Spoke to a Lovely lady called Amy …. Whole process from beginning to end took ten minutes for peace of mind with gap insurance . Highly recommended .. thank you Amy ! Excellent service ..
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Review summary
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Reviews shaping this summary
Excellent customer service! I spoke to Megan who was very professional and lovely. She was fantastic, she helped me set up my Gap insurance. Thank you Megan
Very reliable and trustworthy company!😊 I am a customers for many years. Only made 1 claim but didn’t have any problem. Very useful policy to have when God forbid you have to make a claim and pay... See more
Fantastic experience. Having never required this style of insurance prior, I went in with zero knowledge, only to be given crystal clear information with a seamless process from start to finish. For t... See more
Company details
- #1 of 139 best companies in Insurance company
- #1 of 10 best companies in Cycle Insurance Company
- #9 of 228 best companies in Insurance agency
- #17 of 170 best companies in Insurance broker
- #17 of 169 best companies in Non-bank financial service
About ALA Insurance
Written by the company
ALA Insurance is one of the largest, online, independent providers of GAP Insurance, Warranty, Short Term Motor Insurance, Scratch & Dent Insurance, Tyre & Alloy Wheel Insurance, Keycare, Excess Cover and Cycle Insurance.
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
Written by the company
- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!
In these times we understand that you need to be sure you’re getting the very best value for money.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- info@ala.co.uk
- ala.co.uk
4.9
Excellent
22K reviews
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Fantastically helpful 5 star experience
9 April 2026
Quick and easy to use
Quick and easy to use, reasonably priced.
Excellent service from ALA staff.
I used ALA for my GAP Insurance with a previous car.
8 April 2026
I've never put ALA to the test but…
I've never put ALA to the test but their operation certainly inspires confidence. My 3rd insurance with them now
11 February 2026
Very helpful knowledgeable customer…
Very helpful knowledgeable customer services contact.
Excellent price, good cover.
14 April 2026
Great talking to a person who knew…
Great talking to a person who knew their job and had great communication skills
26 January 2026
Great service
Service was friendly and very efficient. Nice to speak to someone who was also very helpful. Would recommend highly.
7 April 2026
So friendly and helpful
So friendly and helpful, got me sorted with minimal hassle and stress. Highly recommend
13 April 2026
Megan was excellent.
Megan dealt with my insurance. She was excellent. A pleasant change not to have to 'chat' with a robot! well done ALA.
13 April 2026
Clearly explained
Clearly explained. No long pauses. Lee made the process as easy as possible.
13 April 2026
Easy to use quote generator
Easy to use quote generator, makes the whole process quite straightforward. I would have given 5 stars, if I had got an existing customer discount but I did get a Spring discount that knocked a modest amount off. Overall pricing is competitive and there is a price match guarantee. I can’t comment on customer service as I haven’t had to use it yet.
13 April 2026
ALA Gap insurance
The young lady who dealt with my enquiry on the phone, was very polite, answered all my questions and gave me a very good price which I accepted.
13 April 2026
great cover at a sensible price
great cover at a sensible price. good communication & excellent customer service.
9 April 2026
Clear documented information and price.
29 March 2026
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