Loved the jumper I purchased , the colours were fantastic and it fitted well. I have had comments about the jumper and people admiring it. I wish I had got a size smaller but that is my fault . I have... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Apricot makes lovely clothes that fit beautifully and they are always delivered quickly. Also, you can return clothing for free and I have - on many occasions - received a refund within a couple of da... See more
Lovely helpful staff with a smile...other retail shops need to take a look at what customer service really is! Item ordered in store and delivered within 3 days..dress fitted perfect and cannot wa... See more
Everything went great, as always. It does take a while to arrive in Germany with regular delivery, due to the Christmas Holidays it took around 12 days, but it's ok. The dress is beautiful and fits gr... See more
Company details
- #214 of 258 best companies in Ladies' clothes shop
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.com
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.com
4.0
Great
424 reviews
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I enjoyed shopping at Apricot
I enjoyed shopping at Apricot. The staff were very friendly and helpful and the clothing was exactly my style.
7 October 2025
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from Apricot Clothing
Hello,
I'm so sorry your parcel was returned to us by the courier, and for any disappointment this would have caused.
After taking a further look at this for you I can confirm that this has now been resolved for you by our customer service team.
Thanks so much for your patience and understanding while this was being resolved for you by the team.
Kind regards,
Cas
I loved the dress but I had to wait 3…
I loved the dress but I had to wait 3 Or 4 days longer than the delivery time indicated.
30 September 2025
So satisfied with my purchase
Very satisfied with my purchase, the quality is great and shipping pretty fast!
29 September 2025
Great Website, Fantastic Range, Prompt Delivery
I found the website easy to navigate and love the range.
The delivery was prompt which I appreciate as I bought a couple of items for a short break I'm taking.
Communication was great from order confirmation to tracking and delivery.
I only found your website by chance but I will be shopping again.
29 September 2025
Happy first time buyer
First time I have bought from Apricot. Prompt delivery, lovely clothes.
16 September 2025
I love the jumper the colors are…
I love the jumper the colors are beautiful. Maybe before Christmas l would love to have the other one size XS because l’m tiny . Thanks a lot. Corinne 🥰🥰🥰
13 September 2025
California lady in Italy shopping for SOMETHING DIFFERENT AND COOL 😎...quality made!!!
To be honest I was looking at a 50%off row of tops and your apricot silk blouse was beautiful, it's not a color I wear but shorter slightly in front longer in back was to tempting!!I tried it on it's PERFECT it's a large and XL would be even better but I couldn't resist price &all!!!when I got home I was curious about your line of style and clothes so I looked up your website! I LOVE YOUR CLOTHES I'm a California lady and in Italy rarely do I fit ANYTHING 5'9" 180 isn't small for here!! I hurriedly found the same blouse in a gorgeous deep blue I bought it this time XL!!!Shipping was Awesome telling me each delivery 🚚 step!! It arrived yesterday on time!!It's fit is just that little bit more but I'll be WEARING BOTH alot!!With Jean's and black dressy pants...plus your my favorite go to order from Italy 🇮🇹 from now on!!!I'm very picky I need QUALITY AND STYLE with reasonable price!!!!YOUR LINES ARE ALL OF IT!!! I'M VERY MUCH SATISFIED!!!
17 September 2025
It's the dress I imagined
It's the dress I imagined, exactly as pictured. The size corresponds. The delivery was a little heavy, but overall, everything was great!
Aurelia Nitescu
Romania
16 September 2025
Poor quality
I've had 3 dresses from.Apricot, all the same design, one black, one cream and one multi coloured, everyone of them had shrunk after a delicate wash! I wouldn't buy again!
Update!
Thanks for the reply but I always pull clothes back in to shape after washing, especially delicate fabrics, I would never tumble dry, if needed I iron inside out! The dresses have shrunk!!!
14 August 2025
Unprompted review
Reply from Apricot Clothing
Hello,
I'm so sorry to hear that your garments have shrunk.
If your garments were made of viscose, spun viscose and crinkle viscose shrink when washed, which is the nature of viscose fabric.
The shrinkage recovers when the garment is steam-ironed at a 2-dot setting. It also helps to reshape the garment while damp and to iron in reverse, to recover the width and length, it also helps to stretch the garment across and lengthways while ironing.
If viscose is washed in a machine or hand-washed at a temperature too high, it will shrink. If the item is tumble-dried, you won’t be able to regain any length.
I do apologise for any disappointment caused.
If you'd like to discuss this further with our customer service team please do email cs@apricotonline.co.uk and they'll do all they can to help.
Kind regards,
Cas
Order not recieved
I haven't received my order and the tracking does not work. My enquiry about my order was not replied to.
I would still like to know when I can expect to receive the item?!
1 September 2025
Reply from Apricot Clothing
Hi Nell,
Thank you for your message.
We're sorry to hear that you have not received your parcel yet.
Looking into this for you, I can see that a member of the team responded to your email yesterday and advised that the parcel is still in transit to you.
Please rest assured that your parcel will be with you shortly.
Kind regards,
Rachel
don't like the fabric
don't like the fabric, not breathable.
And the models are all the same.
I also didn't appreciate the fact that we have to pay return fees.
25 August 2025
Reply from Apricot Clothing
Hello,
Thank you for getting in touch with your feedback.
We're sorry to hear that you were disappointed with your order. Customer feedback is really important to us so we will of course be sure to feed this back to the relevant team.
You are welcome to return any unwanted item back for a refund within 28 days of receipt.
Kind regards,
Rachel
Such a beautiful dress
Such a beautiful dress! Delivery to Austria was perfect and well trackable, my second experience with this company, although I should always hesitate to order something from GB, this is all perfect, thank you !
28 August 2025
Great and consistent quality clothing
Great and consistent quality clothing, fast shipping - 5 stars 🌟
24 August 2025
Apricot clothing
Apricot clothing is so true to size and what I purchased I am very pleased with. Arrived swiftly and packaging was safe upon arrival
27 August 2025
Item arrived in wrong county
Item arrived in wrong county. Delayed getting to me until 5 Sept, having arrived in Ireland on 1st Sept.
5 September 2025
Reply from Apricot Clothing
Hello,
I'm so sorry to hear that your order was delivered to the wrong location, causing a delay.
We really appreciate your feedback regarding this and we'll take a look into what occurred to help to prevent instances such as this happening in the future.
Kind regards,
Cas
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