Birchwood Group Reviews 

1,651
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 96 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff members for being exceptionally helpful, friendly, knowledgeable, and completely non-pushy during test drives and vehicle selections. Many buyers also deeply appreciate the smooth purchasing process, regular updates, and thorough explanations provided when exploring different available car options. Some reviewers were not happy with the after-sales support, reporting poor communication, dismissive attitudes, and unreturned phone calls when dealing with vehicle maintenance. Other people mentioned ongoing frustrations regarding unexpected mechanical problems shortly after purchase, alongside service departments failing to provide proper value or adequate customer assistance.

What people talk about most

Staff

Customers reported high satisfaction with the staff, noting that representatives were helpful, knowledgeable,... See more

Product

People report ambiguous experiences with product, noting helpful test drives, trade-in options, and... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising helpful staff... See more

User experience

Consumers find user experience to be delightful, praising staff members who kept them at ease, answered all... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

Originally went to Birchwood Kia Eastbourne to test drive a Kia, but ended up buying a Peugeot 208 GT Line. Throughout the whole process Eddie was so helpful. He wasn’t pushy, especially given that we... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more

Rated 5 out of 5 stars

I have had many Motability vehicles over the years and have NEVER had such efficient friendly service as I’ve just experienced with MG. Adam Barleycorn deserves either employee of the month or a bonus... See more


Company details

  1. Car dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2k reviews

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No recent history of asking for reviews

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4.5

All reviews

(1,651)

94 reviews in the last 12 months

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Rated 5 out of 5 stars

Once again the team at Birdwood garage…

Once again the team at Birdwood garage have come up trumps. I recently returned to them having been so pleased with the service a few years ago and they did not disappoint. Friendly, helpful and efficient at the time of the sale but importantly sorting out a teething problem straight away. As an older widow I find it very reassuring to have a car sales garage like this that I feel I can trust. Thankyou Birdwood!

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Our first time with Birchwood

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage, slightly overwhelmed by the electronic kit it comes with!! But reassured by the words, “come back with anything you need help with”
Matt Hemmingway has our thanks

20 March 2026
Unprompted review
Rated 5 out of 5 stars

Great cars

Great cars, very good garage, not pushy, there to help you. Steve lansley goes out of his way to make sure that the customer gets their questions answered.
I would recommend Birchwood Washington to anyone who needs a New or Used car.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Washington branch review

I recently bought a new Kia from the Washington branch. Matt was excellent and made the whole experience as easy as possible; I couldn’t recommend him highly enough.

16 February 2026
Unprompted review
Rated 5 out of 5 stars

Very friendly & helpful, a great selection of cars

From seeing the great selection of car when I pass every day, to actually driving off in my chosen car, the whole experience was made easy by Sam & Paul. There is a great choice of all makes of cars and in different price ranges. Its worth looking at their internet site to see what is available

7 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service by Sam at Birchwood…

Great service by Sam at Birchwood Chichester. I was travelling down from a while away and Sam was on hand to answer multiple questions before coming to the dealership in person without being pushy. Really happy with the car and service received. Thanks.

31 January 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous service

Steve really looked after me and made my whole experience honest, informative and helpful from start to finish. I couldn't recommend him or the dealership more.

23 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Rob

We bought a Chery Tiggo 7 from the Hastings branch and Rob was fantastic from start to finish. Very friendly and efficient and would highly recommend. Great service.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Great Experience at Kia Washington

I visited Birchwood Kia at Washington to look at a Kia Picanto as having done research on line this car appealed to me. When I arrived I looked around the showroom and one of the salesman named Matt asked me if I needed help, so I sat down and had a discussion about the car. He explained all about the car very clearly @nd went through the various finance packages and payments with me to suit my budget.
I did not feel pressured at all to buy a car, but Matt provided me with everything I needed to know and I felt confident enough to purchase. Everything from then on was completed on line and was very straight forward. On collection day Matt sat with me in the car and went through how things worked and told me if I had any queries to contact him.

28 January 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant

Friendly, polite, humorous. offered a great deal and were prepared to negotiate on the small things that matter. Very good personal service. Actually made us feel appreciated as a customer.

21 January 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful service

I just bought a car from Matt Hemmingway at Kia Birchwood. He could not have been more helpful with getting me a good deal and then explaining the car to me. He spent a lot of time showing me the car when I picked it up and has since been very quick to reply to queries about it, very patiently.

10 January 2026
Unprompted review
Rated 5 out of 5 stars

The Washington branch total gems

The Washington branch total gems.

We had a big problem with our Kia just before Christmas, after I broke down on the a27. They weren’t able to book us in until 8 Jan (fair enough as I think this was the week before Christmas). They managed to sort us out a loan car over Christmas so we could still see family, and got the work done on our Kia within a day on the 8th and under warranty. Ben (I think?!) and Lucy from the service department cheerfully and helpfully fielded several calls from me about the warranty as we hadn’t purchased the car through them, to help me get the information I needed from the company I purchased from to ensure the warranty would not be void.

I couldn’t fault them and I’m really grateful for the help.

8 January 2026
Unprompted review

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