BIABELLE BEAUTY Reviews 125

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, especially the tan, for its high quality, natural appearance, and hydrating properties, often noting it's the best they've ever used. Many appreciate that the tan suits various skin types, including sensitive skin, and provides a long-lasting, even color without a strong odor or patchiness. The user experience is frequently highlighted as positive, with easy application and seamless removal. However, some customers also noted issues with product packaging, specifically regarding the lip oil and tan bottles. Several reviewers reported that the lip oil packaging leaks, causing product wastage and damage to personal belongings. Similarly, some mentioned that the tan bottles can leak, leading to product spillage.

What people talk about most

Product

Consumers find product to be positive, with many praising the quality and effectiveness of the tanning... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

User experience

Reviewers mention positive feedback about user experience. Customers love the products, highlighting their... See more

Staff

People report positive experiences with staff. Customers consistently praise the team as amazing,... See more

Based on these reviews

Rated 5 out of 5 stars

The best tan on the market! The rich dark colour actually stays once you rinse off the initial guide colour. Incredible for anyone with sensitive skin or skin disorders such as eczema or psoriasis... See more

Rated 5 out of 5 stars

BiaBelle products are amazing for both our team and our customers as the tan suits all skin types due to their skincare ingredients. Their blending brush is also amazing for a flawless finish for your... See more

Rated 5 out of 5 stars

By far the best ultra dark tan I’ve ever used, super moisturising and even. Only tan I’ve used the past few years since its release. Literally amazing, no comparison against any other brand. Super nat... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Biabelle tan for years. I’ve tried other brands in between when i’ve ran out but always go back to Biabelle. The application is so easy, it smells so nice and doesn't have that typical... See more

Company replied


Company details

Written by the company

BiaBelle Beauty is a luxury cosmetics and Tan brand that makes contemporary glamour and beauty available to everyone. It was founded by Irish sisters Aoibhinn and Bláthnaid and their mom Susan Murphy in December 2017. BiaBelle Beauty has quickly become a favourite with some of the world’s biggest influencers and beauty bloggers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

125 reviews

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1-star

Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Im a relative Newbie to Bia belle but…

Im a relative Newbie to Bia belle but always loved the girls stories and work and family ethics 💝💓💕💝 however im So Converted i recently purchased the glow drops the lip oil and the face and body tanners .All I can say is WoW im impressed. As a middle aged Tan lover ive had my fair share of tans over the years .
But this Range is by far my Favourite.
I look natural but glowy. All my friends commenting on how well I look 😍. Thank you girls im a Lifer 💝💝🎊🎊💝💝💝.Keep Going your Amazing.

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding Products.

I have bought a lot of products from Biabella over the years.
I find them very professional to deal with. Their products are very affordable and their marketing of same is excellent. I am a big fan of their Ultra Dark tan. It is easy to apply and fades off naturally without any patches. Also it does not stain the bed linen. Well done Biabella on your outstanding products right across the board. 👏👏👏

18 February 2026
Unprompted review
Rated 5 out of 5 stars

BiaBelle products are amazing for both…

BiaBelle products are amazing for both our team and our customers as the tan suits all skin types due to their skincare ingredients. Their blending brush is also amazing for a flawless finish for your tan. We always deal with Caoimhe for our orders and she is outstanding and extremely helpful .

18 February 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely love Biabelle have been…

I absolutely love Biabelle have been using it for years now and have 1 or more of every product. Have bought the tan over and over again and also the lip oil adore them. One thing I will say is the tan is always all over the bottle so when the lid is back on the tan seems to be leaking this is with every bottle and the same with the instant tan so would love some improvement on the bottles the new lip oil caps are an amazing change. It will not turn me off using of purchasing more of the biabelle products. Can't wait for 2026 newness

15 January 2026
Unprompted review
Rated 5 out of 5 stars

The best tan on the market!

The best tan on the market!
The rich dark colour actually stays once you rinse off the initial guide colour.
Incredible for anyone with sensitive skin or skin disorders such as eczema or psoriasis.
Only minor thing I would say is I would love a more natural/neutral smell.
Have never found a tan like it!

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Favourite tan on the market!

Favourite tan on the market, I use the dark moose and love the guide colour and application. The tan is hydrating and starts to wear
off evenly after about 5 days, despite trying many tans I always come back to Bia Belle.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

I love the mousse I use the ultra dark…

I love the mousse I use the ultra dark and absolutely love it. I also use the instant tan, the drops and the lip oil there all my favourites. I have tried so many tans but nothing suits my skin like the biabelle does

18 February 2026
Unprompted review
Rated 2 out of 5 stars

The products are good, but the service is bad

The products are actually good, but the service leaves much to desire. While my previous orders were handled okay, the very last one never came, not even after a month. The worst part was the almost inexisting communication over email: they really became responsive after I have contacted my bank only. Pity, I believed in this brand…

2 December 2025
Unprompted review
BIABELLE BEAUTY logo

Reply from BIABELLE BEAUTY

Thank you so much for taking the time to share your feedback we truly value your support and are sorry to hear about your recent experience.

Your order was placed during the Black Friday period, when shipping services, especially international were facing unusual delays. We did our best to keep you updated by email, and as soon as you requested a refund, we processed it right away. Still, we completely understand how disappointing and frustrating the wait must have felt.

We genuinely appreciate your patience and your trust in our products. It means a lot to us that you’ve believed in our brand, and we’re sorry that this situation didn’t reflect the level of service you deserved.

Thank you again for your understanding. If there’s anything else we can do to help, we’re always here for you.

The BiaBelle Team x

Rated 1 out of 5 stars

I bought their lip oil,awful

I bought their lip oil, the cap doesn’t fit properly and it destroyed everything in my handbag, it has to be kept upright so you really can’t use it much, A friend had also bought it and she had the exact same problem,so it’s not just my one, would definitely not recommend

30 October 2025
Unprompted review
BIABELLE BEAUTY logo

Reply from BIABELLE BEAUTY

We are really sorry to hear about your experience with our lip oil, and we completely understand how frustrating that must have been especially when it affected your handbag. We’ve recently updated our packaging to address this issue.

If you could reach out to us at info@biabellebeauty.com, we’d love the chance to make this right for you and arrange a resolution. Thank you for bringing it to our attention.

Rated 5 out of 5 stars

The company and customer experience…

The company and customer experience is amazing, one of a kind
I bought the lip oil in August and have to say, its an absolute must have I love it and everything that its marketing says about is not just for marketing its an absolute fact the product is 100 percent as it says. I think if anyone tries it they will agree

1 August 2025
Unprompted review
BIABELLE BEAUTY logo

Reply from BIABELLE BEAUTY

Thank you so much for sharing this — it truly means the world to us! 💗
We’re delighted to hear that you love the lip oil and that it’s been living up to everything we promise. Feedback like yours reminds us why we do what we do. x

Rated 3 out of 5 stars

My shade spf

The lip oil is a lovely product but unfortunately the packaging is not great. The lid constantly pops off resulting in leakage of the oil constantly and it destroys everything. I'd say I lost half of the oil from my tube which is not great considering the price. Such a shame 😔 It has put me off re- purchasing.

6 September 2025
Unprompted review
BIABELLE BEAUTY logo

Reply from BIABELLE BEAUTY

We're so sorry to hear this — we completely understand how frustrating that must have been. We’ve since updated our packaging and the lip oil now comes with a secure screw-on top to prevent any leakage.

Please DM us so we can look into this further and make it right for you. We really appreciate your feedback and support! 💖

Rated 3 out of 5 stars

Lovely product but ....

I do love this lip oil. Luxurious, moisturising & great subtle colour but it leaks all over my bag & destroyed everything inside, unfortunately I can't take it out with me . Disappointed as not cheap.

2 September 2025
Unprompted review
BIABELLE BEAUTY logo

Reply from BIABELLE BEAUTY

We're so sorry to hear this — we completely understand how frustrating that must have been. We’ve since updated our packaging and the lip oil now comes with a secure screw-on top to prevent any leakage.

Please DM us so we can look into this further and make it right for you. We really appreciate your feedback and support! 💖

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