Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more
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Written by the company
Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.
We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.
Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.
Transparent fares. No hidden extras. GBP on board so no currency surprises.
Visit ambassadorcruiseline.com or call us on 0330 029 0171
Written by the company
Your money is safe with us. Full stop.
Gateway House, Stonehouse Lane, RM191NS, Purfleet, Essex, United Kingdom

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Excellent food especially the evening meal. Friendly efficient staff. Good entertainment and speakers . Good ports of call.

Reply from Ambassador Cruise Line
Did not get greeted by our cabin steward,never saw him for a week then ran into him in corridor, always got greeted by steward on other cruise lines.My husband did not like the extra beds on wall as he kept banging his head on them, when he complained he was ignored and told nothing to be done.There was no casino which made evening entertainment limited.No lunch left all cleared away when we returned from excursion, would have to think hard about going with them again.

Reply from Ambassador Cruise Line
Accommodation was good, entertainment was good, staff were always very helpful. Food was excellent. Good value for money.

Reply from Ambassador Cruise Line
Booked a September 2027 cruise and paid the deposit last year. Really looking forward to it but received an email cancelling the cruise because they have taken a corporate booking for the whole ship across the dates of my cruise. Just received the deposit refund but obviously the small individual bookings don't really matter, money talks. Really poor customer service. Be careful if you book, there's no guarantee it will actually happen

Reply from Ambassador Cruise Line
This was our first cruise and we were very impressed. The inside cabin we had was larger than we thought with plenty of cupboard and hanging space as well as a kettle with tea and coffee, TV, hairdryer, fridge and safe (although the safe was a bit small). The food was plentiful and there was so much choice in both the restaurant and buffet. Sometimes it was a bit difficult to find a seat in the buffet especially at breakfast and we hardly ever managed to find a table for 4 with our friends. All the staff were extremely helpful from the man who cleaned our room, to all the catering, restaurant and bar staff.as we as those on guest services. The shows were brilliant - like going to the West each night and the daily entertainment was plentiful. I also participated in a spa treatment which was really good. The drinks were priced very favourably. We did think WIFI would be included in the price and felt this was very expensive. We also thought that the £7 a day per person gratuities were steep for a 14 day cruise and that the company should ensure staff are paid a good wage and not rely on customers to contribute. We felt that we also had and wanted to tip those we came into most contact so again this brought the price up - though I understand you can opt out of gratuities. Bingo cards were also expensive even though the prizes were good. There was only one table tennis table in the games room with a long queue so more tables please. One of our excursions was cancelled and another changed which was a bit disappointing and also there were long queues at times to get off the boat or onto the shuttle buses. All in all we really enjoyed our trip and would definitely book another with you in the near future.

Reply from Ambassador Cruise Line
Enjoyed everything. Tilbury operation was an easy transfer to the ship and nice to have no flights etc involved. Staff were amazing, and we will be back.

Reply from Ambassador Cruise Line
Small ship but ALL staff very helpful and friendly . The two waiters who waited on table 51 ( SHIBA and PUNIA) were excellent

Reply from Ambassador Cruise Line
Update - the guest relations replies have not read my complaint, copy and paste style response. E.g., failure in the expedition drinks package yeah that was the weather! Photo package - six weeks after complaining the reply of this is a concession, complain to them. Paid ambassador, photographer is badged as ambassador. The photo sale is ambassador. If everything goes to schedule and as planned you won’t have need to complain. If it doesn’t, and they have frequent port changes/misses, and you feel that a complaint is appropriate, don’t hold out hope. Book with a company that has a better customer experience when things go wrong.
Ambassador are the Ryan air of cruising. Would I fly with Ryan air? Yes. Would I spend two weeks on Ryan air? No.
Arctic explorer and northern lights 13 night cruise, changed into a Baltic cruise with very mixed communications, limited amount of time in port, ship at rest in the day and cruising at night leading to heavy judder midship deck 8. Photo package misleading. Complaints process staggeringly poor. Crew excellent, but don’t have a problem, ambassador the worst company I have dealt with, speed of response, copy and paste approach, and little to no consideration for the customer. Avoid. Avoid. Avoid, if you do book and have an issue, expect the absolute worst, and don’t say you weren’t warned! (Provided you read this of course!)

Reply from Ambassador Cruise Line

Reply from Ambassador Cruise Line
Found the cruise enjoyable but mainly due to the people on it.
Poor excursions and entertainment management
Average restaurants
Customer comms also appalling
Only worth it if you get it super cheap

Reply from Ambassador Cruise Line
First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Some of the entertainment was excellent, 4) staff were all very courteous, 5) Food was very good, especially the formal night, 6) Upgrade to suite was very cheap!!! 7) Canapes at 10.30 each evening was a pleasant surprise, 7) (Dis)embarcation all went smoothly. Only one criticism - we would have loved to have "Old Speckled Hen" to drink. However, Doombar was a very acceptable alternative. Thank you Ambassador

Reply from Ambassador Cruise Line
We had an enjoyable time,made special by having our daughters and their husbands along with us.

Reply from Ambassador Cruise Line
From the embarkation until the disembarkation you did a fine job! We were very pleased with the -smaller- vessel, Ambition, with the helpfull crew and staff, with the excursions and the shows. Especially the Tour behind the scenes was very instructive and we enjoyed it very much. We had a very good time on board!

Reply from Ambassador Cruise Line
My only gripe is that there is nor enough to do on sea days. They are very.boring every cruise is the same including the shows. Made for old people sadly .

Reply from Ambassador Cruise Line
As with others on the March sailing to Alta for the Northern lights, I too was scammed by their change of destination 24 hours after leaving port.
The captain said that there would be 12 to 14m seas so we had to head to the Baltic.
A check of a number of different sea state sites showed 2 to 3m seas with medium winds. In addition P&O and Fred Olson managed to get their ships there with no problem at the same time according to ship tracker.
There was no acknowledgement of the complaint form I put in in and an email to guest services went unanswered.
Ambassador don't really seem to care about keeping customers.
Obviously, I will never sail with them again as I'd never be sure of getting to the destination I booked.
I received a reply from Ambassador on Trust pilot asking to put my complaint in writing.
I'd done that 5 weeks ago, while on board followed by 2 emails - none of which were even acknowledged.
They're trying to make out that I didn't follow their procedure.

Reply from Ambassador Cruise Line
We were impressed with the cleanliness and appearance of the ship generally. Entertainment was good and food in the main restaurant was excellent

Reply from Ambassador Cruise Line
Lovely staff , amazing theatre shows just like London westend. Food excellent with great choices and well presented my daughter is vegetarian and she had so many options, beautiful bars with entertainment and quizzes. Lots of trips to choose from. Only had one issue, some of the chair covers on the top deck were a little dirty and should be checked and cleaned more often. But we will definitely be booking again. Thanks for a great holiday to the Norwegian fjords.

Reply from Ambassador Cruise Line
Springtime Fjords Cruise(A12605) on Ambience: Even though the captian had to divert the ship to Oslo due to Storm Dave (98mph gusts being recorderd on the Norwegian SW coast), everything went very well. Unfortunately we were not able to visit Stavanger or Eidfjord due to the storm, however the Amassador staff quickly arranged a variety of tours/excursions for Oslo. The catering was excellent, the ship was immaculately clean and the ship's staff were friendly, helpul and always seemed to be happy. We were also very happy and booked another Norwegian cruise for April 2028 on Ambition (A22706PO). Well done to all and thanks for a safe but interesting cruise.

Reply from Ambassador Cruise Line
Planned a holiday of a lifetime for my 50th Birthday with my partner with Ambassador. Arctic explorer & northern lights (A22604) we had saved up for this very special holiday. We sailed from Tilbury and the capitan knew it was going to be bad weather but he still set sail in to the north sea. On the evening of day 2 after he had just got up on stage and introduced all the senior crew and said how he was looking forward to taking us to Norway, a couple of hours later he came over the tanoy saying that due to bad weather we would be going to Oslo instead of Bodo to shelter. Thinking we would then carry on with our Planned itinerary BUT oh no they changed the FULL ITINERARY and we just had to accept it!
We were and still are absolutely gutted we didn't get to see Norway. We felt like we were held hostage on a ship going to cities which we didn't want to go to, after all we paid for an Arctic explorer and northern lights NOT cities in Sweden, Denmark and Germany. Ambassador only offered 50% off a couple of future cruises on selected dates. We haven't got the money or holidays left to book another and we wouldn't want to go on another one of there cruises.
Shocking customer service,
would NOT RECOMMEND.

Reply from Ambassador Cruise Line
Excellent cruise. Great captain of the cruise with safety first and foremost as the theme. Nice food and excellent staff, nothing was too much for them.

Reply from Ambassador Cruise Line
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