Canada Brokerlink Reviews 287

TrustScore 2.5 out of 5

2.5

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Review summary

Created with AI, based on recent reviews

Looking at 129 reviews, most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it terrible and difficult to reach anyone. Customers also reported issues with contacting the company, often experiencing long hold times or unanswered calls. Additionally, many felt the pricing was too high, with some finding significantly cheaper options elsewhere. Conversely, a small portion of people were satisfied with the staff, highlighting staff members who were helpful, knowledgeable, and provided excellent service. These customers appreciated the personalized attention and efficient handling of their insurance needs.

What people talk about most

Staff

Customers consistently note ambiguous experiences with staff. While many reviewers praise specific agents for... See more

Customer service

Reviewers express widespread dissatisfaction with customer service, citing issues such as long wait times,... See more

Service

Users describe ambiguous interactions with service, with some customers reporting excellent and highly... See more

Customer communications

Clients share negative opinions on contact, frequently reporting extreme difficulty reaching the company by... See more

Price

People report negative experiences with price. Many consumers express dissatisfaction with unexpected premium... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This company is brutal. We had all our insurance through this company and our broker would send us our renewal shortly before our renewal date, but didn’t have any numbers for us and said well we will... See more

Rated 1 out of 5 stars

Tried contacting Brokerlink thru the main contact number and the local number in Sherwood Park. No one answered the phone in multiple tries over a 2 day period. Terrible customer service! Terrible... See more

Rated 1 out of 5 stars

Not sure how to start, probably best to just say worse Insurance Brokers ever. Complete lack of communication complete lack of consideration and do not follow through with what they say. And differe... See more

Rated 1 out of 5 stars

Took 19 days to get insurance, repeatedly ignored, when you call the office they either place you on hold for 20 min then hang up on you (3x) or they transfer you to another city and say they cannot h... See more


2.5

Poor

TrustScore 2.5 out of 5

287 reviews

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Rated 1 out of 5 stars

If i could give ZERO stars i would

If i could give ZERO stars i would. No one answers the phone. Been trying all day, currently waiting on hold for over 1 hr. ITs a friday. I guess no one wants to work on Fridays.

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Doreen always makes me feel very…

Doreen always makes me feel very comfortable, when i call in

She has always spent the extra few minutes either explaining my coverages or offering alternate options.
I have delt with Doreen over 20 years. She is the type of person anyone would be proud to have in their employment.
Jeff Brown

28 July 2025
Unprompted review
Rated 1 out of 5 stars

Disrespected

I am from Saskatchewn, i purchased a used truck in Athabasca and wanted to get a transit. The brokerlink staff were miserable, not helpful, unfriendly,dismissive, abruptly announcing we are closing right away. They did not explain what we need to get a transit ticket. The overweight brown lady was the worst one. She said you need the blue paper! HOW WERE WE SUPPOSED TO KNOW! what that is.

24 July 2025
Unprompted review
Rated 1 out of 5 stars

This company is brutal

This company is brutal. We had all our insurance through this company and our broker would send us our renewal shortly before our renewal date, but didn’t have any numbers for us and said well we will renew you now there’s not much of an increase, but there was always an increase. We finally decided to check around with another company and got better insurance at about 35% less than what we were paying with broker Link. Their customer service sucks.

24 July 2025
Unprompted review
Rated 1 out of 5 stars

Disappointing experience

For the first time, I reached out to Brokerlink in the Atlantic region to get an auto insurance quote. They paired me with an agent.

The overall experience was disappointing. The time between correspondence was far too long. Twenty two days from me reaching out until they came back with a final quote.

I ended up dealing with a different brokerage who got me coverage same day.

The reason for the review is because the agent with Brokerlink gave me a final quote that was DOUBLE what I got through Nova Insurance. They were able to get me full coverage with my preferred insurer, whereas my Brokerlink agent indicated that it wasn’t possible.

A word of caution to check around, as I’m very skeptical of Brokerlink after my experience.

22 July 2025
Unprompted review
Rated 1 out of 5 stars

Awful service

Awful service, we tried 3 days in a row by phone and by email to get service. No one responded by email and when we reached someone by phone she hung up on us after waiting over half an hour. Went in person and was able to get the documentation done to insure our atv at a later date which we didn't have yet. He told us just to call when we would know the date and the insurance would be activated. LOL, wife sent an email 2 days ago and she received a general notification today that they received her email. Since I am picking up my atv tomorrow we decided to call to make sure to have the insurance in hand. Waited 38 min to get someone who hung up again cause he couldn't hear us. Called again but we were already on route to the office. We got there before anyone answered the phone. The same agent was assigned to us and we told him the insurance needed to be activated for tomorrow. We got our temporary slip but on they way home we decided to check it and hold and behold the insurance starting date was wrong. If I had gone an taken my atv for a ride I wouldn't have been covered since the date in effect is in 2 weeks. So tomorrow we need to drive another 30 min to fix this error. Hopefully the agent will correct the error if he reads his emails before we get to the office. We will be changing broker next year.

17 July 2025
Unprompted review
Rated 1 out of 5 stars

Horrible service, hard to contact…

I’ve been a customer of bronerlink’s for years. They bought out the small town agent I used to use. I can literally never get a hold of these “bleeping” people. Horrible service, you can sit on hold for hours at a time and nobody picks up. The only way you can get a somewhat quick response is if you type URGENT in an email to them.

16 July 2025
Unprompted review
Rated 1 out of 5 stars

Horrible customer service

Horrible customer service. Was lied to because agent didn't bother getting the right information before giving it to me. Took 10 days and a 1 hour phone call to get information for what I had to pay after cancelling my policy. No one knows anything and they just blame it on others. SOOOO HAPPY to have switched to another insurance provider where I am saving over $1500 per year and agents can answer questions!

16 July 2025
Unprompted review
Rated 1 out of 5 stars

Took 19 days to get insurance

Took 19 days to get insurance, repeatedly ignored, when you call the office they either place you on hold for 20 min then hang up on you (3x) or they transfer you to another city and say they cannot help you. Worst of the worst service, it's horrific how they treat people. No manager will return your call either.

3 July 2025
Unprompted review
Rated 1 out of 5 stars

Closed my office in Stittsville Ontario…

Closed my office in Stittsville Ontario with no notice called the phone number on hold for 1 hour with no answer don’t no where there are now can email when they want more money they can email but never heard they were moving

15 July 2025
Unprompted review
Rated 1 out of 5 stars

Ongoing & inappropriate contact after quote refusal

I obtained a quote for home and car insurance from Brokerlink on July 4/25, which I declined during the phone call. I was initially delighted to be dealing with a Canadian entity which they verified via my initial phone call. They then forwarded a policy to me via LinkedIn with the expectation I would accept and sign via docusign, I believe within a day after declining their offer. I also declined this LinkedIn offer/quote. I requested in writing they discontinue contact with me - to no avail. They continue to call me daily regarding their quote - including today, July 9/25. Be aware of this process!

Update: 7/30/25
UNBELIEVABLE. I receive an email from Brokerlink today offering to 'continue the conversation.' Absolutely not!

3 July 2025
Unprompted review
Rated 1 out of 5 stars

No one answers the phones

No one answers the phones. The new way they have it set up you can’t get through to a person on the phone. Very clear they are trying to force clients to use an online portal. But when you need a person you have to be able to connect. Ridiculous poor service.

2 July 2025
Unprompted review
Rated 1 out of 5 stars

If I could give them a 0 I would

If I could give them a 0 I would. I was with bow valley insurance since 2015 with 4 vehicles and apartment insurance I didn’t know when broker link took them over but I just bought a New car and needed a quote and it was the most dysfunctional agency I have ever dealt with. It was a full week June 16-20 th of different ppl answering the phone hanging up on me etc. I talked to 5 different people and they all gave me 5 different quotes one of the people was very unprofessional demanding I send in bills of sale and my loner address .I had enough as I needed to pick up my car and still hadn’t gotten anything done. So I found Jeff Cook insurance here in Alberta I spoke to one representative who was amazing Matraca Miles who within hours had paperwork sent to me and I was able to get my vehicle on time. Also some of the quotes from broker link were 2600-2800 I ended getting 2200 from Jeff cool.

16 June 2025
Unprompted review
Rated 1 out of 5 stars

The Oromocto Branch does not accept…

The Oromocto Branch does not accept Debit cards. Credit Cards only. Debit card paying is the most common method of purchasing today. I have never been told “We do not accept Debit cards” any where before this. Very poor customer service.

24 June 2025
Unprompted review

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