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Rated 2 out of 5 stars

You cannot just print a page - somehow they prevent that so you use looker studio for thousands of dollars of use a screenshot - very primitive from a useful point of view - you will spend hours tryin... See more

Company replied

Rated 5 out of 5 stars

In my opinion, this is the best backlink analysis tool. I rarely use the semantic tools, although they are indispensable for finding low-competition keywords. But their backlink analyzers are my most... See more

Company replied

Rated 1 out of 5 stars

This company operates with a complete lack of integrity. The product, simply put, is deceptive. They claim a free trial, yet users are hit with unexpected charges—$29 after registration. It's not just... See more

Company replied

Rated 1 out of 5 stars

Horrible company who provide false data about businesses based on estimations from keywords rather than fact. They can't be bothered integrating a google analytics link to sites to gain real traffic d... See more

Company replied

Company details

  1. SEO Service
  2. Internet marketing service

Written by the company

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs all-in-one SEO toolset can help you with competitor, keyword, and content research, link building, website audit, rank tracking and mentions monitoring. Ahrefs provides maximum data and accuracy thanks to its database of 8 billion keywords and 421 billion indexed pages.


Contact info

2.1

Poor

TrustScore 2 out of 5

317 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 18% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 1 out of 5 stars

1-Star Review for Ahrefs BAD organic traffic guesswork

1-Star Review for Ahrefs: Unreliable Organic Traffic Data and Unhelpful Support

Ahrefs Organic Traffic Data is a Joke and all the support do is REMOVE reviews they do not like!!

Let's be blunt: Ahrefs' organic traffic data is garbage. My clients website pulls in over 300,000 organic pageviews a month, yet Ahrefs shows a measly 800+. That's a massive discrepancy, and it renders their data useless for anyone serious about tracking organic traffic. They cannot continue to present their data as FACT when is IS NOT.

I know how the methodologdy works and the stats below do not include social media, newsletter. emails clicks etc. It's pure organic.

This is an issue for millions of users so not point asking what domain!!! or trying to ask for extra info to get honest 1 star reviews removed IE I could not find your name on our BLAH BLAH BLAH.

Limited Keywords? More Like Limited Usefulness

Their whole system seems flawed. Ahrefs seems to only track a tiny fraction of keywords, which completely misses the boat for websites with a diverse traffic source. It's like they're trying to measure the ocean with a teaspoon.

Support Makes Excuses, Not Fixes

Don't even get me started on their support. I tried to get some help with the inaccurate data, but all I got were excuses and requests for extra info. It feels like they're more interested in burying bad reviews than fixing their product.

Free Tier or Not, This is Unacceptable

Look, I understand there might be limitations with the free tier. But even then, the data should be somewhat close to reality. This is just straight-up bad, and frankly, a waste of time.

Final Verdict: Stay Away (Unless You Like Wild Guesses)

Unless you enjoy basing your SEO strategy on wild guesses, avoid Ahrefs for organic traffic data. Their system is deeply flawed, and their support is unhelpful at best. Look elsewhere for tools that actually provide reliable information.

NOTE: I am not seeking assistance, but sharing my experience.

17 July 2024
Unprompted review
Rated 3 out of 5 stars

The site was down for half a day

UPDATED: They have made it better since I wrote this...

The site was down for half a day, and the customer agent said, "We won't charge you for the use today." This made no sense, considering it was NOT working AT ALL, which shows the company's level of care for its users.

I have seen this company year or year squeeze people and offer nothing new worth noting...

16 July 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Tomas,

Please accept our sincere apologies for the recent downtime in Ahrefs. We know this is completely unacceptable, and we're working hard to ensure it doesn't happen in the future.

I'm also sorry to hear you were disappointed by your interaction with our customer support team. Could you please clarify what you feel a more appropriate response would have been than to clear any usage from your account on the day in question? Please let us know how you feel we could have handled this better so that our customer support team can provide better service in the future.

I'm also sorry to hear that you don't find the latest features and updates to be valuable. Please do let us know what you would like to see on our roadmap.

Rated 2 out of 5 stars

Barely usable nowadays

I'm getting the "Couldn’t fetch data" error so often nowadays that the tool is barely usable. These errors completely kill the workflow, and you can never know when it's back to working properly. And when it does start working again, you have to spend your credits again just to get back to where you left off.

Nice of you to add the more affordable Starter pack, but it doesn't include the function of exporting keywords to a CSV?
Very disappointing.

16 July 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Artur,

We really want to apologize for the instability over the past week or so. We're trying to update and improve our tech, and unfortunately that caused some outages, which is unacceptable.

If you're on the Starter pack and find that you've consumed credits on a day where there are technical issues, please contact support at your earliest convenience. They'll be happy to help you out.

Again, please accept our apologies for the recent outages. We want our customers to have faith in our platform, and we know that we dropped the ball in a major way recently.

Rated 1 out of 5 stars

Another victim of the price hike

Another victim of the price hike - auto disabled my loyal customer Legacy account and said I can never get it back because it can't be reversed.

15 July 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Ash,

We're sorry to hear you were affected by the Legacy transition. As my colleague mentioned, we hope you'll reconsider. We do understand that any price increase is frustrating, but we need to adapt both limits and pricing to improve our infrastructure and the value that we provide to all of our clients. Thank you for understanding.

Rated 1 out of 5 stars

A nightmare

A nightmare. I was supposed to get a “part time” low income job, and I get involved in 4 days in a $16k debt. No one helped at that time, it was just “put the money and the profit will be huge” run fast from this “work” place.

10 July 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Rosa,

We're sorry to hear that you lost a significant amount of money. However, I don't believe your review is about our services.

We don't offer part-time jobs, and we don't require our employees to put up money out of their own pockets.

Again, we're sorry to hear that you had a bad experience with a company pretending to be an employer, and we urge you to report them to your local authorities.

Rated 1 out of 5 stars

Their price is very high and customer…

Their price is very high and customer support is not helpful. I tried them for 1 month and then I had to cancel.

16 April 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Robert,

We're sorry to hear that you didn't have a good experience with our platform. We don't have any record of anyone with the name Robert White contacting customer support. Could you provide more details about what went wrong when you contacted support. Thanks!

Rated 3 out of 5 stars

I am using this service but facing an…

I am using this service but facing an issue with the credit counter at the top of the page. It's expensive at $200 per month and comes with a lot of negativity.

10 April 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Andy,

We're sorry to hear that you're facing an issue with the platform. Have you tried to reach out to customer support either through the button on the bottom right-hand corner of any Ahrefs page or at support@ahrefs.com?

We'd be happy to help you out!

Rated 5 out of 5 stars

There's a lot of negativity about this…

There's a lot of negativity about this company for some reason, but actually I've found them great. Its expensive for sure, but not as expensive as some of the others and I like the responsiveness, and the features.

3 June 2024
Unprompted review
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Reply from Ahrefs

Hi Richard,

Thanks so much for your kind words! We genuinely appreciate you taking the time out of your day to leave a review. We hope to count you among our customers for years to come.

Thanks again!

Rated 1 out of 5 stars

Statistics Do Not Appear Trustworthy

Not trustworthy. Appears to be faking (or at least heavily extrapolating without disclosure) the views a site received in an entire month, even if it has only been 2 days into that month.

1/5. Do not recommend.

2 June 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi there,

We appreciate you taking the time to leave feedback, but it seems you might not be familiar with the way our platform works. We're very transparent about our data and methodologies.

If you would like to understand more about how it works in our toolset, you can visit: https://help.ahrefs.com/en/articles/1863206-what-is-organic-traffic-in-ahrefs-and-how-do-we-calculate-it

Hope that clears things up some.

Rated 1 out of 5 stars

What a complete scam company

What a complete scam company. Hide the credits. Over charge. No refunds. No warnings. You guys are straight up scammers.

And no ... don't be condescending and pretend you have plans for everyone, and I can switch to pay as you go. How about you make it DEAD OBVIOUS how much you are charging for your credits, and have a bit fat DEAD OBVIOUS credit counter on every page.

You are scammers, and you KNOW you are ...

Look at these reviews. Disgusting.

19 May 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Jonathan,

The credits counter is displayed at the top of every page. It was temporarily taken down, not because we were trying to hide anything, but because we are in the middle of revamping our system. It was put back up right away.

Please don't hesitate to contact customer support if you need further clarification.

Rated 1 out of 5 stars

Vile company

Vile company. They are so money hungry and disgusting. They hid the credit counter at the top of the page so you don't know how many credits you've been spending. I hope this company fails and something else takes its place (maybe SEMRush or some other smaller company that will eventually take it over)

13 May 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Rob,

Credit consumption has always been available in account settings. The intention wasn't to hide it so people can't track their usage. Our customers have the option to track their usage and adjust PAYG features (including turning it off completely) within their account settings.

Thank you for taking the time to share your thoughts about this change, however. Your feedback will be passed onto the rest of the team.

Rated 1 out of 5 stars

Avoid Like the Plague…

Burying the credit total to induce more spend is one of the worst tricks I have seen. Avoid these guys like the plague.

13 May 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Tim,

Credit consumption has always been available in account settings. The intention wasn't to bury it to induce more spending. Our customers have the option to track their usage and adjust PAYG features (including turning it off completely) within their account settings.

Thank you for taking the time to share your thoughts about this change, however. Your feedback will be passed onto the rest of the team.

Rated 1 out of 5 stars

Almost non existent support

Almost non existent support. You would think for $200 per month you would be able to call them. Nope! They don't even care if you can't sign in! Their email authentication doesn't even work... As soon as I find a different SEO tool I'm canceling my subscription.

Treat your customers better!

7 May 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi there,

We're sorry to hear that your experience with our support team was less than optimal. We have never provided phone support, but we do offer 24/5 human support with limited support available on the weekends.

If you would like to expand on your experience with our support team, we'd be happy to look into your specific case. Thank you.

Rated 1 out of 5 stars

Used to be good

Used to be good. Now extremely expensive and less features. I estimated that single query costs 0.20usd.. and they even count multiple clicks when analyzing one single website!

---
Ahrefs used to be a great tool. Despite expensive, it was a great value. However, in the last year, they made many changes, starting from the introduction of an expensive credit system. A credit is counted each time you make an action on Ahrefs, but the funny thing is that if I check a domain, then check its backlink, and then I sort backlinks by traffic.. Ahrefs charges me 3 credits. Same domain, a few navigation clicks.

600 credits are included in my Standard plan, which is 200usd per month. Additionally, I pay for extra credits. I am literally spending 0,20 usd per click.

Another thing, before the price hike, they used to have traffic information (in detail) for social media platforms. It was good to find which pages were getting traffic. However, now they dont show any data, saying they don't show it for large websites with user generated content.

Their app did not improve, and their pricing are ridicously high. Unless something changes, I will switch to another provider such as SemRush, Moz or SERanking, by the time my billling cycle ends.

10 April 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Japiak,

Thanks for leaving a review. We're sorry to hear that you don't feel you're getting as much value from our toolset as you did previously.

We would like to clear up one thing: all of our traffic information is based on organic search, and we have never shown estimates for organic social traffic. We did used to provide information on number of re-tweets from Twitter in Content Explorer, but unfortunately, Twitter/X no longer support this data.

We have made a number of major improvements since we revised our pricing, and we hope you'll explore all of them in depth while you make your decision. https://ahrefs.com/blog/best-new-ahrefs-features-2023/

Rated 1 out of 5 stars

Once a great tool, now a charge oriented garbage

Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible.

We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge.

When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing.

We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now.

Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors.

9 April 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Narek,

I've also responded to your other review, but I would like to apologize again for the miscommunication regarding plan limits. It does sound like the situation has been resolved from looking at the support converstion, but if you require any additional information, please don't hesitate to contact support again.

Rated 2 out of 5 stars

Extreme price hikes and rushed customer support.

We have been a customer of Ahrefs for many years now. However recently they have told us that the pricing model that we are on, is no longer sustainable for them and that we are using the account too much.

Their solution is to kick us off their platform unless we pay them well over double what we currently pay!

We tried asking for a compromise via email but their only solution was to pay annually to get a discount.

I also found their support to be quite dismissive, they misspelled my name, only answered some of the questions and gave me what seemed like rushed responses.

I hope that Ahrefs improves their pricing structure and customer support, especially for the old customers that helped them to be where they are today.

29 March 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Phil,

We’re sorry to hear your account was affected by the Legacy account transfer.
We understand that pricing changes are not popular, but we hope you'll understand that these decisions were not made lightly and were designed to keep the platform sustainable in the the long term.

We do want to thank you for taking the time to leave a review. Your feedback is crucial, and we'll strive to do better with our customer support, including better attention to detail and responsiveness.

Rated 1 out of 5 stars

You want to charge for every single…

You want to charge for every single action, fine. But atleast allow to use full data. You are restricting historical data, and making people pay 3 to 4 times more just to be able to access to all time data. I used to respect Ahrefs, but what has it become? I hope you listen to your customers - I have used Ahrefs for the last 7 years and I am just disappointed now.

1 March 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Bishal,

We're sorry to hear that you're disappointed after being such a long-term Ahrefs user.

We understand your frustrations concerning the changes to our pricing structure and access to historical data. Our goal with these adjustments was to invest in the quality and comprehensiveness of the data we offer, ensuring that our users have access to the most accurate and valuable insights possible.

However, we recognize that these changes have significantly affected how some of our users interact with our tool, particularly regarding the accessibility of all-time historical data.

We're constantly looking for ways to enhance our offerings and ensure our users can leverage Ahrefs to its full potential. We invite you to share any specific suggestions or concerns you have about how we can improve your experience with us at support@ahrefs.com. Our customer support and product teams are keen to listen and explore ways we can adapt to better serve your needs.

Rated 1 out of 5 stars

Ahrefs has unfortunately plummeted into a state of despair

Once a beacon in the SEO tools landscape, Ahrefs has unfortunately plummeted into a state of despair. The tool has become a shadow of its former self. To add insult to injury, Ahrefs has introduced an opaque credit system that nickel-and-dimes you at every turn, charging for features that were once standard and freely available. This not only hampers productivity but also makes it virtually impossible to utilize the tool to its full potential without incurring exorbitant fees. In its current state, Ahrefs is a stark example of how not to evolve a digital tool, prioritizing profit over user experience and utility.

27 February 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Adrian,

Thank you for your candid feedback. We are truly disheartened to hear that your experience with Ahrefs has not met your expectations, especially as we regard our community's input as invaluable in guiding our evolution and improvement.

We understand your concerns regarding the changes to our platform, including the introduction of the credit system. Our intention with this system was to create a more scalable and adaptable service for our diverse user base, though we recognize that it has introduced challenges for some of our customers. The decision to adjust features that were previously standard was made with heavy consideration, aiming to balance the sustainability of our services with the value we provide to our users.

Transparency is a core value for us, and we apologize if the new system has felt opaque. We are committed to improving our communication and ensuring our users have all the information they need to navigate these changes effectively.

Your feedback is crucial to us as we navigate this period of change. We are here to listen, learn, and act on the insights our user community provides. Thank you for sharing your thoughts, and we hope to have the chance to restore your faith in Ahrefs as a vital tool in your SEO toolkit.

Rated 1 out of 5 stars

Not for small businesses

I just burned through all the extra credits my boss bought on top of the $400 he spends with them. The new credit system is truly a slap in the face to small businesses. I love ahrefs but I don't like not being able to search for keywords the way I need to anymore. I don't see my boss keeping this unless something changes with the insane new credit system. How are we supposed to train people how to use it? We all know (including ahrefs) that SEO needs to be a hands-on learning experience. How are we supposed to fix new client websites? "Sorry, we'll be able to update those headings in 2025 since we get nickeled and dimed for being loyal customers". I will start learning other programs to be ready when my boss says he's canceling. It's only a matter of time with how much they're screwing their customers over with this nonsense. They need to fix the issues with people taking advantage instead of punishing all of the businesses that have promoted them and HELPED them get where they are now.

13 February 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Lauryn,

Thank you for taking the time to share your thoughts with us.

We're genuinely sorry to hear about your frustrations regarding our new credit system. Our goal with introducing this system was to provide a more flexible and scalable solution for businesses of all sizes, but we understand that changes can sometimes bring challenges. We appreciate your love for our product, and it saddens us to know that you feel our new plans have negatively impacted your ability to use our services.

Regarding the concerns about training and the hands-on learning experience required for SEO, we hear you loud and clear. We recognize that practical, hands-on experience is invaluable. To support this, we offer onboarding sessions twice a month and maintain a comprehensive academy. If these resources aren't helpful for you, we’d love to hear how we can improve them so your team can use our platform effectively.

Thank you once again, Lauryn, for taking the time to leave your honest feedback.

Rated 4 out of 5 stars

Kicked us off legacy plan unfairly

Ahrefs kicked us off the legacy plan because our payment failed. Fair enough, except that they sent payment notifications to the incorrect email address and expected us to somehow know this. The agent said "This is the billing address which can be updated by support only", I've never used a service that requires you to update the billing email address by support instead of through the admin dashboard.

This sounds like a dishonest way of kicking people off their legacy plan so they can charge more.

Ahrefs is an amazing tool but this is not the best way to treat customers. I had the same problem with SEMrush but they were generous enough to reinstate our legacy plan and keep us as a loyal customer. Not the case with Ahrefs.

Edit: A new representative reached out to me from Ahrefs who was super helpful and was able to restore our Legacy plan so the issue has been resolved. Updating the rating from 1 to 4 stars. Ahrefs is a must-have marketing tool and I would give them 5 stars if they put more emphasis on improving their customer service policy.

11 February 2024
Unprompted review

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