The Baked Tile Co Reviews 

1,511
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the stunning product quality, unique designs, and fantastic variety of tiles available, often noting their beauty and robustness. The staff are frequently highlighted for being exceptionally helpful, friendly, and patient, providing excellent advice and personalized service throughout the ordering process. Deliveries are generally quick, efficient, and well-communicated, with many appreciating the timely arrival and careful packaging. However, some people experienced issues with product consistency, noting differences in texture or shade compared to inspiration photos, or receiving tiles with minor size variations or chips. A few customers also mentioned unexpected early deliveries, missed delivery attempts, or receiving broken tiles, and some found the kerbside-only delivery policy inconvenient, requiring them to arrange help for moving goods.

What people talk about most

Product

Consumers find product to be positive, with many reviewers expressing delight with the quality, color, and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the excellent... See more

Delivery service

Clients share positive opinions on delivery service, with many reviewers praising the quick and prompt... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, efficiency, and... See more

Service

Customers consistently note positive experiences with service, often highlighting the great advice and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I love this company’s tile designs. This is the second order I have placed with them and couldn’t be happier with my lovely ‘Faded Delft’ tiles. Arrived very promptly after ordering online, the quali... See more

Rated 5 out of 5 stars

Fantastic variety of tiles which were just that little bit different to others we had looked at. Extremely helpful staff who quickly reply to emails and answer any questions related to the products,... See more

Company replied

Rated 5 out of 5 stars

For a start the product is absolutely stunning. At last a creative textile company that isn’t completely monolithic in browns and greys! Customer service is excellent and dispatch is quick. Reasonably... See more

Rated 5 out of 5 stars

Can't remember whether we wrote our review or not, but 2 reviews is better than 1 - as long as they are both 5* This company is exceptional and a should act as an example to all tiling companies ou... See more

Company replied


Company details

  1. #8 of 28 best companies in Tile Shop
  2. #31 of 107 best companies in Bathroom Renovator
  3. #51 of 213 best companies in Decoration and Interior Design Store
  4. #64 of 246 best companies in Home improvement shop
  5. #11 of 26 best companies in Kitchen Renovator

About The Baked Tile Co

Written by the company

An online company offering an inspirational tile collection with free professional design advice for customers. We assist with both domestic and commercial specifications and pride ourselves in offering the most inspiring collections of tiles, backed up with extensive knowledge of the the interior design sector and tile industry. Sampling service. Zoom and showroom design services by qualified designers. Nationwide delivery. Technical support.

Your room....our Tiles, let's make something amazing together!

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Designer Basics ranges

Written by the company

25% off this fab collection when you spend over £100 on other ranges!
https://www.bakedtiles.co.uk/collections/designer-basics.
1860 Collection
An online exclusive collection of beautiful traditional period style tiles. Suitable for Interior and exterior installation. Frost Proof and with a +36PTV. The Collection has an impressive range of design options, with coordinating borders and corners.

Contact info

4.8

Excellent

TrustScore 5 out of 5

2k reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(1,511)

90 reviews in the last 12 months

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Rated 3 out of 5 stars

Order placed 2 weeks ago and still…

Order placed 2 weeks ago and still waiting on delivery. Had to chase up myself today as no update forthcoming. At least was emailed upon placing order that there was a 3 week delay. Better customer service would be further auto updates from company. Ideally not having to wait 3 weeks would be better, as would a notice at time of payment that there would be such a long delay. I may have gone elsewhere instead.
Update: I called Friday 13th June for an update and spoke to Clare who advised they still hadn’t arrived at your depot. She was very pleasant and helpful but couldn’t confirm when I will receive the delivery but hopefully by end of next week. Ideally updates instigated by Baked Tiles would be preferable to having to make calls myself. I haven’t been contacted since the original order confirmation email.

12 May 2025
 The Baked Tile Co logo

Reply from The Baked Tile Co

Good morning Brian, I'm really sad to read your 3 star review. You state you ordered your tiles 2 weeks ago and at that time we explained we didn't have sufficient for your order and that they would be with us in aprox. 3 weeks, meaning they were due to arrive with us this week and as soon as we had the delivery day confirmed we would have been in touch. Regards your comment about not ordering if you had known they were not available, you placed your order at 9.30pm on the 21st and we contacted you at 10.24am on the 22nd. If the wait was going to be a concern, you would have been welcome to cancel your order at that point.

Rated 5 out of 5 stars

It’s a 10 from me!

Such a great experience dealing with this company. Their designs, the order and supply of samples to ensure my choice was correct, through to order/purchasing of the tiles for my project and the compliments I get about them in situ.
Their customer service is brilliant and nothing is too much trouble. The Baked Tile Co couldn’t come more highly recommended by me!

7 May 2025
Rated 5 out of 5 stars

Jacks has been amazing

Jacks has been amazing. She has had lots of patience with me and my many questions and options. She has been instrumental in getting me this far.

19 May 2025
Rated 5 out of 5 stars

The office/design staff at Baked tiles…

The office/design staff at Baked tiles were most helpful. They were always ready to give us assistance with our choice of tiles, grouting and trim. They suggested tiles which we could use to match our chosen floor tile and were quite happy for us to change our selection completely and start again, which we did quite a few times.
We used the on line visualiser often, although not all of the tiles shown in stock could be included, and we found it very helpful. Any Tile samples we asked for were swiftly delivered and additional samples willingly offered. The attitude of the design team was always positive and helped make a stressful time easier.
We visited the shop for our final decision to be confirmed and were made to feel very welcome.
A very pleasing shopping / DIY experience.
Well Done Baked Tile Co.
(and Swansea looked a lovely place for a vacation!)

1 May 2025
Rated 5 out of 5 stars

Great Value

Great quality, good communication and delivery. Good value compared to a lot of the other competing tile companies we've looked at/ used.

14 May 2025
Rated 2 out of 5 stars

Had to pay out of pocket for businesses mistake

The tiles are lovely, looking forward to seeing them up in my kitchen.. however the customer service arrangements need revisiting. I placed my order and everything on the invoice came through as it should, the day before shipment I receive a shopify notification to let me know that my order has been shipped, on the order confirmation there were 2 box of tiles that were as they should be but for the 3rd and 4th box of tiles they had put through 1 tile? I contacted customer service and was put through to a friendly advisor that told me they were facing stock issues for that tile, I asked how this solution would be resolved as I had a tiler that was ready to start work. She explained they had no stock but there was 500 spare that they had access to..they could ship within the next 3 days. Ok not convenient but I needed to arrange a solution to having less than 50% of the tiles I had originally ordered and a tiler waiting to start work. She explained I would be responsible for the further £25 shipping costs for this, when I challenged this they informed me they were a small business and couldn’t afford to waiver the shipping costs (caused by their mistake). Still a company turning over several millions a year. The issue isn’t with the customer service staff as she was lovely but more so the procedure when mistakes happen. In my opinion if the business makes a mistake, they need to put it right, regardless of they need to swallow the £25 additional delivery charge. Lesson learned, for the rest of my renovation, use a more established, reputable company with business management staff.

20% coupon was given, which didn’t really equate to much since I ordered through a 15% coupon anyway.

Order number 94552

27 May 2025
Unprompted review
 The Baked Tile Co logo

Reply from The Baked Tile Co

Hi Natalia, I have just looked at your order 94552 and I can only see one item that was shipped in its entirety. I will speak to the lady who originally took your order she will be back in the office tomorrow, but at the moment I can only see an order/ payment for those items and not for the others you mention. I will be in touch with you shortly to discuss.
Lesley

Rated 5 out of 5 stars

I am so happy with these tiles

I am so happy with these tiles! The quality is amazing and the service from The Baked Tile Co has been fantastic too. The team have been so helpful. I will definitely use again and highly recommend

6 May 2025
Rated 5 out of 5 stars

Excellent service - very professional and helpful

Ordered some end of line tiles and the Baked Tile Co was so helpful - they even counted the exact number of tiles out for me and gave very fast and expert advice to all enquiries and my tiles were delivered within 3 days of ordering. Very very happy - I couldn't wait to get a sample as I didn't want to miss the bargain but all worked out well - if you have time do get a sample tile (whole) - I was lucky. Definitely will go to Baked Tile Co again - thanks so much to Steph and Lesley and all the others who always replied super fast!!

23 May 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful

I ordered, and received promptly samples of tiles for my kitchen. They looked as they did online and I have recently bought, (actually my boyfriend has) them and they're on there way. Happy customer

8 May 2025

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