Ambassador Cruise Line Reviews 

1,253
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 369 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being friendly, polite, and exceptionally helpful, contributing to a pleasant experience. Many also highlight the high quality of entertainment, with shows described as brilliant, professional, and outstanding. The food receives frequent commendation for its quality, variety, and excellent standard, often exceeding expectations. However, some customers were dissatisfied with significant itinerary changes, particularly cruises advertised for specific destinations like Norway and the Northern Lights that were altered to Baltic city tours. These unexpected changes, sometimes communicated late, led to disappointment and a feeling of a wasted holiday for those who had specific experiences planned. A few other people also felt that the service could be inconsistent, mentioning issues with air conditioning, dirty plates, or repetitive buffet options.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their friendliness, helpfulness, and... See more

Service

Clients share ambiguous opinions on service, with many reviewers praising the excellent and outstanding... See more

Holidays

Customers consistently note ambiguous experiences with holidays, with many expressing satisfaction and... See more

Quality

Customers had positive experiences with quality, particularly praising the food as excellent, superb, and... See more

Location

Users describe ambiguous interactions with location, with many appreciating the convenience of sailing from... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied

Rated 4 out of 5 stars

Staff were all so helpful and pleasant. Loved the greatest hits radio interactions, was the reason I booked. Good food in both main restaurant and buffet area. Excursions were overpriced but think... See more

Company replied


Company details

  1. Cruise line company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.8

Great

TrustScore 4 out of 5

1k reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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3.8

All reviews

(1,253)

371 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Friendly ship

Excellent food especially the evening meal. Friendly efficient staff. Good entertainment and speakers . Good ports of call.

12 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

Poor experience

Did not get greeted by our cabin steward,never saw him for a week then ran into him in corridor, always got greeted by steward on other cruise lines.My husband did not like the extra beds on wall as he kept banging his head on them, when he complained he was ignored and told nothing to be done.There was no casino which made evening entertainment limited.No lunch left all cleared away when we returned from excursion, would have to think hard about going with them again.

28 September 2025
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Good cruise

Accommodation was good, entertainment was good, staff were always very helpful. Food was excellent. Good value for money.

10 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Corporate money talks!!

Booked a September 2027 cruise and paid the deposit last year. Really looking forward to it but received an email cancelling the cruise because they have taken a corporate booking for the whole ship across the dates of my cruise. Just received the deposit refund but obviously the small individual bookings don't really matter, money talks. Really poor customer service. Be careful if you book, there's no guarantee it will actually happen

27 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you cruise was cancelled.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further.

guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Review of first time cruising

This was our first cruise and we were very impressed. The inside cabin we had was larger than we thought with plenty of cupboard and hanging space as well as a kettle with tea and coffee, TV, hairdryer, fridge and safe (although the safe was a bit small). The food was plentiful and there was so much choice in both the restaurant and buffet. Sometimes it was a bit difficult to find a seat in the buffet especially at breakfast and we hardly ever managed to find a table for 4 with our friends. All the staff were extremely helpful from the man who cleaned our room, to all the catering, restaurant and bar staff.as we as those on guest services. The shows were brilliant - like going to the West each night and the daily entertainment was plentiful. I also participated in a spa treatment which was really good. The drinks were priced very favourably. We did think WIFI would be included in the price and felt this was very expensive. We also thought that the £7 a day per person gratuities were steep for a 14 day cruise and that the company should ensure staff are paid a good wage and not rely on customers to contribute. We felt that we also had and wanted to tip those we came into most contact so again this brought the price up - though I understand you can opt out of gratuities. Bingo cards were also expensive even though the prizes were good. There was only one table tennis table in the games room with a long queue so more tables please. One of our excursions was cancelled and another changed which was a bit disappointing and also there were long queues at times to get off the boat or onto the shuttle buses. All in all we really enjoyed our trip and would definitely book another with you in the near future.

10 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good afternoon ,

Thank you for the detailed feedback, we do value your opinion.

We do hope to welcome you back on board again soon.

Kind regards,

Guest Relations Team

Rated 5 out of 5 stars

Enjoyed everything

Enjoyed everything. Tilbury operation was an easy transfer to the ship and nice to have no flights etc involved. Staff were amazing, and we will be back.

10 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Small ship but ALL staff very helpful…

Small ship but ALL staff very helpful and friendly . The two waiters who waited on table 51 ( SHIBA and PUNIA) were excellent

10 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Ambassador - just don’t complain!

Update - the guest relations replies have not read my complaint, copy and paste style response. E.g., failure in the expedition drinks package yeah that was the weather! Photo package - six weeks after complaining the reply of this is a concession, complain to them. Paid ambassador, photographer is badged as ambassador. The photo sale is ambassador. If everything goes to schedule and as planned you won’t have need to complain. If it doesn’t, and they have frequent port changes/misses, and you feel that a complaint is appropriate, don’t hold out hope. Book with a company that has a better customer experience when things go wrong.

Ambassador are the Ryan air of cruising. Would I fly with Ryan air? Yes. Would I spend two weeks on Ryan air? No.
Arctic explorer and northern lights 13 night cruise, changed into a Baltic cruise with very mixed communications, limited amount of time in port, ship at rest in the day and cruising at night leading to heavy judder midship deck 8. Photo package misleading. Complaints process staggeringly poor. Crew excellent, but don’t have a problem, ambassador the worst company I have dealt with, speed of response, copy and paste approach, and little to no consideration for the customer. Avoid. Avoid. Avoid, if you do book and have an issue, expect the absolute worst, and don’t say you weren’t warned! (Provided you read this of course!)

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good afternoon,

Thank you for your comments, I do note our Guest Relation's Team have been in contact with you and will continue to do so.

We do appreciate your feedback.

Kind regards,

Guest Services Team

Rated 2 out of 5 stars

Only worth it if cheap

Found the cruise enjoyable but mainly due to the people on it.

Poor excursions and entertainment management
Average restaurants
Customer comms also appalling

Only worth it if you get it super cheap

5 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for sharing your recent experience had while on board Ambassador Cruise Line.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Great mini cruise

First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Some of the entertainment was excellent, 4) staff were all very courteous, 5) Food was very good, especially the formal night, 6) Upgrade to suite was very cheap!!! 7) Canapes at 10.30 each evening was a pleasant surprise, 7) (Dis)embarcation all went smoothly. Only one criticism - we would have loved to have "Old Speckled Hen" to drink. However, Doombar was a very acceptable alternative. Thank you Ambassador

22 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback.
We look forward to seeing you again soon for your second cruise !

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

We had an enjoyable time,made special…

We had an enjoyable time,made special by having our daughters and their husbands along with us.

22 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From start to finish

From the embarkation until the disembarkation you did a fine job! We were very pleased with the -smaller- vessel, Ambition, with the helpfull crew and staff, with the excursions and the shows. Especially the Tour behind the scenes was very instructive and we enjoyed it very much. We had a very good time on board!

12 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

My only gripe is that there is nor…

My only gripe is that there is nor enough to do on sea days. They are very.boring every cruise is the same including the shows. Made for old people sadly .

4 December 2025
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the feedback!


Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

You don't always get to where you book.

As with others on the March sailing to Alta for the Northern lights, I too was scammed by their change of destination 24 hours after leaving port.
The captain said that there would be 12 to 14m seas so we had to head to the Baltic.
A check of a number of different sea state sites showed 2 to 3m seas with medium winds. In addition P&O and Fred Olson managed to get their ships there with no problem at the same time according to ship tracker.
There was no acknowledgement of the complaint form I put in in and an email to guest services went unanswered.

Ambassador don't really seem to care about keeping customers.

Obviously, I will never sail with them again as I'd never be sure of getting to the destination I booked.

I received a reply from Ambassador on Trust pilot asking to put my complaint in writing.
I'd done that 5 weeks ago, while on board followed by 2 emails - none of which were even acknowledged.
They're trying to make out that I didn't follow their procedure.

14 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Great impressions

We were impressed with the cleanliness and appearance of the ship generally. Entertainment was good and food in the main restaurant was excellent

6 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great holiday to Norwegian fjords

Lovely staff , amazing theatre shows just like London westend. Food excellent with great choices and well presented my daughter is vegetarian and she had so many options, beautiful bars with entertainment and quizzes. Lots of trips to choose from. Only had one issue, some of the chair covers on the top deck were a little dirty and should be checked and cleaned more often. But we will definitely be booking again. Thanks for a great holiday to the Norwegian fjords.

3 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Morning,

Thank you for the wonderful feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Cruise Springtime Fjords (A12605) from 3rd to 10th April 2026

Springtime Fjords Cruise(A12605) on Ambience: Even though the captian had to divert the ship to Oslo due to Storm Dave (98mph gusts being recorderd on the Norwegian SW coast), everything went very well. Unfortunately we were not able to visit Stavanger or Eidfjord due to the storm, however the Amassador staff quickly arranged a variety of tours/excursions for Oslo. The catering was excellent, the ship was immaculately clean and the ship's staff were friendly, helpul and always seemed to be happy. We were also very happy and booked another Norwegian cruise for April 2028 on Ambition (A22706PO). Well done to all and thanks for a safe but interesting cruise.

25 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback.

We look forward to seeing you again in April 2028!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Arctic explorer & northern lights

Planned a holiday of a lifetime for my 50th Birthday with my partner with Ambassador. Arctic explorer & northern lights (A22604) we had saved up for this very special holiday. We sailed from Tilbury and the capitan knew it was going to be bad weather but he still set sail in to the north sea. On the evening of day 2 after he had just got up on stage and introduced all the senior crew and said how he was looking forward to taking us to Norway, a couple of hours later he came over the tanoy saying that due to bad weather we would be going to Oslo instead of Bodo to shelter. Thinking we would then carry on with our Planned itinerary BUT oh no they changed the FULL ITINERARY and we just had to accept it!
We were and still are absolutely gutted we didn't get to see Norway. We felt like we were held hostage on a ship going to cities which we didn't want to go to, after all we paid for an Arctic explorer and northern lights NOT cities in Sweden, Denmark and Germany. Ambassador only offered 50% off a couple of future cruises on selected dates. We haven't got the money or holidays left to book another and we wouldn't want to go on another one of there cruises.
Shocking customer service,
would NOT RECOMMEND.

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good morning ,

Thank you for your email. I do note your comments has been shared with our Guest Relations team. They will respond to the issues you have raised shortly.

Kind Regards

Guest Services Team

Rated 5 out of 5 stars

Excellent cruise

Excellent cruise. Great captain of the cruise with safety first and foremost as the theme. Nice food and excellent staff, nothing was too much for them.

3 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Morning,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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