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Company details

  1. Internet marketing service
  2. Career and Education Provider
  3. Marketing agency
  4. Marketing consultant
  5. Media and Marketing Agency
  6. Online marketing agency

Written by the company

We help our clients - B2B Service Businesses - build cold outreach funnels: Book sales calls with strangers and close high value projects, retainers and subscription deals. Most of our clients depend on referrals, their network, and repeat clients - just like 90% of small B2B Service Businesses. We help them get into the top 10% - those who have systems to convert strangers to become clients. We help you ✅ define 3-5 offers & 5-10 pain points ✅ reach out to strangers via Cold Email & DMs ✅ test different pain-offer combinations, see what books sales calls ✅ build consistent deal flow that eliminates volatility & adds $10-50k/month revenue Most of all, we help you reach a predictable CAC-LTV ratio (Client Acquisition Cost - Customer LifeTime Value) Once we're done with you, you will know your formula: Put $1 in, get $3-5 out. Consistently. Predictably. 190+ clients served.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12 reviews

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Rated 5 out of 5 stars

5 Stars - Changed My Business Before I Even Became a Client

I came across Michal Bohanes and Alpha Lead Academy at a point where I knew my business had potential but I couldn't crack the code on positioning and outreach. What struck me immediately was how generous Michal is with his knowledge. Before I could even spend a dollar, he pointed me to his free resources, his YouTube channel, and connected with me on LinkedIn. No hard sell, no gate-keeping. Just "here, go learn."

So I did. I went through his free content and started rebuilding my offer from the ground up. I restructured how I approach prospects on LinkedIn and through cold email, and the results have been night and day. My pipeline is fuller than it's ever been, conversations are converting at a rate I didn't think was possible, and if things keep trending the way they are, I'm on pace to triple my income this year.

Let me say that again: that's just from the free stuff.

What sets Michal apart from every other "marketing guru" out there is that he actually lives what he teaches. He's not flashy. He's not selling hype. He's a man of substance, a devoted husband and father, and someone who clearly cares about the people he helps. I don't say this lightly, but he's the kind of man I aspire to be. The way he carries himself in business and in life is something I genuinely respect.

If you're on the fence, just go consume his free content first. That alone will tell you everything you need to know about the caliber of person and advisor you're dealing with. I can't recommend him highly enough.

2 February 2026
Unprompted review
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Reply from Alpha Lead Academy

Thank you so much Josh! Really appreciate you took the time to write this.

Rated 5 out of 5 stars

Michal gets you from 0 to 1

I cannot recommend Michal enough. We hired him for our GTM-strategy for our AI-automation agency and it was worth every penny.We had a lot of ideas in our heads about GTM, but it never really clicked. Michal's real talent is taking what is already in your head and helping you tie it all together into an incredibly compelling offer. Thanks to the foundations we built with him, we are always able to fill up our calendars with sales calls.

23 March 2026
Unprompted review
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Reply from Alpha Lead Academy

Thank you so much for the very kind review Henry. Excited to see you crushing it on the call booking front!

Rated 5 out of 5 stars

A mindset shift for the long haul

Michal and Alpha Lead Academy's support has been crucial in helping me shape my future towards a more scalable sales pipeline.

My work has predominantly come from referrals but i need to shift that to a reliable sales in-flow of deals. Not everything works straight away, especially in my sector where the potential customers are fairly cynical towards sales approaches, but by applying the methodology and running experiments, getting Michal's feedback, being inspired by the ALA team to keep going and understand the numbers game of sales rather than focusing on the rejection... all of that at the pace Michal encourages me to work at is helping me build new sales systems that will last for the long term, no matter what the drivers of sales become in future.

I also want to specifically call out the values behind Michal's approach and coaching style. I get the strong sense he wants my business to succeed, but also he wants me to succeed without resorting to any tricks or false promises. He encourages me to stand by my services and my business and to understand that the sales approach requires finding the right fit to be where the potential customer is when they are open to my services. That means doing a lot of unscalable things first to find out what is working and then move to scaling.

He helps me see that it is my responsibility to make the sale, its not my right or privilege to expect it or for my sales prospect to "get it" without me proving how i can benefit them. That mindset is at the heart of my successes so far, and i still have so much to learn and grow with ALA's support.

Highly recommended.

22 March 2026
Unprompted review
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Reply from Alpha Lead Academy

Really appreciate your kind words Mark. Your business is very unique which means both risk and potential. But the value prop is a no-brainer, and you're booking calls, and that's all that counts. Rock on & thank you!

Rated 2 out of 5 stars

The "Mentorship Trap", Why this program fails established companies

Read before hiring> why this program fails established companies.

Michal is a skilled salesperson, no doubt about that, but my experience with Alpha Lead Academy (ALA) revealed a significant gap between the marketing promise and the reality of the partnership, especially for established businesses:

1. The mentorship trap: A guarantee you cannot keep.
The primary issue is what I call the "mentorship trap." While the program offers a Money-Back Guarantee (MBG), Michal’s coaching actively forces you to void it. I spent over 480 hours following his specific instructions to pivot my niche and build a new offer from scratch. However, because this research and trial-and-error phase does not count as "Sprints" (outreach volume) under the strict contract, following the mentor’s advice means losing your financial protection. You are forced to choose between being a good student or keeping your guarantee.

2. Not built for real companies (Only for solo freelancers)
This program is not designed for established companies with existing operations; it is geared toward solo entrepreneurs with nothing to lose. Michal’s "success stories" involve people working 16-hour days or sending 10,000+ manual messages until their "brains hurt." For a company with actual clients to serve, this volume is physically impossible to sustain without abandoning your primary business. I realized too late that ALA expects you to act like a desperate individual freelancer rather than a structured business.

3. Misleading scale of the community
The "community" and "scale" advertised are also disappointing. While the sales pitch suggests a massive, proven system, the actual online platform where all clients are hosted showed only 62 members, and that includes his team of four. This small group size contradicts the image of a high-volume, global academy. When I raised these structural contradictions, the response was to blame my "attitude" rather than acknowledging that his coaching instructions and his legal contract are at odds.

Bottom Line: If you are a solo freelancer willing to work day and night on a single gamble, this might work. But if you are a real company with an existing business to run, stay away—you will be "coached" right out of your money-back guarantee and into his perception of the market.

23 February 2026
Unprompted review
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Reply from Alpha Lead Academy

Please note that my reply to this review might not reflect everything in it as Aitor Torres has now edited his original review, and might do it again. If his review claims something that I have not addressed in the below, it means he has changed his review again.
Since I'm not going to continue monitoring this review for changes, I am linking to his review as it was on 12 March 2026 here: https://docs.google.com/document/d/1GX2m4b2M02JWKtzC2wAJx3cz_YhpSO_iX_JlnJhZgZs/edit?usp=sharing

I'll stick to the facts and Aitor's specific points.

1) "The mentorship trap: A guarantee you cannot keep."
On the money‑back guarantee: when Aitor joined on 30 October 2025, he signed terms that explain exactly what is required on both sides for the guarantee to apply after 6 months together (outbound volume, content, and call attendance). He then took a one‑month pause starting 15 December, and began asking for a refund on 19 February 2026, effectively around month 3 of active work.

In his time with us, he completed roughly 500 LinkedIn connection requests and about 20 walk‑ins, which led to some promising interest but not booked meetings yet. For a brand‑new, unproven offer, that level of activity is well below the minimum threshold required to even have a chance for 1-2 sales calls.
After this minor setback, Aitor brought up the money back guarantee, which led me to remind him that his work volume would not qualify him for that. I offered an additional month of support at no charge so we could increase his volume and see it through, but he chose not to continue.

The terms of the guarantee require that for 4 out of 6 months, clients perform
100 manual outreaches per week plus follow ups, that's 20 per day OR
5,000 automated emails per week (done through a tool)
2 LinkedIn posts per week
2 YouTube videos per month.
For proof, I am linking to the T&Cs Aitor Torres signed on 30 October here: https://drive.google.com/file/d/1UNXZar2Ivt9I60MCxSrreKl8kw65QNjL/view?usp=sharing.

I leave it to the reader of this thread to judge whether sending 20 manual outreaches (+ follow ups) per weekday for 4 out of 6 months, and the content volume required means "16 hour days".

Re 480 hours of work & "Michal’s coaching actively forces you to void the money back guarantee":
Aitor indeed spent a lot of time on crafting his VSL script & new offer narrative. However, far from "forcing" anyone to do anything, we never suggest that this must be done before starting outreach. To the contrary, we regularly remind our clients that the single biggest predictor of their success is outreach volume & we encourage it from Day 1.

"2. Not built for real companies (Only for solo freelancers)"
This paragraph claims we require 10,000 manual messages to be sent. This is not true as per the T&Cs. It is true, however, that most of our clients are solopreneurs because we specialize in supporting b2b service providers who depend on referrals and their network. We share the work requirement (10-20h/week) up front. Also worth noting that in 2026, we're adding Done-for-you services for more advanced businesses which will require less work from them.

"3. Misleading scale of the community"
We onboard 5-10 clients/mo, and the program is 6 months. So naturally, at any given time there will be 30-60 members in the community.
We never advertise our own scale and the community as a deciding factor for clients to join the program. In fact, we discourage clients who are in search of a strong community experience from joining us since most of our clients prefer 1-1 support.

Whether our system is proven and successful: Our testimonial page
www.alphaleadacademy.com/testimonials
contains numerous case studies, videos and stories of clients who succeeded with our system.
This Trustpilot page was only started in September 2025, which is why the volume of reviews is smaller than that on our Testimonials page.

I hope that these points help the reader to make up their own mind.

Rated 5 out of 5 stars

Great experience

I worked with Michal and his team as I launched a new service business. It was my first time being an entrepreneur, so I needed a lot of guidance and my experience was great!

He has a strong business acumen -his background is in consulting - which allows him to question in depth your business strategy and your approach. The program can be quite technical when it comes to download lists, create automation systems, track etc..or at least it was for me. But his team is extremely supportive in every step of the way.

If you are looking for someone that can interrogate your strategy as well as teach you how to build a solid lead gen system, look no further.

26 February 2025
Unprompted review
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Reply from Alpha Lead Academy

Thank you so much for this review Viola. It was a pleasure working with you.

Rated 5 out of 5 stars

They pack a lot of value and ROI

Michel and team pack a lot of value and ROI. I valued the support from multiple angles (and coaches) around all aspects of what an entrepreneur needs -- the business-driving stuff, the mindset stuff, the technical stuff, the productivity stuff. If you use it, you get 5 coaches for the price of one. But most importantly, the approaches they teach work — as long as you put in the work.

1 April 2025
Unprompted review
Rated 5 out of 5 stars

Finally a real outbound system, not just tactics

We’ve been working with Alpha Lead Academy for about a year now, and the experience has been genuinely solid.

Before Alpha, we didn’t lack expertise in our field — we lacked a structured and predictable way to sell. Outbound felt unclear and inconsistent. What Michal and his team brought was not “better emails”, but a real system: clarity in positioning, offer refinement, targeting, messaging, and disciplined execution.

That structure made a big difference.

Since working together, we’ve signed three contracts directly from outbound and built a qualified pipeline that continues to generate conversations with the right type of clients. Just as important, the process is sustainable and doesn’t create internal chaos.

There are many agencies today promising leads and fast growth. What makes Alpha Lead different is the structure behind their method, their genuine understanding of how a real business operates, and the depth of experience of the team. It doesn’t feel like tactics layered on top — it feels like building a solid commercial foundation.

Alpha doesn’t sell hacks. They build a method.

If you’re a founder or small team looking to make outbound predictable and professional, I’d definitely recommend them.

— Josep, Founder at Onemap

17 February 2026
Unprompted review
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Reply from Alpha Lead Academy

Josep, it's been a real honor and pleasure to work with you. Thank you for your generous review and I hope you'll keep seeing great results with us.

Rated 5 out of 5 stars

I can't think a better use of our money…

I can't think a better use of our money at this stage of our business than having invested it in this program.

Previously we had spent a lot of time learning slowly through trial and error how to get new clients and in a matter of weeks we've gained a clear vision of how it's actually done.

We haven't started the outreach yet, but we are looking forward to do so, as we've seen our sales process run much more smoothly (more engagement, less time to close, less time wasted, ability to land better terms) after implementing the principles in the program.

30 December 2025
Unprompted review
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Reply from Alpha Lead Academy

Helping technical experts sell themselves is what fuels us. And working with someone like you Juan who immediately implements what he learns and sees results is a real treat.

Rated 5 out of 5 stars

Driven by your success, not money!

I went in thinking I would get insights on how to attract leads for my business. However, Michal and his team blew me away with their support. Not only do you get taught methods that work, you get the full support around it - group calls, community support and 1:1 calls with experts ranging from domain experts, operational efficiency and mindset. I've seen a lot of these money back guarantees but tbh Michal is the only one that goes above and beyond to ensure you get that ROI. I strongly believe he's in it to help others and not make money.

11 December 2025
Unprompted review
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Reply from Alpha Lead Academy

The great thing is - if you're in it to help others, then money usually follows as a byproduct. Thank you for your kind review Eoin!

Rated 5 out of 5 stars

5 star experience

Working with Michal and his team was a fantastic experience. We gained knowledge about our business that Michale exposed creating multiple revenue stream opportunities. I highly recommend working with the Alpha Lead Academy.

11 November 2025
Unprompted review
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Reply from Alpha Lead Academy

Thank you Judd! Great to hear about these unlocks.

Rated 5 out of 5 stars

Great service, consistent results

Michal and his team really helped us dial in a cold email system for our offer. We help over 40's and so it had to be subtle, targeted and efficient. The work we did with loom really helped us - solid experience

8 July 2025
Unprompted review
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Reply from Alpha Lead Academy

Thank you Mark, great to see you succeed with outreach!

Rated 5 out of 5 stars

Michal and his team put value first

Michal and his team put value first, are always hunting for opportunities for their customers, and have blessed our team with their intelligence. Their team and strategies are top notch!

26 September 2025
Unprompted review
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Reply from Alpha Lead Academy

Thank you so much Bryan, very grateful for your kind review.

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