The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more
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Company details
- Hair product shop
- Beauty product supplier
- Beauty Products Wholesaler
- Cosmetic Products Manufacturer
- Health and beauty shop
Written by the company
Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.
Contact info
447 High Road , Office 17, N12 0AF , London, Finchley , United Kingdom
- 02082080194
- info@amorylondon.com
- amorylondon.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 6% of negative reviews
Typically replies within 1 week
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Ashish and Miri are really good they…
Ashish and Miri are really good they did my hair I love it the product is really good

Reply from Amory London
I wanted to write a review for Jasmine…
I wanted to write a review for Jasmine and not for Miri,I mixed the names. I bought the cool glide a while ago and I was given free vouchers to style my hair which I had not used and decided to use it today 15th of February 2026. I walked to the stand and I was told I couldnt get my hair styled on a weekend which I wasnt told prior to this. Miri decided to get it styled and asked if I could give her a review in return ,she did a terrible job,she was so rude because I told her she didnt allow the tong to heat up but she gave me a nasty attitude and asked if I wanted my hair styled or leave,this attitude of hers is totally unacceptable and will make the company loose customers,I wanted to buy another one but left upset,but in the end Jasmine styled my hair,she's such a great girl and calm,she did it professionally and it was unbelievable,thanks so much Jasmine and keep up the good work,the review that I gave earlier was meant for Jasmine and not miri,I'd come back to buy it from Jasmine.
Good for the price shame about the reviews being only about the sales staff, which then makes the reviews seem fake
Great hair straighteners- I’m not a bot I would like to know if the bots reviews are checked as they seem FAKE but I panicked when I read them as they seem all about the sales staff - obviously incentivized. Which actually has created a look of fake reviews so maybe the company needs to look at actually reviewing the product instead of the sales staff even though the sales staff seem lovely and our one was particularly good at Saint David’s today in Cardiff Spanish lady.
These are fantastic- we just got some and they are same as box. But I didn’t read these before ( unlike me )
I can see how we may not even know if they are the same one she used but the ones we’ve got a really good and there is a slight smell of burning hair but nowhere near as bad as the other ones we’ve got I would say if you wanted to go and spend 600 you’re gonna get an amazing pair of straighteners but 150s is enough for me really to spend on something like this I think the chances of them breaking down and having to buy a new one just too great to spend 600 quid
Anyway, so far so good they make amazing curls. I’m not really sure they will last, but that wasn’t really part of it. It just seemed that they were very easy to create a nice look.
Today I was stopped by Ashis and he did…
Today I was stopped by Ashis and he did my hair absolutely beautifully. He explained everything and he didn’t need to ask me twice to buy this product.He is so friendly, professional and completely credit to you . Thank you Ashis xx
Jarka

Reply from Amory London
Elizabet sold me a set of hair…
Elizabet sold me a set of hair straighteners they were brilliant and she was friendly
Bought a set of hair straighteners for…
Bought a set of hair straighteners for my gf in Livingston and Ioana was very knowledgeable when talking to me about what would be the best ones to buy, great products, great price and great customer service. Highly recommend.
Good service by the 3 ladies at the…
Good service by the 3 ladies at the store at Bluewater. My mum was pleased.
Ash is so knowledgeable it is a…
Ash is so knowledgeable it is a pleasure to chat I purchased x 4 products loved to see the team! here at Bluewater !
Wonderful service by Ash
Wonderful service by Ash, I bought the product it is amazing,he is very patient and very knowledgeable thank you so much for made my day 😀 ash at bluewater
Scammers
Scammers. Absolutely expensive for cheap quality and no lifetime guarantee as promised.
Miri is an absolute awesome demonstrator
Miri thank you so much for fully explaining and demonstrating Amory London!
The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its usual frizzy locks 💗💗💗
Ashish at Bluewater for the win
Ashish at Bluewater took my flat lifeless hair and transformed it in literally 3 minutes flat. Ashish used the Soho straighteners, I purchased the Soho straighteners without a second thought
Amory London
Would normally walk past but Ashish on the counter treated me to a full new look! Brilliant
Miri was amazing
Miri was amazing she really took her time with me to properly show me how to use and feel confident about the products before i made my purchase. she made sure to teach me the best techniques for curling my hair and helped me to understand why the infrared technology was better for my hair than the LED. i feel comfortable using the product at home and even more comfortable coming back if i have any issues, she is an amazing asset and salesperson
Excellent customer service
Excellent customer service. Employee Yasmin made me feel a million dollars at cardiff. Gave me a demonstration that was so east to follow!
Lovely customer service from Jasmine &…
Lovely customer service from Jasmine & her colleague in Lakeside.
Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift.
Did purchase a lovely hairbrush at a reduced price - mainly because the sales girls were so charming!
Ashish was absolutely incredible
Ashish was absolutely incredible! I couldn’t believe how he transformed my hair from boring and flat to bouncy and glamorous.He was extremely knowledgeable and gave me tips and tricks of how to get the biggest bouncy curls.I bought the revolutionary hair straightener,and I absolutely love it.it’s the best thing I’ve bought in years.girls get down to Bluewater and see Ash and he will help you out. X
Ash at lakeside is Amazing my hair was…
Ash at lakeside is Amazing my hair was frizzy but with the cool glide made my hair look very shiny. He is a lovely man I brought it go go go
Been to Bluewater and been helped by…
Been to Bluewater and been helped by Ashish and I have to say he is honestly so helpful! He shows you all the products and answers any questions you have, we have most of your products now and would give them 100 out of 100 everytime,
Ashish Is a real credit to your team! Always happy a bubbly.
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