Best At Travel Reviews 

4,194
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 810 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are remarkably helpful, friendly, and extremely knowledgeable about various destinations. Many people find the booking process smooth, clear, and completely straightforward from start to finish. They also genuinely appreciate the prompt service, noting that agents consistently go above and beyond to tailor dream holidays. Some reviewers were not happy with the customer service experienced when unexpected international conflicts disrupted their travel plans. A few customers also mentioned facing serious difficulties when trying to contact support representatives and experiencing prolonged delays regarding holiday refunds.

What people talk about most

Staff

Consumers find staff to be positive, highly knowledgeable, and exceptionally helpful during the holiday... See more

Service

Customers consistently note positive experiences with service, highlighting fast, efficient, and professional... See more

Holidays

Users describe positive interactions with holidays, highlighting how agents take the stress out of planning... See more

Booking process

People report positive experiences with the booking process, describing it as professional, easy, and... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as professional,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Used the agents previously for our honeymoon, which was supposed to be in February but due to the dispute in Iran was postponed. Best at Travel took the stress out of the situation for us and rebooked... See more

Rated 5 out of 5 stars

I thought the service given by Maria Sabolova was exceptional. It’s a big thing booking a honeymoon and getting everything ‘just right’. Maria was clear, professional, knowledgeable and very efficie... See more

Company replied

Rated 5 out of 5 stars

Booking a holiday through Best At Travel is always so straightforward and we always get five star help and advice from Gabie Deeks. Gabie deals with our holiday requests and queries quickly and satisf... See more

Company replied

Rated 5 out of 5 stars

I have used Best at Travel for years and their service has always been exceptional. Not only do they generally get the best prices but the staff always go the extra mile. I’ve used Lauren Barnes for a... See more

Company replied



Company details

  1. #59 of 147 best companies in Tour operator
  2. #93 of 208 best companies in Travel agent
  3. #36 of 102 best companies in Travel deals

About Best At Travel

Written by the company

Aerial View of beach and water in Maldives

WHAT MAKES US BEST AT TRAVEL?

Expertise: With 40 years’ experience, we bring together the world’s most fascinating destinations, finest hotels and imaginative itineraries. With first-hand knowledge of the destinations we sell, travel is our passion.

Service: We’re proud to have a high number of loyal customers who book with us time and time again. 98% of our customers consider our service to be excellent.

Our holidays: At Best at Travel, we hand-pick every hotel and craft each itinerary with care, ensuring you enjoy the finest experiences from the moment you arrive. Your holidays matter to you, and they matter to us.

Whether you are dreaming of a luxurious beach escape in the Indian Ocean, Caribbean, Asia or Europe, our specialists can design your perfect getaway. We also create tailor made touring holidays worldwide, from wildlife adventures in Africa to cultural and scenic journeys across Asia, South America and beyond.

Value: We constantly negotiate exceptional hotel deals and exclusive discounts for our customers.

Trust: We are a privately owned family company with offices in the heart of London. We are ATOL bonded meaning that your holiday is financially protected.

Holiday Offers

Sensational Holiday Savings

Written by the company

Luxury Holidays, Created By Experts For Less
From idyllic beach breaks on tropical shores to family fun in the sun, our sensational holiday offers include savings of up to 65% on luxury hotel stays plus free child stays, complimentary upgrades and more on selected holidays. Secure your 2026/ 2027 holiday plans today for the ultimate adventure or an escape to the sun!
Proud To Be Nominated In The Conde Nast Traveler Readers' Chopce Awards 2026
We are proud to be nominated in the Condé Nast Traveler Readers' Choice Awards. If you’ve enjoyed travelling with us, we would love your support. As a family run, independent business, your support means the world to us. Visit the Condé Nast website to cast your vote for Best At Travel.

ATOL PROTECTED

Your holiday is in safe hands

Your peace of mind is at the heart of everything we do. Best at Travel is ATOL protected, which means your holiday package is financially safeguarded from the moment you book. Whether you are planning a luxury beach escape or a tailor‑made adventure, you can travel with complete confidence knowing your booking is secure.

Contact info

4.8

Excellent

TrustScore 5 out of 5

4k reviews

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4.8

All reviews

(4,194)

752 reviews in the last 12 months

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Rated 5 out of 5 stars

I was floundering around until Monica came to my rescue

I was floundering around trying to get an extra special holiday. Contacted BAT and was lucky enough to get Monica. Lots of experience, easy to chat to and she found just the sort of place I wanted in the Maldives. My lovely lady thrilled and now we can hardly wait

15 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Jeffrey,

We are so happy to hear that Monica helped you plan such a special holiday! It's wonderful to know that you found the perfect place in the Maldives and that your loved one is thrilled. We appreciate you sharing your positive experience with us.

Kind regards,
Best At Travel

Rated 5 out of 5 stars

great response

20 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Andy,

Thank you for taking the time to share your feedback. We hope you have a wonderful trip.

Kind regards,
Best At Travel

Rated 5 out of 5 stars

As always with Best at Travel

As always with Best at Travel, they understand your requirements and deliver. Been using them for over 15 years and never needed to go anywhere else.

22 June 2026
Best At Travel logo

Reply from Best At Travel

We are so pleased to hear that we consistently meet your travel requirements. It's wonderful to know you've trusted us for over 15 years and have always been satisfied with our service. Thank you for your continued loyalty!

Kind regards,
Best At Travel

Rated 5 out of 5 stars

Quick

Quick, efficient booking process with a helpful Luke Trope

20 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Ramesh,

We are delighted to hear that you found the booking process to be quick and efficient. It's wonderful to know that Luke provided helpful assistance. Thank you for sharing your positive feedback!

Kind regards,
Best At Travel

Rated 2 out of 5 stars

Poor customer service

The agent who I booked with was not interested once we had booked! Told that there was a direct line but could never get hold of said agent.
Would just book directly with virgin next time

4 February 2026
Best At Travel logo

Reply from Best At Travel

Dear Lee Smith,

Thank you for your review.

Having checked internal logs the following have been retrieved:

25/2 @ 0938 hours you contacted our Sales Ops team, who requested that your booking agent contact you, which she did at 1251 hours, leaving a message for you.

11/3 @ 1655 hours your booking agent received an email from you, which she responded to at 1657 hours, you in turn responded at 1700 hours and she replied again at 1707 hours.

02/04 @ 0935 hours you made an enquiry with your booking agent and she responded at 1604 hours.

04/04 @ 0903 hours you emailed the agent and she responded at 0938.

03/06 you contacted your agent and she responded the following day.

In light of the above, we do believe that your booking agent was prompt and efficient in responding, either via email or telephone.

However, we are sorry if you were disappointed with any aspect of the service you received.

We do hope that you enjoyed your time in Barbados.

Regards,
Best At Travel

Rated 5 out of 5 stars

Had great advice and service from…

Had great advice and service from Shital on a complex itinerary, many thanks once again.

19 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Sanj,

We're so pleased to hear that Shital was able to provide such great advice and service for your complex itinerary. We appreciate you sharing your positive experience.

Kind regards,
Best At Travel

Rated 2 out of 5 stars

Booked a holiday to Dubai with Monica…

Booked a holiday to Dubai with Monica Merritt leaving on the 9/6/26 , we cancelled this holiday on the 2/6/26 due to war in Iran and foreign office advising not to travel.
We had paid £4,400 for flights and deposit which by law they are supposed to refund within 14 days.
There are telling me that the earliest I can expect a refund is the 22nd August which is unacceptable.
Best at travel state this was an unprecedented event, but we the customer have to take out holiday insurance for unexpected events so they should have some sort of cover.
I would not recommend Best at Travel as they are holding my money which I wanted to use for another holiday

2 June 2026
Unprompted review
Best At Travel logo

Reply from Best At Travel

Thank you for your review.

This has been an unprecedented and extremely challenging situation during an unpredictable crisis, and we have done everything possible to ensure that all clients are provided with the level of service that we aim to deliver even in such extraordinary circumstances. It has been necessary to determine the fairest and most reasonable way to handle all bookings affected by the conflict.

In light of the above and the number of refunds that are necessary, unfortunately it has not been financially viable to be able to issue refunds as quickly as we would have liked, which is regretted. In order to preserve the future and ongoing operation of the business it has been necessary to stagger refunds. We must also clarify that the Regulations do not provide for interest to accrue automatically in these circumstances, so rest assured we are not sitting on funds for any company financial gain.

In the current circumstances, and due to the exceptional volume of cancellations being managed, refunds are being processed on a structured basis aligned to departure dates.

We regret the delay, but are committed to providing the refund as quickly as possible.

Yours sincerely,
Best At Travel

Rated 1 out of 5 stars

Don't believe their refund date!

This is part 2 of this total s**t show! Scroll to April 1st for part 1.

Mon 15th June
14:48 - I receive an email from my bank to say Best at Travel have disputed the charge back claim
I submitted and have provided Lloyds with an invoice number as proof that they have refunded me. But I have not received my money. Lloyds advise that I contact Best at Travel.
15:09 - I emailed Best At Travel to confirm I will be refunded this week as they’d previously told me in writing.
16:45 - I get a reply from Jack in Sales Operations to say that my refund is still due to be processed this week. He also says “As our system only holds details for a certain length of time, we may be in touch with you in the coming days requesting your card details, as our system may have wiped them.”

Thurs 18th June
12:39 - I email Jack to highlight that as nobody has contacted me to reconfirm my card details I assume they still have them on file and that I will be refunded by the end of the week. This email was ignored.

Friday 19th June
10:37 - I receive a missed call and email from Evonne
asking for my card details by 2pm so they can process my refund (yet according to Lloyds, they’d already raised an invoice?!?)
10:57 - I call them back on 02078494282 and provide my card details as requested.
15:37 - Best at Travel call me again with the excuse that their accounts team have said my card details are incorrect and need to be double checked. I ask them to read the details back to me, surprise surprises no mistakes were made (a delay tactic obviously, probably hoping I didn’t answer so they could have more time).
16:12 - I email Best at Travel again and say “I’m conscious that it is almost the end of the day/working week, I have confirmed my debit card details twice today and I still don’t have my money back!”
16:34 - Jack replies and says “After checking this again with our accounting team, they have now processed the refund back to your card”
17:21 - I send a further email stating that I still don’t have my money and asking why this has deliberately been left till the very end of the week when they the banks are obviously closed.
17:31 - Sales Operations reply and say “The refund has been processed, and the funds have left our accounts. If it is not showing up on your account, I would recommend speaking with your bank regarding this, as unfortunately we don't have any control of when the money appears in your account. We advised that your refund would be processed the week commencing 15th June, and whilst we regret that it was processed towards the end of the week, this has been processed as was promised”

I truly believe this mockery of an organisation is about to go into administration, and strongly advise everyone to book elsewhere. The Middle East war has ended quicker than these thieves can give people their money back.

All these 5* Trust Pilot reviews are either fake or requested immediately after they take your money and make your holiday booking...you've just booked a holiday and in a good mood, of course you'll sing their praises. But anyone can book a holiday, it’s the aftercare that really matters and these crooks are the Worst at Travel for sure.

Refund still pending, this infringement continues…

19 June 2026
Unprompted review
Best At Travel logo

Reply from Best At Travel

Dear ZMW,

Thank you for your review.

As you initiated a chargeback through your card issuer, this delayed delayed the refund slightly as it was necessary to await the outcome of the decision made by your bank.

Card details are held on file for a time, however, due to new security protocol to comply with GDPR requirements it has recently become necessary to request confirmation of this information from clients. This is for their safety and increased security.

Once our Sales Operations team had obtained the required information we were in a position to process the refund.

We acknowledge that this was done on the last working day of the week, however, this fell within the week commencing date that had been provided to you therefore we met our obligations.

It is usual that refunds can take 3-5 days to appear in the account, which will be advised accordingly. Once the refund has been processed, this timescale is entirely down to the bank's procedures and processes and we have no control over this.

Yours sincerely,
Best At Travel

Rated 5 out of 5 stars

Service from Doreen was superb and we…

Service from Doreen was superb and we have gone through her many times before and she has already dealt with our bookings even the challenging ones where the airline changed the dates and the hotel company cancelled the booking in 2026.

17 June 2026
Best At Travel logo

Reply from Best At Travel

Dear PB,

We're so happy to hear about your continued positive experiences with Doreen! It's wonderful that we could consistently assist with your bookings, even through challenging changes. Thank you for your kind words.

Kind regards,
Best At Travel

Rated 5 out of 5 stars

As usual Best at Travel came up with a…

As usual Best at Travel came up with a very competitive quote for a holiday plan we had in mind and the staff so helpful with other info.

17 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Janice,

We are delighted to hear that we were able to provide a very competitive quote for your holiday plans. It's wonderful to know that our team was so helpful with additional information. Thank you for your positive feedback!

Kind regards,
Best At Travel

Rated 5 out of 5 stars

Personal, professional service.

Personal, professional service. Gabie always leaves you feeling comfortable that all options have been visited and that your holiday will be the best it could possibly be, with maximum value delivery a given.

17 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Mark,

We're delighted to hear that Gabie's service made you feel comfortable and confident that all options were explored for your holiday, ensuring maximum value. Thank you for your wonderful feedback!

Kind regards,
Best At Travel

Rated 5 out of 5 stars

Angam was extremely helpful

Angam was extremely helpful, and informative. Have been booking holidays with Best at Travel for many years, would definitely recommend!

17 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Sharon,

We are so pleased to hear that Anjam was extremely helpful and informative. We truly appreciate your continued loyalty and recommendation!

Kind regards,
Best at Travel

Rated 5 out of 5 stars

As always Warren Jackson excelled with…

As always Warren Jackson excelled with all expectations from start to finish we have never been dissapointed with his knowledge what more can i say fantastic.

9 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Angela,

We're so glad to hear about your fantastic experience and that we consistently exceed your expectations. We truly appreciate your kind words!

Kind regards,
Best At Travel

Rated 5 out of 5 stars

Quick response .

Quick response .

15 June 2026
Best At Travel logo

Reply from Best At Travel

Dear Lisa,

Thank you for taking the time to leave us this great feedback. We hope you have a wonderful holiday.

Kind regards,
Best At Travel

Rated 1 out of 5 stars

Avoid


After being very happy previously booking my family holiday with best at travel, I am utterly disappointed at how they have treated us as returning customers.
The way they have handled our holiday booking for March has been nothing but a battle, for months!
Just like a lot of people our holiday had to be rescheduled due to the war in the Middle East, from the outset our travel agent Warren was out to only gain for himself and the company with no regards for us. Any requests to cancel the flights were delayed and responded with “let’s hold out” clearly not wanting to lose the booking to another more capable company.
We have spent 3 months chasing the refund on our holiday, being ignored, fobbed off with dates then came and went without any refund or communication.

This is a fair warning for anyone thinking of booking with Best At Travel.

15 June 2026
Unprompted review

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