Alfred Enderby Reviews 

1,138
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the outstanding quality, remarkable filleting, and exceptionally fresh taste of the traditional smoked fish products. People consistently note that orders arrive promptly, securely sealed, and well-chilled in protective insulated packaging. Consumers also highlight the straightforward online ordering process and the wonderfully helpful customer service provided by the team. Buyers appreciate the reliable delivery options and express great enthusiasm for placing repeated orders in the future. Reviewers emphasize that these delicious items truly stand out from standard supermarket alternatives with their unforgettable flavor.

What people talk about most

Product

People report positive experiences with product, frequently praising the exceptionally fresh taste and... See more

Quality

Customers consistently note positive experiences with quality, frequently praising the outstanding taste and... See more

Delivery service

Users describe positive interactions with delivery service, frequently praising prompt arrival times,... See more

Service

Consumers find service to be exceptionally positive, frequently praising the prompt deliveries, excellent... See more

Order

Clients share positive opinions on order, highlighting a strong consensus regarding the straightforward... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The taste of the fish cakes above all was wonderful. I am 70 now but grew up in Grimsby with relatives connected with landing the fish and processing. I left the town at 18 to go to university in th... See more

Rated 5 out of 5 stars

I only bought some smoked salmon and smoked haddock as the newspaper article on Grimsby was so bad i thought Alfred Enderby whom i had never heard of needed help. I cannot believe how delicious the ha... See more

Rated 5 out of 5 stars

Just a pleasure to buy from Alfred Enderby. That long standing businesses like this are still trading and producing an excellent product is reassuring. The tradition is what counts because it mea... See more

Company replied

Rated 5 out of 5 stars

Ordered the box for my parents who love fish , who don’t live nearby -I left it too late to order for Christmas but suspect having this delivered in the new year was equally enjoyable ! Everything wa... See more

Company replied


Company details

  1. Food producer
  2. also in
  3. Fish Processing
  4. Food Processing Company
  5. Online Food Ordering Service

Written by the company

Alfred Enderby in Grimsby is one of the oldest independent traditional fish smokers in the UK. Winner of 2 & 3 stars at the Great Taste Awards 2018 & 2020 for our traditionally smoked salmon & haddock. Trust-score 4.9 out of 5. Verified Company. Restaurant quality smoked salmon & haddock, delivered to your door, order online!


Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(1,138)

137 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

First class product.

3 October 2025
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Reply from Alfred Enderby

thank you for the perfect and succinct feed back Mr Sweeney, we do appreciate your comments. I am interested to know if there was anything less than satisfactory about the product or service as we are continually striving to deliver the best.
if you have any further comments please feel free to contact us, either by email at smoked@alfredenderby.co.uk or directly to me on 07796 947182, best fishes, Patrick

Rated 5 out of 5 stars

The fish arived on time well packaged…

The fish arived on time well packaged and the haddock was everything it should have been tast texture and no dye thanks it was great and I will be ordering again.

1 October 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Always great

Excellent smoked haddock. Natural tasting and not too salty

25 September 2025
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Reply from Alfred Enderby

Than you for the review, we are thrilled you like the product and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

My first order and it was wonderful!

My first order and it was wonderful!
Amazing flavour and quality - will definitely order again

23 September 2025
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Reply from Alfred Enderby

Than you Sarah for the review, we are thrilled you like the product and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Lighter smoke and great quality salmon

Had 2 x 200g of the Traditional Hand Sliced Smoked Salmon delivered. The delivery cost £10 which was very well packaged including an ice pack and took two days to arrive.

The salmon was very good quality, I ate it all on its own. Compared to others like Inverawe or Glenarm for example it was more towards a wild salmon in texture (maybe this indicates a healthier fish), but still delicate and it broke up easily in the mouth. The smoke is much lighter and more subtle than the others mentioned, I liked it as it does not cover up the taste of the fish too much and would probably help not dominate the other flavours in a dish. Marco Pierre White said in a video that they use pine to smoke the fish, but I cannot find a source to confirm this.

Overall very happy with the purchase, it is pricey with the postage, but the quality is great. Will buy again someday for sure.

24 September 2025
Unprompted review
Rated 5 out of 5 stars

Superb product

Superb product. Packed extremely well. Will definitely be ordering again

19 September 2025
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Reply from Alfred Enderby

Than you jane for the review, we are thrilled you like the product and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Perfection on a plate

It’s the quality and flavour of the product, as well as the prompt delivery that really does set it above the rest. The haddock is very well filleted, the smokiness is not too strong or too mild- it’s perfection. I have been buying smoke haddock regularly from Alfred Enderby and have never been disappointed.

16 September 2025
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Reply from Alfred Enderby

Dear customer, thank you so much for such a lovely and considered review, we really do appreciate the feed back, especially when its so good. Whilst i should surprised, I'm not really, we try very hard to deliver excellent customer service and the best fish we can produce!
thank you for your custom best fishes, Patrick

Rated 5 out of 5 stars

Delicious product excellent quality

Delicious product excellent quality, bought smoked salmon which is the best, most delicious fish.

28 August 2025
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Reply from Alfred Enderby

Thank you Kim for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Old Fashioned Service of Quality Produce

Easy to order, received in perfect condition and fish cakes that are off the charts.

3 September 2025
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Reply from Alfred Enderby

Thank you Mr Nadin for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Fantastic tasting fish

Fantastic tasting fish, we had the smoked salmon and the fish cakes, the salmon was delicious perfectly smoky flavour not over powering, the fish cakes are a perfect size and just rammed full of flavour, ordering was easy and delivery was quick and painless would highly recommend

2 September 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

1st class smoked haddock

1st class smoked haddock and its deboned, superb box of fish.

21 August 2025
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Reply from Alfred Enderby

Thank you David for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Great taste, just perfect

Very easy to order and the most wonderful products we tried the haddock and the Salmon fish cakes as well as the sliced salmon they were all delicious, we still have some left in the freezer and I can’t wait for my next meal!!

3 September 2025
Unprompted review
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Reply from Alfred Enderby

Thank you Petrus for taking the time to post a review, we are delighted you like the product, thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Quality salmon products

Quality salmon products, easy to order, prompt delivery

28 August 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

The fish is fresh and beautifully…

The fish is fresh and beautifully presented in a cold box. I would always buy Alfred Enderby smoked haddock it is the best.

19 August 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

Delicious!

Great communication, delivery times within time slot and on the requested day, most importantly, absolutely delicious. Well received gift from an ex-Grimsby girl to an ex-Cleethorpes boy

20 August 2025
Rated 5 out of 5 stars

The best tasting smoked fish

The best tasting smoked fish. Have been ordering from Alfred Enderby for a few years and the quality has never wavered. Good delivery service too.

7 August 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

Rated 5 out of 5 stars

As always beautifully packed and…

As always beautifully packed and delivered on time. Looking forward to the eating!

12 August 2025
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Reply from Alfred Enderby

such a lovely review, very kind and thank you for your custom, best fishes, Patrick

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