead Forensics has helped your business gain valuable visibility into website visitors, generate quality leads, and uncover opportunities that may otherwise have been missed.

It’s especially great to know Geoff’s support has made such a positive impact. We truly appreciate your recommendation and look forward to continuing to support your success.

Rated 5 out of 5 stars

A valuable part of our sales and marketing strategy

We have been using Lead Forensics for just over six months, and it has become a valuable part of our sales and marketing strategy. Geoff has played a key role in making the experience even more worthwhile, consistently helping us identify sales and marketing opportunities, breaking down the data into actionable insights, and working with us to develop effective solutions.

Lead Forensics is a great tool for evaluating website traffic and gaining a deeper understanding of who is engaging with our brand. This visibility has complemented our marketing initiatives perfectly, helping us better target prospects and maximise opportunities generated through our website.

1 December 2025
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your fantastic feedback, Jessica. We’re delighted to hear Lead Forensics has become a valuable part of your sales and marketing strategy, helping you gain deeper insight into website engagement and uncover new opportunities.

It’s great to know Geoff’s support and expertise are helping turn data into actionable results. We truly appreciate your trust and look forward to supporting your continued success.

Rated 5 out of 5 stars

Amazing client support from Marisa

Amazing client support from Marisa, best in the game!

29 July 2026
Unprompted review
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Reply from Lead Forensics

Thank you for your great comments about Marisa. We will pass on your comments. Thanks again.

Rated 5 out of 5 stars

A Valuable Tool for Lead Generation

We've had a great experience using Lead Forensics. The platform has provided valuable insight into the companies visiting our website, helping us identify potential sales opportunities that we may have otherwise missed. The interface is easy to use, and the data has been useful in supporting our sales and marketing activities.

The onboarding process was smooth, and the support team has been responsive and helpful whenever we've had questions. Overall, Lead Forensics has become a valuable part of our lead generation strategy, and we'd happily recommend it to businesses looking to gain more visibility into their website traffic.

28 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback, Elena. We’re delighted to hear Lead Forensics has become a valuable part of your lead generation strategy and is helping your team uncover opportunities that may otherwise have been missed.

It’s great to know the platform is easy to use and that our onboarding and support teams have made a positive impact. Thank you for your recommendation and continued support.

Rated 5 out of 5 stars

Very powerful software!

We've been using the software now for about 4 months, and I've been very pleasantly surprised at the power and accuracy of the data it throws up. So far, we are seeing a fairly high ROI. A lot of it is down to the support and guidance of our success manager, who's been great in setting up and taking us through everything and runs great monthly calls that we always learn from.

23 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your fantastic feedback. We’re delighted to hear you’re already seeing strong results and a positive ROI after just four months. It’s great to know the platform’s data quality and insights are helping your business, and that your Success Manager’s guidance and monthly reviews are adding real value. We look forward to supporting your continued success.

Rated 1 out of 5 stars

BEWARE!!

NO WAY TO CANCEL! When you sign up, you CANNOT CANCEL your subscription after signing up. Per Lead Forensics rep, "we do not have any early termination terms in our T&As". We are a US company and we signed up, but were not using it after a few months, so we tried to cancel. LF refused to cancel the subscription but are still charging us (it's expensive!). Apparently, we signed a 2-yr contract that has NO WAY of cancelling the service. They can easily revoke access for a software service, but refuse to so they can bill us. We only have been offered by our rep "how we can get more out of it". It's not that we can't get value out of it, it's that it no longer fits our maketing/sales strategy so there is no need for it anymore. Very frustrating. We now have our lawyer involved.

22 July 2026
Unprompted review
Rated 4 out of 5 stars

Great advice

It's early days for us, and so far everything has been well presented and seems to be working well. Marisa Wiseman has offered some great advice on ways to use Lead Forensics to our best advantage, so looking forward to it returning the results we're expecting

22 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback. We’re delighted to hear your experience has been so positive from the outset and that Lead Forensics is already proving valuable. It’s great to know Marisa’s advice and guidance have helped you get started on the right foot. We look forward to supporting you as you continue to unlock results from the platform.

Rated 5 out of 5 stars

Very happy with the Lead Forensics…

Very happy with the Lead Forensics platform and the insight it provides us as to who is visiting our website. The support from the team is also excellent

21 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your review, Jason. We're delighted to hear that you're finding value in the Lead Forensics platform and the visitor insights it provides. It's also great to know that our team has delivered the level of support you expect. We appreciate your feedback and look forward to continuing to support your success.

Rated 5 out of 5 stars

Excellent account management

The level of account management that comes with LF is exceptional. Support is offered at every part of the journey to ensure the system works best for us at all times. Monthly strategy meetings are key and valuable to utilizing this very important tool.

21 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback, Carmel. We’re delighted to hear the account management and ongoing support have made such a positive impact. It’s great to know the monthly strategy meetings are helping you maximise the value of Lead Forensics and tailor the platform to your needs. We appreciate your support and look forward to continuing to work closely with you.

Rated 5 out of 5 stars

Great customer service

We have been working with Lead Forensics for some months now and the level of support we receive is great. if we have a question or query, they are very quick to jump on a Teams call, screen share and walk us through the solution. Although we're looking for a needle in a hay stack in terms of our ideal customer, Lead forensics helps us to identify those customers we otherwise might of missed.

15 July 2026
Unprompted review
Lead Forensics logo

Reply from Lead Forensics

Thank you for your feedback. We’re delighted to hear our support team has been responsive and helpful, and that the platform is helping you identify valuable opportunities that might otherwise have gone unnoticed.

It’s great to know the hands-on guidance and collaborative approach are making a difference. We look forward to continuing to support your team and business growth.

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