My marketing team pulls its own numbers now
Every Monday meeting used to start with someone guessing a number or saying the export was still running. The data existed, it just lived behind one person who was always busy.
Now anyone on the team asks a question in normal words and sees the real figure in seconds. The guessing stopped inside a fortnight, and the meetings are shorter because we are arguing about the work rather than the numbers.
We are a D2C brand and the questions are simple: which campaign drove repeat orders, which discount code cannibalised margin. It answers both without a data team in the loop.
Read-only by default meant our dev lead approved it the same afternoon. Support answered a question about scheduling a report in under two hours on a weekday.



