The taste of the fish cakes above all was wonderful. I am 70 now but grew up in Grimsby with relatives connected with landing the fish and processing. I left the town at 18 to go to university in th... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I only bought some smoked salmon and smoked haddock as the newspaper article on Grimsby was so bad i thought Alfred Enderby whom i had never heard of needed help. I cannot believe how delicious the ha... See more
Just a pleasure to buy from Alfred Enderby. That long standing businesses like this are still trading and producing an excellent product is reassuring. The tradition is what counts because it mea... See more
Company replied
Ordered the box for my parents who love fish , who don’t live nearby -I left it too late to order for Christmas but suspect having this delivered in the new year was equally enjoyable ! Everything wa... See more
Company replied
Company details
Written by the company
Alfred Enderby in Grimsby is one of the oldest independent traditional fish smokers in the UK. Winner of 2 & 3 stars at the Great Taste Awards 2018 & 2020 for our traditionally smoked salmon & haddock. Trust-score 4.9 out of 5. Verified Company. Restaurant quality smoked salmon & haddock, delivered to your door, order online!
Contact info
Maclure Street, DN31 3NE, Grimsby, United Kingdom
- 01472 342984
- smoked@alfredenderby.co.uk
- alfredenderby.co.uk
4.9
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Beautiful pieces of haddock perfectly…
Beautiful pieces of haddock perfectly smoke. Fish cakes were excellent and perfectly seasoned
22 May 2025
Reply from Alfred Enderby
Thank you Paul for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
Reply from Alfred Enderby
Thank you so much for your review Barry, we are thrilled you were happy with your purchase and we really do appreciate your feedback and custom, best fishes, Patrick
Reply from Alfred Enderby
Thank you Sturia for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
Amazing quality
I tried the smoked salmon from Alfred Enderby couple times and it was absolutely outstanding. The quality is evident from the first bite – beautifully cured, delicately smoky, and incredibly fresh. The texture was perfect: It elevated a simple meal into something truly special. Highly recommended for anyone who appreciates authentic, artisan smoked fish. I’ll definitely be buying again!
22 May 2025
Reply from Alfred Enderby
thank you for your custom and thank you for your perfect and succinct review, we do appreciate your feed back, but more especially we are delighted you like the product, best fishes, Patrick
Reply from Alfred Enderby
Thank you Jan for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
First class service
First class service, the fish cakes both salmon and the haddock are beautiful.
13 May 2025
Reply from Alfred Enderby
Thank you for your feedback, good of you to take the time, we are delighted you like the fish cakes and thank you for your custom, best fishes, Patrick
Reply from Alfred Enderby
Thank you Ginny for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
Thickly cut mildly smoked salmon was…
Thickly cut mildly smoked salmon was excellent, now working my way through non-coloured haddock.
8 May 2025
Reply from Alfred Enderby
Thank you Beryl for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
Reply from Alfred Enderby
such a lovely review, very kind and thank you for your custom, best fishes, Patrick
Reply from Alfred Enderby
Good day Kevin, thank you for the feedback, very much appreciated. We are delighted everything has gone well with the product, best fishes, Patrick
Super quality smoked salmon.Easy to use…
Super quality smoked salmon.Easy to use website for ordering.I live locally so always pick my order up in person so I get to meet the nice people at Alfred Enderby.
25 April 2025
Reply from Alfred Enderby
Thank you for your review, we do appreciate the feedback and delighted you like the Smoked Salmon, best fishes, Patrick
Excellent fish
Excellent fish. It has the lot,colour taste & nose. A real trip down memory lane. Next order will be soon.
29 April 2025
Reply from Alfred Enderby
Thank you Diana for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick
Delicious salmon arrived on time
Prompt arrival of items. Purchased as a present. Recipient very happy. Salmon delicious
24 April 2025
Reply from Alfred Enderby
Thank you for the review , we are delighted you are pleased with our salmon, best fishes, Patrick
I'll be making purchases regularly from now on.
Wonderful customer service and spectacular product.
29 April 2025
Reply from Alfred Enderby
Argh, thank you so much for a perfect review, we do very much appreciated the feed back and we are delighted you like the product, best fishes, Patrick
The best smoked fish available
I ordered smoked haddock and salmon on Monday , it was delivered Wednesday morning as advised. The packing was excellent and the fish !!!! I have bought lots of online fish but this haddock and salmon were next level the taste and texture are the best I have ever tasted superb !!!
29 April 2025
Reply from Alfred Enderby
Thank you so much for your review Phil, we are thrilled you were happy with your purchase and we really do appreciate your feedback and custom, best fishes, Patrick
Highly recommend Alfred Enderby
Our first order and definitely not our last. Packaged with care and faultless DPD delivery as scheduled. As for the haddock, we could not have selected any better quality fish. Absolutely perfect flavour, that actually left us wanting more and planning our next meal. A genuine surprise and complete pleasure. We are extremely happy to highly recommend Alfred Enderby.
29 April 2025
Reply from Alfred Enderby
wow, such a lovely review Chris, thank you so much we do appreciate the feedback and thrilled you like the product, best fishes, Patrick
I collected my order from the shop
I collected my order from the shop. I'd mistakenly picked a collection day a week after I'd meant to (entirely down to me!) and despite it being the incredibly busy day before the Easter bank holiday, the staff couldn't have been more helpful in preparing my order while I waited. In my view it's not possible to buy better smoked fish than that made by Alfred Enderby. Their hand sliced smoked salmon will spoil you for anything else and the smoked haddock is delicate and really special.
17 April 2025
Excellent service - again!!
16 April 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.