Banner for Apricot Insurance

Apricot Insurance Reviews 

1,122
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 314 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely helpful, polite, and knowledgeable during phone consultations. Consumers deeply appreciate the clear and transparent explanations provided, which make securing insurance policies much easier than expected. People consistently note that the overall service is remarkably efficient, professional, and accompanied by very prompt responses to all inquiries. Many reviewers are also thrilled with the highly competitive prices and great financial deals successfully secured for their home and property coverage. Clients often mention they would gladly use these services again and warmly recommend them to friends and family.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, professional, and friendly... See more

Service

Users describe positive interactions with service, highlighting efficient, professional, and friendly... See more

Customer service

Reviewers express great satisfaction with customer service, praising the knowledgeable and friendly staff who... See more

Price

People report satisfaction with the pricing, consistently highlighting competitive quotes and significant... See more

User experience

Customers consistently note positive experiences with user experience, finding the overall process seamless... See more

Reviews shaping this summary

Rated 5 out of 5 stars

New House Policy. Being able to speak with competent advisers helping every step of the way. Checking with the underwriters on what needed to be checked direct and phoning you back within the hour... See more

Company replied

Rated 5 out of 5 stars

Rang up to speak about my car insurance Ryan was great reassured me that all was ok and I had nothing to worry about. He was very efficient and polite and sent over some documents that I requested imm... See more

Rated 5 out of 5 stars

Initial telephone enquiry about house insurance was completed without any bother. Luke was very helpful and courteous and followed his verbal quote with the same by email. The price was also competi... See more

Company replied

Rated 5 out of 5 stars

Tammy was brilliant, gave me all the details in a clear and transparent manner. She actually made me genuinely feel like she was trying to get me the best deal, which she did. She had a great telephon... See more

Company replied


Company details

  1. #45 of 176 best companies in Insurance broker
  2. #6 of 67 best companies in Car and Motor Insurance Agency
  3. #10 of 39 best companies in Business insurance company
  4. #5 of 19 best companies in Commercial Insurance Company
  5. #7 of 43 best companies in Home Insurance Agency
  6. #6 of 22 best companies in Landlord Insurance Company

About Apricot Insurance

Written by the company

Committed to getting you the right insurance and the right price, every time

Apricot is an established insurance broker, with over 40 years experience. Offering comprehensive searches and a friendly and knowledgeable team of UK advisers, Apricot is the perfect choice for your insurance needs.

Do you want trusted car insurance for your vehicle, or do you need to compare home insurance quotes to make sure you get a competitive deal that is right for your individual needs? Apricot is on-hand to tailor your policy and match you with the best products, whether you want to insure your car, van, home or need landlord cover for a rental property. We have a wide range of additional products, such as breakdown cover, legal expenses, hire car, home emergency & rent protection. Offering peace of mind for any eventuality.

To compare car insurance, home insurance or van insurance just click on the links below. The company will then search our panel of insurers to find a quote that will meet your requirements. If you have any questions or queries our experienced customer service team are happy to help you complete your quotation or purchase on 02890 616 718 .

Car Insurance Van Insurance Home Insurance Landlord Insurance

Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(1,122)

317 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Apricot Insurance keep it local

Just off the phone with Luke from Apricot Insurance, very pleased with his professionalism, I'm pleased to say getting my house Insurance was a stress free experience, thanks for your help and very competitive price!

2 February 2026
Rated 5 out of 5 stars

Helpful

The rep was very helpful explaining things simply to me. She also dealt with my changing requests in a helpful and efficient manner

2 February 2026
Rated 5 out of 5 stars

Like McVeigh was extremely helpful

Like McVeigh was extremely helpful, I had a particular request regarding my house insurance and he spent a considerable amount of time getting me the right cover. He rang back whenever he said he would, even though this involved a few calls. Very pleasant and efficient

29 January 2026
Rated 5 out of 5 stars

Excellent

tammy made my experience changing details on my policy extremely straightforward. She was very professional and made things very easy. thank you Tammy.

15 January 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look