Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- #1 of 16 best companies in Linen Shop
- #11 of 107 best companies in Bathroom Renovator
- #8 of 113 best companies in Bathroom Supply Shop
- #13 of 212 best companies in Decoration and Interior Design Store
- #39 of 401 best companies in Home Furniture Shop
- #26 of 243 best companies in Home improvement shop
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
757 reviews
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Replied to 100% of negative reviews
Typically replies within 24 hours
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Ordering since 2018
My first order was in December 2018, and my most recent order was October 2025. Ordering and delivery on all six orders during that time has always been spot on: no delays, no faulty products or incomplete orders. Products are always of good quality and my original 2018 bamboo towels still wash beautifully, look great and are not too heavy. Definitely one of my favourite brands and my mum loves hers too.
17 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you so much for your lovely feedback and for your repeat custom, we really do appreciate it! Should you wish to order with us again, please feel free to reach out to us at store@allurebathfashions.co.uk and we'd be happy to provide a unique discount code for you to use.
Brilliant bathmats
Brilliant bathmats!
Love the rich thickness and double-sided feature meaning I can always have my bathroom look refreshed in seconds. Moving houses and bought more for the bathrooms in the new place
29 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you so much for the lovely review, we really appreciate it!
Pedestal mat
The pedestal mat was very soft & is a good size! I would definitely buy it again. The colour was lovely too (sage green).
21 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to leave your lovely review Olivia! We're glad to see that the Pedestal Mat was a good fit for your bathroom. If you wish to shop with us again, please feel welcome to reach out to store@allurebathfashions.co.uk
Gorgeous bath mat - chunky bobble Shower Mat
Gorgeous bath mat, love all the colours. Lasting really well - so pleased with it. Bought through Amazon.
17 June 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely review Kaz! We're glad to hear that you have been pleased with the colours of your bath mat.
Reply from Allure Bath Fashions
Thank you Yvonne, for taking the time to share your lovely feedback! We're glad to hear that you had a positive experience shopping with us. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
The throw is beautiful
The throw is beautiful. Just as described. It came within a day.
21 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you Joan for your lovely review, we really appreciate it! Should you wish to shop with us again, please reach out to store@allurebathfashions.co.uk and we'd be happy to offer you a discount code to use 😊
Really excellent quality bathmats
Really excellent quality bathmats, with a large range of colours. Very good price and fast delivery
18 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback! We're glad to see that you have been pleased with the quality and colours of your bath mats. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
Reply from Allure Bath Fashions
Thank you Doug, for taking the time to leave your kind feedback! We're delighted to hear that you have been pleased with the quality of your mats.
Impressive
Easy to order good quality product and a quick delivery … very impressed with overall experience
17 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your feedback! We're glad to hear that you have been pleased with your purchase. If you wish to shop again, please feel welcome to each out to store@allurebathfashions.co.uk
Towel wrap
Really lovely quality towel wrap. Nice thick luxurious cotton material. I chose pink and the colour is really vibrant.
16 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to leave your kind feedback Pauline! We're very pleased to hear that you're been happy with the colour and material of your towel wrap.
Beautiful quality soft bath towels
16 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback! We're glad to hear that you've been pleased with the quality of your towels.
The towels were exactly what I was…
The towels were exactly what I was looking for and great quality.
10 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to give your lovely feedback Christine! We're very pleased to hear that you have been pleased with the quality of your towels. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
Good quality and colour
14 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for your lovely feedback, we really appreciate it! If you'd like to shop with us again, please feel free to reach out to store@allurebathfashions.co.uk and we'd happy to provide you with a unique discount code to use 😊
Great quality bath mats and towels
Great quality bath mats and towels, quick delivery
13 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you Suzanne for sharing your lovely feedback! We're pleased to hear that you have been happy with the quality of your bath mats and towels.
Lovely soft bath mats.
12 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Alison! We're glad to hear that you have been pleased with the softness of your bath mats.
Reply from Allure Bath Fashions
Thank you for sharing your kind review Bonnie! We're glad to hear that you've had a positive experience shopping with us. If you wish to place another order, please feel welcome to reach out to store@allurebathfashions.co.uk
Very pleased with the bath mat.
9 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for leaving your lovely feedback Rita! We're happy to see that you have been pleased with your purchase. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
Measure space before you order
Easy to order. Order arrived on time. Quality of product seems good but not washed yet.
Should have measured space as mat quite large but luckily fits !
Considering ordering in a different colour so as we have a change to the look of bathroom.
2 October 2025
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your feedback Jacqui. We're glad to see that you've been pleased with the quality of your item. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
Excellent customer service
Excellent customer service; adore the unique bath mats of exceptional quality
29 September 2025
Reply from Allure Bath Fashions
Thank you Sandra for sharing your lovely feedback! We're glad to hear that you had received great customers service, and that you have been pleased with your new mats. 😊
Delivered quickly and satisfied with…
Delivered quickly and satisfied with product. Thank you
24 September 2025
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback! We really appreciate that 😊
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