Overall a great experience with Believe Loans! I was a little skeptical to start but my first conversation with Connor Parrish was really helpful and put my mind at ease straight away. He explained ev... See more
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My experience with Believe began with discussing my needs with Andrew Stather. He went through my income/expenditure. He was understanding and didn't seem at all judgemental. I was then passed to... See more
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The whole experience started on 15th July 2026 with Matthew initially. After some consultation we decided to proceed and were passed to Lucia who took care of us from then until loan completion. Once... See more
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We had a lady call Lucia she was amazing toke the time to explain anything I wasn't shure about and very helpful and very understanding i felt very safe and I could trust her, which was a big thing fo... See more
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Company details
- #19 of 171 best companies in Non-bank financial service
- #19 of 99 best companies in Finance broker
- #8 of 101 best companies in Financial Institution
- #5 of 34 best companies in Loan agency
- #32 of 87 best companies in Mortgage broker
About Believe Loans
Written by the company
Believe in a Better Loan!
At Believe Loans, part of the Believe Money Group, we're committed to helping people across the UK find the right loan for their individual circumstances. Whether you're looking for a personal loan, debt consolidation loan, secured loan, homeowner loan, or finance for a major purchase, our experienced team is here to provide expert advice and support from start to finish.
As an independent credit broker, we have access to a wide panel of the UK's leading banks, finance companies and specialist lenders. With hundreds of loan products available, we're able to compare a broad range of options to help find a solution that's tailored to your needs. By searching our extensive lender panel, we can often help customers access competitive rates and flexible repayment options, saving valuable time compared to approaching lenders individually.
We understand that everyone's financial situation is different. While some customers have an excellent credit history and are looking for the lowest available rates, others may have experienced missed payments, defaults, County Court Judgments (CCJs), or other credit challenges. Thanks to our relationships with specialist lenders, we can often help customers who may have been declined elsewhere, giving them access to lending options that suit their individual circumstances.
Our team of fully qualified advisers are passionate about delivering honest, professional and personalised advice. Rather than offering a one-size-fits-all approach, we take the time to understand your financial goals before recommending the most suitable loan products available. We believe that making an informed decision starts with clear communication, which is why we'll explain your options in straightforward language without unnecessary jargon.
From your initial enquiry through to completion, you'll have the support of your own dedicated case manager. They'll keep you updated throughout the application process, liaise with lenders on your behalf, answer any questions you have and work hard to ensure everything progresses as quickly and smoothly as possible. Our aim is to make arranging finance simple, stress-free and efficient, while providing the reassurance of expert support whenever you need it.
Whether you're looking to consolidate existing debts, fund home improvements, purchase a new vehicle, cover unexpected expenses or simply secure a more affordable borrowing solution, Believe Loans is here to help. We understand that obtaining finance can sometimes feel daunting, particularly if you've previously struggled with credit, which is why we focus on finding practical solutions rather than obstacles.
Customer satisfaction is at the heart of everything we do. We pride ourselves on delivering exceptional customer service, treating every customer with honesty, respect and professionalism. Our commitment to putting customers first is reflected in our Excellent Trustpilot rating, with many clients praising our knowledgeable advisers, responsive communication and smooth application process.
At Believe Loans, we believe that everyone deserves access to straightforward, transparent financial advice and the opportunity to find the right borrowing solution. By combining access to hundreds of loan products, strong relationships with trusted UK lenders and a dedicated team focused on achieving the best possible outcome, we're proud to help thousands of customers secure finance with confidence.
Why choose Believe Loans?
* Access to hundreds of loan products from leading UK and specialist lenders.
* Competitive rates across a wide range of personal and secured loans.
* Solutions for customers with both good and less-than-perfect credit histories.
* Clear, honest advice with no unnecessary jargon.
* Excellent customer service backed by our 4.9 Star Trustpilot rating.
* Fast, simple online application process with expert support every step of the way.
Believe Loans – Helping You Find the Right Loan with Confidence.
Believe in Better
Written by the company
- We'll find the right loan for you!
- Our advisers will work hard to find the very best loan for you and your circumstances which is why we Believe that we are the number one UK broker who puts the customers interests at the heart of everything we do.
Contact info
Heavens Walk, DN4 5HZ, Doncaster, United Kingdom
- 01302 590 853
- info@believeloans.com
- believeloans.com
4.9
Excellent
10k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Believe are great to deal with
From start to finish the process with Believe was so simple. I had a really good lengthy conversation and talked through options and once passed through to the next team everything I needed to do was explained. I can't fault anything along the way, it does take time but this is explained at the start and there are no surprises.
Really pleased with the product we have, and all of it was very stress free.
10 August 2026
Unprompted review
Reply from Believe Loans
Thank you Lindsay for the lovely feedback about the team at Believe. We really do appreciate the time you have taken to leave this 5 Star review of Believe Loans.
I had a great experience from start to…
I had a great experience from start to finish with my loan application and working with Sarah was a breeze. Highly recommend!
14 August 2026
Unprompted review
Reply from Believe Loans
Thank you Kirsty for your lovely compliments about Sarah and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
quick
quick, easy and friendly service. Couldnt rate Believe high enough
1 September 2026
Unprompted review
Reply from Believe Loans
Thank you Annie for the 5 Star review of Believe Loans, we are really pleased you had such a great experience with us.
Excellent service
Quick, easy and very simple process from start to finish. Excellent communication from Leanne and Connor throughout the whole process. Highly recommended
9 September 2026
Reply from Believe Loans
Thank you Mr Plant for your lovely compliments about Leanne and Connor and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Ellie and Anna were amazing
Ellie and Anna were amazing in supporting me through the process! Patient enough to understand my ask, gave recommendations that were valuable and a fit for what i needed! The data sharing and contract signing through the Believe app were super convenient; I didn't need to filter through multiple emails 😮💨
7 September 2026
Unprompted review
Reply from Believe Loans
Thank you Jeffrey for the compliments to both Ellia and Anna for their excellent service and for taking the time to leave this 5 Star review of Believe Loans.
Great service
Excellent service from start to finish jimmy was very helpful and professional. Would highly recommend
7 September 2026
Unprompted review
Reply from Believe Loans
Thank you Nick for your lovely compliments about Jimmy and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Easy journey, great solution
Easy to relate to, understood what we needed and did their best to deliver a good solution.
anytime there was an tech issue , it was addressed quickly and efficiently.
I felt we were part of the journey and involved in the process.
21 August 2026
Reply from Believe Loans
Thank you Art for the 5 Star review of Believe Loans, we are really pleased you had such a great experience with us.
Had laura as my case manager and she…
Had laura as my case manager and she was very professional, friendly and constantly chasing things up to make sure they were completed and signed off in good time. In addition she explained everything in the process ane documents clearly, including quick email responses to any queries or concerns i had. Would really recommend them especially laura!
26 August 2026
Unprompted review
Reply from Believe Loans
Thank you Mo for your lovely compliments about Laura and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Great friendly
Great friendly, went above and beyond very satisfied with the professionalism of the service that was provided. Highly recommended.
Special thanks to Lehanna who was our rock through it all.
8 September 2026
Reply from Believe Loans
Thank you Michael for your lovely compliments about Leahna and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Excellent service from Laura.
Excellent service from Laura.
So helpful and informative making the whole process seamless and easy.
I wouldn't hesitate to recommend your team and services provided.
100% from start to finish
7 September 2026
Unprompted review
Reply from Believe Loans
Thank you Helen for your lovely compliments about Laura and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Excellent quick service highly recommed…
Excellent quick service highly recommed to anyone .. completed quickly thank you again 10/10
1 September 2026
Unprompted review
Reply from Believe Loans
Thank you for the recommendation Sarah and for taking the time to leave this 5 Star review of Believe Loans.
Josh and the Team was excellent
Josh and the Team was excellent
Thank you all for all the support.
8 September 2026
Unprompted review
Reply from Believe Loans
Thank you Ade for the lovely feedback about Josh and the team. We really do appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Wouldn’t hesitate to recommend Believe…
Wouldn’t hesitate to recommend Believe to arrange a loan following the excellent service and experience I recently had arranging a tricky secured loan.
My case manager Jimmy was extremely helpful and understanding and I really appreciated his expertise and open, timely communication about my application at all stages of the process.
First class customer service, which I will definitely recommend to others - thank you!
8 September 2026
Unprompted review
Reply from Believe Loans
Thank you Claire for your lovely compliments about Jimmy and for the recommendation. We really appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Excellent from start to finish
Really nice to deal with, I was nervous to call but I needn’t have been. They were great from start to finish with their recommendations. I’ve saved money by speaking with them and sorting out my finances and I would therefore highly recommend.
25 August 2026
Reply from Believe Loans
Thank you for the recommendation Dawn and for taking the time to leave this 5 Star review of Believe Loans.
Extremely helpful and informative
Extremely helpful and informative. Helped me get through a difficult situation
7 September 2026
Reply from Believe Loans
Thank you Paul for the 5 Star review of Believe Loans, we are really pleased you had such a great experience with us.
Reply from Believe Loans
Thank you Shaun for the lovely feedback about Ellie and the team. We really do appreciate the time you have taken to leave this 5 Star review of Believe Loans.
Rejected my loan without explanation
Rejected my loan without explanation. Their rates that their charge for their work, are also very high. Got a loan with someone else without any issues. Dont recommend
6 May 2026
Unprompted review
Reply from Believe Loans
We pride ourselves on our excellent customer service and are very disappointed to learn that your experience with us was not a positive one. Please be assured that we take all complaints seriously and we value any feedback we receive in relation to your experience with us and endeavour to use this information to improve on our services and our customer’s journey. We have referred your comments to our Compliance team who will contact you directly.
I made an application on a Friday…
I made an application on a Friday evening. I got a message that someone will call me on Monday. Had a phone call from them on Tuesday. The person I spoke to them said I’ll but you now through to someone else to deal with my application. I waited almost 10 minutes and the advisor said to me the are all busy but I’ll get someone to call you back shortly. I didn’t get a phone call back that day. The following day (Wednesday) qnd whilst at work I got a phone call from that I couldn’t answer and a text message saying I could reply back which I did. I didn’t get a response back, so the following day I called back to say I’ve missed your call from Rachel, I was told that she was on her lunch break and they will ask her to call me back. This was 10 days ago. I decided enough is enough so I applied for a loan through a different company and it got sorted in less than 24 hours. Please don’t waste you’re time with this firm.
25 August 2026
Unprompted review
Reply from Believe Loans
Hi Tariq,
We’re sorry to read your review, as the experience you’ve described doesn’t match the contact history we have recorded on your application.
Our records show that Rachael attempted to contact you on several occasions following your enquiry, including calls and text messages on 24, 25, 26 and 27 August. We can also see that you replied to one of our messages on 25 August to say you had missed the call, after which further attempts were made to reach you.
As we had unfortunately still not been able to speak with you, a final message was sent on 3 September explaining that we would close the application for the time being and providing details of how you could pick things back up if you wished.
We completely understand how frustrating it would be if you weren’t receiving our calls or messages as expected. Given the number of contact attempts showing on our system, there may have been an issue with the phone network, handset or delivery of the communications. We’re disappointed that this appears to have resulted in an experience that felt very different from the activity recorded on our side.
It is absolutely in our interest to speak with every customer who makes an enquiry, and we would never intentionally leave someone waiting without attempting to follow up.
We’d still really like the opportunity to speak with you and understand what happened. Please send us a private message with the best time to contact you and we’ll be happy to help.
Reply from Believe Loans
Thank you Paul for the 5 Star review of Believe Loans, we are really pleased you had such a great experience with us
Informed and guided
Excellent service, informed every step of the way. Easy to use service, quick process.
3 September 2026
Reply from Believe Loans
We are pleased you rated us outstanding Andrea from the service that was provided to you throughout your journey. Thank you for taking the time to leave this 5 Star review of Believe Loans.
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