Alphabet (GB) Limited Reviews 105

TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Looking at 40 reviews, most reviewers were let down by their experience overall. Many customers report extremely poor customer service and non-existent communication, finding it difficult to reach anyone by phone or get a response to emails. People frequently mention issues with payment processing, including being quick to take money but slow to resolve problems, receiving repeated invoices, and incorrect charges. Reviewers also experienced significant problems with the leased vehicles themselves, such as cars not being fit for purpose, having electrical issues, warning lights, and various malfunctions like intermittent boot locks or faulty sensors. Customers are often left without a replacement vehicle despite extended repair times, and express frustration with the lack of accountability and clear resolution from the company. Some people also felt that there were inaccuracies recorded on their credit files, leading to further complications and stress.

What people talk about most

Service

Clients share negative opinions on service, with many reviewers expressing extreme disappointment and... See more

Customer service

Consumers find customer service to be negative, with many reviewers expressing extreme frustration due to a... See more

Payment

Reviewers highlight negative aspects of payment, with many reporting issues such as unexpected charges and... See more

Customer communications

Reviewers express significant dissatisfaction with the contact process, citing poor communication and... See more

Product

Customers consistently express dissatisfaction with product quality, particularly with new vehicles. Many... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zero stars I would. Booked my lease car for collection in December (booked in advance in October!) and BCA the logistics company didn’t collect. Rescheduled for 5th January - no corr... See more

Company replied

Rated 1 out of 5 stars

Had it with Alphabet. Firstly they provide us with two leased new Ford Transit Courier vans which are not fit for purpose - constant issues with hands-free system, batteries and now the doors are fai... See more

Company replied

Rated 1 out of 5 stars

If I could leave zero stars I would. Leased car from them via Pink Car Leasing, never again. Cannot get through to anyone on the phone number provided despite having a fault being flagged on the dashb... See more

Company replied

Rated 1 out of 5 stars

Extremely pathetic customer service The lease contract has ended over a month ago, payment for excess mileage paid and account closed Inspite of that getting repeated invoice e mails, when i rin... See more

Company replied


Company details

  1. Leasing service

Written by the company

As a leading provider of business mobility, we enable our customers to manage their corporate mobility in an economical and sustainable way with tailored end-to-end solutions. Founded in 1997 as a division of BMW Group, we offer a wealth of international fleet management and leasing knowledge and experience. With both car and vehicle funding and management expertise, we are committed to excellence in everything we do. Our comprehensive portfolio of products and services includes emobility consulting and funding as well as corporate vehicle sharing and risk management. Based in Farnborough, Hampshire, we manage over 131,000 cars and light commercial vehicles in the UK. Internationally, Alphabet is ranked fourth in the European market, operating in 38 countries with a fleet of 760,000 vehicles.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

105 reviews

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1-star

No history of asking for reviews

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Replied to 97% of negative reviews

Typically replies within 48 hours

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Rated 3 out of 5 stars

Random payment taken out today

FINAL UPDATE: Alphabet have rectified this and have refunded me. I will increase the score of my review and hope I don't have any more issues.

Random payment taken out today, with no warning. I have been unable to log into their website as everytime I do I get a generic error but I didn't think much to it as my payments have been steady for 6 months so I don't worry much about logging in, until today. I have just had a payment unexpectedly come out 10 days before my proper payment, and this has caused me to go into my overdraft. Can't log in to find out why, hugely stressful.
Update: I've now been able to log on. I have had an invoice for sidewall damage to my tyre and have been invoiced for the replacement tyre, despite phoning and being told on the day by Alphabet (and the calls are recorded) that I would not be charged for this replacement. The tyre was punctured at the top by a nail which I drove over on the motorway, and was not sidewall damage. I await a satisfactory resolution and refund of the invoice.

22 October 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Jennifer. Thank you for allowing us the opportunity to resolve your issues and concerns. Your case handler is still investigating the issues you’ve raised and will be in contact with you shortly to provide a full update on your case. If you would like to speak to a member of the team in the meantime, please get in touch on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

Dreadful

Dreadful. Impossible to get hold of. Directed through multiple options, phone eventually starts ringing then goes dead.

16 October 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Jakes. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

NEVER use this company

NEVER use this company.Leased a Mini from them and when they came to inspect and collect the car I was told "we're happy with the car just sign this" Later (after they drove off at 70 mph!) i get an email for damages of £320 for apparently 2 small scuffs. on calling Alphabet they were only willing to apologise for my experience but would not reduce the charges.

3 October 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Gowan, I’m sorry to hear your thoughts on your recent experience with Alphabet. I can see that you have been in contact with our Customer Experience team. Your case handler is still investigating the issues you’ve raised, and they will be in contact with you shortly to provide you with an update on their investigation. Many thanks, Jessie

Rated 1 out of 5 stars

Customer Service - What's that?

I part exchanged my Mini Cooper S at the end of July 2024 and here we are 2 months later, after completing all relevant documentation and settling payments, still receiving invoices for a vehicle that is already paid.

After numerous phone calls and being told that "it can take a week to go live on the system", I emailed requesting the V5 be released and to nobodies surprise have had no reply. Last Saturday I received an invoice for the final settlement figure which has led to a complaint. Alphabets website specifies contact or a reply within 5 working days, guess what, nothing heard?

If I could leave 0 stars here there would be no question or hesitation on my part. 2 months is more than adequate time, don't waste yours by dealing with this company.

20 September 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Tom, I’m sorry to hear your thoughts on your recent experience with Alphabet. I can see that you have been in contact with our Customer Experience team. Your case handler is still investigating the issues you have raised, and they will be in contact with you shortly to provide you with an update on their investigation. Many thanks, Jessie

Rated 1 out of 5 stars

Vehicle leased arrived unchecked

Vehicle leased arrived unchecked, missing puncture repair kit(no spare) on 2 vehicles. 1 vehicle doesn’t work properly and needs a software update. Any letter from them is flat £12+vat. Absolutely shocking, how do you send brand new vehicles with missing essentials

Edit: got in touch and booking for software update refused by Alphabet. I won’t communicate with this company further, until they agree my administration costs.

17 September 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi, We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you.
Many thanks, Jessie

Rated 5 out of 5 stars

Ive had a good service with them

Ive had a good service with them. For once a company who actually wants to help. Alex in registration was welcoming. I made a few calls to them and every time they explained everything clearly and always willing to help.

4 September 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Sam, Thank you so much for taking the time to leave us such candid feedback and your 5-stars. 

We're constantly striving to provide an effortless service to all our partners and customers, so your comments are hugely appreciated, and I will ensure your comments are fed back into the business. Many thanks, Jessie

Rated 1 out of 5 stars

Avoid at all costs

If you go through a leasing company and they recommend Alphabet, run a mile. They will milk every penny from you, and their customer service is really poor. Weeks to reply to emails, never answer the phone. Do not use.

27 August 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi, We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

Terrible Terrible Company

Terrible terrible company. I would advise buying another car or from another dealer if Alphabet is the only option for leasing.

I leased my electric BMW via alphabet and not long after purchase the car was clamped by the DVLA for not having road tax.

Alphabet had de-registered the road tax 'by mistake' but contacted DVLA to get my vehicle unclamped. A month later they tried to invoice me for the clamp removal fee and even added an admin fee for good measure.

When I raised a complaint about the invoice a most unhelpful last names Lauren Skinner further inflamed the situation by stating that my complaint had been closed and that I should contact the Alternative Dispute Resolution service if I wasn't happy with the outcome.

I'll repeat, DO NOT LEASE A VEHICLE THROUGH THIS COMPANY OT YOU'LL SORELY REGRET IT!

24 July 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Jerome, I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a resolution reached. We’ve also passed on your feedback to the relevant team to improve our service going forward and to ensure a situation like this doesn’t happen again.

We’re happy to continue our dialogue surrounding your complaint or discuss any new concerns you may have. Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns. Many thanks, Jessie

Rated 1 out of 5 stars

Terrible Experience - Avoid Alphabet at All Costs

I had a nightmare experience with Alphabet. They falsely marked my credit file, causing me endless stress and frustration. Despite numerous attempts to resolve the issue by emailing them, I was met with complete silence. Their lack of response forced me to escalate the matter to the Financial Ombudsman, where I eventually won the case. Alphabet's abysmal 2.3-star rating on Trustpilot is well-deserved. If you value your credit score and want to avoid unnecessary hassles, steer clear of this company. Their customer service is non-existent and dealing with them is nothing short of a nightmare. Avoid Alphabet at all costs!

31 July 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Chris, I’m sorry that you haven’t been satisfied with the service you’ve received from Alphabet. Whilst I can’t comment on any FOS decisions in this reply, should you have any questions or require any further assistance, please feel free to contact our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk. Many thanks, Jessie

Rated 1 out of 5 stars

Outrageously Rude Staff

Arranged a BCP through BMW dealer. Phoned Alphabet about a cherished plate and that they don’t provide the V5 to the purchaser. Without the V5 you are not the registered owner and cannot get GAP insurance. On both occasions their staff were disinterested, rude and dismissive. “Contact the dealer!” Then slammed the phone down. Paid £74k for the privilege of being insulted. These are the sort of people that BMW associate with.

18 July 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Bob, I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that you no longer wish to proceed with your complaint. If this changes, please get back in touch with the team on 0370 0120 342 or customerexperience@alphabet.co.uk. You asked for the team’s assistance with a number of forms to be sent to you which have been actioned. Many thanks, Jessie

Rated 1 out of 5 stars

Shambles of a company!!!!!

ZERO STARS!!! After returning our lease vehicle in Dec 2022, Alphabet sent an incorrect final invoice for £3000. We queried this with Alphabet as we were sure they had overcharged us by £1000. We paid the correct amount to Alphabet (£2000) but again asked them to check their records for the missing £1000. Fine, we waited for their response. Instead, they instructed TLT solicitors to chase us for the original £3000 AFTER having settled the balance!! Baffling and extremely distressing. Their solicitors took 5 MONTHS to get back to us responding with yet another incorrect invoice plus solicitors costs. We have had to send all proof of payments to them and show our calculations of what was owed versus what we've paid. And it's still not fully resolved. It seems Alphabet are either incapable of keeping accurate records of their customers or can't be bothered to check. BMW group should be ashamed to be associated with this so called finance company. I will never purchase another BMW again due to this awful experience. Unless you want poor customer service and solicitors demanding money from you, STAY AWAY FROM ALPHABET !!!!!

Edit: Hi Jessie, I have in fact been in contact with Hardeep via email. I’m still waiting for a resolution to a problem that should be easy to resolve. I only seem to get contact from Alphabet after posting on here. So I’ll carry on posting

Edit: Hey Alphabet, since you were so keen to contact me, why haven't you responded to the email I sent over a week ago? I will continue to report my experience on here so everyone knows the AWFUL company you are. Due to their INCOMPETENCE, this company instructed solicitors to chase us for £3000 which WE DO NOT OWE.

8 July 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Edit: Hi Lisa, Your complaint is being managed by the team, and they are ensuring the matter is thoroughly reviewed, so definitive updates may not be provided to you right away. I'm aware that the team is in direct contact with you, and they will provide an update as soon as possible. Many thanks, Jessie

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Edit: Hi Lisa, a member of the Customer Experience team tried to contact you today (30/07), but they weren’t able to reach you. Your case handler will try to contact you again tomorrow with an update regarding your case. Kind regards, Jessie

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Edit: Hi Lisa, a member of the Customer Experience team tried to contact you yesterday as they are working to investigate the issues you have raised but they weren’t able to reach you. Your case handler will try to contact you again today to discuss your concerns. If you would like to contact the team in the meantime, please do so using the details below. Kind regards, Jessie

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Hi Lisa, I am sorry to hear that you’ve had a difficult experience with settling your lease with Alphabet. We strive to offer an effortless service for all our customers, and I am sorry to learn on this occasion you haven’t been satisfied with the service you’ve received. Our Customer Experience team will be in touch with you in the coming days to discuss your concerns so we can help resolve your issue. If you would like to speak to a member of the team in the meantime, please get in touch on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

Blinkered Profiteering

I have had a car leased via Alphabet (part of the BMW group)for 3 years. As BMW could not deliver my new (leased car) at the time it previously advised I had to extend my current lease. However, in response to this request Alphabet advised that the monthly lease rate would increase by 30% and the permitted mileage would be halved. They arrived at the inflated new rate by disregarding all payments made by me associated with the lease (circa £25k, and therefore more than half the price of the car) and treating me as a new customer. When I sought to escalate this matter via its “customer experience” process the response I received failed to address any of the concerns I had raised and concluded with an ultimatum that I should either agreed to the new inflated price or return the car. The company seems to treat existing customers as a captive market that it can simply rinse for cash at any opportunity.

24 June 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Graeme, I’m sorry to hear your thoughts on your recent experience with Alphabet. I have spoken with our Customer Experience team, and your case handler will be in contact with you tomorrow to discuss your outstanding issues. Many thanks, Jessie

Rated 1 out of 5 stars

11 weeks and counting for settlement figures

Bought a car through a broker who used Alphabet for finance car got stolen after year and a half

Insurance contacted Alphabet comming upto 7 weeks and still they have not given the settlement figure to the insurance company

Customer service is useless they keep telling me have sent the figures I asked them to send it to me to forward to the insurance company told me they would 1 week later nothing

It’s comming upto 11 weeks and still nothing’s happened

22 April 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Ajay, I’m sorry to hear your thoughts on your recent experience with Alphabet. Our Customer Experience team will be in touch with you in the coming days to discuss your concerns so we can help resolve your issue. If you would like to speak to a member of the team in the meantime, please get in touch on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

Very poor service

Very poor service. Would not recommend,.
Customer service over the phone is useless.

31 May 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hello, we’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

DONT USE ALPHABET FINANCE !

DONT USE ALPHABET FINANCE !
The most inefficient & slow finance company I have ever had the misfortune of dealing with.
Took them 7 days to get me a settlement figure,
They cant give you an answer over the phone.
They now say itll take 10 days to take my private plate off (Hows that going to work as Im selling the car)
Im now fighting with them to try and get an Invoice and their bank details in order to pay them off.
Their staff are very polite but their system is SO SLOW and not workable in the real world.
Take my advice and use anyone else to finance your new car.

8 May 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Mr. Paxton, I’m sorry to hear your thoughts on your recent experience. Our Customer Experience team will be in touch with you in the coming days to discuss your concerns so we can help resolve your issue. If you would like to speak to a member of the team in the meantime, please get in touch on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 1 out of 5 stars

Ordered a company car through Alphabet

Ordered a company car through Alphabet. You will not have anything else except disappointment. They delayed the car delivery 8 times, sometimes even without notice. 4 months and still don't have the car!. Avoid to do business with this so called "company"

7 May 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Amber, I’m sorry to hear your thoughts on your recent experience with Alphabet. We’d like to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you.
Many thanks, Jessie

Rated 3 out of 5 stars

Purchasing by a 3rd Party ??

All was good with Alphabet during the initial term. Extending by 6 months upped the monthly’s by £100, not too sure why but I felt the car was worth it.
End of the 3.5 year lease has arrived and I decided I wanted to trade the car in (Alphabet rules state the car must be purchased by a relative/friend or other 3rd party) however after calling the Alphabet purchasing team, it seems that a car dealership or anyone else in the motor trade doesn’t count as a 3rd party. I’m guessing they don’t want anyone else potentially benefitting from the careful ownership. Something to bear in mind.

26 April 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Greg, thank you for taking the time to leave us a review. Regarding the sale of your vehicle, the rule relating to who is classed as a third party has recently changed. If you still wish to have the retailer purchase your vehicle, please contact our Driver Sales team on 01625 417 980. Many thanks, Jessie

Rated 1 out of 5 stars

Applied for finance through bmw and…

Applied for finance through bmw and Alphabet, I have the highest credit rating you can get, never missed a payment and have excellent financial credentials but they rejected the application without even doing a credit check, asking about my finances or anything, no explanation. I will never attempt to do business with this company or any car company associated with them again.

19 April 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Bradley, we’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team on 0370 0120 342 or customerexperience@alphabet.co.uk so we can assist you. Many thanks, Jessie

Rated 5 out of 5 stars

Great experience with the Alphabet team

Easy to contact and very useful and prompt when help was needed.
The car was delivered in perfect conditions and the driver was super helpful in explaining all the car's features. The car was clean when handed over. Overall a great experience with the Alphabet team.

15 March 2024
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hello GB, thank you so much for taking the time to leave us a 5-star review and some feedback, it's greatly appreciated. This is the service we strive to provide for all our customers, so we're very glad to hear from you. We hope you enjoy your new vehicle. Many thanks, Jessie

Rated 1 out of 5 stars

Awful experience


What an absolute nightmare of a Company !
We complained as soon as we bought a brand new BMW ,
Without going into too much detail they did answer ! apologing saying they would send documentation I require , and we will send £30 in vouchers the case is now closed ! They said ? Charming !
We don’t want the vouchers all I wanted was the documentation they should of sent , they sent no vouchers and no Documentation ,
I have emailed every department sent at least 8-10 emails , to receive we will respond within 2 days ,
They will not respond and choose to ignore all correspondence,
I have even considered stopping payments to get the basic documentation I need,
We have never received any paper work and don’t know what we have entered into as the sale rep attitude at the time was jus sign here- sign here on his I pad if you want the deal today , I expected the paperwork to follow with a cooling off period , I have hounded both BMW and Alphabet and they will not supply through failure to respond,
This has totally ruined the new car buying experience and would never ever deal with BMW or Alphabet (part of BMW) again ,
This whole experience has affected me personally
Claim Ref: C2004451

14 December 2023
Unprompted review
Alphabet (GB) Limited logo

Reply from Alphabet (GB) Limited

Hi Lillian, I am sorry to hear about the experience you’ve had with Alphabet so far and any stress this has caused. I have spoken with our Customer Experience team who have confirmed that a copy of your agreement has been resent by email and the vouchers are on their way to you, so hopefully you receive these soon. Again, I am sorry for the impact this has had on your new vehicle experience. Many thanks, Jessie

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