BetterTan Swim 

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See what reviewers are saying

Rated 5 out of 5 stars

I've been eyeing this website for a long time because I really wanted a swimsuit that didn't cause tan lines. These are high-end swimsuits, but the deals make it worth it, and I'm so excited to wear m... See more

Rated 1 out of 5 stars

Ordered in March, and now we are in June with still no bathing suit or refund to my account. They keep insisting it is a shipment failure, but I have had no issues with any other packages or companie... See more

Rated 4 out of 5 stars

I LOVE the way this bikini fits! For the first time in my life I feel like I look good in a bathing suit and I don’t look like sausage meat bursting out of the casing 😂 It’s comfy, stretchy, and the... See more

Rated 3 out of 5 stars

Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere. I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my bo... See more

Company details

  1. Swimwear shop

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


Contact info

Breach of guidelines

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Rated 3 out of 5 stars

Sadly not great at customer service

I ordered the flawless crinkle swim suit in blue. The size fits well but unfortunatly my husband hated the colour the moment he saw it in real life instead of the picture.
While the chatbot assured me it would be no Problem to exchange the colour but i would probably have to pay the shipping cost the customer service informed me they dont accept returns of flawless items. After it took 3 Mails before the managed to understand that my issue was not size (they State on the orderpage you cant return the items because of size) but that i would like the same size in a different colour.
So now i have paid 120€ for a swimsuit i will probably never wear since according to my husband it looks awful on me.
So item quality is probably good it feels nice to the Touch. But customer service is clearly not a big concern.

11 May 2026
Unprompted review
Rated 3 out of 5 stars

Sketchy shipping process

They are not very transparent about shipping. It feels like an illegitimate company. I ordered two weeks ago and still waiting for it to arrive

11 May 2026
Unprompted review
Rated 1 out of 5 stars

This company is a scam

This company is a scam! I placed an order and the website was offering free items. I added them to my cart, it showed they were free then after ordering they charged me for these items. Now they won’t refund, return my emails or honor what the website said. Plus the swimsuits are ill-fitting and poorly made. DO NOT ORDER!!!!!

4 May 2026
Unprompted review
Rated 3 out of 5 stars

Dubious sizing

I am an XL in every piece of clothing I order - and YES, the XL-XXXL fits me. Barely. I have C-cup, downturned breasts- I cannot imagine this fitting boobs any bigger than mine. The bikini top provides no support dry, and I have my doubts about what it will do for my boobs when it gets wet. Kind of iffy quality for the price.

10 May 2026
Unprompted review
Rated 5 out of 5 stars

Love the advertisements

Love the advertisements. Really shows what the actual product is. I knew what the material was and how it worked and conformed before buying it. That is what convinced me to buy it. It does not disappoint. The fact that it fits such a broad range of sizes makes it even more perfect.

1 May 2026
Unprompted review
Rated 1 out of 5 stars

Do Not Buy During a Sale.. You will not be able to Return..

I purchased two swimsuits on a promotional sale "Buy 2 for 3." I bought a two piece and one piece to try out. First, I went 10 days with not a single update on shipping or ETA. I reached out to cancel because I hadn't heard anything about a $282 order, They said they could not cancel because the item had shipped. I was fine with that now that I knew they were on the way. The swimsuits arrive and both are completely see through. This is where it gets ridiculous, I reached out to start a return because of this and they flat out refused because they deem promotional sales "As Final Sale." This is partially my fault for not reading the return policy in enough detail. Basically returns are at their discretion. After back and forth e-mails, they offered me a STORE CREDIT of 50% of my overall sale, so I can buy something else. They offer exactly two options in material, why would I buy something else when both I already bought can not be worn or returned.

4 May 2026
Unprompted review
Rated 4 out of 5 stars

It fits great

It fits great! Bottom is good to go but you can definitely see my nipples for the top. Will need to put some cover ups.

3 May 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy, see through

I bought the flawless stretch in the light blue color. The fit is fine and it’s comfortable and I like how it looked except for one major problem…it’s SEE THROUGH! The website says it’s not see through but it is. At first, disappointing but okay fine, I’ll just exchange for the black and hope that one isn’t see through. The company absolutely refused to exchange the item. I didn’t want a refund, just an exchange. They kept refusing even after I told them you could see my nipples. After rounds of emails, they finally relented to a partial refund. I thought that was ridiculous. They could have lost no money if they would have just let me exchange it. I asked for a full refund and they still refused. So now I have a suit I can’t wear in public (I guess if I ever go to Europe I can wear it) and I’m still out $76 dollars. Do not buy from this brand. Terrible customer service.

28 April 2026
Unprompted review
Rated 4 out of 5 stars

I really like it

I really like it! I wish I'd bought a bigger size, but It's lightweight and really pretty. Show through for the top because there's no padding, so just keep that in mind. Super cute for tanning tho!!

30 April 2026
Unprompted review
Rated 3 out of 5 stars

Flawless stretch

Images on fit/coverage are misleading in my opinion, but the stretch fabric really is very stretchy and doesn’t cut in anywhere.
I’m a 36B 5’3” 145lb - the top doesn’t stay in place well under my boobs. The bottom is very exposing front and back if it’s worn high like the models in the photos. I would say the posed shots are not a realistic representation of the coverage - its tiny and sides of the bottom are like my pinky width like it appears in the candid shots.

28 April 2026
Unprompted review
Rated 1 out of 5 stars

Cute design, firm supportive elastic

Update: this company's return policy is misleading and their marketing is misleading. I do not recommend this company due to dishonest and deceptive business practices. Original: I tried the crinkle formentara top and isola bottoms in orange. The color is SO GOOD, and the feel is soft and supportive. The bottoms fit perfectly (I wear 18-20). Unfortunately the top didn't fit my bust as I wear 42H - I had hoped the cup size would be big enough at 3X bc that is what I usually wear but honestly the weight of my bust was just too much and was a bit too flimsy to hold in the top so I will have to return it.

27 April 2026
Unprompted review
Rated 5 out of 5 stars

So happy

Came so quickly and was such good quality when it arrived! I ordered solely to find a bikini in that color and it was perfect.

22 April 2026
Unprompted review
Rated 1 out of 5 stars

For the bold and the bold only (very see-through)

Quality didn’t match the price, and was very see-through.

21 April 2026
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Sunny, we’re sorry to hear this style didn’t meet your expectations. We understand how disappointing that must be, especially when it comes to quality and coverage. Please reach out to our support team at infobettertan@gmail.com with your order number so we can look into this further and assist you directly. Thank you for sharing your feedback. 💛

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