iStore Reviews 

644
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 120 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable when assisting with purchases or resolving technical issues. Consumers also appreciate the efficient service and smooth online ordering process, noting that staff members provide thorough guidance and welcoming support during visits. Many people highlight how easy it is to find the right products with the help of attentive store representatives. However, some customers also noted frustrations regarding repair processes, unexpected device wiping, and poor communication about service times. A few reviewers felt that dealing with faulty items or scheduling repairs caused unnecessary travel and disappointment.

What people talk about most

Product

Consumers find product experiences to be mixed, as opinions vary widely regarding purchases and support.... See more

Staff

Clients share ambiguous opinions on staff, with many praising team members for being exceptionally friendly,... See more

Service

Users describe positive interactions with service, highlighting that representatives are extremely helpful,... See more

Customer service

People report ambiguous experiences with customer_service. Reviewers frequently express frustration regarding... See more

Order

Reviewers mention positive feedback about order experiences, highlighting speedy delivery and excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more

Company replied

Rated 5 out of 5 stars

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more

Company replied

Rated 5 out of 5 stars

Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more

Company replied

Rated 5 out of 5 stars

I visited the Cheltenham istore on saturday 14th Feb with a faulty set of airpod 2 pro's and charging case. After chatting with Joost the store manager he quickly booked them in for a service as the f... See more

Company replied


Company details

  1. #76 of 82 best companies in Computer Shop
  2. #58 of 74 best companies in Mobile Phone Shop
  3. #20 of 22 best companies in Computer service
  4. #9 of 9 best companies in Phone repair service

Written by the company

At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.


Contact info

4.1

Great

TrustScore 4 out of 5

644 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(644)

117 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick service

Quick service

25 February 2026
iStore logo

Reply from iStore

Hi,
We are so glad iStore was a 5-star experience for you. Many thanks for your review. ~ Irene

Rated 1 out of 5 stars

Colchester iStore…

Regarding Colchester iStore…

Summary: The Colchester iStore messed up, resulting in financial loss, wasted time, stress and labor on my part, and incurring damage to my credit rating. The store has taken no accountability for this, and refused to offer anything to make up for the nightmare they caused, despite none of it being my fault.

Apple is a premium product and should come with premium service, which should include compensation if an error is made which causes a situation like I’ve detailed below. I spoke to the store extensively before posting this review, because it’s a last resort for me to do a negative review.

Further details:
Went in to buy a phone on finance 25/02/26.

During the process I was instructed to log out of my Apple ID on my old phone and erase everything.

The staff member then instructed me to do the finance part on my phone, which required use of my phone number, email and banking app, which I had just deleted all access to. I hadn’t questioned this as previously they would sort this out on their computer and followed the instructions.

I was then unable to do the finance agreement, so I was advised to get my laptop from home. I rode my bike all the way home and then returned with the laptop so that I could access an email link. This failed because I then needed access to my phone for the next steps anyway, which I was unable to access or re-instate. Again, I couldn’t have known this, but they should have before sending me to do this. If I hadn’t have happened to have an old iPod Touch at home, I would have had to do a full account reset, which would have taken up to 10 days. It was very distressing being faced with this prospect while I scrambled to sort it out

I had to go home and spend hours getting access to my phone and installing everything again to get back to square one.

I returned the next day with it all working again, but this time the finance agreement with Klarna approved me, but then wouldn’t work when I came to link it to my bank using the banking app because I’d had to reinstall my banking app due to the mess up and it wouldn’t let me do that for 4 days after re-install. I then ran to the bank and spent ages in there getting that aspect sorted out before returning to the store. This time I was rejected by Klarna, presumably because of all the messing around. I will add that I have NEVER been refused credit and have always looked after my credit rating, but now I have a blot on my credit history.

I then moved money from my ISA to pay for the phone upfront, so will lose interest I would have otherwise made on that money.

This experience has been incredibly stressful, frustrating financially damaging, and time consuming. This is compounded by the complete lack of accountability from the store and refusal to compensate me in any way whatsoever. I’d gone to buy a phone and ended up with my own phone bricked, no access to anything and was only spared another 10 days of that due to luck and effort on my part.

25 February 2026
Unprompted review
iStore logo

Reply from iStore

Hi Michael,

We’re sorry that your experience did not meet expectations and appreciate the opportunity to clarify the circumstances.

During your visit to purchase a new iPhone and trade in your existing device, our colleague followed the usual preparation process by ensuring your device was backed up and signed out before proceeding. Unfortunately, this step was carried out earlier than it should have been in relation to the finance application, which required access to your email and two-factor authentication. We acknowledge that this created additional inconvenience for you and apologise for that. As you also acknowledged at the time, this was a genuine human mistake and the sales advisor apologised to you multiple times.

We attempted to assist by setting up your phone again so you could regain access to your email, banking applications and authentication methods required to proceed with the finance application. Unfortunately, you were unable to recall your Apple ID credentials at that time, despite having used them earlier to erase the device.

When you returned the following day, you stated that the finance agreement had been approved but that you were unable to link your bank account to Klarna because the banking app had been erased from your phone. We would like to clarify that bank details are usually added to Klarna before finance approval is granted, so it is unlikely the application had been fully approved at that stage and was most likely still pending. When the application was completed the following day, it was unfortunately declined. However, none of the events that occurred in store would have influenced this outcome.

We did review the situation with you and offered a goodwill gesture, which was declined. While we regret that the process became more complicated than expected, the team worked within the limits of the systems and policies involved to assist as best as possible.

~ Irene

Rated 5 out of 5 stars

Picked up in store

Picked up in store. On time.Good service

20 February 2026
iStore logo

Reply from iStore

Hi Karen,
Thank you for taking the time to share your positive experience with us. It's always a pleasure to hear that our customers are satisfied with our service. We look forward to welcoming you back to our store.
 ~ Irene

Rated 5 out of 5 stars

I visited the Cheltenham istore on 14th Feb

I visited the Cheltenham istore on saturday 14th Feb with a faulty set of airpod 2 pro's and charging case. After chatting with Joost the store manager he quickly booked them in for a service as the fault needed a technician to fix it. 3 days later i received a pleasant call from Joost again saying my pods have been sorted under their 12 month guarantee period. He remembered who I was which is always a big plus in my book! I could not fault the service or attention received from the store or the manager. very happy apple customer!

14 February 2026
Unprompted review
iStore logo

Reply from iStore

Hi Alex,
It’s lovely to hear that your experience with iStore has been 5-stars. Thank you so much for highlighting the excellent customer service of our team. Thank you for choosing us, and we look forward to serving you again soon! ~ Irene

Rated 5 out of 5 stars

Visited the iStore rushden lakes on the…

Visited the iStore rushden lakes on the 16th feb 26, we we greeted by Toyah and recieved not only exceptional customer service but a honest review on what laptop was better suited for us walked through accessories and explained thoroughly how Apple protect works - without her help we would of purchased the wrong laptop so thank you toyah

16 February 2026
Unprompted review
iStore logo

Reply from iStore

Hi Reetika,
Thank you for your feedback! We're pleased to hear that you found our team of experts, especially Toyah, to be very helpful. Delivering tailored customer service is a point of pride for us at iStore. If you ever require further assistance or have more questions in the future, don't hesitate to reach out. We're here to help! ~Irene

Rated 5 out of 5 stars

Everything great

Everything great

4 February 2026
iStore logo

Reply from iStore

Hi Hamdan,
We're delighted to hear that you enjoyed our service. Thank you for your review!

Rated 5 out of 5 stars

Excellent service

Excellent service. Super quick delivery. And 0% interest purchase. What else do you need?
Thanks

21 January 2026
iStore logo

Reply from iStore

Hi,
Thank you for your 5-star rating! We're thrilled you had a great experience with us.

Rated 5 out of 5 stars

Very good I liked

Very good I liked

21 January 2026
iStore logo

Reply from iStore

Hi,
We're delighted to see that you had a positive experience with us. Thank you for your review! ~ Irene

Rated 5 out of 5 stars

Great experience in every respect

Great experience in every respect - and a great price too! Ordering process was very straightforward and communication was very good.
I would happily use this company again. Highly recommended.

21 January 2026
iStore logo

Reply from iStore

Hi Steve,
Thank you for your kind words and recommendation! We're grateful for your 5-star rating and the opportunity to serve you. ~ Irene

Rated 5 out of 5 stars

Ollie saved the day …

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the problem was not resolved. Visited the iStore in Guildford Mon morning, and was greeting by Ollie. In a short period of time, Ollie had resolved the problem on both IPads. Ollie is a very knowledgeable, helpful young man. He offered reassurance, and resolved the problem quickly. He is without doubt a wonderful asset to the Team @ iStore. Thank you Ollie.

19 January 2026
Unprompted review
iStore logo

Reply from iStore

Hi Jim,
Thank you for taking the time to share your experience. We’re delighted to hear that Ollie was able to quickly resolve the issue with both iPads after such a frustrating time.
We look forward to welcoming you back to our store.
~ Irene

Rated 5 out of 5 stars

Very helpful and flexible service with…

Very helpful and flexible service with good options.
Delivery quick and reliable.

Thank you very much !

15 January 2026
iStore logo

Reply from iStore

Hi,
Your positive feedback means a lot to us. Thank you for choosing iStore! ~ Irene

Rated 1 out of 5 stars

I booked a 40 minute slot for my iPhone…

I booked a 40 minute slot for my iPhone 14 to have battery replaced and was given the price also online. When I attended I was told I would have to allow 2 to 3 hours for replacement which had been made clear at booking. The assistant told me they were a franchise so couldn’t control the information online. Also that it is a complicated job taking it apart as the phones are not designed to do that. Also that there was no guarantee of time frame to service the phone as it all depends when the technicians become free from their previous job. More of this info should have been available online. Istore at Rushden Lakes Northants.

14 January 2026
Unprompted review
iStore logo

Reply from iStore

Hi Sean,
Thank you for taking the time to share your feedback. We’d like to clarify a few points regarding the booking and repair process.

Our appointment slots are 20 minutes and are intended for device check-in and assessment, not the duration of the repair itself. The actual repair time can only be confirmed during the appointment, once the device has been inspected by our technicians. This is clearly outlined step by step in the confirmation email sent at the time of booking.

While we understand your frustration, iPhone battery replacements do require careful disassembly and must be completed by qualified technicians using Apple-approved procedures. Repair timing can vary depending on technician availability and the condition of the device at the time of assessment.

If you are able to share where a 40-minute repair duration was stated, feel free to contact us at marketing@istore.co.uk and we would look into this further.
- Irene

Rated 4 out of 5 stars

Great service from Melisa in the iStore…

Great service from Melisa in the iStore Strand today. I have a feeling the services might be pricey, but I felt in good hands.

11 January 2026
Unprompted review
iStore logo

Reply from iStore

Hi,
Your positive feedback means a lot to us. Thank you for choosing iStore! We're looking forward to welcoming you back.

Rated 5 out of 5 stars

iStore Woking - Great same day service!

Sam at the Woking Store reassured me that I didn’t need a replacement screen as it was only my screen protector that had cracked. So I was lucky enough just to need a new screen protector! Great service and same day appointment! It’s located in the Peacock Centre Woking.

10 January 2026
Unprompted review
iStore logo

Reply from iStore

Hi Suzanne,
Thank you for taking the time to share your positive experience with us. Our team works hard to ensure our customers have the best possible experience, and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look