This brand is amazing!! It was my first time ordering from them and I needed an exchange for bigger top sizes. I reached out through email explaining the situation and they responded quickly with the... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Very happy with my experience! The bikinis I originally ordered were a little too small, but they were beautiful. The exchange process was quick and easy, and everything was resolved in less than tw... See more
Company replied
Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more
Company replied
I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more
Company replied
Company details
Written by the company
Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.
Contact info
4.4
Excellent
3k reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 91% of negative reviews
Typically takes over 1 month to reply
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I was making a return because a bathing…
I was making a return because a bathing suit didn’t fit and they were very helpful and nice throughout the whole process
19 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Mallory,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Very Dissatisfied
I ordered from BrightSwimwear after seeing ads on Pinterest and TikTok, which made me believe these were truly great bikinis. After my first order, I noticed they run way too small, a large should actually be a small. The material seems to be very cheap and worse than Shein, which was very disappointing after paying 70$ for a set. Customer service offered only in store credit, so after ordering yet another bikini (different style and size) the bottom was not true to size, so I wanted to return and exchange again. After emailing their company for the second time, I learned you can only free exchange one time which is very frustrating with the high pricing and long waiting for arrival. Overall, I will not be ordering from here again, looks can definitely be deceiving, you are better off with Shein bikinis since their material seems more durable.
20 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Leighton,
We're sorry to hear that you feel this way about your shopping experience with us. Kindly note that we do make our policies clear on our Returns Policy page and FAQ page. Our Returns Policy states that we are only able to offer one exchange per order. Once this exchange has been processed, no further exchanges, returns for store credit, or refunds will be allowed.
That said, upon checking, our team was able to resolve this with you on January 27. If you have any further questions about your order, please just let us know via our email thread so we can assist you.
Elsa x
Super friendly customer service
There was some trouble with the shipment as the order didn’t arrive. When I contacted the customer service, they answered super fast and always friendly. When they shipped again, the parcel arrived within a few days and the pieces fit perfectly. Also the colors are absolutely stunning so I love the products. Thanks :)
20 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Sarah,
Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!
Elsa x
Exchange
I wanted to exchange my swimsuit for a bigger size, and they told me to keep it and pay it forward to a friend and sent me a bigger size for me. Such a nice act of kindness and really brightened my day❤️
19 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Quinn,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Incorrect website description/poor customer service
I looked at size charts before placing order. The couple suits I received run so small that I can't wear even though the description under each style said "runs true to size". No one is helping me at Bright. I feel like I'm emailing with a bot, I'm trying to figure out how to deal with a live customer service agent.
15 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Natalie,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
Upon checking, we’re glad to see that the issue has already been resolved directly with you. If there’s anything else we can assist you with, please don’t hesitate to reach out - we’re always here to help!
Elsa x
I hate this company
I hate this company, they only offer store credits even though a quick read of their policy said they offer returns. I have had to email them 3 times to explain what I want to exchange. They followed up with wanting to know why I didn’t like it so that they could make suggestions rather than just completing the request since I knew what I wanted instead. This made the process take several days because their team is in a different time zone and responds overnight. When I stated that I knew I wanted a different style their response didn’t make sense (they stated they were concerned with the new style I wanted because it offered more support and coverage which is what I wanted and did not contradict what I was requesting). I think they are translating the requests and things are being missed. They also state in their exchange request emails that they will only offer one exchange per order. I ordered 4 items so that would have been a big problem if I wanted to exchange more than one item.
12 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Nichole,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
Incorrect Sizing
I fell into the sizing on the Bright Swimwear website, yet found the swimsuit was ill-fitting, and I was spilling out of the cup size I ordered. Either accept returns or fix your size chart. It wasn't until after I started sorting through reviews on the website that I saw multiple people saying these suits run small. It's insane to have improper sizing without accepting returns
11 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Samantha,
Thank you for sharing your feedback with us, and we're sorry to hear that the fit didn't meet your expectations. To help customers choose the best fit, we do provide a size chart on our website, as well as a Size & Fit section on each product page that indicates if a product runs small, true to size, or otherwise. The fit can still vary per person, and we're sorry that the size you ordered didn't work for you.
That said, it looks like our team was already able to assist, and an exchange has been processed for you. We hope your new items work better for you, and if you need any further assistance, please just let us know! Our team would be happy to help.
Elsa x
What a wonderful experience and…
What a wonderful experience and selection of bathing suits! We worried as the bottoms purchased were a size too big. Adele with Customer Service was swift to process an exchange for the correct size. We would definitely be buying from this business again!
12 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Rachelle,
We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Great customer service and quick…
Great customer service and quick response!
11 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Grace,
Thank you for your kind words! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Ada :)
Ada was very kind and helpful via email. She answered all my questions and was supportive throughout the course of my content creation
1 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Izzy,
We're so glad that Ada was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Their customer service sucks
Their customer service sucks, their bikinis are SHEIN quality for over twice the amount of money. They don’t send you a free shipping label for exchanges but don’t refund your original form of payment either. This company is shady.
6 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Marissa,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.
That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!
Elsa x
Absolutely loved working with Ada at…
Absolutely loved working with Ada at Brightswimwear! She was super quick to respond to all of our questions and gave us such great inspiration for content ideas!
1 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Emma,
We're so glad that Ada was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Such a beautiful company
Such a beautiful company! Not only are the styles and colours of the bikinis gorgeous, the customer help team are amazing! Couldn’t recommend more
6 January 2026
Unprompted review
Reply from Bright Swimwear
Hi InPost,
Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!
Elsa x
Terrible customer service- They wont…
Terrible customer service- They wont even exchange tops for a bigger size. Awful to work with, don't purchase.
2 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Maria,
We're sorry to hear that you feel this way. As mentioned in our email thread with you, we do make our FINAL SALE policy clear on our website, and it states that orders placed during sitewide sales are considered FINAL SALE and no longer eligible for returns or exchanges. If you still have questions or concerns about our policy or your order, please just let us know via our email thread, and our team will be happy to assist you!
Elsa x
No order since 20th November
Have not received an order from the 20th of November, now being 1 and a half months ago. Really disappointed in this service as I purchased well before going away and hopefully using the bikini, however, Bright was unreliable. Their promo sales continued even though shipments were not being sent out, only adding to the issue. Now it has left but have heard nothing about the order in a week.
Used to love the brand as I have purchased from here multiple times, but now this has really changed my opinion.
1 January 2026
Unprompted review
Reply from Bright Swimwear
Hi Liv,
Thank you for taking the time to share your feedback. We're truly sorry for the delay and for the frustration this caused, especially given your previous positive experiences with us.
As mentioned in our earlier emails to you, our team was facing delays due to a high volume of orders. Unfortunately, it also looks like there was an issue with the courier once your order was in transit, and it was delivered to a service point for pickup instead. We understand how this would be an inconvenience and have raised it with our team to review our fulfillment processes.
Upon checking, it looks like our team has since processed a reshipment for your order, and it's currently on its way to you. If you face any further issues with your order, please just let us know, and our team would be happy to help!
Elsa x
My order is vey delayed and they don’t…
My order is vey delayed and they don’t refund people. They could at least give that possibility…
21 December 2025
Unprompted review
Reply from Bright Swimwear
Hi Francisca,
Thank you for sharing your feedback, and we're sorry to hear about the delay with your order. Upon checking, it looks like our team has already processed a reshipment for your order, and it's currently on the way to you. As mentioned in our earlier emails to you, our team experienced delays due to a high volume of orders, and we sincerely apologize for the inconvenience this may have caused. That said, we appreciate your understanding and patience while our team worked to resolve this issue with you, and if you have any further questions, please just let us know - we'd be happy to help!
Elsa x
Online retailer does not know how to ship online
I purchased bikinis on thier black friday special till this date of december 19. They are declaring i inserted my address incorrect and they must cancel my order, when in reality I did use the correct address and had been following up with their agent Adele who had 3 day delayed in email response. They have no number to call, and honestly, it has been the most frustrating shopping experience. Online shopping and fulfillment is not that complicated much less for a medium sized brand. I implore to not shop this brand at the risk of having no answer or reasonable solution to basic business operation.
19 December 2025
Unprompted review
Reply from Bright Swimwear
Hi Laura,
Thank you for taking the time to share your experience with us, and we're sorry to hear that you feel this way.
Upon reviewing your case, it looks like you initially placed your order with a shipping address in the Dominican Republic. When our team reached out to confirm some details, you provided a new address in the USA instead. Unfortunately, as explained in our emails, that is not a change our team can currently make on our end once an order is placed. For this reason, we offered to cancel your order so you could repurchase your order with the correct and complete shipping address you wanted.
We sincerely apologize for the inconvenience this may have caused, as well as the delays in communication during a particularly busy time for our team, and appreciate your understanding while our team worked to resolve this with you. If you have any further questions regarding our process and your order, please just let us know, and our team would be happy to clarify more via email.
Elsa x
Unacceptable Delay: Bright Swimwear Order Still Not Shipped
I placed an order with Bright Swimwear on December 1, and according to their shipping policy, orders should be processed in 1–3 days and shipped within 3–7 days. It is now December 18, and I have received no shipping confirmation or tracking information. I also emailed customer service and have not received a response.
This delay and lack of communication is extremely frustrating. Customers should not have to wait over two weeks with no updates or acknowledgment of their inquiries. I am reaching out publicly in hopes of getting an immediate update on my order. I expect clarity on the status, an estimated shipping timeline, and a response without further delay.
Bright Swimwear, please address this immediately to avoid further escalation.
#CustomerService #OrderStatus #BrightSwimwear #Unacceptable
18 December 2025
Unprompted review
Reply from Bright Swimwear
Hi Dawn,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
We’ve reviewed your order and can confirm that processing took a bit longer than usual during that time, due to standard operational constraints that can occur during peak periods. Once your order was fulfilled, tracking details were provided as soon as they became available, and our team also shared a discount code as a gesture of goodwill for the inconvenience. Please take the time to check our latest response, and we'd be happy to assist you further via that thread!
Elsa x
I made a purchase 20 days ago and they…
I made a purchase 20 days ago and they haven’t even process the order. No shipping info, nothing. I reached out the help center but the girl name as Adele Sundin just says: we have been having delays because of the sales.
Bullshit.
27 November 2025
Unprompted review
Reply from Bright Swimwear
Hi Laura,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
Upon checking, we’re glad to see that the issue has already been resolved directly with you. If there’s anything else we can assist you with, please don’t hesitate to reach out - we’re always here to help!
Elsa x
Terrible exchange policy
Purchased two tops and two matching bottoms during the Black Friday sale. This was my first time buying from this company. Used the size chart to choose sizes. Unfortunately the size chart was very inaccurate. The tops are too small and I wanted to exchange for the next size up. Bright swimwear refused to exchange the tops stating that all items sold during the Black Friday sale are final sale. I do not recall seeing that stated anywhere during checkout. Also, nowhere on my invoice does it state final sale. It is a total scam. Clearly this company does not stand behind their products or care about their customers. Edit: upon reviewing their return policy, anything bought during a site wide sale is considered a final sale. Fine print fraud imo
14 December 2025
Unprompted review
Reply from Bright Swimwear
Hi Dawn,
Thank you for taking the time to share your feedback, and we're sorry to hear that you feel this way about your experience with us.
As our team mentioned when you first reached out, our website states that orders purchased during sitewide sales are considered FINAL SALE and are not eligible for returns or exchanges. We’d also like to note that we sent a follow-up email on 12/22 to further assist and clarify next steps, but we did not receive a response. We look forward to hearing back from you!
Elsa x
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