Bicester Village Reviews 

I’ve always enjoyed visiting Bicester Village and used to see it as a place that values its customers.
However, my recent experience left me very disappointed.
I had a £150 gift card that expired just one day before I reached out, and despite explaining the situation and asking for a small gesture of goodwill, I was met with a cold, policy-based refusal.

It feels like the human aspect of customer service has been replaced by numbers and rigid procedures.
For a place that promotes “luxury” and “experience,” it’s surprising how little flexibility or understanding they show towards genuine customers.
Sometimes it’s not about the money — it’s about how you make people feel.

What a terrible disappointment .. my wife and I visited on a Friday morning and were ready to leave after 40 minutes having gone into several boutiques and shops where the pricing was hardly any different to the original retail price. We went to the new Fortnum and Mason store which looked like it had just opened as none of the stock had been shopped.. no wonder as the product is at FULL retail with no saving unless you become a VIP Bicester Shopping Member where you’d save 10%. 🤷‍♂️ there was a 20% additional saving day the day we went which excited us, until we found the 20%wasn’t being offered by many retailers, like in the Tumi shop where the additional saving didn’t apply to any product in Black .. Zero additional saving in Canada Goose and many others …. too many to list. We were very let down, and the final straw was when we visited the Ralph Lauren store and found we could buy many items elsewhere much cheaper. I remember when the original Bicester Shopping Village (BSV)) experience was so so rewarding, and exciting and I left with lots of bags and a car full of incredible bargains. This time we left with nothing after 2 and half hours of disappointing shopping, and feeling very let down. Think again owners of BSV how can newcomers like Fortnum and Mason sell at full price ? Why do I need to go to Bicester Shopping Village to buy it ? The ethos of saving saving saving seems to have been forgotten

Go to AllSaints!!!

Experience the best customer service I’ve experienced in a while.

Cannot say thank you enough to Lauren, who helped me find everything I was looking for (and more!).

Everyone was so helpful and polite. Had a truly memorable experience. Thanks

Could not be happier with the service I got at Max Mara, the ladies were so friendly, helpful and answered any questions I had. The bargains were fab too. Got what I went there for and more. Super pleased 😁

I traveled a long distance from Birmingham by my car, hoping to purchase quality items at reasonable prices, as is usually expected from outlet centers, and from various brands. However, I was completely disappointed. Not only were the prices not suitable for an outlet center, but in 70% of the cases, they were equivalent to regular retail prices. In 30% of the cases, the prices were even higher than those in regular city stores.

For example, I bought a Versace men’s perfume from the official Versace store for £77, hoping I had purchased a genuine product. But to my surprise, I found the exact same perfume in two different perfume shops at the Touchwood Shopping Centre in Solihull — priced at £55 and £51 respectively!

I compared the packaging, bottle, and barcode with the one I bought from Bicester Village, and there was absolutely no difference — same scent, same bottle, same brand — but at a much lower price.

Additionally, food options at Bicester Village are very limited and significantly overpriced.

I visited Maje boutique in Biceste village.. i was served by lovely Inesa. She was very helpful getting things for me to try and making suggestions of things I hadn't seen. Really enjoyed my visit.

This was the worst shopping experience I’ve ever had. I visited on April 20th after being informed that the shops would be open. However, when I arrived, more than half of them were closed. I ended up wasting £36 on a train ticket for nothing. I reached out to customer service to request compensation, but was told, “Sorry, we can’t help.” £36 is a significant amount to me, and their customer service was incredibly disappointing.

I visited Bicester Village on 28.03.25. On a positive note, it's a really nice environment overall; plenty of parking, the village itself is spotlessly clean and plenty of seating, cafes and toilets (all very clean). However, we found it really quite intimidating going into any of the shops - I don't know if it was because it was quite quiet but my goodness me, every single shop we went into we just got such a hard sell from the staff and even a polite "thanks, I'll let you know if I need help" didn't make any difference. We ended up not staying for more than a few moments in most of the shops because it was so uncomfortable. I spent more than I had intended in the Molton Brown store as a result of feeling very pressured and intimated by the sales person in there and when I'd plucked up some courage I thought I'd go back and return some fo the items - only to see on the receipt that you can't get a refund! It's a credit note or exchange only. My fault for not checking and for giving into the pressure but I wouldn't choose to shop their again. We also found that a number of items we were looking at were available for the same price (or less in some instances) online from the brands directly.

My husband and I visited early on a Saturday morning. All the assistants were really helpful, we managed to get everything we went for and more.
Will definitely be returning.

Really poor service from their membership and data protection teams who despite several attempts to get hold of my data after feeling I could not trust them, eventually stopped responding to emails thus breaking data protection laws. Have now given up but will never go there again.

Visited a number of shops and generally enjoyed the experience at Bicester. My Missoni summer dress was expensive (£425.00) but the colours were pretty, unfortunately the first time I wore it the clasp broke. Fortunately I'd not gone out otherwise I would have been exposed. I contacted Missoni Bicester who asked I return the dress. As I wanted the dress I asked for a credit so I could have a look round and see if I could get this fixed with an alternative clasp, without returning the dress. Unfortunately, this was not approved. Missoni Bicester agreed to send me another clasp - they sent me exactly the same as the one that had fallen apart, despite advising that others had experienced the same issue. The replacement however was a drab colour, nothing like the dress, it was sent normal post over Christmas, needless to say it arrived much too late even if it had of been suitable, which it wasn't, as it was exactly the same type of 'faulty' clasp. On New Year's eve I received a call advising that the courier would pick up the parcel. I asked for a late collection and was advised that this would be 1pm. Changing all my plans I dashed home - no pickup (due to them leaving much earlier to get to the depot I later found). On the second attempt, I hadn't been sent all the relevant labels. On the third attempt I had planned already made plans, which I had to cancel and ended up damaging my car due to the heavy snow, driving up and down an hour before then to find safe parking, disrupting my plans which included disruption to my exam study. Due to the many inconveniences and no doubt interest on my £425 for months I asked for a gesture of goodwill. In the end I was forced to return the dress - and the 'gesture of goodwill' was a 10-15% reduction on my next purchase and only £10 compensation. I won't say what I feel about the amount of compensation given. In terms of another purchase - I don't think so!

Whilst shopping at Bicester Village, we went into Cecconi’s for refreshments. We ordered 1 Latte, 1 Mocha and 1 bottle of still water. £4.50 each for the coffees - but a whopping £5.25 for 750ml of tap water that wasn’t even cold - it was tepid at best! The coffee was ok, but the water was extortionate in my opinion. We will not be attending this venue again.

Terrible online service. No response on my order for 5 days. Rang both the store number and village number and received no help

First of all it’s one hour away from Oxford second it doesn’t have designer wears as you will have in London. Over priced restaurants. I live in Oxford and I don’t get it why it has been promoted as place to visit. Oxford is a place to visit which has history not biester village. Ppl should sue England to wrongly classify it as Oxford. It has nothing to do with Oxford

My friend & I, received poor customer service from the sales associate Emma at Kate Spade. She was too busy rolling her eyes and speaking rudely in Chinese about my friend and I. Only brought from Kate Spade because of the great Black Friday offer. Otherwise, don’t go into Kate Spade for their customer service cause it’s non existent. Hope she doesn’t get commission from our purchases.

Should you be planning to visit Bicester Village and utilize the Hands Free Shopping service - you may want to think twice. We discovered that the system is set up in a manner that it's possible that after completing your day of shopping, you may end up waiting for your purchases to arrive at the concierge for far longer than you ever expected. This happened to us. We were forced to miss two trains back to London.

How does this occur? We were told that when using the Hands Free service, make your purchase customer and then presents the retailer with a specific QR code. The items will then be dispatched to the concierge service within the hour. However, we also learned that if the retailer fails to deliver within the hour, there's little the concierge can do to help. As in our situation, they merely made phone calls and then told us sorry you'll have to wait.

As a result, after making our last purchase, we waited an hour before going back to the concerige to pick up our things. (It was only supposed to take an hour for our purchases to get from the store to the conceirge.) When we got there only some of the things had arrived. We missed our first train. When then waited another 45 mins waiting for our items to arrive. We had to ask multiple times if someone could follow up. The concerige said there was nothing they could do but call the retailer, in this case Bash, and then wait. Of course maybe the problem is just the sales people at Bash.

We were quite excited about this service, and it was nice to shop without carrying everything throughout the day. But it was an unpleasant surprise that we had to wait so long at the end of the day. We will have to share our reservations about the service with our friends that have been planning to visit from Hong Kong and Singapore. Our time in London was short and it's unfortunate we had part of that time wasted.

Afternoon of Nov. 25.

Think twice.

It’s a con. Everything there is the same price if not more expensive than in sales or found online. I went to longchamp to buy a pillage bag and it was 5 quid more expensive than their online store. I think it’s probably aimed for those abroad wanting to use their duty free in one place but for locals, it’s a bit of a waste of time and money. It’s a good bit of PR there though. Lots of people instagramming and looking to out-designer each other. Quite vulgar.

The stars/points system is a complete con. I earned over 3000 stars and they were logged. Logged in later and nothing was showing. Contacted customer service and was told to log out and log back in. Nothing. In the meantime I paid a visit and got 1100 stars but couldn't see them. Contacted customer service. Lily told me to do the same thing again. All the 3000 stars were gone! Should have had over 4000 stars. More messages then Lily told me to prove my stars with receipts! I told her it was their responsibility. She then replied that she could see I had 3000 stars. Logged in and 1100 stars and the 3000 had been lost because I had "reset" them!
Do not bother with these crooks!

Bought 2 suitcases on 10/07 when got them home wouldn’t fit our storage requirements(our mistake) contacted Tom at Bicester store and he confirmed I could change for smaller cases. Even sent email confirming return if he was not in store on return date. Excellent customer service from Tom and the staff member who dealt with exchange when I returned today. Many thanks Neil