Avalon Funeral Plans Reviews 

4,425
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 134 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable staff for delivering thorough and professional presentations during home visits, explaining all available choices in a clear and reassuring manner without any pressure. Reviewers find the entire process straightforward and easy to understand, making it comfortable to arrange plans even when discussing sensitive topics. Consumers frequently highlight how these comprehensive plans bring genuine peace of mind, ensuring that loved ones will not face heavy burdens, unexpected costs, or stressful arrangements in the future. People also mention that the representatives are consistently compassionate, empathetic, and exceptionally well-organized, guiding clients through every step with remarkable patience and kindness.

What people talk about most

Staff

Users describe positive interactions with staff, praising the team for being extremely professional, caring,... See more

Service

Consumers find service to be exceptionally reassuring, frequently praising staff members for their... See more

Customer service

Clients share positive opinions on customer service, highlighting that representatives are exceptionally... See more

User experience

People report positive experiences with user experience, highlighting professional and friendly... See more

Subscription

Customers consistently note positive experiences with subscription, highlighting that representatives explain... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mike Thornton, very professional, knew his business well and made us feel at ease. No pressure selling, just gave us all the information and left us to think it over. Chose Avalon because my father to... See more

Rated 5 out of 5 stars

Had a visit from Gavin Paskin who went through the process fully & patiently answered all my questions Very personable presentation with no pressure. I don't usually commit on the 1st visit but I'... See more

Rated 5 out of 5 stars

On behalf of my husband Simon and myself, Stuart was very thorough with all of the details, explained everything, and left nothing out, we were able to ask him what we needed. Feel very confident a... See more

Rated 5 out of 5 stars

The agent who came to explain about Avalons funeral plans, was, knowledgeable, polite, and his diction was clear and to the point, we both enjoyed the presentation. We have committed to a plan with no... See more


Company details

  1. Funeral home
  2. also in
  3. Funeral Director
  4. Non-bank financial service

About Avalon Funeral Plans

Written by the company

With more than 30 years experience, Avalon Funeral Plans are experts in helping you plan for the future.

They understand that, just like every person, every funeral is unique and Avalon's team is dedicated to ensure that the plan you choose suits your individual needs and wishes.

They provide funeral plans that can help you and your loved ones if you are based in the UK and for expats who have found a home in Spain, Cyprus and Portugal.

They were recognised by the UK’s Personal Finance Awards as ‘Best Funeral Plan Provider’ five years in a row (2019-2023) for their dedication to delivering phenomenal service to their customers.

Since 1993, Avalon have helped over 105,000 people feel reassured their funeral is planned and paid for.

Avalon are dedicated to supporting families. You can find free helpful resources on their website.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4k reviews

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No recent history of asking for reviews

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4.9

All reviews

(4,425)

111 reviews in the last 12 months

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Rated 5 out of 5 stars

Avalon Funeral Plans

We had a meeting with Michael Thornton today from Avalon Funeral Plans and we have to say he was amazing! He was kind, very thorough and extremely helpful! We were happy to take out plans with him and would certainly recommend him and Avalon! Thank you!

25 September 2025
Unprompted review
Rated 5 out of 5 stars

Well we have finally got our funeral…

Well we have finally got our funeral plan sorted , thanks to Mr Jay Patel. Absolutely brilliant service. Explained every detail we needed to know. This has been a big worry for me so now know exactly what will happen if any one of us should pass is a big relief.

23 September 2025
Unprompted review
Rated 5 out of 5 stars

Friendly service

The representative Gavin Paskin made us so at ease and explained the plans available to us and how everything would be dealt with when needed.We took out policies for both myself and and my husband.

3 September 2025
Unprompted review
Rated 5 out of 5 stars

Organising a funeral plan for…our dad

We were organising a funeral plan for our father, who lives in Spain most of the year.
It can be a difficult subject, but we were very quickly put at ease by Gavin Paskin, everything was explained so well and I feel I can return home with a weight lifted of my shoulders. Would highly recommend this company

22 September 2025
Unprompted review
Rated 5 out of 5 stars

Magdalena was very pleasant

Magdalena was very pleasant, and professional, she explained everything to us , she asked, and answered questions, to ensure we understood everything about our plan, a very conscientious and knowledgeable lady, thank you.

23 September 2025
Unprompted review
Rated 5 out of 5 stars

Happy memories

I was ampprencive at first but with good customer care I was put at ease.everything was explained and all my needs met by doing this it takes the burden of my nephew who had a lot to do for my sister's funeral.and my family know that my funeral is taken care of any thinking about doing a plan my advice is just do it for me I want my family to have happy memories

9 September 2025
Unprompted review
Rated 5 out of 5 stars

Safe Funeral Pln

Our Avalon Consultant (Magdalena) fully described our Funeral Plan options and what each plan covered. No sales pressure just the plans, costs and importantly our long term protections. Great to know we have a policy that is available in Spain and the UK.
We felt comfortable with our existing knowledge and Magdelena’s presentation to purchase an Avalon plan.
If you are looking at options for funeral planning I think you will not go wrong with Avalon.

8 September 2025
Unprompted review
Rated 5 out of 5 stars

Great decision

So happy we finally took the time to make such an important decision.
Mike Thornton came out to see us and discuss Avalon Funeral Plans.
He was wonderful and explained everything so clearly.
Now we can check that off our list!

3 September 2025
Unprompted review
Rated 5 out of 5 stars

Everyone at AVALON have been very…

Everyone at AVALON have been very respectful of our needs and extremely kind helpfull and knowledgeable nothing has been any trouble even when changes have had to be made.I have no hesitation in recommending them to anyone who needs to arrange funeral plans.Thank you to all the team Janet Johnson

1 September 2025
Unprompted review
Rated 5 out of 5 stars

Are representative Ashley from Avalon

Are representative Ashley from Avalon. was punctual on arrival. had a pleasant personality. gave a great presentation. answered all our questions & more nothing hurried or left unexplained. no sales pushing. we were left in no doubt that we had chosen the right company to do our funeral arrangements .all our dealings with Avalon have so far been excellent all round. Highly recommended,

22 August 2025
Unprompted review
Rated 5 out of 5 stars

I had a very successful meeting with…

I had a very successful meeting with Jay Patel one of Avalons Consultants who came and saw me this morning at my home. He was very knowledgeable about the company and products that they had to offer. I found his approach to be a breath of fresh air, no hard sell, just a relaxed and confident manner, making ne feel at ease straight away. took out a plan without hesitation. I would strongly recommend Jay to all my family and friends. 5 Stars all the way. If I still ran my company Jay would be my Sales Director for sure. Just The Best!!

30 August 2025
Unprompted review
Rated 5 out of 5 stars

No worries and all so easy

I first met Andy Durrant from Avalon in 2019 when he came to explain the company's services. My wife, Lisa, and I were both impressed by what he told us and his friendly and reassuring demeanour.
He returned in 2022, at my request, and we agreed a Plan to cover the funeral of the first to die.
In the event, my beloved Lisa died on 15th August 2025. Having called 112 to notify the authorities, one call to Avalon produced a funeral director whose respectful team removed her body for cremation. Sad, but no worries and all so easy,
Today, 29th August, Andy returned once more at my invitation. We set up a Plan to cover my eventual funeral to save my relatives the need to organise or pay for the event. Invaluable.

15 August 2025
Unprompted review

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