Abercrombie & Kent Reviews 

789
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 118 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the exceptional staff, wonderful accommodations, and deeply knowledgeable guides who effortlessly bring local history and exotic wildlife to life. Many travelers regularly note that itineraries are exceptionally well-organized, ensuring smooth airport transfers and completely seamless journeys from start to finish. Some people were dissatisfied with pre-departure communication, mentioning missing travel documents or a noticeable lack of detailed itinerary information right before their big trip. A few reviewers also noted occasional issues with itinerary planning, unexpected room allocations, or a noticeable general decline in perceived luxury standards.

What people talk about most

Staff

Customers had positive experiences with staff, frequently noting that tour guides and drivers were... See more

Holidays

Reviewers mention positive feedback about holidays, describing them as memorable experiences with seamless... See more

Service

Reviewers highlight positive aspects of service, noting that staff and tour directors handle every detail... See more

Location

Customers consistently note positive experiences with location, highlighting wonderful views from well... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff. Staff in Cairo were excellent especially Omar and the driver plus my female guide at the Museum. She spoke excellent English no question was too much to answer. Very pleased. In Luxor again s... See more

Company replied

Rated 5 out of 5 stars

From start to finish A and K made this safari the most memorable trip we’ve ever taken. Our guides/drivers were superior and the tour directors in both Tanzania and Kenya thought of everything. The... See more

Company replied

Rated 5 out of 5 stars

The A&K team created a seamless experience for us. We were able to see and do so much because of their help and organization, with particular thanks to our liaison Mohamed. The drivers were fantastic... See more

Company replied

Rated 5 out of 5 stars

Our African safari was by far the best experience we’ve ever had. From the moment we landed in Johannesburg until we left from Cape Town we were taken care of every step of the way. The accommodat... See more

Company replied


Company details

  1. Tour operator

About Abercrombie & Kent

Written by the company

Abercrombie & Kent UK
Address: 80 Strand, London, WC2R 0RL
Telephone: +44 203 608 3624

Abercrombie & Kent Australia
Address: Level 26, 80 Collins Street (North Tower), Melbourne, Victoria, 3000
Telephone: +61 (0)3 9536 1800

Abercrombie & Kent US
Address: 1411 Opus Place, Suite 300 Downers Grove, IL 60515
Telephone: +1 866 261 2702

About Us
Abercrombie & Kent has been spinning dreams into remarkable adventures for discerning travellers for more than 60 years, ever since our founder pioneered the first modern luxury safari in Africa. Today we are the world’s leading travel company, taking guests to the earth’s wildest frontiers on all seven continents.

And although we have grown into a truly international company spanning the globe, we still share that same mission: to craft the adventure of a lifetime, every time. We believe that every journey should be extraordinary; every life, well-travelled.

Travel your way

For six decades we have been refining the art of bespoke travel. We understand that every traveller is unique – tell our experts what you want to see, where you want to go, or how you want to feel when you get there, and we will craft the trip of your dreams or match you to your ideal journey.

With you every step

Behind every A&K journey is an international support system of more than 2,500 staff, in 60 offices, in 35 countries, on all seven continents. Our on-the-ground “guardian angels” provide 24/7 support, so you can travel with confidence wherever you are in the world.

A force for good

We believe that travel should be considered, mindful, responsible; a force for good. Every trip you book with us supports the initiatives of A&K Philanthropy, positively impacting communities and conservation efforts in the places where we travel.

The A&K family

For all the world’s infinite wonders, it is our people that guests remember most. Our global powerhouse of innovators, destination experts, local guides, specialists in science and culture, well-connected super-fixers – continually seek out original, exclusive experiences beyond the reach of most travellers.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

789 reviews

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4.4

All reviews

(789)

116 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service from Abercrombie & Kent

Kat Heron helped me plan a Mother-Daughter trip to Morocco and I was extremely pleased with the service she provided. She paid attention to my needs, provided accurate information about the trip, and assisted me in every detail of the planning. The most important thing to me was that she was prompt in answering my and my daughter's emails whenever we had a question. She's the best, and the trip was spectacular! Thank you Kat and A&K

4 October 2026
Unprompted review
Rated 5 out of 5 stars

Professional and personalised service…

Professional and personalised service all the way through. The Abercrombie representatives, their guides, their drivers, the choice of hotels and the tours were outstanding. First class all the way through.

22 September 2026
Unprompted review
Rated 5 out of 5 stars

Our African safari was by far the best…

Our African safari was by far the best experience we’ve ever had. From the moment we landed in Johannesburg until we left from Cape Town we were taken care of every step of the way.
The accommodations at the sanctuaries and the entire staff at each were superb and second to none.
Our game drives and guides…….what can I say. Words aren’t adequate to describe the experiences we had. Not only did we experience the Big 5, some up close and personal, but the information our guides provided about the wildlife was exceptionally interesting. We weren’t just driven around and had the game pointed out to us; we were also “educated” and given time to observe them in their natural state.
Traveling with A&K is a truly unique experience. There is not one single thing I can say that was negative about our experience.

7 September 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

Thank you Mb, for taking the time to share such a wonderful review of your African safari experience.

We are absolutely delighted to hear that your journey, from Johannesburg to Cape Town, was the best travel experience you have ever had. It is especially rewarding to know that you felt so well looked after throughout your adventure and that the accommodations, game drives, and expert guides exceeded your expectations.

Providing authentic, immersive wildlife experiences is at the heart of what we do, and we are thrilled that your guides not only helped you encounter the Big Five but also enriched those moments with their knowledge and passion for Africa's incredible wildlife. Creating opportunities for our guests to learn, connect, and truly appreciate these remarkable environments is something we take great pride in.

Your kind words about our teams on the ground mean a great deal to us, and we will be sure to share your feedback with everyone involved in making your safari so memorable.

Thank you once again for choosing Cox & Kings. We are honoured to have been part of such a special journey and look forward to welcoming you on another unforgettable adventure in the future.

Warm regards,
Guest Experience Team Cox & Kings

Rated 5 out of 5 stars

China with A & K

This tour of China was very high-end. Wonderful hotels and restaurants including our tour “manager” Sean, who was with us from airport pickup to drop off at the end! From the Great Wall to the terracotta soldiers, Pandas, shopping and many other interesting sites the guides were all very knowledgeable.

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Horrible and Unprofessional Experience

My wife and I were looking to book a trip to Egypt & Jordan. On the A&K website I found an itinerary that was customizable and appealed to the interests we have. After spending hours on their website selecting options, looking at dates, we developed a list of questions and set up a call with one their "experts".

When I had the initial call, the A&K rep seemed confused and disorganized. He was asking me questions that we had already completed from their questionnaire. When I mentioned this to the rep he fumbled around and then said I was right and he had the information. We then set up a follow up call that he would give me more information on the timing and itinerary.

When I dialed in for our scheduled call, the A&K rep didn't dial in. After 20 minutes I sent an email asking if we needed to reschedule. About 15 minutes later I received a reply that his prior call had run over, which I understand can happen, but why couldn't he have reached out to let me know?

So we did reschedule our call and we had a discussion on dates and pricing and he said he would be back in contact in a week. Two weeks went by with no follow up or reach out from A&K. At this point I decided A&K was not for me and I reached out to Jacada. My experience with Jacada has been wonderful and highly professional! We booked our Egypt & Jordan trip with Jacada and will book future travel with them and definitely will not waste any more time ever considering Abercrombie & Kent again !

30 June 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

Dear TSK,
Thank you for taking the time to leave this feedback. We are very sorry that your experience did not reflect the exceptional service we aim to provide every guest.
We understand how disappointing it must have been to invest time planning your trip and not receive the responsiveness you deserved. We have reviewed this internally and taken appropriate action. We appreciate you bringing this to our attention and wish you an incredible journey to Egypt and Jordan.

A&K Guest Relations

Rated 5 out of 5 stars

great organization

great organization
lovely people
wonderful stay

15 September 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are so pleased to hear that you had an exceptional stay with us. It is wonderful to know that our team and the overall guest experience exceeded your expectations. Thank you for taking the time to share your kind feedback and for allowing us to be part of your journey!

- A&K Guest Relations Team

Rated 5 out of 5 stars

From start to finish A and K made this…

From start to finish A and K made this safari the most memorable trip we’ve ever taken. Our guides/drivers were superior and the tour directors in both Tanzania and Kenya thought of everything. The accommodations were all four or five star. From Amboseli to Ngorongoro to Serengeti and finally to Masai Mara we saw every animal possible. We would recommend A and K to anyone and would be happy to share with prospective travellers

31 August 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

Thank you for sharing your wonderful feedback! We are delighted to hear that your safari was the most memorable trip you've ever taken. Knowing that our guides, drivers, and tour directors in Kenya and Tanzania helped create such a seamless and enriching experience means so much to us.

Your recommendation is truly appreciated, and we are honored that you would be willing to share your experience with future travelers.

Thank you for allowing us to be part of such a special journey. We hope to welcome you on another unforgettable adventure in the future! 🌍🦁✨

A & K Guest Relations Team

Rated 5 out of 5 stars

Perfectly organised!

Neil from A&K understood our needs from the very first moment we spoke. Everything was perfectly organized and tailored—we packed in a huge variety of experiences, including safari, spa, beach, and nature activities, yet it never felt stressful despite multiple hotel changes.

The local guide was incredibly friendly and welcoming. All of the intimate, authentic hotels Neil recommended were outstanding. Plus, as someone with specific dietary requirements, I was so impressed that the staff prepared all my food from scratch, allowing me to safely enjoy the local cuisine.

Absolutely no areas for improvement. Highly recommended!

31 July 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

Hi Mariana,

Thank you for such a fantastic review.

It's great to hear that Neil understood exactly what you were looking for and was able to bring together safari, beach, wellness and nature experiences into one seamless trip. We always want our guests to be able to make the most of a destination without feeling like they're constantly on the move, so it's lovely to know that was your experience.

I'm particularly pleased to hear how well your dietary requirements were accommodated. Being able to enjoy local cuisine safely can make such a difference to a trip.

Thank you again for travelling with us and for recommending us so highly. I'll make sure Neil receives your feedback. We hope to welcome you on another journey soon.

Terry

Rated 5 out of 5 stars

Malaysian Borneo/orangutans

Malaysian Borneo/orangutans. Overall trip well organised. Good choice of venues. Logistics on the ground in Malaysia was seamless.

20 July 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We're so glad you enjoyed your Malaysian Borneo trip and found our arrangements seamless. Thank you for your kind words!

-Guest Relations Team

Rated 5 out of 5 stars

A fantastic Taylormade vacation

A fantastic Taylormade vacation in Cile & Bolivia well organized by Imogen, hotels, drivers and guides excellent!!! This was my 2nd travel vacation with A&K, but not the last!!!

22 June 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We're so happy to hear you had such a fantastic vacation in Chile and Bolivia! We appreciate your kind words about our team and services. We look forward to welcoming you back for another adventure!

-Guest Relations Team

Rated 1 out of 5 stars

Needs disclaimer!

Looking to book first luxury African Safari. Called and received 3 options to review within two hours after the call. Reviewed over the weekend and called back on Monday leaving a voicemail and also an email to please call me back. Heard nothing as of Wed, left another message around noon saying I as looking to buy and please call back. Still nothing. Clearly A&K had other bookings looking to pay more than the $40k I was looking to spend and they were too busy to contact me back. I don't mind that but they should let you know up front rather than just ignoring you. Moving on to other companies and asking them how closely they can mirror the A&K safari that we liked the most.

12 August 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We’re truly sorry to hear that your recent experience did not meet expectations. This is not the level of care we strive to deliver, and we appreciate you bringing these concerns to our attention.

A member of our leadership team will reach out to you directly to discuss your experience and work closely with you to address your concerns. Your input is invaluable as we review our processes and ensure that every experience reflects the high standards that our guests expect.

-Guest Relations Team

Rated 5 out of 5 stars

Keny - 16 Days

We had an absolutely wonderful 16-day trip through Kenya, perfectly organised by Abercrombie & Kent. From the planning stage to the very last transfer, everything was handled professionally and smoothly.
Our journey took us through Aberdare National Park, Ol Pejeta, Lake Nakuru, Amboseli and the Maasai Mara, before finishing with a few relaxing days at Diani Beach. The entire itinerary was extremely well organised. Every guide and driver was punctual, all transfers ran smoothly, and we never had to worry about a thing. Domestic flights, the train journey to Mombasa and all transfers between the different national parks and lodges were perfectly coordinated.
The entire team was professional, knowledgeable, friendly and always willing to help.
A very special thank you goes to Gabriel, our guide for the first ten days of our trip. He was truly outstanding. His knowledge of Kenya’s wildlife, particularly the incredible variety of birds, as well as the different national parks was exceptional. He spoke excellent English, was always respectful, friendly and attentive to our wishes, and made every day enjoyable. We learned so much from him, and he genuinely enriched our experience in Kenya. We could not have wished for a better guide!
Overall, we had an unforgettable trip and can highly recommend Abercrombie & Kent. The planning, organisation and execution were excellent from beginning to end.
Thank you to the entire team – and especially Gabriel – for making our journey through Kenya such a memorable experience.

1 August 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are absolutely delighted to read your wonderful review of your Kenyan adventure. It brings us immense joy to know that our meticulous planning and seamless execution and Gabriel contributed to such a memorable experience for you. We hope to host you again soon.

Guest Relations Team

Rated 5 out of 5 stars

Amalfi

We loved our family holiday to Amalfi. Anantara was an amazing hotel with incredible food. Our children were upgraded to a bigger room too, when their original room’s bed couldn’t be split into a twin. Our guide for Pompeii was really knowledgeable and spoke English so clearly. We hired a private boat to Capri for a day which I’d really recommend. Nothing was any trouble. Positano by ferry (ate at Chez Black) and Ravello by taxi (ate at The Garden hotel) were brilliant days out. Thank you to everyone involved for making Amalfi such a brilliant and memorable holiday for us.

27 July 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are so delighted to hear you had such a brilliant and memorable family holiday in Amalfi! We appreciate you sharing your fantastic recommendations and kind words.

Guest Relations Team

Rated 5 out of 5 stars

Wonderful- had an amazing trip thanks…

Wonderful- had an amazing trip thanks to the exceptional level of organization, special private events, and led by the most wonderful group of guides that are kind, professional, knowledgeable and make everything so memorable. It was all magical!

1 July 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We're so happy you had an amazing, magical trip! We truly appreciate your kind words about our team and organization.
Guest Relations Team

Rated 5 out of 5 stars

An authentic experience of Cairo

The A&K team created a seamless experience for us. We were able to see and do so much because of their help and organization, with particular thanks to our liaison Mohamed. The drivers were fantastic and our guide, Mervat Salah, was the best. She was extremely knowledgeable and very fun! It is clear that she has so much pride in Egypt's history and we were fortunate to share in that passion for two days of exploring Cairo and Giza.

26 July 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are so glad to hear you had such a wonderful and seamless experience exploring Egypt with us! It's fantastic that our team made your trip so memorable. We truly appreciate your kind words and hope to host you again soon.

Guest Relations Team

Rated 5 out of 5 stars

Our full journey through Egypt with…

Our full journey through Egypt with Abercrombie & Kent exceeded expectations in every aspect. The planning handled by Reem was executed with absolute precision, ensuring seamless logistics, smooth transitions, and smart time management across all destinations.

What truly sets A&K apart is the intellectual caliber of their team. The profound academic depth of the guides—exemplified by Michael in Cairo—transformed the entire itinerary into a premium, deeply immersive cultural experience. For travelers who prioritize efficiency, flawless execution, and genuine expertise from start to finish, A&K is the definitive choice.

16 May 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are so pleased to hear that your journey through Egypt surpassed your expectations! Thank you for recognizing our team's dedication to flawless execution and genuine expertise.

Guest Relations Team

Rated 1 out of 5 stars

Don’t book with Abercrombie before reading this

We spent over A$100,000 on a three-month South America trip with Abercrombie & Kent, and it ended up being the worst holiday we’ve ever had. Based on our experience, I would not recommend them to anyone looking for a genuinely bespoke luxury travel service.

From the very beginning, it was clear our preferences weren’t being listened to. We specifically said we don’t enjoy guided tours except where absolutely necessary (such as Machu Picchu), yet our itinerary was filled with them. That set the tone for the rest of the trip.

Our first experience in Medellín was arriving at midnight with no airport transfer waiting for us. The hotel chosen also wasn’t suited to us, despite there being a much better option in a more central location for only a small additional cost. Throughout the trip we also experienced constant “meet and greets” where someone would accompany us on transfers or even walk us a few minutes between the airport and hotel. While this may suit some travellers, it was exactly the opposite of what we requested and felt like an unnecessary use of our travel budget rather than a personalised service.

The biggest disappointment was Machu Picchu, which was the highlight we had been looking forward to most. Our guide travelled with us for almost two full days, including train journeys, meals and the luxury Hiram Bingham train, meaning what should have been a special, romantic experience became something we had to share with our guide the entire time. We were never given the choice of a local guide or told our visit would be split over two days. Despite making it clear we dislike early starts, our second entry was booked for 7:30am without any consultation. We ultimately skipped the second visit altogether because of this.

There were also avoidable administrative mistakes, including being told at lunch that our prepaid meal wasn’t included and being asked to either leave or pay in front of other guests before the issue was eventually resolved.

The recurring theme throughout the trip was a complete lack of flexibility and personalisation. We repeatedly felt like we were being fitted into Abercrombie & Kent’s standard process rather than receiving the tailor-made luxury holiday we were promised. For a company that markets itself as providing bespoke, premium travel experiences, the service simply did not justify the price.

There are many excellent luxury travel companies available, and based on our experience, I would strongly recommend considering one of them instead.

9 January 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are truly sorry to hear that your recent South America trip did not meet your expectations. We sincerely appreciate you taking the time to provide such detailed feedback.

We are actively reviewing your feedback to understand where our processes fell short in delivering the tailor-made luxury holiday we aim to provide. A member of our leadership team will be in contact.

Guest Relations Team

Rated 3 out of 5 stars

My experience was not what was expected…

My experience was not what was expected having had two great trips with A&K -Morocco and India.
The hotel experience in Lake Maggiore, even though the Hotel La Palma was well situated, it was not of the quality I experienced on my other trips.I especially disliked how the lobby, the lounges, and the dining room were so very hot. I know that the open air concept has its appeal in mild weather, however there was a heat wave occurring.
Some of the dining experiences were not good.
Our first night in Bern we walked to a nearby restaurant which had outdoor seating but we were regulated to a crowded indoor spot at the back of the restaurant no windows, no air. The food would be described as mediocre. Our first night in Stresa we again walked to our restaurant. It was a narrow small restaurant, doors wide open, heat pouring in from street and kitchen, and so much noise from crashing plates, and service people talking loudly. I could barely hear my seat mates conversation. And once again the food was mediocre.
Our first night in Zermatt we were crowded into a small area which could not accommodate the whole group - a table for two was setup outside the group area. Consequently, that twosome decided not to stay. They reported they found a lovely place to dine. On a positive note our luncheon above Interlaken was delicious and the restaurant and location was charming - a real winner.
Our tours on the whole were acceptable except for two instances. The walking tour of Bern was too long and moreover did not end back at the hotel, but ended far away at the bottom of a long trek back up hill. Our guide did tell us how to get back to the hotel using public transportation. It is my opinion this information should have been given to us before we ever left the hotel instead of the haphazard last minute way it was given. Finally our last day the timing of our tour, I believe to be ill conceived. I did not appreciate having the morning free therefore starting our tour at 3:15 consequently ending our tour around 9:00 PM. I was looking forward to our farewell dinner. A dinner where one usually dresses up. Instead, because of the tour itinerary, we were advised to wear comfortable clothing - which I did. By the end of the dinner with a restaurant with no air conditioning most of my fellow travelers and I were dripping wet and very uncomfortable. I would suggest that the tour should have taken place in the morning returning to our hotel in the early afternoon. That would have allowed us time to pack, and shower for a comfortable dinner somewhere with air conditioning

11 June 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are sorry to hear that this journey did not match your previous experience. Your insights are invaluable as we continuously strive to refine our itineraries and partner selections to ensure exceptional experiences for all our guests. We are carefully reviewing all the concerns you've raised, and a member of our team will be in contact soon.

Guest Relations Team

Rated 5 out of 5 stars

Lovely Sicily (and oh those lemons!)

Our trip to Sicily was just what we wanted - and more. Ruins, wineries, museums - Rose Forbes and Christine Ismail created a perfect time.

Allesandia was our Guardian Angel for our coming and going. Constantino drove us to Syracuse.

The Maniace Hotel in Ortigia was delightful as was the waiting bottle of Prosecco. Our large balcony was across the street from the Ionian Sea, just right for wine and cheese. Breakfast was varied and delicious.

Galina Samokhvalova was our guide extraordinaire in Syracuse, Ragusa, and Modica; every good adjective pertains to her. She was knowledgeable, friendly, and steeped in history both past and present. She was one of the best guides we've had - ever. Renato was a good driver,

Michael was our guide on Republic Day in Syracuse and Taormina, giving us in depth information in an understandable way.

Martine gave us a different slant on Taormina with not only history but the historical people as well.

Cottanera Winery was very good with a view of Mt. Etna through a large window while we tasted (and bought) the wine.

Ernie and I were sad to leave lovely Sicily; we plan to go back for a longer time.

Thank you for your work for our pleasure.

2 June 2026
Unprompted review
Abercrombie & Kent logo

Reply from Abercrombie & Kent

We are absolutely delighted to hear that your trip to Sicily exceeded your expectations and was filled with such wonderful experiences! We look forward to welcoming you back for another exceptional experience!
Guest Relations Team

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