1st CENTRAL Insurance Reviews 184,117

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,958 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and the straightforward, user-friendly online experience. Many people found the website easy to navigate and appreciated the clear layout, making it simple to obtain quotes and manage policies. The overall service is often described as efficient and reliable, with many consumers highlighting the ease of renewing their insurance. However, some customers also noted issues with customer service, describing experiences where interactions were not always helpful or efficient, and some found the fees for minor changes to be excessive.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the quotes competitive and the overall cost... See more

User experience

Customers generally report positive experiences with the user experience. Many found the process... See more

Service

Clients share positive opinions on service, often highlighting the ease and speed of renewing insurance and... See more

Website

Customers consistently note positive experiences with the website, finding it easy to navigate, access, and... See more

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers report positive experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The process of obtaining insurance online was very easy. I’m unable to comment on any other aspects of their services as I’ve only just taken out the policy.

Company replied

Rated 5 out of 5 stars

recently got my car insurance with 1st Central and found the whole process really easy and straightforward. The quote was very competitive, and adding breakdown cover for extra peace of mind was simpl... See more

Company replied

Rated 5 out of 5 stars

Easily bought my car insurance online. Very easy process. Good email communication after. When the policy began I received a text message with my policy number and numbers to call if I break down or h... See more

Company replied

Rated 5 out of 5 stars

Generally the online experience was Generally good your insurence rates are good at this time we have been with you for some years now . Unfortunately your renewal rates are not as good as your onlin... See more

Company replied


Company details

  1. #45 of 69 best companies in Car and Motor Insurance Agency
  2. #28 of 44 best companies in Home Insurance Agency
  3. #167 of 226 best companies in Insurance agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

184K reviews

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Asks customers to review

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Rated 5 out of 5 stars

Easy to use

Easy to use, fast to process making sure I had everything I needed. Also half the price I was quoted from the company I used before for years!!!
Just hope it’s efficient IF I have to claim

29 April 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Alessandra Morrison, Frontline Complaints was Amazing!!

!!Alessandra Morrison, Frontline Complaints was Amazing!!
I dont normally leave reviews, you end up saying you will and never get round to it or knowingly you dont!, but this one i had to - listen its 12:43am in the night at London, im shattered from work. But this feedback had to be done no matter what! This is a genuine review from me -
I would like to say, Alessandra Morrison from Frontline Complaints was Amazing!! How she dealt with inquiry she was calm, she listened & Reassured me. Was best at managing my complaint. She should be Recognized for her great work. She is a warm Kind hearted person. bless her ♡ You all should all learn from her! Great example of how things should be done within the business. SHE is the Business! Top Notch! xoxo

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We are so grateful for your incredibly kind words and for taking the time to share your positive experience, especially at such a late hour. We are delighted to hear that our team member provided such exceptional service. Your feedback truly highlights the dedication we strive for. We will ensure your wonderful comments are shared with them. Thank you for recognizing their outstanding work.

Emily

Rated 5 out of 5 stars
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Got a answer on the phone very quick

Got a answer on the phone very quick. Spoke to lady sorted me
Out with my inquirey .

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're glad we could assist you quickly and resolve your inquiry. Thank you for your kind feedback!

Emily

Rated 5 out of 5 stars

Fuss free and straightforward

Fuss free and straightforward. Easy to follow all the required questions with absolutely no hassle or hard sell, just valid options.

20 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate your positive feedback! We're so glad our process was fuss-free, straightforward, and easy to follow.

Emily

Rated 5 out of 5 stars

Great service

Quick service. Great quote

20 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 4 out of 5 stars

Easy to set up

13 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to make things easy and straightforward for our customers 😊.

Emily

Rated 5 out of 5 stars

Excellent service

Excellent service

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy to set up

20 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

Rated 5 out of 5 stars

Easy to talk to

Easy to talk to

19 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're so glad you found us easy to communicate with. Thank you for your kind words!

Emily

Rated 1 out of 5 stars

Cancelled on my daughter due toner …

Cancelled on my daughter due toner getting a phone call or any email about having to connect the named driver tto the device even though the named driver was not present to connect to device, surely a phone call would of been suffice and now she has to pay £150 of charges. Would never recommend

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We're truly sorry to hear about the issues your daughter experienced, leading to the cancellation and charges. We understand your frustration regarding the communication and the named driver requirement. We are reviewing our procedures to prevent similar situations.

Emily

Rated 1 out of 5 stars

Incredibly frustrating and annoying…

Incredibly frustrating and annoying trying to communicate on the phone. Been with them for over 2 years having insured 3 vehicles. High increase in insuring latest vehicle and when cancelling after 18 days charging exorbitant fees with no refund for remaining days of insurance prepaid.

20 May 2026
Unprompted review
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

We appreciate you sharing your experience. We are sorry to hear about the difficulties you faced with communication and the fees. We are reviewing your feedback to improve our services.

Emily

Rated 5 out of 5 stars

Good Insurance

Good Insurance

20 May 2026
1st CENTRAL Insurance logo

Reply from 1st CENTRAL Insurance

Hi

Thanks for your great feedback! We always aim to give the best service to our customers 😊.

Emily

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