Principality Building Society Reviews 

252
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Looking at 46 reviews, most reviewers were somewhat happy with their experience overall. Many consumers frequently praise the staff for being incredibly helpful, friendly, and efficient in their interactions. People appreciate the quick resolution of their queries and the clear explanations provided. Additionally, some found the online services and website easy to navigate and use. However, some people mentioned dissatisfaction with the overall service and customer support. Reviewers reported experiences of unhelpful interactions, poor communication, and feeling that their issues were not properly addressed. There were also instances where customers experienced administrative errors or difficulties with money transfers.

What people talk about most

Staff

People report positive experiences with staff, consistently describing them as friendly, helpful, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Service

Customers consistently note ambiguous experiences with service, with some reviewers praising the excellent... See more

Payment

Reviewers highlight ambiguous aspects of payment, with some customers reporting positive experiences such as... See more

Website

Reviewers mention ambiguous feedback about the website, with some customers finding it secure, easy to... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Call Handlers are lovely, but this Society is all about paying ever higher salaries to the Directors...certainly not for providing service to customers. They lower interest rate paid and interpret the... See more

Company replied

Rated 2 out of 5 stars

I would not recommend Principality Building Society to anyone. Their rates are very high, their products are poor value, and the service I received did not make me feel like a valued customer. Ther... See more

Company replied

Rated 5 out of 5 stars

I've had my mortgage with Principality for over 4 years. Spoke with Vikki today, I needed a proof of mortgage for my property (I had lost my last statement). She suggested a transaction history and re... See more

Company replied

Rated 5 out of 5 stars

Due to emergency tree works, I have had to close a savings account with Principality BS. The problem was handled excellently and with empathy by their support rep. He was able to transfer my mone... See more

Company replied


Company details

  1. Building Society

Written by the company

A mutual building society of 500000 members. Helping members with savings and mortgages for over 150 years.


Contact info

3.3

Average

TrustScore 3.5 out of 5

252 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 93% of negative reviews

Typically replies within 1 week

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3.3

All reviews

(252)

46 reviews in the last 12 months

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Rated 1 out of 5 stars

BAD REGULAR SAVINGS MATURITY EXPERIENCE

I signed up for a 6 month regular saver and when asked gave instructions for transfer of the funds at maturity to a nominated bank account, the same as the account used to make the monthly payments. Following all the instructions in my account with Principality. On the day of maturity no money appears in my nominated account and when trying to sign in to my Principality account it simply says 'You have no account to sign up click here'.
I have received no SMS or email or closing statement from Principality and at the phone they seemed completely surprised why I was concerned 'Just wait for the money'.
I will never do business with them again.

15 July 2026
Unprompted review
Rated 4 out of 5 stars

I would have awarded 5 stars if it were…

I would have awarded 5 stars if it were just for the customer service alone. My voice call today was no different - Tyler was both very patient with my hearing impairment and helpful on the detail. I am fast running out of fully functioning body bits these days and I am going to have to rely more and more on good old-fashioned customer service and/or the kindness of strangers.

The online user interface can be quite clunky and limited: messaging is not counted as activity and timeout can be an irritant; there's no facility to forward date transactions and no access to closed accounts. Definitely some areas that are ripe for an upgrade or two at some point ... hopefully!

29 June 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hello Figaro
Thank you so much for your review, I will track down Tyler and pass on your comments. At Principality we do not class you as a stranger you are a Member and we will support you as much as we can. We will be launching our App by the end of year hopefully this will help but we are always on the other end of the phone if you need to speak to us.
Kind Regards
Principality

Rated 5 out of 5 stars

Why can't more organisations be like the Prinicipality

The telephone service is promptly answered and the staff are so cheerful and helpful. Such a contrast to most places I have to ring!
They sorted out my issue quickly and efficiently and I was off the phone within 10 minutes!

28 May 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Kirsty
Sorry for the delay in getting back to you and a big thank you for your 5* Review. We are very grateful to hear we were prompt and cheerful
Kind Regards
PBS

Rated 1 out of 5 stars

Online accounts

Terrible online sign in ? Am loosing money because I can never register my account online. Even branch couldn't sort it out 😕. Am loosing interest with available in house interest rates 😕 . Silly sign in program. What film do you first see. How is a old lady in her 80 , sorted it out? Does Rachel reeves have shares in this company?

15 April 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Simon
I’m really sorry to hear about the difficulties you’ve been experiencing with the online sign in process. I completely understand how frustrating this must be—especially if it’s impacting your ability to manage your money easily.
This isn’t the experience we want for our customer. I’d really like to help get this sorted properly for you. If you’re happy to do so, please reach out again and we can arrange dedicated support to walk through the registration step by step, or escalate the issue to our technical team if needed. Contact telephone number is 0333 333 4000
Kind Regards
Principality

Rated 1 out of 5 stars

Fed up with online account never working

So unhelpful when you phone them up. Had enough now so will be closing my account in the next few months.

As for the online account - simply awful. Hardly ever works and the request for support is incredibly slow.
Wouldnt recommend to anyone - especially when there is so much other options out there at the moment.

16 May 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

HI Martin

Thank you for your review, I am sorry you feel this way we are working hard to get our App up and running.
I will pass your feedback on.
Kind Regards
Principality

Rated 5 out of 5 stars

Great service

I wanted to change my account to a new ISA.Spoke to Phillip at Principality,he was very professional ,made me feel my custom was wanted .He did everything I asked and completed my request in a matter of minutes.Well done Phillip well done Principality.

1 May 2026
Unprompted review
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Reply from Principality Building Society

Hi Samicat
What a lovely review and thank you for taking the time to give us a 5*.
Kind Regards
Principality

Rated 2 out of 5 stars

Very Expensive Rates

I would not recommend Principality Building Society to anyone.
Their rates are very high, their products are poor value, and the service I received did not make me feel like a valued customer. There are plenty of lenders out there offering much better deals, so I regret wasting my time with them.
One thing that makes them especially frustrating is that they appear approachable because they have branches all over Cardiff, but once you are with them, the experience is disappointing. When you want to change products or leave, it feels like they put obstacles in the way rather than helping.
Their advertising gives the impression that they genuinely care about customers, but my experience was the complete opposite. In reality, I found them expensive, difficult to deal with, and not customer-focused at all. I would advise anyone considering them to shop around first.

1 April 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi
Thank you for taking the time to share your feedback. I’m sorry to hear that you felt our rates and products didn’t offer good value and that the service you received left you feeling unsupported.
We understand that having local branches can set an expectation of a straightforward, helpful experience, so it’s disappointing to read that you found changing products or moving elsewhere felt more difficult than it should. That isn’t the experience we want for any member.
If you’re willing, we’d really appreciate the opportunity to look into what happened and see if we can put things right. Please contact our Customer Care on 0330 333 4000, and include any relevant information (such as dates, product type, and the branch or team you dealt with). We’ll make sure the right team reviews your concerns.
Thank you again for your comments – they help us identify where we need to improve.
Kind regards,
Principality Building Society

Rated 3 out of 5 stars

Disappointingly not on Sprive

Whilst Prinicpality provided us with a decent'ish mortgage when we came to remortgage, we lost the ability to save extra and pay more off our mortgage as they are not part of the Sprive gang.

I have messaged them twice to ask when they will be joining so we can save additional monies towards out mortgage, as I can imagine other mortgage holders with them, have done the same thing but have had no response, which i find rather rude and not the greatest customer service

You are really lacking in this area so please put yourselves onto Sprive app so your customers can pay their mortgages off quicker!!

1 April 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Bernadette
Sorry we have not replied to you about this Sprive app. We are currently in the process of developing our App so not sure if this will be available at this point. If you want to speak to someone about paying your Mortgage off quicker pleases contact us and we can maybe discuss this further with you.
Kind Regards
Principality

Rated 5 out of 5 stars

Excellent ISA transfer experience

As always, Principality leads the way in terms of financial institutions - telephone support for an internal cash ISA transfer was excellent, taking 5 minutes.

4 April 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

HI Matin
Thanks very much for your 5* review this is very much appreciated and we were glad we could support you so quickly
Best Wishes
Principality

Rated 5 out of 5 stars

Always excellent to deal with

Always excellent to deal with; had my mortgage with them & agreed additional borrowing at one point too. Friendly call centre based in Wales, people always friendly & helpful. First rate service. Don't normally leave reviews but credit where's it due. Well done Principality!

27 March 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Matthew
It is lovely to ready your great review of us, and great you took the time to do this.
Thanks Very much
Principality

Rated 5 out of 5 stars

A really good financial institution

A really good financial institution. I've only been saving with Principality for a few months but in that time I've been very impressed.
The website is secure, easy to navigate and with clear information on all the products.
Interest rates for savers are very competitive with market leading rates on Regular Savings accounts. I've been so impressed with the rates I've already opened further accounts. Staff and online service is also excellent. Highly recommend.

31 March 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hello
Thank you so much for your 5* review we really appreciate your comments which are lovely to hear.
Kind Regards
Principality

Rated 5 out of 5 stars

Consistently Excellent Building Society

I have held a number of savings accounts with Principality over several years. Whenever I have telephoned for advice or to give instructions my call has been answered very quickly. All calls have been dealt with courteously and advice has been both clear and helpful. In addition, Principality often have highly competitive interests rates. The website provides information clearly. The only room for improvement I can think of is the introduction of an app. In view of my past experience I recommend this building society unreservedly.

15 March 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Tim
So lovely to read your review what great feedback, we really appreciate you taking the time to do this. Just to let you know we are working on our App so watch this space.
Best Wishes
Principality

Rated 1 out of 5 stars

Demanding double mortgage payments off…

Demanding double mortgage payments off me just for being a few months behind. As if one mortgage payment these days isnt more than enough

7 March 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Juliet
Can you please reach out to us in regards to this our telephone number is 0330 333 4000. I am sure we can support you with this.
Kind Regards
Principality

Rated 5 out of 5 stars

Principality Building Society Customer Service

Had to call Principality Building Society today to discuss my account. Spoke with a young man, Dewy, who explained my options brilliantly. Went over everything twice, to confirm my options, and completed the transaction whilst I was on the telephone. Great service, and highly recommend Dewy on his customer service…!!! ⭐️⭐️⭐️⭐️⭐️

23 February 2026
Unprompted review
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Reply from Principality Building Society

Hi Suz
Thank you so much for your 5 Star Review, I will pass this on to Dewi how lovely to read that you had such a great serevice and you would recommend us.
Kind Regards
Principality

Rated 5 out of 5 stars

Excellent

I use 2 branches in Cardiff, and without doubt what ever branch I use, Staff are always pleasant and helpful, Also online service excellent, It’s a joy and how anyone give negative review

4 February 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Stephen
What a great Review thanks very much, it would be lovely for me to pass this on but no sure which Branches you are writing about.
Best Wishes
Principality

Rated 5 out of 5 stars

Good and prompt service

Due to emergency tree works, I have had to close a savings account with Principality BS.
The problem was handled excellently and with empathy by their support rep. He was able to transfer my money quickly and easily over the phone.
Impressed and will be looking to invest again ASAP with PBS.

27 January 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Keith
Great news we were able to get this sorted for you. We look forward to welcoming you back.
Regards
Principality

Rated 5 out of 5 stars

Had a savings account with PBS…

Had a savings account with PBS previously, saving for a specific goal. Account worked well, good online services, had no issues at all with any interaction with them.

1 November 2025
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Hi Michael
Thank you so much for your feedback we really appreicate you taking time to give us 5*
Best Wishes
Principality

Rated 1 out of 5 stars

Disgusted with PBS

I have always had a high opinion of PBS until today. I had a maturity today (17/1/26) and was advised last week that the funds would be transferred into my nominated today. I logged into my account this morning to find a notice saying that there was maintenance being done today so no transactions! I am absolutely disgusted! This was surely a known-about and pre-planned event so why didn’t PBS advise me of this beforehand and make arrangements for my funds to be released by other means? There is no further update on when I will receive my monies and I am missing out on interest for each day that now goes by. What compensation are you going to pay for this as it is not my fault yet I’m being penalised - totally disgraceful and unfair - shame on you PBS!

17 January 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

Morning Mrs Warburton
I believe you have been speaking to a Principality Collegue about this and I hope we are able to explain and support you with this.
If this is not the case please contact on our call centre number 0330 333 4000
Kind Regards
Julie

Rated 5 out of 5 stars

I can't fault this Building Society

I can't fault this Building Society. I have been with them for a while. It's probably one of the best building societies I've been with. They have good rates for savings. Customer service has always been good. I've never had a problem with any accounts. Well done Principality.

11 January 2026
Unprompted review
Principality Building Society logo

Reply from Principality Building Society

HI Maggie

Thank you so much for your 5* Review we really value this.
Best Wishes
Principality

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