BORA Reviews 1,658

TrustScore 4 out of 5

4.2

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Rated 3 out of 5 stars

Our original BORA oven failed from day one, and the repair attempt also failed. Communication during the process was slow and frustrating, and it took longer than it should have to reach a resolution... See more

Company replied

Rated 5 out of 5 stars

Absolutely LOVE our Bora Hob. We have a large open plan kitchen and didn’t what a large overhead extractor ruining the aesthetic… the BORA is super slimline and looks fab in our island. The extractor... See more

Rated 5 out of 5 stars

I have just bought the Bora warming drawer, it is so much better than previous ones I have owned (Miele, Gaggenau and Neff). The size is soooo great, deep serving dishes, 6 + dinner plates…so much mo... See more

Rated 5 out of 5 stars

We live in an 18th century cottage with low beamed ceilings with no room for ceiling mounted extractors. We selected Bora Classic 2.0 with a Bora Tepan s/steel grill and a Bora Classic Induction Coo... See more

Company details

  1. Appliance parts supplier
  2. Appliance shop

Written by the company

BORA - MORE THAN COOKING. We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences. BORA develops innovative premium built-in kitchen appliances to transform the kitchen from a functional place into a true living space. All products feature innovative technology combined with exceptional design. We empower people with our products and services to achieve better cooking results and experience the extraordinary, while creating a space for shared enjoyment.


Contact info

4.2

Great

TrustScore 4 out of 5

2k reviews

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No history of asking for reviews

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Replied to 94% of negative reviews

Typically replies within 2 weeks

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Rated 2 out of 5 stars

We had our high-end kitchen installed…

We had our high-end kitchen installed in May 2024, the recommendation was to install a Bora induction hob with a center extraction.
From the start, we complained about how easily the hob scratches, even though we were careful about how it was being treated.
The control doesn't always respond, and it is frustrating to keep touching with no response.
The induction is intermittent, one day a pan works and the next day it doesn't.
A ticket (No. 3407640) was created by Bora on 17/02/2025, asking for info and videos, which was submitted, and to date we don't have a response on the complaints.
We would have expected much more from a hob at the price and a top international brand.
Llewelyn Mulder

1 January 2025
Unprompted review
BORA logo

Reply from BORA

Dear Mr Mulder,

We apologise for the inconveniences with your BORA system. We received your videos and pictures and answered you via mail on 24th of February.

We will get in contact with you by phone, to find a proper solution for you.

Kind regards,
BORA Customer Support

Rated 3 out of 5 stars

Had our BORA X Pure since summer

Had our BORA X Pure since summer, have to say we're disappointed. Often the kitchen still smells the next morning despite cooking with the extraction on full. The controls don't always respond well and the glass has scratched really easily. Wouldn't buy another or recommend. Tom Howley assured us we would be happy...

12 February 2025
Unprompted review
BORA logo

Reply from BORA

We are very sorry that you are not satisfied with the operation of your BORA system. We are sure that we can help you with comprehensive advice so that you can enjoy an all-round satisfactory cooking experience.

In principle, scratches can only be caused by contact with a sharp-edged object, which is harder than glass ceramic. This could be coarsely ground spices, unsuitable cleaning sponges or the smallest metal splinters on the base of the pan.

You are welcome to contact us by telephone on 00800 7890 0987 UIFN*.

Kind regards,
BORA Customer Support

Rated 3 out of 5 stars

Very disappointed with our induction…

Very disappointed with our induction hob the X Pure. We’ve had it installed since July and within a month it was super scratched even though we’re really careful with it, the extraction is mediocre at best, the kitchen still stinks! The controls are very un responsive and not intuitive at all, I’ve often had to resort to turning the whole thing off as can’t get one ring area to turn down! Overall disappointing, don’t believe the fancy video, looks nice but doesn’t perform well.

12 February 2025
Unprompted review
BORA logo

Reply from BORA

Dear Mrs Chatham,

We are very sorry to hear that you are not satisfied with your BORA system. Have you already been in contact with us? We would be happy to advise you on how to operate the system so that you have a pleasant product experience.

Please contact us at support@bora.com or by telephone on 00800 7890 0987 UIFN* so that we can assist you.

Kind regards,
BORA Customer Support

Rated 1 out of 5 stars

Hairline cracks appeared in the glass surface.

Bought an M pure and had it installed 6 weeks ago. Hairline cracks (not scratches) appeared in the glass around the edges, not on the cooking area, and not in an area where I had put pans. I’ve been super careful with it and was dismayed to see those cracks appear. Spoke to customer service and sent pics and told that glass not covered under warranty, that it doesn’t just crack, and nothing they can do. Gutted, as spent ages deliberating on whether to spend the money on one of these. Would not buy again if I could go back and change my mind. Wouldnt recommend.

Further to their reply, it is NOT an issue with cleaning. The cracks appeared during the day on a part of the glass that had not been used. I hadn’t used that entire side of the glass surface for a couple of days. I know they weren’t there before as I took very good care of the glass and cleaned it exactly as they recommend on their website. There is no point contacting them to be patronised on cleaning tips. Don’t buy Bora.

30 January 2025
Unprompted review
BORA logo

Reply from BORA

Hello Mr Cooper,

thank you for your feedback.

Stains and signs of use always have an external influence, which is why the glass ceramic is not included in the manufacturer's guarantee.
We have found your process in our system and would like to discuss the situation with you again to find suitable tips for prevention or cleaning.

You are welcome to contact our Customer Support team again and we will try to find a solution together with you.

Yours sincerely,
BORA Customer Support

Rated 1 out of 5 stars

Scam

Not working, team not responding!

8 January 2025
Unprompted review
BORA logo

Reply from BORA

Hello,

unfortunately we were unable to register an enquiry with your name in our system.

You can reach our Customer Support at support@bora.com or by telephone on 00800 7890 0987 (UFIN*) / +49 8035 98400.

Yours sincerely,
BORA Customer Support

Rated 1 out of 5 stars

I learned in a very painful way

[2025 January 24: As you can see below, they also accept the situation. As of now, i sent an email to their support addresses 11 days ago, I'm trying to explain my problem to someone, I called Austria with phones. (It's not free as they say, I paid for these calls). Now they say "service order has now been forwarded to our partner" as a response. And No one is calling or asking.
As of today, I don't know what's going on with my complaint for 11 days, I'm waiting like this. no one responds to my emails either.
You know what, I don't even care anymore. I learned my lesson. I will throw this BORA in the trash, buy another Hob from a reliable brand. And for the rest of my life, I will share this experience at every opportunity. That's it.]

I've learned a painful lesson that I feel compelled to share as a warning to others.

We unfortunately purchased a BORA Pure Induction Hob with integrated extractor, which has presented three significant technical issues: intermittent functionality problems, filter replacement difficulties, and surface scratching.

When I attempted to contact BORA officials to resolve these issues, I made a startling discovery: they have no physical presence here. Their only point of contact is a web form on their website. After submitting my detailed problem description, I had to wait three days before receiving a call from Bavaria, Germany. The representative, speaking non-native English, simply informed me that nothing could be done.

While BORA excels at selling luxury products worth thousands of pounds in the UK, their after-sales support is virtually non-existent. This is easily verifiable - try to find a UK technical support number; you won't, because there isn't one. They attempt to manage all support from Austria. There's no technical engineer available for on-site inspections or assessments, even if you're willing to pay. Your only options are a support email and an Austrian phone number.

My experience leads me to strongly advise: before investing in expensive appliances, thoroughly investigate the company's local presence and support infrastructure in your country.

Now I'm left trying to come to terms with my £2,500 investment in a BORA induction hob that, in less than a year, has developed spontaneous cracks, works sporadically, and has ongoing filter issues. This is more than a malfunction - it's a lesson in the importance of researching after-sales support before making significant purchases.

14 January 2025
Unprompted review
BORA logo

Reply from BORA

Good morning Mr Evirgen,

we are sorry to hear that you are currently unhappy with the situation regarding your BORA hob. BORA has a base in Germany and an international base in Austria. All our customers worldwide are supported from here. You can reach us free of charge in the UK via the international telephone number 00800 7890 0987 UIFN*. Otherwise, you can of course also contact us by mail at support@bora.com. In each country, we work with a certified service partner who inspects the BORA hobs at our customers' premises.

According to our system, we were able to recognise that a service order has now been forwarded to our partner to check your BORA cooktop. They will get in touch with you to arrange an appointment. We very much hope that the outstanding issues can be resolved and that you will be able to enjoy your BORA cooktop after all.

Kind regards,
BORA Customer Suppport

Rated 1 out of 5 stars

Our Puru hob worked for four days and…

Our Puru hob worked for four days and then stopped and have now been waiting over a week for Bora to get in touch and in the meantime I have no cooking facilities.
Dreadful customer service on an item that cost over £2500.
Not a good start

2 January 2025
Unprompted review
BORA logo

Reply from BORA

Dear Ms Holgate,
we are very sorry to hear about your initial experience with your BORA hob. Our service partner has informed us that he has now carried out a service. We very much hope that everything is now working as it should and that you can finally enjoy your BORA hob.
If you have any futher questions, please do not hesitate to contact us.

Yours sincerely,
BORA Customer Support

Rated 1 out of 5 stars

Breaks down quickly and repair is extortionate

I gave his product only one star because of the extraction quality. Otherwise it has been temperamental from the start. I had to get rid of my good pots and pans because this hob didn’t recognise them even though they worked perfectly well on my other induction hob. I kept changing pots and pans to suit this hob. Also the heating quality is very low. It takes ages to boil an egg for instance. Then 4 years after using only one side of it, since we are only 2 people and don’t cook much on it, and despite being extremely fussy about keeping my appliances in good shape, the hob went mad. Started turning itself on and off, beeping with error messages, etc. suddenly I was left without a hob. I contacted BORA Germany. They told me that the software needed to be updated. They instructed me on that but I couldn’t trust myself for doing it right so I asked for a service to come and do it. They contacted a service in London and the service sent me an invoice of £957 first. Unless you pay it, they wouldn’t come. I had to pay it. Imagine paying so much every few years for a product that was very expensive to start with any way and that expensive product fails you in 4 years despite not being used much. I am appalled!!! Stay away!!

9 December 2024
Unprompted review
BORA logo

Reply from BORA

Dear Mr Ashmann,
We are sorry we weren't able to meet your expectations. For the forthcoming service call, our technicians and service partners have all the relevant original parts on hand so that we can solve the problem directly on site. Customer satisfaction is very important to us and we hope that we will be able to resolve the problem with your BORA hob as quickly as possible.

Yours sincerely,
BORA Customer Support Team

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