Aurora London Reviews 

181
TrustScore 1 out of 5

1.1

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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, most reviewers were let down by their experience overall. Customers frequently report that products received, such as dresses and shoes, are of poor quality, cheaply made, and do not match advertised images or descriptions. Many found items to be made from cheap materials like vinyl or plastic, often arriving in the wrong size or with design flaws. The return process is a major source of frustration, as many discover they must pay significant costs, often around £35, to return items to Asia, making full refunds impractical. Reviewers also faced order delays, a lack of tracking, and difficulties securing full refunds, frequently being offered only partial amounts. Many felt misled about the company's UK origin, finding items were shipped from China.

What people talk about most

Product

Clients share negative opinions on product quality, with many reviewers reporting that items received were... See more

Quality

Consumers consistently express strong dissatisfaction with product quality, describing items as cheap, poorly... See more

Return policy

Reviewers express significant dissatisfaction with the return policy, often citing the requirement to return... See more

Refund

Users describe negative interactions with refund, with many customers reporting significant delays or... See more

Order

Customers consistently express dissatisfaction with their orders, frequently reporting issues such as... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Really wish I’d read reviews before making my purchase. Along with everyone else ego has left similar comments DO NOT buy from this site. Dress purchased is nothing like image on site. Poorly make, no... See more

Rated 1 out of 5 stars

Don’t be fooled into thinking this is a quality British shoe brand. This is a cheap Chinese company masking as a London based company. Placed an order over 5 weeks ago and after chasing up my order I... See more

Rated 1 out of 5 stars

Just received shoes today and they are the wrong size and so cheaply made they came in bubble wrap in a parcel bag , there's no returns slip and if you go online they say the customer is responsible f... See more

Rated 1 out of 5 stars

Wish I’d have read these reviews. Nothing about London it’s a beautiful dress in the photo but when it arrived weeks later (clearly uk based company) it was thin shyte material paid £35 not even worth... See more


Company details

  1. Handbags Shop
  2. Bag shop
  3. Bags and luggage shop
  4. Clothing Shop
  5. Fashion accessories shop

Information provided by various external sources

Luxurious leather handbags & accessories, that can be personalised, at affordable prices. Designed in London, made in Spain. Your guilt-free indulgence.


Contact info

1.1

Bad

TrustScore 1 out of 5

181 reviews

5-star
4-star
3-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.1

All reviews

(181)

84 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The products are Chinese manufactured…

The products are Chinese manufactured and not high quality London made as the website would have you believe. You have to return to their Chinese distributor so cost is silly. I contacted them as soon as I had a feeling it wasnt right, but the dont offer any way to cancel at that point until it is too late. I will be trying to report this once I work out best way to do so.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Another scam FB company that looks the…

Another scam FB company that looks the part with clever advertising and apparently great reviews .. could not be further from the truth .. cheap Chinese poorly made plastic boots that were uncomfortable for the whole 2 weeks I had them until the sole split. Absolutely no chance of customer service.. should have spent the extra £50 on Timberlands...

14 February 2026
Unprompted review
Rated 1 out of 5 stars

I’d give zero stars if I could

I’d give zero stars if I could. Total scam. Ordered off tik tok. Haven’t received the item. Do not reply to any emails and just keep getting a generic email from customer service. Have lost £40 (which isn’t a lot) but they shouldn’t be allowed to trade and advertise on social media and need to be shut down immediately

8 February 2026
Unprompted review
Rated 1 out of 5 stars

Scam website!!

Scam website!!! Bought an item, had a confirmation email and payment taken and then absolutely nothing. Contact email address doesnt work. Avoid at all costs!!!!!

Updated as of 20:16pm 6th feb:

So I wanted to update my review. So from the confirmation email it took around two days for a order shipped email to come through. The company is based in London, UK but my item was being shipped from China! I have received my item from this company but its nothing like what was pictured or described on the website. No returns address to send back to and no emails work. Again I would highly recommend to avoid this site. My order was less than £50 so I've not lost out on a massive amount but for people who are looking to buy, just dont bother!!!

21 January 2026
Unprompted review
Rated 1 out of 5 stars

One Star is one too many

One Star is one too many. This company is to be avoided at all costs. I placed an order for Iver two shirts and a charge was made to my credit card the same day. They did not confirm the order and when contacted said that had no record of my purchase. After two weeks of daily emails they found the order and promptly shipped it. The two Iver shirts arrived and were the worst quality shirts I have ever purchased. Cheap nylon fabric and poorly made. Now they will only give me a 25% refund provided I spend £20 shipping back the goods to their address in China. There is no UK Customer support and all goods are shipped from China. Do not buy from this company.

31 December 2025
Unprompted review
Rated 1 out of 5 stars

I ordered 2 shirts from them

I ordered 2 shirts from them. Took well over a month to arrive. When received were way too small, completely different to sizes given in advert.
Finish is really cheap and not at all like the advert.
Do not buy from this company!

1 January 2026
Unprompted review
Rated 1 out of 5 stars

Don’t be fooled into thinking this is a…

Don’t be fooled into thinking this is a quality British shoe brand. This is a cheap Chinese company masking as a London based company. Placed an order over 5 weeks ago and after chasing up my order I realised I had been duped into thinking I was dealing with a UK company. I keep getting emails saying my order has been delayed and get no response to any emails asking for an update or a refund.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

Asian scam

Just received shoes today and they are the wrong size and so cheaply made they came in bubble wrap in a parcel bag , there's no returns slip and if you go online they say the customer is responsible for shipping back to Asia which may cost £35 it's an absolute SCAM !!! STAY AWAY NO MATTER HOW GOOD IT LOOKS

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Not a good experience with this company beware.

Very misleading company advertising clothes on facebook you think your buying from London uk only to find out it comes from china. When trying to return for a refund forget it unless you post back to china yourself possibly incurring customs charges. Best not to buy from them in the first place.

31 December 2025
Unprompted review
Rated 1 out of 5 stars

They sound amazing but are cheap.

I ordered a shirt but it came as a shiny material and the jewellery on the collar was almost off. The cut was terrible and didn’t match. Don’t buy from here. I am told I have to pay to return it and after reading this review page don’t think I am likely to get my money back.

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Products sent from China and do not want to refund if damaged.

Purchased some shoes from what I thought was a UK company. Placed order then told coming from China with a long tracking date.
Item arrived damaged and informed them of this with photos. Told them I didn't want them replaced because they were gor a present which they couldn't meet the time frame and just wanted refund.
Communication when on for days as they tried to send another pair then when I told them to read my fist Communication they tried to say I had to return at my expense. This was not true and also confirms this on there website which I pointed them at
Then after this tried to offer me a 50% Off which I declined and had to say again further with time I just wanted a refund and them to sent a returns label as this is what was required.
Then I got silence so contacted my bank and provided all the email for proof and got refund.

So do NOT let them try to force you into something as you have rights and they know this but don't want to refund your money.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

STAY AWAY

Why do I not learn? I should’ve looked on here first but never do. Ordered some shoes, absolute cheap rubbish. I’ve emailed the company but nothing back yet. The name sounds like a top end store but trust me it is not at all. STAY AWAY.

18 December 2025
Unprompted review
Rated 1 out of 5 stars

I should have looked on here at…

I should have looked on here at previous customer reviews first - why do I never learn?!
Bought a shirt three weeks ago from "Aurora London" (Sounds classy doesn't it!) it eventually arrived over the weekend - total crap - so I decided to return it. Just found out I need to send it back to Asia which will wipe out any refund that I probably won't get in the first place.
Last and only time I buy from a glossy advert on Facebook.
Please avoid this "Retailer" if that is the correct word for them.

12 December 2025
Unprompted review
Rated 1 out of 5 stars

BIGGEST JOKE EVER

Order a puffer jacket for my teenage son, well over a month ago was still awaiting a delivery. Tried many occasions to get intouch this has failed. For my son to inform me a parcel arrived other day from the company to find the £35 puffer coat has arrived in the style of one pair on black cheap trainner socks and no way of sending back and no refund

1 December 2025
Unprompted review
Rated 1 out of 5 stars

Not delivered

Not delivered
I have tried no for over a week to check on delivery. I got told I lived in a rural village hence them having difficulty to deliver my order.
That is a complete lie. I do not live in a rural village.
Since then I have had no other response off them.
I really am starting to think they are a scam.
I am trying to get my money back through my bank.
DO NOT ORDER ANYTHING FROM THIS WEBSITE

6 November 2025
Unprompted review

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