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Bluebella Reviews 5,963

TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Looking at 382 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent quality of the products, describing them as well-made, stunning, and beautiful. Many appreciate the design and aesthetic of the items, often finding them to be a good fit. Reviewers also mention that the ordering process is often easy and that items arrive quickly. However, some people were dissatisfied with the customer service, reporting long response times and difficulty in resolving issues like missing items or incorrect orders. There are also mixed opinions on product sizing, with some finding it inconsistent or misleading, and occasional issues with product condition upon arrival, such as mold. Delivery service also receives varied feedback, with some experiencing delays or lost parcels.

What people talk about most

Product

Clients share ambiguous opinions on product. Many customers praise the beautiful design, quality, and how the... See more

Quality

Customers had positive experiences with quality, often praising the beautiful and well-made lingerie, with... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service. Many reviewers praise the quick and... See more

Order

People report ambiguous experiences with order. Many customers praise the easy ordering process, quick... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers express significant frustration... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Awful customer care. Returns were sent 2 months ago, company can see goods were returned but seeing the delivery as “still in transit” so refusing to refund me “while they investigate”. Took 2 weeks... See more

Company replied

Rated 3 out of 5 stars

Shipment & handling was perfect. The item ordered not so much. Fitment left a lot to be desired as was maybe to be expected for a one-size-fits-all type item. I just expected better quality for the pr... See more

Company replied

Rated 3 out of 5 stars

All lingerie received was of great quality and fit well. However, one bra that I received was covered in gray mold. Like hairy mold. I washed the bra and it all came off, but it was disgusting when it... See more

Company replied

Rated 4 out of 5 stars

My return was received by Bluebella warehouse over one month ago and I still have not received my refund which is extremely disappointing. Please can this be resolved asap. My refund was issued th... See more

Company replied


Company details

  1. #34 of 38 best companies in Lingerie shop
  2. #12 of 12 best companies in Erotic clothing
  3. #275 of 286 best companies in Fashion accessories shop
  4. #36 of 37 best companies in Swimwear shop
  5. #59 of 59 best companies in Underwear shop
  6. #240 of 256 best companies in Ladies' clothes shop

Written by the company

Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women. Founded on the belief that strength and sensuality belong in the everyday, with the understanding that beautiful lingerie sets a powerful tone for whatever comes next. Bluebella is a multi-award-winning brand that has paved the way for accessible luxury in the lingerie industry.

Bluebella

Written by the company

How Bluebella Gives Back

Customers can choose to donate 1% of their purchase

Bluebella is dedicated to supporting and helping others and have partnered with multiple charities across its global sites. Customers can choose to donate 1% of their purchase, at no extra cost to them. The charities include the Gender Equality Foundation, Equality Now, LGBTQ non-profit Outright International, the climate justice charity Rainforest Trust, and body positivity resource SeekHer Foundation.

Contact info

3.4

Average

TrustScore 3.5 out of 5

6K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 52% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 1 out of 5 stars

Absolute shit quality

Absolute shit quality, I have had better items from Shein. This company is a scam. I am pretty sure the prototypes on the website are from a different quality. Will never order from them again.

19 March 2026
Unprompted review
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're very sorry to hear that you were disappointed with the quality of your items. This is not the experience we aim to provide, and we take concerns like this very seriously.

To help us look into this further and resolve the matter for you, we have requested some additional information regarding your order. Once we receive this, a member of our Customer Care team will be able to assist further and work towards a suitable resolution.

We appreciate you taking the time to share your experience.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

They didn’t send all of the items I…

They didn’t send all of the items I ordered, and have been unresponsive by email. I’ve sent 4-5 emails without a response over the course of a month.

11 February 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're very sorry to hear that your order arrived incomplete. We understand how disappointing this must have been.

At present, we’re experiencing a higher volume of enquiries, which has unfortunately led to longer response times than usual. Our Customer Care team works through requests using a queue system to ensure all enquiries are handled fairly and in the order they are received.

The Agent handling your case has been in touch to confirm the refund for your missing item, along with any additional resolutions provided.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're really sorry to hear that you experienced a delay in receiving a response from our team.

At the moment, we're experiencing a higher volume of enquiries as we come out of our peak period, which has unfortunately led to longer wait times than usual. Our Customer Care team works through requests using a queue system to ensure every enquiry is handled fairly and in the order it was received.

We completely understand how frustrating delays can be and we truly appreciate your patience while our team works through the backlog. Providing timely and helpful support is very important to us, and we are continually reviewing our processes to improve response times.

The Agent handling your enquiry has reached out again to check whether you require any further assistance.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

One disappointment after another

One disappointment after another

1 - I paid for expedited shipping with a defined delivery range, the package was delivered almost a week late.

2 - The original product's hardware broke the very first time it was tried on

3 - Customer service responds about once a day, making communication painfully slow

4 - they offered a free return and to replace the product with free shipping and a discount that ended up being about 10%, not great

5 - The replacement order went unfulfilled for a week, and then was cancelled due to being out of stock

7 February 2026
Bluebella logo

Reply from Bluebella

Thank you for taking the time to share your feedback. We're very sorry to hear about your experience and understand how frustrating this must have been.

We apologise for the delay with your expedited delivery. While we do our best to ensure orders arrive within the estimated delivery window, delays can occasionally occur once a parcel is with the courier. As a gesture of goodwill, the expedited shipping cost was refunded when you originally reached out.

We're also very sorry to hear about the issue you experienced with the product hardware. This is certainly not the standard we aim to deliver, and we appreciate you bringing it to our attention.

For our US customers, returns are free, and our team arranged a return and offered a replacement, along with a 15% discount code as a gesture of goodwill.

We understand it was disappointing to learn that the replacement item later became unavailable. The Agent handling your case will be checking back in with you shortly to assist further and help find a suitable resolution.

Thank you again for your patience and for bringing this to our attention.

Warm regards,
Bluebella Customer Care

Rated 5 out of 5 stars

Beautiful lingerie

Beautiful lingerie! I got a set for Valentine’s Day and it looks so delicate, beautiful, feels comfortable and makes me feel confident when I wear it 🩵
It’s on the pricey side but I’d say it’s worth the splurge !

9 February 2026
Rated 5 out of 5 stars

I had made a mistake in the order with…

I had made a mistake in the order with my email address. The representitive ended up researching in numerous ways to find the order, make the necessary corrections and get the order shipped. This took a number of communications via email over a 8 day period.
Well beyond the service level of most.
Thank you.

9 March 2026
Unprompted review
Rated 1 out of 5 stars

Some of the fabric was ripped out of…

Some of the fabric was ripped out of the box. Either somebody didn't check quality control when it was boxed or maybe bluebella sent us something used? Not sure but there was no excuse for sending me defective / ripped merchandise

12 February 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're very sorry to hear that your product arrived faulty.

We always aim to ensure our products meet high standards, and we understand how disappointing it can be when an item doesn’t meet expectations.

Our Customer Care team is here to help with any issues. A member of our team will email you directly so we can assist you further.

Warm Regards,
Bluebella Customer Care

Rated 1 out of 5 stars

Horrible customer service

Horrible customer service. Waiting for my refund since February. Sent out many requests but no response from Bluebella customer service team. This is unacceptable that i have to chase for my refund!!!

21 January 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback.
We’re sorry to hear about the delay with your refund. Our team works hard to process all refunds as quickly as possible, but occasionally, processing times can take longer due to high volumes or banking delays.

Our records show that we received one email linked to your account, and we sincerely apologise if our response to your enquiry was delayed. We understand how important it is to receive timely updates and refunds, and we sincerely apologise for any inconvenience these delays may have caused.

Please note that our Customer Care team operates using a queue system to ensure all enquiries are handled fairly and in the order they are received. A member of the team will be in touch with you directly to confirm that your refund has been successfully processed.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

Tried to exchange for different size or refund

Tried to exchange for different size. Was informed that I couldn’t do that. Returned more than two weeks ago, still waiting for refund even though Company indicated they received the item

12 February 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're sorry to hear you were concerned about the timing of your refund.

We can confirm that your refund was processed within our standard return SLA, in line with the timeframe outlined in our returns policy.

We understand how important it is to receive refunds promptly, and our team works hard to ensure all requests are handled as quickly as possible.

A member of our Customer Care team will be in touch with you directly to provide any further assistance you may need.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

Dire refund process

Bluebella must resolve their dire refund process. After returning an order I did not receive a refund despite contacting the company twice via email. An AI bot response is not adequate nor acceptable. Only after escalating via PayPal did I receive a refund but the company still hadn’t responded so the case was closed in my favour. Bluebella then conveniently responded to my email. It took over a month from receipt of returned order. I will not be purchasing from them again.

12 March 2026
Unprompted review
Bluebella logo

Reply from Bluebella

Thank you for your feedback. To help us resolve this matter as quickly as possible, we’ve requested some additional information regarding your enquiry.

We understand how frustrating delays can be, and we appreciate your patience while we review the details. Once we receive the requested information, a member of our Customer Care team will be in touch to provide a resolution.

Warm regards,
Bluebella Customer Care

Rated 3 out of 5 stars

Moldy bra

All lingerie received was of great quality and fit well. However, one bra that I received was covered in gray mold. Like hairy mold. I washed the bra and it all came off, but it was disgusting when it arrived. If I could upload photos here, I would. It must have been stored for a long time in a humid environment. I’m surprised it wasn’t quality-checked before it was sent. Otherwise, I’ve had a great experience with Bluebella.

4 February 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're very sorry to hear about the condition of the bra when it arrived.

This is certainly not the standard we expect for our products, and we completely understand how unpleasant this must have been.

We take quality very seriously and are reviewing this issue with our fulfilment team to ensure it does not happen again.

We're glad to hear that the rest of your items were of great quality and fit well, and we appreciate your positive comments about your overall experience with Bluebella.

A member of our Customer Care team will reach out to you directly to assist further and address any concerns you may have.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

never got my order

never got my order. zero help when i requested it

4 February 2026
Bluebella logo

Reply from Bluebella

Thank you for your feedback. We're very sorry to hear that your order was lost in transit and that our response took longer than expected. We understand how frustrating this must have been.

At present, we’re experiencing a higher volume of enquiries, which has unfortunately led to longer response times than usual. Our Customer Care team works through requests using a queue system to ensure all enquiries are handled fairly and in the order they are received.

We can confirm that your refund has now been fully processed. We sincerely apologise for the inconvenience caused and appreciate your patience throughout this process.

Warm regards,
Bluebella Customer Care

Rated 1 out of 5 stars

Worst shopping decision ever.

I am not the kind of person who takes to the internet to vent frustration about a company, but after my first—and certainly last—experience doing business with Bluebella, I felt compelled to share what happened.

I wanted to buy my partner something special for Valentine’s Day and, to avoid the risk of a last-minute hiccup during peak shopping season, I opted for an e-gift card. The idea was simple: no shipping delays, no risk of a package getting lost in transit, and she could choose whatever she liked instead of me guessing in the dark. Delivering a digital code is quite literally the easiest order a retailer can fulfill.

From the very beginning, the process was confusing. The purchase receipt that was automatically emailed to me did not make it clear whether the order number was the e-gift card code or not. When my partner tried to make a purchase a couple of days later, we quickly realized that it was not. Yet, we also never received anything else, not knowing whether we should have expected to or not.

About a week after the purchase, I reached out to the company for clarification. Instead of an explanation, I received an email stating that the order had been cancelled and that a refund was on the way. No context, no prior communication—just a cancellation. At no point did anyone explain what had gone wrong or attempt to resolve the issue.

I was aghast and immediately sent an email expressing my frustration. A customer representative named Barbara eventually responded. Looking at the reviews here, I suspect I may have been lucky simply to get hold of a human being at all. Sounding contrite, she offered me a 10 percent discount code—which is frankly pitiful given the scale of their screw-up. I did not even bother arguing about it, since I had no intention of ever doing business with this company again anyway.

Now, two weeks after the cancellation and nearly a month after the original order, I am still waiting for my refund. I have sent yet another email and will see if—and when—it ever arrives.

The whole affair is genuinely incomprehensible to me. I cannot wrap my head around how a company can fail to deliver an e-gift card—a digital code that, by its very nature, cannot run out of stock or fail in transit. Through no fault of my own, I found myself in the absurd position of having failed to give my partner her Valentine’s gift. Had I not raised a fuss over email, it appears they would simply have cancelled the order with no clear explanation, no meaningful communication, and no real customer support beyond a generic apology and a supposedly automatic refund that, two weeks later, is still nowhere to be found.

This is not an office stationery company. You are not selling staplers. You are selling lingerie at premium prices, and if there is one day of the year when your business should function properly, it is Valentine’s Day.

If you are considering buying from Bluebella, I would strongly advise thinking twice.

There are plenty of companies that, unlike Bluebella, understand the industry they are in and actually earn the margins they charge. You are far better off taking your business to them.

If my experience is anything to go by, this is exactly how companies go out of business. While I would not wish that fate on anyone, my experience with Bluebella suggests they are doing a remarkably good job of accelerating that outcome.

14 February 2026
Unprompted review

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