Amory London Reviews 

1,287
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their engaging demonstrations and extensive product knowledge, often transforming hair beautifully. Many also highlight the products' amazing quality, transforming hair to be smooth, silky, and glamorous with lasting curls. The overall service, including after-sales support, is frequently described as excellent and highly recommended by consumers. However, some customers also noted concerns regarding high-pressure sales tactics and misleading practices during demonstrations. A few other people also felt that the product received was not the same as the one demonstrated, with some reporting cheaper or different items in the box.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their professionalism, kindness, and... See more

Product

Customers consistently note positive experiences with product, with many reviewers praising the hair... See more

Quality

Clients share positive opinions on quality, with many reviewers describing the products as fantastic,... See more

Service

People report positive experiences with service, often highlighting the professionalism, kindness, and... See more

User experience

Customers had positive experiences with user experience, often praising the helpfulness and expertise of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Rated 5 out of 5 stars

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its... See more


Company details

  1. Hair product shop
  2. Beauty product supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and beauty shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 6% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,287)

342 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ashish and Miri are really good they…

Ashish and Miri are really good they did my hair I love it the product is really good

17 February 2026
Unprompted review
Amory London logo

Reply from Amory London

Thank you so much for taking the time to leave us such a wonderful review on Trustpilot. We truly appreciate your honest feedback and are thrilled to hear that you had a positive experience with us.

It means a lot to know that you’re happy with our service. Your support and kind words motivate our team to continue delivering the best possible experience to all of our customers.

If there’s ever anything more we can do for you, please don’t hesitate to reach out. We look forward to serving you again in the future!

Rated 5 out of 5 stars

I wanted to write a review for Jasmine…

I wanted to write a review for Jasmine and not for Miri,I mixed the names. I bought the cool glide a while ago and I was given free vouchers to style my hair which I had not used and decided to use it today 15th of February 2026. I walked to the stand and I was told I couldnt get my hair styled on a weekend which I wasnt told prior to this. Miri decided to get it styled and asked if I could give her a review in return ,she did a terrible job,she was so rude because I told her she didnt allow the tong to heat up but she gave me a nasty attitude and asked if I wanted my hair styled or leave,this attitude of hers is totally unacceptable and will make the company loose customers,I wanted to buy another one but left upset,but in the end Jasmine styled my hair,she's such a great girl and calm,she did it professionally and it was unbelievable,thanks so much Jasmine and keep up the good work,the review that I gave earlier was meant for Jasmine and not miri,I'd come back to buy it from Jasmine.

15 February 2026
Unprompted review
Rated 5 out of 5 stars

Good for the price shame about the reviews being only about the sales staff, which then makes the reviews seem fake

Great hair straighteners- I’m not a bot I would like to know if the bots reviews are checked as they seem FAKE but I panicked when I read them as they seem all about the sales staff - obviously incentivized. Which actually has created a look of fake reviews so maybe the company needs to look at actually reviewing the product instead of the sales staff even though the sales staff seem lovely and our one was particularly good at Saint David’s today in Cardiff Spanish lady.
These are fantastic- we just got some and they are same as box. But I didn’t read these before ( unlike me )
I can see how we may not even know if they are the same one she used but the ones we’ve got a really good and there is a slight smell of burning hair but nowhere near as bad as the other ones we’ve got I would say if you wanted to go and spend 600 you’re gonna get an amazing pair of straighteners but 150s is enough for me really to spend on something like this I think the chances of them breaking down and having to buy a new one just too great to spend 600 quid
Anyway, so far so good they make amazing curls. I’m not really sure they will last, but that wasn’t really part of it. It just seemed that they were very easy to create a nice look.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Today I was stopped by Ashis and he did…

Today I was stopped by Ashis and he did my hair absolutely beautifully. He explained everything and he didn’t need to ask me twice to buy this product.He is so friendly, professional and completely credit to you . Thank you Ashis xx
Jarka

8 February 2026
Unprompted review
Amory London logo

Reply from Amory London

Thank you so much for taking the time to leave us such a wonderful review on Trustpilot. We truly appreciate your honest feedback and are thrilled to hear that you had a positive experience with us.

It means a lot to know that you’re happy with our service. Your support and kind words motivate our team to continue delivering the best possible experience to all of our customers.

If there’s ever anything more we can do for you, please don’t hesitate to reach out. We look forward to serving you again in the future!

Rated 5 out of 5 stars

Wonderful service by Ash

Wonderful service by Ash, I bought the product it is amazing,he is very patient and very knowledgeable thank you so much for made my day 😀 ash at bluewater

22 January 2026
Unprompted review
Rated 1 out of 5 stars

Scammers

Scammers. Absolutely expensive for cheap quality and no lifetime guarantee as promised.

18 January 2026
Unprompted review
Rated 5 out of 5 stars

Ashish at Bluewater for the win

Ashish at Bluewater took my flat lifeless hair and transformed it in literally 3 minutes flat. Ashish used the Soho straighteners, I purchased the Soho straighteners without a second thought

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Miri was amazing

Miri was amazing she really took her time with me to properly show me how to use and feel confident about the products before i made my purchase. she made sure to teach me the best techniques for curling my hair and helped me to understand why the infrared technology was better for my hair than the LED. i feel comfortable using the product at home and even more comfortable coming back if i have any issues, she is an amazing asset and salesperson

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Lovely customer service from Jasmine &…

Lovely customer service from Jasmine & her colleague in Lakeside.
Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift.
Did purchase a lovely hairbrush at a reduced price - mainly because the sales girls were so charming!

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Ashish was absolutely incredible

Ashish was absolutely incredible! I couldn’t believe how he transformed my hair from boring and flat to bouncy and glamorous.He was extremely knowledgeable and gave me tips and tricks of how to get the biggest bouncy curls.I bought the revolutionary hair straightener,and I absolutely love it.it’s the best thing I’ve bought in years.girls get down to Bluewater and see Ash and he will help you out. X

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Been to Bluewater and been helped by…

Been to Bluewater and been helped by Ashish and I have to say he is honestly so helpful! He shows you all the products and answers any questions you have, we have most of your products now and would give them 100 out of 100 everytime,
Ashish Is a real credit to your team! Always happy a bubbly.

31 December 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look