Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- #1 of 15 best companies in Linen Shop
- #12 of 107 best companies in Bathroom Renovator
- #8 of 114 best companies in Bathroom Supply Shop
- #13 of 211 best companies in Decoration and Interior Design Store
- #40 of 400 best companies in Home Furniture Shop
- #28 of 244 best companies in Home improvement shop
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
757 reviews
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Replied to 100% of negative reviews
Typically replies within 24 hours
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The products I received were exactly as…
The products I received were exactly as picture and I cannot wait to use them in our home!
15 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback! If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
High quality products and very good…
High quality products and very good prices. Fast delivery too. Will use again.
29 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you Brian, for sharing your kind feedback! We're glad to see that your order arrived with you quickly, and that you were pleased with the quality of your items. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Caroline! We're glad to see that you had a positive experience shopping with us. If you wish to shop again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Fabulous customer service
The customer service at Allure is second to none! I've had a very easy experience and to boot, the towels are absolutely gorgeous!
24 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Henny! We really appreciate your kind words. We're glad to hear that you have had a very positive experience with our customer team, and that the products have been great for you. 😊
Good range of high level products at…
Good range of high level products at competitive prices. Polite and timed customer updates throughout. Good delivery time and well presented product.
22 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Andrew! We're glad to hear that you had a positive experience shopping with us. If you wish to place another order, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
Reply from Allure Bath Fashions
Thank you for taking the time to leave your kind feedback! We're glad to hear that your order arrived quickly, and that you've been pleased with the quality of your items. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
Excellent product line
Excellent product line, website easy to navigate, delivery and notifications as required.
10 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for leaving your kind review! We're glad to see that you had a positive experience shopping with us. If you wish to place another order, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Nice big bath mat
Nice big bath mat! I will be buying another one in a different colour.
16 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking time to share your lovely feedback! We're pleased to see that you have been pleased with the size of your new bath mat. Please get in touch if you wish to shop again and we'll be happy to help.
Lovely items
Lovely items - just as described - sent quickly and efficiently.
15 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely review! We're glad to see that you've been pleased with the items, and that they arrived with you quickly. 😊
Absolutely love the towels just got a…
Absolutely love the towels just got a new bathroom in brown and cream and these just accentuate the bathroom really nice
12 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to leave your lovely review Carole! We're delighted to hear that you have been pleased with your new towels.
Easy website
Easy website , prompt delivery , quick reply to email query and easy returns
lovely 100% cotton bath mats one colour wasn’t quite what I needed hence the return of part of the order
20 March 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to leave your kind and honest feedback Sarah! We're glad to see that you have been pleased with the service provided as a whole. If you wish to shop with us again, feel welcome to get back in touch and we'll be happy to help. 😊
Reply from Allure Bath Fashions
Thank you for taking the time to write this lovely review! If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
I have a larger than normal pedestal…
I have a larger than normal pedestal toilet and struggle to get a mat that fits properly. I ordered an Allure curved mat and kept my fingers crossed it would fit; and it does. It’s perfect and non slip unlike my last ones. Looking to buy another.
9 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to write this lovely review! We're pleased to hear that the curved mat has been a great fit in your bathroom. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
Good quality and great value for money
I bought the allure lisa two piece bath mat set.
Lovely colour and it fits perfectly in the space I have.
It feels lovely and soft on your feet.
Its good quality and great value for money.
Its the second one I've bought and would buy again.
30 March 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely review! We're very pleased to hear that you've been pleased with your last few purchases, as you've been happy with the quality of the mats. If you wish to shop again, please feel welcome to reach out to store@allurebathfashions.co.uk
Great quality towels
I was looking for towels with hanging loops when I came across Allure. I was amazed how lovely the towels were when they arrived because they weren’t expensive. I ordered more when I realised the quality. If you haven’t tried Allure Towels give them ago you won’t be disappointed. They also arrived very quickly
3 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback - we really appreciate it! We're glad to see that you've been pleased with the style and quality of your towels. If you wish to shop with us again, please feel welcome to reach out to store@allurebathfashions.co.uk and we'll be happy to help.
Purchased some gorgeous towels on…
Purchased some gorgeous towels on Amazon, very happy with purchase and waiting to order more.
2 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback! We're really glad to see that you've been happy with your towels. 😊
Allure bath mats great quality soft…
Allure bath mats great quality soft touch very happy with my purchase only reason I gave 4 star is got colour mixed up
20 March 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback Richard! We're pleased to see that you've been pleased with the quality of your mats. Following our conversation today, the replacements will be sent to you as soon as possible.😊
Great quality, safety and price
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals OEKO-TEX product availability is very important to me.
We use the runner under our dining room table and its thick enough to keep our feet warmer in colder weather. It came with an anti slip mat which is excellent with it being layed over laminate flooring. I would highly recommend.
12 January 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to write this lovely feedback Avril! We're very glad to see that you've been happy with your purchase. 😊
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback! We're glad to hear that they arrived with you quickly. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk
THE BATH MATS ARE REALLY SOFT AND…
THE BATH MATS ARE REALLY SOFT AND COMFORTABLE ON FEET.THEY LOOK LOVELY ON MY BATHROOM FLOOR.EXACTLY AS DESCRIBED AND ARRIVED SOONER THAN EXPECTED.
3 March 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your lovely feedback Patricia! We're so pleased to hear that you've been happy with your bathroom mats. If you wish to shop with us again, please feel welcome to get in touch and we'll be happy to help.
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