Bown of London Reviews 

2,091
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 266 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the high quality and luxurious feel of the products, noting their comfort, elegant design, and excellent craftsmanship. Reviewers also highlight the efficient service and prompt delivery, often receiving their items quickly and without issues. However, some customers also noted specific concerns regarding product quality, such as poor stitching, misaligned patterns, or perceived material differences from descriptions. A few other people also felt that delivery issues occurred, sometimes due to courier problems or items not being received as expected. Additionally, some reviewers experienced order discrepancies, including receiving incorrect sizes, different items than ordered, or incomplete shipments.

What people talk about most

Product

People report positive experiences with product quality, describing items as well-made, luxurious, and of... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the high quality of products,... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the quick and prompt delivery of... See more

Order

Consumers have mixed experiences with their orders, with some reporting prompt delivery and good service when... See more

Service

Customers had positive experiences with service, often describing it as efficient, fast, and attentive, with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My husband was so excited for his new smoking jacket I got him for Christmas. Great quality and it’s lovely. The only thing is, one of the sleeves is sewn poorly and the fabric is billowy on one side.... See more

Rated 5 out of 5 stars

We received our beautiful, rich smoking jacket with a deep quilted navy blue collar & cuffs. Expert workmanship! The sash and thick piping detail is spectacular. It's delicious dark green brocade and... See more

Rated 5 out of 5 stars

I just got my Bown of London Summer Blazer. Wow!, it is every bit as fantastic as it appears on their website. A finely crafted quality classic Boating Blazer. You'd be hard pressed to find a com... See more

Rated 5 out of 5 stars

Five stars for quality and customer service. Zero stars for DPD who 'fibbed' about a delivery attempt and took my purchase to a retail collection point instead. Huge thanks to Louise at Bown for t... See more



Company details

  1. #332 of 597 best companies in Clothing Shop

About Bown of London

Written by the company

At Bown of London, we believe that luxury is about more than just the products we offer—it's about the experience. For nearly 40 years, we have been dedicated to providing the finest luxury bathrobes, dressing gowns, and loungewear. While our products may not be for everyone, we take pride in our reputation for excellence, as evidenced by our outstanding ratings on Trustpilot. Our customers trust us for our commitment to high-quality craftsmanship and fair business practices. If you're seeking quality over mere affordability, you've come to the right place.

What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.

Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2k reviews

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Replied to 93% of negative reviews

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4.4

All reviews

(2,091)

257 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Top Team

I ordered bespoke slippers and the service from the sales team has been exceptional in keeping me informed as the ordered progressed. Freddie needs a mention.

2 April 2026
Rated 2 out of 5 stars

Item Description on Website & Label Does not Match

I bought a men's robe called "Mayfair" on Amazon. In the item description of the (Amazon) website, that item is made of %100 cotton. However, after a month and a week, I looked at the label sewn into the item stating that it's actually %90 polyester and %10 cotton. On the company's own website, "Made from cotton-rich velvet" is stated, yet there is no suggestion of the percentage of the type of fabric used. It's an almost 300 GBP product, and such a "mistake" is unacceptable. I am afraid the label seems the right indicator in this case, and I bought the item thinking it's %100 cotton. I haven't encountered any shoddiness yet, since the product is new and not used much. I am very disappointed nonetheless...

23 March 2026
Unprompted review
Bown of London logo

Reply from Bown of London

Hi,
The Mayfair is 100% cotton. There was a small amount of stock that was mislabelled in production. I extremely sorry for this confusion. We will contact you to rectify this
Best wishes
Bown of London Team

Rated 5 out of 5 stars

Look Sharp!

My new robe's material and appearance are terrific! The seller's advice to size it slightly larger than usual is spot on. Fair price and prompt delivery.

18 February 2026
Rated 5 out of 5 stars

A year ago I ordered two robes

A year ago I ordered two robes. One was an expensive one was expensive the expensive one for my husband is beautiful.. the one for myself was less than. I spoke to the company more recently and after showing them pictures, they offered to send me a new robe. they discontinued the other one and sent me a much nicer one. I applaud them for their wonderful customer service everything from start to finish was great.!

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Your kind attention to my order.

A previous review of mine highlighted the quality of my bathrobe but criticised the monogram placing. I was very pleased to be offered a replacement garment with the monogram adjusted, but on considering this I declined, as it would mean disposing of an otherwise perfectly good item, which seemed a great waste. The main point for me was that having identified an issue it was quickly addressed in a most satisfactory way and I could have had a replacement robe, but it was my choice to act more sustainably. My thanks to Freddie for his kind attention.

26 February 2026
Unprompted review
Rated 2 out of 5 stars

Good at listening to feedback

The dressing gown I bought is great.
The customer service was initially poor.

All credit to Bown, my Trust Pilot review was read, and replied to personally, taking notice and acting on my feedback.

Fair play.

10 February 2026
Bown of London logo

Reply from Bown of London

Hi Christopher,

We’re very sorry the shipping took longer than expected and have contacted you over email to make amends!

Best Wishes
Bown of London Team

Rated 5 out of 5 stars

Ordered lovely pyjamas

Ordered lovely pyjamas. Both delivered without any problems. Lovely soft cotton fabric. Sleeves are long enough for a change and the trousers are not too short. Bought in the sale but would buy them again.

9 February 2026
Rated 1 out of 5 stars

I have been trying unsuccessfully since…

I have been trying unsuccessfully since early January to be refunded for item returned, proof it was received by them. Every email address supplied by them for return correspondence “cannot be delivered” . Tried phoning, “faulty line”. Tried chat bot, given “ticket” three times for someone to get in touch. When they do and ask for information, my replies are “not delivered”! Worst customer service ever.

18 February 2026
Unprompted review
Bown of London logo

Reply from Bown of London

Hi Maureen
I am so sorry to ready this, we are looking into this and will reach out to you via email.
Best wishes
Bown of London Team

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