Spoke to a Lovely lady called Amy …. Whole process from beginning to end took ten minutes for peace of mind with gap insurance . Highly recommended .. thank you Amy ! Excellent service ..
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Review summary
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Reviews shaping this summary
Excellent customer service! I spoke to Megan who was very professional and lovely. She was fantastic, she helped me set up my Gap insurance. Thank you Megan
Very reliable and trustworthy company!😊 I am a customers for many years. Only made 1 claim but didn’t have any problem. Very useful policy to have when God forbid you have to make a claim and pay... See more
Fantastic experience. Having never required this style of insurance prior, I went in with zero knowledge, only to be given crystal clear information with a seamless process from start to finish. For t... See more
Company details
- #1 of 139 best companies in Insurance company
- #1 of 10 best companies in Cycle Insurance Company
- #9 of 228 best companies in Insurance agency
- #17 of 170 best companies in Insurance broker
- #17 of 169 best companies in Non-bank financial service
About ALA Insurance
Written by the company
ALA Insurance is one of the largest, online, independent providers of GAP Insurance, Warranty, Short Term Motor Insurance, Scratch & Dent Insurance, Tyre & Alloy Wheel Insurance, Keycare, Excess Cover and Cycle Insurance.
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
Written by the company
- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!
In these times we understand that you need to be sure you’re getting the very best value for money.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- info@ala.co.uk
- ala.co.uk
4.9
Excellent
22K reviews
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Worth a phone call. …
After looking online I needed some clarification of some aspect of the policy. I called and after the explanation I bought a policy. Which was cheaper than online.
15 April 2026
I took out this car warranty, never expecting to use it, but . . .
I took out this car warranty, never expecting to need to use it, but an annoying but important sensor fault arose in a low usage 2nd hand car I bought - this company really was helpful and prompt in accepting the claim, arranging the work at my favourite technically skilled local garage - and settling the claim veery quickly without of the usual nonsense one gets from insurance and warranty companies.
So I was/am 'very pleased' and wholly recommend them for sensibly priced clearly defined policies.
27 February 2026
Great service .
Great service easy to navigate good quote recommended by my son.
Thanks
Steve Payne
22 April 2026
Amazing service from ALA again
Amazing service from ALA again, Amy extremely helpful and helped to sort my policy out in minutes - overall a great price and great customer service!!
22 April 2026
Very straightforward to renew at a…
Very straightforward to renew at a reasonable price. Unused cover was credited to a new policy. Gives peace of mind.
22 April 2026
Unprompted review
Excellent service from the team
Excellent service from the team, very helpful and a great price.
21 April 2026
Just changed my car
Just changed my car. And they were very helpful with my Insurance policy
14 April 2026
Great company .
I have used ALA for a number of years now and have always found them to be very helpful and polite.
They always explain everything about the policy and check it is what you need.
I will keep using them.
14 April 2026
ALA insurance straight forward to deal with again
very easy to contact ALA insurance
and very to easy to take the correct policy out .
and excellent quotes again
21 April 2026
The Super wonderful service rendered by…
The Super wonderful service rendered by Amy.
Very Helpful and knowledgeable, very polite.
20 April 2026
Excellent customer service.
Really easy to take this policy out.The lady explained everything really simply and how to go about all.Emailed with all details making my life easier. Pleased with premium.
Later on posted out the policy because I was unable to download the file.
Great customer service
Thank you
13 April 2026
Very reliable and trustworthy company!😊
Very reliable and trustworthy company!😊
I am a customers for many years. Only made 1 claim but didn’t have any problem. Very useful policy to have when God forbid you have to make a claim and pay big amount of access.
The staff is very polite and helpful. There customer service is excellent 👍🏾
20 April 2026
Really good service and uncomplicated
Really good service and uncomplicated. Using for the first time and would definitely recommend
20 April 2026
The lady I spoke to and helped me was…Charlie
The lady I spoke to and helped me was very helpfull would recommend you to any friend asking me about gap Insurance price is right and customer service
20 April 2026
Great service!
Clear communication after purchase and very responsive customer support. Any questions I had were answered quickly, and the process was smooth from start to finish. Everything was handled professionally and efficiently, which made the whole experience stress-free.
12 April 2026
GAP…
Was looking into purchasing GAP insurance on my brand new car. Great reviews and recommendations. Information on their website is clear and straight forward.
19 April 2026
Friendly staff and seemingly good…
Friendly staff and seemingly good comprehensive cover at a decent price. Proof will be if I ever need to claim but at this stage, having just taken the policy, I’m happy with the service
17 April 2026
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