New to the platform, but have been very happy with Brightlocal at every step. TONS of free resources to learn how to use Brightlocal and when I reached out to support for help, they were very thorough... See more
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I have been using bright local since the very beginning of their opening, words cannot express how amazing awesome and easy to use the software is compared to everything else out there. I literally do... See more
Company replied
I can definitely see why BrightLocal has so many negative reviews. After spending time trying to use your platform, I'm honestly shocked at how slow, antiquated, and frustrating the entire... See more
Company replied
Very useful service and tools. I give it 5 stars because Bright Local allowed me to take care of my clients' needs without getting stuck into a fat quarterly contract with another provider. The only t... See more
Company details
Written by the company
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organizations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond.
Contact info
First Floor, Huntingdon House, 20 North St, BN1 1EB, Brighton, United Kingdom
- 01273 605027
- contact@brightlocal.com
- brightlocal.com
4.4
Excellent
758 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
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BrightLocal has transformed our SEO
BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals.Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher.The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts.To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. Five stars all the way!
18 June 2026
Unprompted review
Reply from BrightLocal
Hello John,
Thank you for sharing such detailed feedback. We're delighted to hear that BrightLocal has helped streamline your local SEO efforts, saving valuable time on citation management, rank tracking, and Google Business Profile optimization.
It's great to know that the Local Search Audit and Citation Builder have become key parts of your workflow, and that you've seen strong results for your clients, including increased map pack visibility, improved rankings, and measurable business growth.
We also appreciate your kind words about our Customer Support team. Providing responsive, effective support is something we take great pride in.
Thank you for your trust and recommendation. We're grateful to be part of your success and look forward to continuing to support your business.
Johnrey
Customer Support Team Lead
I can definitely see why BrightLocal…
I can definitely see why BrightLocal has so many negative reviews.
After spending time trying to use your platform, I'm honestly shocked at how slow, antiquated, and frustrating the entire experience is. The website feels outdated, clunky, and poorly optimized, making even simple tasks take far longer than they should. Instead of helping businesses save time, it ended up wasting mine.
I reached out and expressed my concerns, but at this point I've completely lost confidence in the product. The user experience is far below what I'd expect from a company operating in the local SEO space.
I expect a prompt refund for the charges made. If a refund is not processed quickly, I will be contacting my bank to initiate a chargeback and dispute the transaction.
I do not appreciate the amount of time wasted trying to make your platform work. Between the slow performance, outdated interface, and overall poor experience, it's clear why so many customers have chosen to leave negative feedback.
Very disappointing experience.
16 June 2026
Unprompted review
Reply from BrightLocal
Hi!
Thank you for sharing your feedback. We're sorry to hear that your experience with BrightLocal fell short of your expectations.
We'd like to investigate your concerns and review your request, but we're unable to identify your account based on the information provided in this review. Please contact our Customer Support team with the email address associated with your BrightLocal account so we can review any previous interactions and better understand the issues you encountered.
We want to understand what happened and ensure your concerns are reviewed properly. Once we're able to locate your account, we'll be happy to investigate further and review any available options.
Johnrey
Customer Support Team Lead
36 Hours of Complaint with out any resolution
We are a digital agency and have been working with them for more than a year with 60-plus accounts. We raised a complaint 36 hours ago, and we are still not receiving any resolution. They don't have any dialling number, so we can talk to expedite. The only way we can reach out is through a ticket system, which they are not responding to. What should we say to our clients, what kind of company we partner with?
2 April 2026
Unprompted review
Reply from BrightLocal
Hi Atif, thank you for sharing this, we understand why this has been frustrating.
You reported a widespread issue which has put you in a difficult position with your own clients. I honestly do recognize the impact that has.
The issue you have reported is currently being investigated by our engineering team as a priority across affected accounts.
We also want to address both the delay in response and your concerns around contacting support. Our team was offline over the Easter holiday period, which affected response times.
In terms of support channels, we don’t offer phone support, as most issues with our reporting tools require screen sharing and hands-on guidance. Instead, we provide support via Zoom calls, email, and live chat during our open hours to ensure we can troubleshoot issues effectively with you.
We value the partnership you’ve built with us over the past year, and we’re focused on getting this resolved as quickly as possible. Please continue via your existing support ticket or reach out on live chat so we can keep you closely updated as progress is made.
Many thanks
Harry
Customer Excellence Lead
Support is not great and tracking problems can occur
Their dashboard is great and easy to use, but their local tracking results can be unreliable. Also, its very difficult to get in touch with support to resolve the technical issues.
1 April 2026
Unprompted review
Reply from BrightLocal
Hi Sandra,
Thank you for your feedback, and for flagging these issues with us.
Rhea has now followed up on your ticket and shared a booking link, so you can arrange a call at a time that suits you. This will ensure you can go through everything in detail and have all outstanding points properly addressed.
We really appreciate your patience while this was being worked through, and we’re here to make sure you feel confident in both the data and the support you receive moving forward.
Vivien
Senior Customer Support Executive
Great job
Great job! Thank you for letting me know to log into my account because of being inactive for so long. I also appreciate being emailed to confirm this highly recommend bright local.
26 March 2026
Unprompted review
Reply from BrightLocal
Hi,
Thanks for sharing your experience with us.
We’re glad the reminder to log back into your account was helpful, and that the follow-up email gave you that extra reassurance. It’s great to know those touchpoints made things clear and easy for you.
We really appreciate your recommendation, and we’ll continue to be here whenever you need support.
Vivien
Senior Customer Support Executive
Jack was awesome showing us around the…
Jack was awesome showing us around the platform, we feel more equipped to use the service with more confidence now. Thanks Jack!
20 March 2026
Unprompted review
Reply from BrightLocal
Hi Joel,
Thank you for taking the time to leave this feedback.
We’re really pleased to hear that Jack’s walkthrough helped you feel more confident using the platform. Getting you to that point quickly is exactly what we’re aiming for.
We’ll make sure your comments are shared with him, and if you need any further support as you get stuck in, the team is always here to help.
Thanks again for sharing your experience.
Vivien
Senior Customer Support Executive
I made a mistake while filling in my…
I made a mistake while filling in my information for a campaign to purchase citations, and Marlon from the support team paused my campaign and helped me correct the mistake I made.
The customer support from Marlon was 5/5 stars. I recommend BrightLocal 100% — their app and support are awesome.
12 March 2026
Unprompted review
Reply from BrightLocal
Hi Sam,
Thank you for taking the time to share this. It is great to hear that Marlon was able to step in quickly, pause the campaign, and help you correct the information for your Citation Builder order.
Feedback like this means a lot to our Customer Support team, and we will be sure Marlon sees your kind words.
We also appreciate your recommendation and your comments about the platform and support.
Thanks again for sharing your experience, and we will continue doing everything we can to support your success with BrightLocal.
Vivien
Senior Customer Support Executive
Outstanding customer service
New to the platform, but have been very happy with Brightlocal at every step. TONS of free resources to learn how to use Brightlocal and when I reached out to support for help, they were very thorough and repeatedly sent follow-ups to ensure the issue was completely resolved. Kate did an outstanding job. I highly recommend Brightlocal of you’re on the hunt for local SEO tools.
23 February 2026
Unprompted review
Reply from BrightLocal
Thanks for sharing this, Wade.
We are really pleased to hear you have had such a positive start with BrightLocal. It is great that our free resources helped you get familiar with the platform, and that Kate was able to step in with thorough support and follow-ups to make sure everything was fully resolved.
We really appreciate the recommendation, and we will keep working hard to support you as you continue using BrightLocal.
Vivien
Senior Customer Support Executive
Prompt, friendly support
I got prompt, friendly support from BrightLocal after submitting a Citation Builder request. In my experience they've always been really good about confirming the content of those citations before they get sent out to aggregators and directories - which I really appreciate!
23 February 2026
Unprompted review
Reply from BrightLocal
Thank you for sharing this. It is great to hear that our team was able to provide friendly support when you submitted your request.
Taking the time to confirm citation details is a key part of that process, so your feedback really means a lot.
We appreciate you continuing to trust BrightLocal, and we will be here to support you every step of the way as you build and manage your local presence.
Harry
Customer Excellence Lead
Wonderful Experience - Just kicked off our second listings campaign
Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.
18 February 2026
Unprompted review
Reply from BrightLocal
It is great to see you on Trustpilot as well, Daniel. Thank you for taking the time to share your experience again.
Launching a second Citation Builder campaign is a big step, and it is reassuring to know that our approach to accuracy and process matched what you were looking for. We know how important the details are when it comes to citations and local SEO, so your comments really resonate.
Aljon will be pleased to hear your feedback. Making contact quickly, answering questions thoroughly, and offering clear recommendations without any pressure is exactly how our team aims to work. Open, honest conversations help us build campaigns that genuinely support your business goals.
Thanks again for your trust in BrightLocal. We are here whenever you need us.
Harry
Customer Excellence Lead
Incorrectly informed that account had been cancelled.
Revised review, it appears an incorrect automatic email was set out to me notifying me that my account has been cancelled when it will actually run until end of my subscription. So, have amended stars to 4 from 2. Losing 1 star for wasting my time! You need to check those automatic emails Bright Local. 🤦🏼♀️
I would not recommend this service. My subscription was paid up until 10 March 2026, and I cancelled on 16 February 2026 because I can no longer afford to continue. Despite this, access was removed immediately rather than allowing me to use the remaining paid period. Other platforms such as Semrush and SE Ranking allow access until the end of the billing cycle. Since November 2025, I have spent $1,349.04, so this felt disappointing and unfair.
16 February 2026
Unprompted review
Reply from BrightLocal
Hi Alicia,
Thank you for taking the time to leave a review. We’re genuinely sorry that this situation has left you feeling disappointed and treated unfairly.
When you canceled on February 16, 2026, your subscription was set to cancellation pending, which means it remains active until the end of your paid billing period on March 10, 2026. Access is not removed before that date, and you continue to have full use of the platform during this time.
We’re sorry that we didn’t have the opportunity to respond to your messages before you felt the need to share your experience publicly. We always aim to investigate and clarify concerns as quickly as possible, and we would have welcomed the chance to address this for you right away.
I’ll reply to your emails directly now so we can resolve this properly together.
We truly appreciate your time with BrightLocal, and we’re sorry this has caused frustration. I’m looking forward to resolving this with you directly and restoring your confidence in us.
Harry
Customer Excellence Lead
Make the Switch to Bright Local-It's Easy!
We are a small company and recently switched to BrightLocal from the other company, who deletes your information if you do not renew. This transition was easy. If you have any questions, BrightLocal has wonderful customer service.
16 February 2026
Unprompted review
Reply from BrightLocal
Thanks so much for sharing your experience and for giving BrightLocal a try.
It is great to hear that the switch felt easy, especially as a small company managing your data carefully. Moving platforms can feel like a big step, so knowing the transition was smooth and straightforward really means a lot. We also appreciate you highlighting our Customer Support team. Being available and helpful when questions come up is something we care deeply about.
We are glad to have you with us and look forward to continuing to support your business as you grow with BrightLocal.
Harry
Customer Excellence Lead
Support with citations was lost couldn't figure it out but…
I was lost couldn't figure it out but with the help of support I got my citations done. Thanks support team
11 February 2026
Unprompted review
Reply from BrightLocal
Hi Shane,
Thank you for sharing this.
Getting set up with citations can feel a little overwhelming at first, so it is great to hear that our Support team was able to step in and guide you through it. That is exactly what they are here for.
We appreciate you taking the time to recognize their help, and we will always be on hand if you need a bit of direction again in the future.
Kal
Customer Support Lead
I’ve been using BrightLocal for…
I’ve been using BrightLocal for managing and building citations/listings for my small business, and the support has been outstanding—especially from Joselyn Silagan in Listings Support.
I initially came to BrightLocal because I was struggling with inconsistent NAP data across dozens of directories, which was hurting our local search visibility and causing lost leads. Other citation services I’d tried before were either too automated (leading to errors and duplicates) or had slow, unresponsive support teams that left issues unresolved for weeks.
Working with Joselyn completely changed that experience. She was incredibly thorough, patient, and proactive. She personally reviewed my listings, caught several inaccuracies I hadn’t noticed, handled the pre-submission checks flawlessly, and followed up quickly on any sync issues. Her attention to detail ensured everything was accurate and optimized before going live.
Thanks to her help, we’ve seen a noticeable improvement in our Google rankings and overall local pack visibility within just a couple of months—plus much cleaner data across major aggregators. The ROI has been clear with more phone calls and website traffic coming from local searches.
What stands out most is how friendly, knowledgeable, and responsive Joselyn is—she makes you feel like your account is a priority, not just another ticket. BrightLocal’s tools are great, but the human support (especially from Joselyn) is what sets them apart from competitors.
Highly recommend BrightLocal and giving a shoutout to Joselyn if you need listings help—you won’t be disappointed!
9 February 2026
Unprompted review
Reply from BrightLocal
Hi Thor,
Thank you for taking the time to share such a detailed review. It is fantastic to hear how much of a difference the right support has made to your experience.
We know how frustrating inconsistent NAP data and duplicate listings can be, especially when they start affecting visibility and leads. It is great to hear that Joselyn’s thorough pre-submission checks, attention to detail, and proactive follow-ups helped bring clarity and accuracy back to your listings. The improvements you have seen in Google rankings, local pack visibility, and overall ROI are exactly what we aim to support through both our tools and our team.
Your kind words about Joselyn’s responsiveness and care will mean a lot to her. We work hard to ensure every account feels supported, and it is encouraging to know that came through so clearly in your experience.
Thanks again for the review. We are here whenever you need us and look forward to continuing to support your growth.
Kal
Customer Support Lead
Complete
The guidance, thoroughness and polish I have been privy to as a BrightLocal customer have been fantastic. I'm a new customer to the company and I feel as though the staff acts as though my company is theirs. I am delighted and highly recommend to anyone looking for a local marketing specialist to consider BrightLocal as a partner... because that's what they are.
5 February 2026
Unprompted review
Reply from BrightLocal
Hi Eric,
Thank you so much for this fantastic review and for choosing BrightLocal, especially so early in your journey with us. Hearing that our guidance and attention to detail have stood out, and that the team feels invested in your business, really means a lot.
We put a great deal of care into working alongside our customers, so it is rewarding to know that the partnership approach is coming through. Your recommendation is truly appreciated, and we look forward to continuing to support your local marketing efforts as your business grows.
Kal
Customer Support Lead
Great service and a great price
Great service and a great price! very informative and very helpful along the way!
27 January 2026
Unprompted review
Reply from BrightLocal
Thanks so much for taking the time to leave us a review. We really appreciate your kind words.
It’s great to hear that you found the service informative and helpful throughout the process, as well as good value for money. Supporting our customers with clear guidance is something we put a lot of focus on, so your feedback means a lot to the team.
Thanks again for choosing BrightLocal.
Harry
Customer Support Team Manager
I have been using bright local since… 2017
I have been using bright local since the very beginning of their opening, words cannot express how amazing awesome and easy to use the software is compared to everything else out there. I literally don't even use any other software anymore for local businesses because this provides super clean easy to understand, reports for clients and, the price is well worth it and the staff is super attentive and respond quickly. There's no AI responses. It's real humans and they all seem to know their stuff.
23 January 2026
Unprompted review
Reply from BrightLocal
Hi Thomas,
Wow, thank you so much for taking the time to share such detailed feedback and for being with BrightLocal since 2017. Long-term support like this really means the world to us.
It is great to hear that the platform has remained easy to use and valuable for your local business work over the years, especially when it comes to clear client reports and fair pricing.
We are also really pleased that our support team has stood out to you. Real, knowledgeable people responding quickly is something we care deeply about, so it is reassuring to hear that reflected in your experience.
Thanks again for your continued trust in BrightLocal. If we can help with anything else, do let us know!
Kal
Customer Support Team Manager
Ideal for New Businesses Building Google Trust
They did a great job, definitely a great way to get your listings up and going as a small business for a fair price.
13 January 2026
Unprompted review
Reply from BrightLocal
Hi there,
Thank you for taking the time to leave this review. It is great to hear that BrightLocal has been a good fit for getting your listings up and running, especially as a new business.
We are glad you found the pricing fair and the platform helpful for building trust on Google early on. Thanks again for choosing BrightLocal and for sharing your experience.
If you ever need anything, please don’t hesitate to reach out.
Kal
Customer Support Team Manager
Trustworthy and reputable source for…
Trustworthy and reputable source for Local SEO tools with great customer support.
14 January 2026
Unprompted review
Reply from BrightLocal
Hi Trent,
Thank you so much for this 5-star review and for highlighting BrightLocal as a trustworthy, reputable source of local SEO tools.
It is great to hear that our customer support has made a positive impression as well. We put a lot of effort into building reliable tools and improving the service we provide, so your feedback is highly appreciated.
If you ever need anything, feel free to reach out to us again
Kal
Customer Support Team Manager
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