Alliance GroupReviews 

485
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their dedication, professionalism, and commitment to helping agents and the community. Many highlight the exceptional service, noting the comprehensive training, valuable resources, and outstanding support provided. The user experience is frequently described as smooth, easy, and enriching, with people appreciating the clear communication and educational content. Reviewers also commend the customer service for being responsive, helpful, and always available, making them feel valued and supported. The value for money is considered high, with many noting the beneficial training and information that adds significant value to their journey. However, a few people mentioned that one specific presentation was disappointing, though this was an isolated comment.

What people talk about most

Staff

Reviewers consistently express appreciation for the staff, highlighting their supportive, friendly, and... See more

Service

Users describe positive interactions with service, highlighting the company's commitment to providing... See more

User experience

Consumers find the user experience to be positive, with many describing it as enriching and a great use of... See more

Customer service

Customers had positive experiences with customer service, highlighting the helpfulness and availability of... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently praising the valuable training... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Train... See more

Company replied

Rated 5 out of 5 stars

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out.... See more

Company replied

Rated 5 out of 5 stars

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and... See more

Company replied

Rated 5 out of 5 stars

Everything that Alliance does is top notch. From the carriers they had speaking. To their home office experts who presented on the marketing opportunities they provide. The quality of the entire acade... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Marketing agency
  3. Non-bank financial service

About Alliance Group

Written by the company

As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.

Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.

We're the leader in Life Insurance with Living Benefits.

Contact info

4.9

Excellent

TrustScore 5 out of 5

485 reviews

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4.9

All reviews

(485)

82 reviews in the last 12 months

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Rated 5 out of 5 stars

Phenomenal IMO

Phenomenal IMO. Provides tons of resources for new and experienced agents. Everyone is so helpful and truly lives what they say. Also am proud to work with company that is aligned with my company.

9 March 2026
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Reply from Alliance Group

We're proud to work with you too, Jorge! Glad you love your experience with Alliance Group - the feeling is mutual!

Rated 5 out of 5 stars

Great culture, support, and amazing incentive trips

My experience with Alliance Group has been very positive. The company provides strong support, consistent training, and a collaborative environment that truly helps agents grow professionally and personally.

One of the things that makes Alliance Group special is the culture of recognition. Hard work and performance are celebrated, and the company offers incredible incentive trips that create unforgettable experiences. These trips are not only a reward for production, but also an opportunity to connect with other leaders, build relationships, and recharge. We feel like we are in a big family celebration 🙌🏼

The leadership and mentorship within the organization are also outstanding. There is always guidance, encouragement, and resources available for those who want to grow and build a long-term career in the financial services industry.

I’m grateful to be part of a company that values people, growth, and making a positive impact on families’ financial futures.

9 March 2026
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Reply from Alliance Group

Wow! Thank you for the thoughtful and detailed review of our services. We're grateful for the Zimmers and the opportunity to support your amazing family business.

Rated 5 out of 5 stars

Amazing Experience

My experience at the Alliance Academy event was truly enriching. The environment, the content, and the way everything was conducted showed great professionalism and purpose. I left the event not only with more knowledge but also with a clearer vision for growth and development. I'm so grateful to the entire team for creating such a valuable experience. This experience definitely added value to my journey.

9 March 2026
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Reply from Alliance Group

We aim to enrich! Thank you, Rita - so happy you enjoyed your training in Atlanta.

Rated 5 out of 5 stars

CEO National Life Group

It was an incredible experience, full of growth and a change in mindset. Being able to enjoy such a wonderful environment was truly gratifying. It was amazing to see the care and dedication in every detail from the Alliance Group.

Congratulations to the CEO, Lee, and the entire team.

Thank you very much for the fantastic experience.

9 March 2026
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Reply from Alliance Group

We appreciate you, Antonia! Thank you for sharing your experience - it was fantastic for us, as well!

Rated 5 out of 5 stars

Scott was interested in what my actual…

Scott was interested in what my actual questions and goals were. He was thorough and clear. He made certain that I had enough information to not only care for my current client, he also made sure I was equipped to handle other clients in a similar situation.

9 March 2026
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Reply from Alliance Group

Scott is a great addition to the team and we're so happy that you're benefitting from the expertise and care he brings to the table. Thanks for the feedback, Shawn!

Rated 5 out of 5 stars

I've been working with Alliance group…

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and a great facilitador in business.

9 March 2026
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Reply from Alliance Group

That's fantastic to hear, Paulo! Appreciate you taking the time to share some love.

Rated 5 out of 5 stars

More Than Marketing — A True Partnership with Purpose

Working with Alliance Group Life has been an incredible experience. They are far more than just a marketing company. From the moment you become part of their network, you truly feel like you belong to a family.

They provide outstanding support in every aspect of our work. From professional video production and testimonial recordings to training and guidance, they go above and beyond to make sure we have the tools and confidence to do our job at the highest level.

What makes Alliance truly special is their commitment to the people they work with. They celebrate our success, organize amazing trips and promotions, and continuously invest in helping agents grow professionally and personally.

Their partnership with insurance companies that offer living benefits allows us to serve families with products that truly make a difference in people’s lives. And Alliance supports that mission every step of the way.

It’s hard to fully describe how excellent their work is. Their dedication, professionalism, and genuine care for the people in their network make them truly exceptional.

Being part of Alliance Group Life is not just a business relationship, it’s a community.

⭐ Highly recommended.

9 March 2026
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Reply from Alliance Group

WOW! No matter how many times we read feedback like this, it never fails to hit us right in the feels.

Thank YOU, Gui - being partnered with Five Rings Financial and amazing agency builders like yourself and Melina are why we love what we do. You keep doing your thing and we'll keep supporting you in every way we know how.

Rated 5 out of 5 stars

Very Accommodating

Very Accommodating with the food and location! Energy was great, speakers were great! We love 5 Rings!

9 March 2026
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Reply from Alliance Group

We love Five Rings, too! Thanks, Hannah!

Rated 5 out of 5 stars

Great company to work with

Great company to work with. Always available and great customer service.

9 March 2026
Alliance Group logo

Reply from Alliance Group

Love that you love the experience, Ana! Thank you for the feedback!

Rated 5 out of 5 stars

Alliance Group's strong partnership with Five Rings Financial

Alliance Group has been such a strong partner in my work with Five Rings Financial. Their training, tools, and support make it easy to show families what’s possible with modern life insurance—especially Living Benefits. The team is responsive, knowledgeable, and genuinely committed to helping agents serve people well. I’m grateful for the partnership. I appreciate the leadership’s focus on providing educational materials for my clients to understand their benefits.

9 March 2026
Alliance Group logo

Reply from Alliance Group

We love us some Living Benefits, and love us some Jaye! Thanks for the thoughtful feedback!

Rated 5 out of 5 stars

Amazing team of effective Leaders!

Amazing team of effective Leaders!! Always creating incredible content to be shared. Insightful and easy to work with; outstanding communicators and always on point. Blessed to be in partnership the Alliance Group!! Together we really are better!!

9 March 2026
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Reply from Alliance Group

Together, We're Better indeed! Love the partnership, Laura - thank you for everything!

Rated 5 out of 5 stars

I simply LOVE Working with Alliance…

I simply LOVE Working with Alliance group and all of the amazing professionals who are part of this successful company. We are supported and assisted with a lot of care and they help us tremendously to grow our sales with the endless amount of marketing strategies, trainings, events etc I have had the honor to participate at the Winter Summit and twice to the Alliance academy- and these experiences were a big change into my professional path.
Bonus part- I live in Georgia and I can see them always :)))

9 March 2026
Alliance Group logo

Reply from Alliance Group

We simply LOVE working with you too, Renata - even more when you're wearing cool ATL shirts :) Thanks for the review!

Rated 5 out of 5 stars

Outstanding Team Support!

From start to finish it was a smooth and very easy process, but what I loved the most was all the support from the team offering to assist!

18 February 2026
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Reply from Alliance Group

thanks, Jason! Love to hear it!

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