Assured Fertility Reviews 71

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 36 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, kindness, and professional demeanor, making interactions pleasant and supportive. The service provided is frequently highlighted as excellent, with many people appreciating the efficiency and ease of their overall experience. Reviewers are particularly impressed with the quick response times and clear communication, noting that their questions were answered promptly and thoroughly. People felt well-supported and guided throughout their journey, with many expressing gratitude for the personalized attention and detailed explanations received.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, kindness, and... See more

Service

Customers consistently note positive experiences with service. Reviewers found the service quick, efficient,... See more

Customer service

People report positive experiences with customer service. Customers consistently praise the helpfulness and... See more

Response time

Clients share positive opinions on response time. Customers consistently praise the swift and rapid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very responsive and helpful. Charlotte was great at organising things quite quickly for us and answering my many questions. We are due to start our treatment tomorrow and looking forward to getting... See more

Company replied

Rated 5 out of 5 stars

I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby... See more

Company replied

Rated 5 out of 5 stars

From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail. I didn’t feel rushed at all. Nice quick responses which made everyt... See more

Company replied

Rated 5 out of 5 stars

During our process, we had the pleasure of speaking with Charlotte. She was exceptionally helpful and responsive when contacted. Charlotte streamlined the process, ensuring it was swift and straightfo... See more

Company replied


Company details

  1. #1 of 8 best companies in Fertility clinic
  2. #2 of 7 best companies in Reproductive health clinic

About Assured Fertility

Written by the company

Why choose Assured Fertility for your IVF journey?
IVF with clear choices, sensitive support and peace of mind financially.

Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.

Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.

By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.

Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.

FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.

When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.

Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.

Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.

Written by the company

IVF with clear choices, sensitive support and peace of mind financially
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.

Contact info

Get in touch!

Send us your details and we will call - or call us on 0333 234 0895

4.9

Excellent

TrustScore 5 out of 5

71 reviews

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Rated 5 out of 5 stars

Highly recommend! Extremely helpful and friendly customer service and stress free process

Abbey and Holly were both great and so helpful! I had so many questions to help us decide which IVF/ICSI programme was best for us and Holly answered them all! It can be very confusing and daunting to know which programme is best for you, but Holly explained everything in detail to me.
We nearly went with another provider and so glad we chose to go with Assured Fertility as they was more helpful and offered better programmes.
You always get a quick response to all emails and Holly was very helpful on the phone too. Everything progressed smoothly and quickly, but at your pace making this a stress free process and the plan is now all in place ready for when we are!
Highly recommend Assured Fertility for anyone needing private IVF treatment.

24 April 2025
Assured Fertility logo

Reply from Assured Fertility

Thank you so much for your thoughtful review and recommendation of Assured. We're so pleased to hear that both Holly and Abbey were able to support you through what can understandably feel like a confusing and overwhelming process. It's great to know Holly’s guidance helped you feel confident in choosing the right plan for your needs. We wish you all the very best as you move forward with your plan and please don’t hesitate to reach out if you need any more support throughout your journey.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Super helpful and very quick to reply

Holly was fantastic from day 1. We had so many questions and were unsure whether to go via assured or directly with our chosen clinic. Holly answered all our questions and helped work out the pricing differences for both routes. The process to get signed up was very easy and quick, all done in one day and we’re excited to be starting our treatment in a couple of weeks. Thank you!!

28 April 2025
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Reply from Assured Fertility

Thank you for your lovely feedback and we're delighted to hear that Holly was able to support you from the very beginning and help you explore your options with clarity and confidence. It’s great to know that you found the sign-up process smooth and straightforward, as we always strive to make things as simple as possible. Wishing you all the very best with your journey.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Definitely 5 star review

Definitely 5 star review. Myself and my wife have been trying for a little one for a very long time and while enquiring about IVF my wife has managed to get pregnant. Dealt with Abbey whilst going through the process who was amazing every step of the way. Will definitely be using if we need IVF in the future. Thanks again.

23 April 2025
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Reply from Assured Fertility

Thank you for your wonderful review. We’re thrilled to hear such great news about your wife’s pregnancy and Abbey will be delighted to know she was able to support you both throughout the process. If you ever need us in the future, we’ll be here to help. Wishing you all the very best on this exciting new chapter.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Efficient

Efficient, friendly, no messing around.

22 April 2025
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Reply from Assured Fertility

Thank you for your kind words. We’re glad to hear you found our service efficient and friendly as providing clear and straightforward support is very important to us. We wish you all the best with your plan and should you need any further assistance, please don’t hesitate to get in touch.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Holly on the desk is so helpful and…

Holly on the desk is so helpful and kind, always gets back to you and makes you feel like you are important to them as a patient.

15 April 2025
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Reply from Assured Fertility

Thank you for your thoughtful feedback and kind words about Holly. Ensuring our patients feel valued and well cared for is a priority for us so we will be sure to pass on your kind comments to her. Wishing you the best of luck with your journey and please feel free to get in touch if you need any more support throughout the process.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Assured Fertility were brilliant

Assured Fertility were brilliant to deal with. They were kind, polite and endlessly helpful.
They were equally helpful over the phone and via email.
Everything was done very promptly, and we felt like their staff genuinely cared about our situation and we weren't just a number.
We were accepted quickly, and all of the paperwork was easy to understand and lodge.
We would thoroughly recommend them to anyone seeking IVF finance.

6 March 2025
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Reply from Assured Fertility

Thank you very much for taking the time to complete your kind and thoughtful review. We are delighted to hear that you found our team to be helpful and polite throughout your experience. Treating each person as an individual is at the heart of what we do so we are so pleased this intention was felt. We appreciate your recommendation and are here to support you throughout your journey, if you need anything else from us please feel free to reach out anytime.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Getting on the plan was a smooth and…

Getting on the plan was a smooth and efficient process, with great assistance by Abbey and Holly. The pricing and terms are straightforward with no hidden extra charges or clauses for non-acceptance - you get what is mentioned in the websites. The financing option at 0% rate is great too, and allows flexibility in spreading the costs over some months.

27 January 2025
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Reply from Assured Fertility

Thank you for taking the time to leave your positive feedback and we’re pleased to hear that Abbey and Holly provided you with helpful support throughout the process. Transparency and straightforward terms are very important to us, and we’re glad this was reflected in your experience. It’s great to know the 0% financing option offered the flexibility you needed too. Please don’t hesitate to reach out if you require anything else throughout your journey, we’re always here to help.
Best wishes,
The Assured Fertility Team

Rated 5 out of 5 stars

Helpful and kind team & straightforward process

Assured Fertility have been fantastic. We are about to start our next rounds of treatment. The process with Assured felt quick, straightforward & reassuring during this stressful period. We spoke to Abbey, who always responded really quickly & was very kind and warm. We looked at a few different finance plans for our treatment, but we felt that Assured provided the best deal for us and had the best customer service.

13 November 2024
Unprompted review
Rated 4 out of 5 stars

Last hope works

Assured was our last hope after trying different clinics. At the end we taught this was a scam we been reading different blogs everyday. We tried three different clinics with IVF when we saw assured with the guarantee option we say ok we got nothing to loose either got what we want or money back. With assured help we are expecting twins.

1 February 2024
Rated 5 out of 5 stars

I had a wonderful experience with…

I had a wonderful experience with assured team. I took multi-cycle package ( 2 IVF cycle with multiple embryo transfer) and it worked for me. I was in contact with Abbey the whole time and she is wonderful, very helpful, co-operative and have answered all my queries and emails promptly.

1 January 2024
Rated 5 out of 5 stars

Amazing!!! highly recommend

Holly & the team at Assured fertility were so kind and compassionate whenever I spoke to them. I didn’t fully understand the process or payment side of IVF multi cycle however the ladies at Assured Fertility explained it all in detail and were always happy to answer any questions before I made the decision to go with them and afterwards. I would highly recommend Assured Fertility, they were also very efficient at communicating and chasing the clinic and organising our partial refund for treatment that wasn’t required but had been pre paid.
Just had my little girl on our second round of IVF.

20 October 2023
Unprompted review
Rated 5 out of 5 stars

Assured fertility are amazing

Assured fertility are amazing! I would highly recommended. They take away the stress and burden of worrying about paying along the way each time you go to the clinic. They are truly sooo helpful and kind. Abbey has been amazing and any query or question she was just so prompt. Would recommend

11 October 2023
Unprompted review
Rated 5 out of 5 stars

Fabulous and helpful staff

My experience with Assured has been amazing. Staff at Assured fertility have been extremely helpful and approachable from the beginning to the end of my journey. Staff explained the process and were efficient with communicating with my clinic.

1 June 2023
Unprompted review
Rated 5 out of 5 stars

Assured fertility are amazing

Assured fertility are amazing! I would highly recommended. They take away the stress and burden of worrying about paying along the way each time you go to the clinic. They are truly sooo helpful and kind. Abbey has been amazing and any query or question she was just so prompt. Would recommend

7 July 2023
Unprompted review
Rated 5 out of 5 stars

Assured Fertility - would recommend

Assured Fertility help take away some of the financial burdens that come with IVF by making you feel you have one payment that can cover you if things don’t work out and you have a chance at a second go.

I highly recommend their service, Holly was personable, really responsive to my emails and helped answers any queries.

19 July 2023
Unprompted review
Rated 5 out of 5 stars

Really easy and helpful service

Absolutely fantastic service from Abbey. I called late Tuesday to arrange a multi-cycle package after my consultant recommended them due to their good communication. This is already a positive in my eyes as it shows there is a good working relationship there. By Wednesday I had a couple of questions answered and she had spoken to my consultant regarding my plan. By Thursday I had paid for the plan and it had been communicated with my Fertility Clinic ready for me to start the process on my next cycle.

Key pros:
The process itself was easy to do.
Speed- really quick.
Assistance- all questions answered promptly.
Consultant recommended

As an added bonus, Abbey was always so cheerful on the phone and couldn't offer help any more than she did.

I was skeptical of these due to a lack of reviews, but after my consultant recommended them over another he works with and speaking on the phone it put my mind at rest. Hopefully I won't need to use them again, but if I do, I have no hesitation.

20 June 2023
Unprompted review
Rated 5 out of 5 stars

Really pleased

Abbey has been really kind, really helpful in answering all our questions, and she's moved so quickly for us when I was worrying about getting everything sorted in time - really appreciate the delicate way she has communicate over what's a difficult thing to be going through.

2 June 2023
Unprompted review

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