Excellent service from Adam when taking out my life insurance policy. Adam explained the e2e process concisely while giving the tools I much needed to make an informed decision. Thank you Affinity... See more
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On the whole very good experience and felt affinity advice understood the nuances of working for the NHS. Could have been slightly more prompt with email communication.
Company replied
Big thanks to Brad for all the help getting protection sorted for my family. He made the whole process really straightforward, took the time to explain everything properly, and made sure we had... See more
Company replied
Brilliant business! Adam really helped with joint life insurance, going through every possible detail. This saved so much time searching myself and got the best deal possible! Really happy.
Company replied
Company details
- #122 of 171 best companies in Insurance broker
- #44 of 50 best companies in Life Insurance Agency
Written by the company
Affinity Advice is a UK specialist in financial protection for doctors, dentists and healthcare professionals. We provide expert advice on income protection insurance, life insurance and critical illness cover, helping healthcare professionals protect their income, their families and their long term financial security. Our core focus is income protection for doctors and dentists, ensuring that if illness or injury prevents you from working, your income and lifestyle remain protected. We understand the unique financial risks faced by healthcare professionals, including NHS benefits, private practice income and locum work, and tailor our advice accordingly. Affinity Advice was built to simplify complex protection decisions. Many healthcare professionals feel unsure whether their existing cover is sufficient or struggle to understand how income protection works. We provide clear, personalised guidance so you can make confident, informed decisions without pressure. Clients trust us because we combine specialist expertise with a straightforward, honest approach. Our goal is not just to arrange cover, but to ensure you fully understand your protection and feel confident it will support you and your family when it matters most.
Contact info
United Kingdom
- affinityadvice.co.uk
Brad was fab!
24 March 2026
Reply from Affinity Advice
Thank you for the brilliant review, Connor — we'll make sure Brad gets the credit he deserves! If there's anything else we can help you with in the future, we're always here.
Affinity Advice
Did everything I needed with no hassle
Did everything I needed with no hassle. Pleased I chose you guys
3 March 2026
Reply from Affinity Advice
Thank you for your lovely review! We always aim to make the process as straightforward and hassle-free as possible, so it's great to hear we delivered on that. Really pleased you chose Affinity Advice — and if you ever need anything in the future, we're here.
Affinity Advice
Good experience
On the whole very good experience and felt affinity advice understood the nuances of working for the NHS. Could have been slightly more prompt with email communication.
1 April 2026
Reply from Affinity Advice
Thank you for your review, Jo!
We're really pleased you had a positive experience and that our team understood the unique nuances of working for the NHS.
Making sure our advice is tailored to each client's individual circumstances is something we pride ourselves on at Affinity Advice.
We also take your feedback on email response times on board and will use it to improve. If you have any further questions, please don't hesitate to get in touch.
Affinity Advice
Brad really took his time and explained…
Brad really took his time and explained everything clearly and concisely.
I now feel I have a clear plan in place and have peace of mind if the worst was to happen myself and my family are well protected.
Thanks again Brad!
6 April 2026
Reply from Affinity Advice
Thank you so much for your kind words!
We're thrilled to hear that Brad took the time to walk you through your options clearly and that you now have a solid financial protection plan in place. At Affinity Advice, making sure our clients feel informed, confident, and well-protected is at the heart of everything we do.
We'll be sure to pass your thanks on to Brad. If you ever need to revisit your cover or have any questions, we're always here.
Affinity Advice
Excellent service from Adam when taking…
Excellent service from Adam when taking out my life insurance policy. Adam explained the e2e process concisely while giving the tools I much needed to make an informed decision.
Thank you Affinity Advice!
18 April 2025
Reply from Affinity Advice
Hi Ben,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Adam made the process of arranging your life insurance clear and concise, while giving you the information needed to make an informed decision. That’s exactly how we believe advice should be delivered.
Thank you again for choosing Affinity Advice.
Definitely made the experience smoother…
Definitely made the experience smoother and more efficient and saved me time.
2 January 2026
Reply from Affinity Advice
Hi Georgina,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear the process felt smooth and efficient while saving you time. That’s exactly what we aim to provide for all our clients.
If you ever need anything further, we’re here to help.
Affinity Advice
Great service and advice from Andrew…
Great service and advice from Andrew took care of all the confusing side of things and well mannered professional way
1 April 2026
Reply from Affinity Advice
Hi Stewart,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Andrew helped simplify the more complex aspects and delivered clear, professional advice throughout. That’s exactly how we aim to support our clients.
If you ever need anything further, we’re here to help.
Affinity Advice
Brilliant business
Brilliant business! Adam really helped with joint life insurance, going through every possible detail. This saved so much time searching myself and got the best deal possible! Really happy.
1 March 2026
Reply from Affinity Advice
Hi Ashleigh,
Thank you for your kind feedback, we really appreciate it.
We’re pleased to hear Adam made the process of arranging your joint life insurance clear and thorough, while helping you secure the right cover efficiently. Saving you time and ensuring you understand your options properly is exactly what we aim for.
It’s great to know you’re happy with the outcome.
Affinity Advice
Great
Great!
I used Andrew Cassidy from Affinity Advice was great really helpful and sorted everything out for me, would definitely recommend
18 March 2026
Reply from Affinity Advice
Hi Dean,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Andrew was helpful and made the process simple by getting everything sorted for you. That’s exactly the level of support we aim to provide.
Thank you again for your recommendation.
Affinity Advice
PROFESSIINAL AND EFFICIENT
8 April 2026
Reply from Affinity Advice
Hi Samuel,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the service professional and efficient. That’s exactly the standard we aim to deliver for every client.
If you ever need anything further, we’re here to help.
Affinity Advice
Reply from Affinity Advice
Hi Mr Timney,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the process easy and straightforward. That’s exactly what we aim to provide for all our clients.
If you ever need anything further, we’re here to help.
Affinity Advice
Highly recommended
Andrew explained everything and ensured it was specifically tailored to my needs that I request. He explained things I may benefit from and be interested in which helped massively. highly recommended!
27 January 2026
Reply from Affinity Advice
Hi Steven,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Andrew took the time to tailor the advice to your needs and explain everything clearly. Helping you understand your options and what’s right for you is exactly what we aim to provide.
Thank you again for your recommendation.
Affinity Advice
Reply from Affinity Advice
Hi Joanne,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the service friendly and experienced. That’s exactly the level of support we aim to provide.
If you ever need anything further, we’re here to help.
Affinity Advice
5 star experience
Adam talked me through all the cover and got me exactly what I needed. I had a lot of questions and Adam made me feel at ease throughout. I would definitely recommend the service that I experienced. Thank you Adam for the help in finding the right cover for me.
8 April 2025
Reply from Affinity Advice
Hi Claire,
Thank you for your kind feedback, we really appreciate it.
We’re pleased to hear Adam made the process of arranging your cover clear and comfortable, and took the time to answer your questions properly. Helping you feel at ease and confident in your decisions is exactly what we aim for.
Thank you again for your recommendation.
Affinity Advice
Reply from Affinity Advice
Hi Natalia,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you found the advice helpful and straightforward. Providing clear, reliable guidance is exactly what we aim to deliver.
If you ever need anything further, we’re here to help.
Affinity Advice
Couldn’t recommend any higher
Made everything easy to do and helped to understand what I was doing with everything and what I was protecting.
Gave me options that I didn’t know I had and got me the best value for money on what I was wanting.
Mark was a great help and would highly recommend when you are buying a property, especially if a first time buyer as I was and didn’t really know what I was doing. Mark made my life so much easier.
25 June 2025
Reply from Affinity Advice
Hi Matthew,
Thank you for your detailed feedback, we really appreciate it.
We’re pleased to hear Mark made the process clear and easy to understand, especially as a first-time buyer. Taking the time to explain your options and ensure you understand what you’re protecting is exactly how we believe advice should be delivered.
It’s great to know you felt supported in finding the right cover at the right value, and confident in your decisions.
Thank you again for your recommendation.
Affinity Advice
Quick, easy & reliable!
I couldn’t recommend Andrew from Affinty Advice enough. My partner & I found out we were expecting our first baby in January last year, my family stressed the most important thing I needed to sort out was life insurance should anything happen to me, I wasn’t 100% sure where to go and my friend told me about Affinty Advice, the whole process was so quick and easy, Andrew went through everything for me & I now have complete peace of mind that if anything were to happen to me, my family are looked after.
23 February 2026
Reply from Affinity Advice
Hi Tomi,
Thank you for sharing your experience, we really appreciate it.
We’re pleased to hear Andrew made the process of arranging your life insurance clear and straightforward, especially at such an important time for you and your family. Providing reassurance and helping you feel confident your loved ones are protected is exactly what we aim for.
Congratulations to you both, and thank you again for your recommendation.
Affinity Advice
Mark is very patient and understanding
Mark is very patient and understanding, make the process seamless
24 March 2026
Reply from Affinity Advice
Hi Sam,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Mark made the process feel seamless and took the time to support you with patience and understanding. That’s exactly the standard we aim to deliver.
If you ever need anything further, we’re here to help.
Affinity Advice
Excellent Servjce
Brad was extremely helpful, he explained everything very clearly and helped me understand what I was getting. Would highly recommend to anyone.
5 January 2026
Reply from Affinity Advice
Hi Brent,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear Brad explained everything clearly and helped you fully understand your cover. That clarity is exactly what we aim to provide.
Thank you again for your recommendation.
Affinity Advice
Great communication throughout for a…
Great communication throughout for a seamless experience. Very good attention to details and well informed.
6 March 2026
Reply from Affinity Advice
Hi Joel,
Thank you for your feedback, we really appreciate it.
We’re pleased to hear you experienced clear communication throughout and a seamless process. Attention to detail and well-informed advice are exactly what we aim to provide.
If you ever need anything further, we’re here to help.
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