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See what reviewers are saying

Rated 5 out of 5 stars

Working with Italia was a dream. She is extremely creative, great on camera, and talented behind the camera as well. Her creative direction is a 10/10. She delivers content with excellence and I loved... See more

Rated 5 out of 5 stars

As an email marketing agency we sometimes have clients asking us if we can recommend someone Meta ads. The CBSocial team have been our go to for this for quite some time now. We can rely on Callum and... See more

Rated 5 out of 5 stars

CBSocial recently provided some training for us on META Ads. Callum was very thorough and the training was very engaging throughout - we took away so much from it! Since then we have implemented what... See more

Rated 5 out of 5 stars

We needed expertise to help us properly set up and utilise our Meta business and ad accounts. Cal and the whole team at CB social did that and a whole lot more giving us the consultancy service we re... See more

Company details

  1. Marketing agency

Written by the company

Social media management solutions helping you reach the right people, at the right time, in the right way. Whether you're wanting to build brand awareness, generate more revenue or increase enquiries, we'll help you achieve your goals through social media.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

54 reviews

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Rated 5 out of 5 stars

Working with Italia was amazing!

Working with Italia was a dream. She is extremely creative, great on camera, and talented behind the camera as well. Her creative direction is a 10/10. She delivers content with excellence and I loved working with her.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Executing without fail each and every time

As an email marketing agency we sometimes have clients asking us if we can recommend someone Meta ads. The CBSocial team have been our go to for this for quite some time now. We can rely on Callum and the team to really get to grips with the businesses we refer them to and understand their exact needs, executing without fail each and every time, and gives us peace of mind to know that our valued clients are in very good hands. Keep up the great work guys!

6 November 2025
Unprompted review
Rated 1 out of 5 stars

88% increase in sales since leaving

I worked with Calum and CB Social for a year and unfortunately found the experience to be unsatisfactory. Despite investing over £30,000 in Meta advertising and agency fees, our business did not achieve the expected return, which put us in a difficult financial position.

One of my main concerns was the clarity and accuracy of the information we received throughout our partnership. We often received responses through written emails that lacked the necessary transparency, and we did not receive clear screenshots from the ad account. This left us feeling uncertain about the data we were being provided. Three independent marketing experts who audited our account raised concerns about its management, indicating that it could have been handled more effectively.

Calum frequently shares updates on social media about the achievements of his agency and his own e-commerce projects. While it’s great to see success, it sometimes felt like the focus was more on self-promotion rather than on providing dedicated support to clients. This was concerning, especially when we felt our account was not receiving the attention it needed.

After transitioning away from CB Social, we saw a remarkable 88% increase in sales through Facebook marketing within just 20 days. This significant improvement suggests that our previous marketing efforts could have been more effectively managed. We noticed that the strategies implemented were fairly basic and could easily be replicated by anyone with access to online tutorials.

Throughout our time working together, we made several attempts to discuss our concerns and request performance updates. Unfortunately, we often received vague responses rather than the detailed insights we were looking for. When we raised our findings and intended to provide constructive feedback, we were met with a warning about potential legal action regarding any negative reviews. This unexpected response made us feel overlooked and undervalued as clients.

In conclusion, our experience with CB Social did not meet our expectations. We were hoping for more professionalism and effective guidance, but instead, we felt our needs were not adequately addressed. I hope my feedback helps others who are considering their services.

1 April 2025
Unprompted review
cbsocial logo

Reply from cbsocial

Hi Luke,

It's a real shame our relationship came to this review but for the benefit of anyone publicly viewing, we'll share some data from our side.

First of all, we never make any promises before running ads. All of our clients understand that this is a risk and we work by fulfilling all of our deliverables in an attempt to get the best results possible.

Unfortunately, even after some fantastic months of growth, the account did plateau despite our best efforts to continue testing. Budget was also constraint from your side which is completely understandable.

The three "independent" marketing experts were actually all part of your investment group so certainly weren't unbiased. It's the same investment group that threatened us with this above review in a black-mail style email if we didn't refund you for services we 100% fulfilled.

After reviewing the performance in the account after we parted ways, the data didn't match up with your claims (referring to the 88% increase) and the setup didn't prioritise net new customers. Alongside this, it's a little bias to compare a number of days in the middle of the month vs. the next week or so throughout payday.

I can understand your frustration that the ads didn't achieve the results you wanted but I can comfortably confirm that this isn't siloed to our management or efforts. We have many fantastic clients achieving record numbers using our strategy, creatives and support.

This is unfortunately part of the game of advertising. Nothing can be promised and everything is a risk/test.

Myself and the team wish you all the best Luke, genuinely.

Cal – Founder

Rated 5 out of 5 stars

Had the pleasure of working with CB…

Had the pleasure of working with CB social on a couple of client sites and they are our go-to when it comes to social media.

Amazing team, worked with both Callum and Beth and always blown away by their expertise and effectiveness.

10 February 2025
Unprompted review
Rated 5 out of 5 stars

CB Social x Harper Charles

We brought Callum and the CB Social team on board because they truly understood our mission and vision, and were passionate about sharing it with the world. Callum consistently goes above and beyond to support our brand and feels like part of the team.

4 December 2024
Unprompted review
Rated 5 out of 5 stars

Clear difference in performance

As soon as we switched to cbsocial, we could see a clear difference in performance. Their social content, ads and strategies have helped my client's business continue moving in the right direction. We look forward to collaborating with them for many years to come.

11 November 2024
Unprompted review
Rated 5 out of 5 stars

The friendliest, most helpful agency ever!

The friendliest, most helpful agency I have ever worked with! I have always found e-commerce incredibly lonely but working with Ashley and the team has been an absolute dream. They can’t do enough for you, a perfect extension to my brand.

15 October 2024
Unprompted review
Rated 5 out of 5 stars

A trusted expert and partner

Cal and the CB Social team have proven themselves as trusted experts and partners to manage our social campaigns. Our KPIs are making significant strides in the right direction, and we are developing deep insights and case studies with their support. Would recommend their services to teams who are looking to take their social campaigns to the next level!

1 July 2024
Unprompted review
Rated 5 out of 5 stars

Great Training, Great Team!

CBSocial recently provided some training for us on META Ads. Callum was very thorough and the training was very engaging throughout - we took away so much from it! Since then we have implemented what Callum went through and have had impressive results on our Paid Ad campaigns. Overall, we are so much more confident with them - thank you! 100% recommend Callum and the CBSocial team!

12 February 2024
Unprompted review
Rated 5 out of 5 stars

There’s a Reason for 5-Star Reviews!

From the moment we partnered with CBSocial, their expertise has been evident. Their proactive approach, coupled with their availability and excellent communication, has resulted in outstanding results for our Meta ads. Thanks to Callum and the CB team, our ROI has seen a remarkable increase in a short time. Thanks guys! Looking forward to see where we go this year and beyond!

15 April 2024
Unprompted review
Rated 5 out of 5 stars

Incredible service

Incredible service, helped us get our ROAS up, CPM lower, and save SO much on our ad spend! We are thrilled with their service. They are also super helpful with thinking of new content!

12 April 2024
Unprompted review
Rated 5 out of 5 stars

CB Social

Cal is fantastic, down to earth guy who delivers everything he promises. A pleasure to work with.

5 March 2024
Unprompted review
Rated 5 out of 5 stars

Amazing Meta Ads Training

Amazing Meta Ads Training -Callum trained our team on Meta Ads. The training was so engaging and enjoyable. The whole team came out feeling really confident and excited to implement what they had learnt.

I 100% recommend CB Social for all things Meta ads.

8 February 2024
Unprompted review
Rated 5 out of 5 stars

They fill me with confidence that our ad campaigns are in the best hands

We’re in the early stages of starting our business and have been working with the CB team for a short time now and their knowledge and creativity when it comes to paid ads is outstanding! They fill me with confidence that our ad campaigns are in the best hands.

A massive thankyou to the CB team for being so flexible and understanding in these early stages while we’re establishing our business so that we can set ourselves up for working together long term.

9 February 2024
Unprompted review
Rated 5 out of 5 stars

Trustworthy company

From the moment I made contact with CB Social Cal and his team were great and our relation flourished from there Ashley was is our account manager and she is great we very happy with our social and all the support

1 January 2024
Unprompted review
Rated 5 out of 5 stars

Extremely Knowledgeable and Helpful

I recently enrolled on the Meta Ads Training with Callum, he was extremely helpful across both sessions and was able to structure the information he provided specifically to the business I work for.

The support he provided was outstanding and my confidence on the Meta platform has grown massively since enlisting Callum's help, I can't recommend the Meta Ads Training highly enough!

5 October 2023
Unprompted review
cbsocial logo

Reply from cbsocial

Thank you Mitchell, I'm over the moon with this review.

Building confidence and understanding of Meta ads is the key goal for me with this training and to see you've achieved that makes me really happy.

Thanks for your time and investment, I can't wait to see what you're able to do in the future on Meta!

Thanks,
Cal

Rated 5 out of 5 stars

Highly Recommended!

I would highly recommend the Meta Ads training course by CB Social to anyone who is new to Meta, or wants to feel more confident when using Meta. I previously had some Meta knowledge, but lacked confidence and wanted to get a better understanding of the platform.

The online course was structured in a way that was very clear and concise. Callum did a great job at relating all of the topics covered to different industries, as well as providing multiple examples and walkthroughs of how to implement the specifics that he covered. I really enjoyed the mini tasks throughout the sessions as they allowed me to apply what I had learnt and then receive feedback from Callum, and it also made the course feel much more interactive.

Overall, I left the course feeling much more confident and with loads of ideas and knowledge to apply in the future! Thank you again Callum.

9 October 2023
Unprompted review
cbsocial logo

Reply from cbsocial

Thanks so much for joining us Maren. Really happy that you've walked away feeling more confident. From what I've seen you're already achieving insane results.

Thanks,
Cal

Rated 5 out of 5 stars

A great couple of days spent learning…

A great couple of days spent learning from Cal. Took some actionable things that I can start to implement straight away. Would definitely recommend it!!

6 October 2023
Unprompted review
cbsocial logo

Reply from cbsocial

Thanks Matty! Can't wait to see what you get up to after the course. Appreciate your time and investment, onwards and upwards.

Thanks,
Cal

Rated 5 out of 5 stars

A must for anyone with knowledge gaps

After at least 18 months of watching CB’s journey, and 12 months of chatting to Callum via LinkedIn, it was great to finally meet him, and experience his training.

For me, the delivery method was EXACTLY what I was looking for. I have a short attention span, and struggle unless something is structured. This was exactly that. Structured, clear, and concise. The training gave the right amount of information and Callum made a huge effort to cover the variety of industries in the room with working examples.

Before this, I’d got some ads awareness from people with fantastic knowledge, but there were gaps missing and those made me lack in confidence. I’d been promising to do the training since it launched, so was really happy that I managed to finally get on it.

Great course Callum. Thanks again

6 October 2023
Unprompted review
cbsocial logo

Reply from cbsocial

Wow, thanks so much Claire! It was great to have you on the course and to finally meet you.

You took everything on board well and I can't wait to see where you can take the brand moving forward with Meta ads.

Thanks,
Cal

Rated 5 out of 5 stars

A MUST!!

Cal and his team are so brilliant at what they do. The training was great, interactive and thoroughly enjoyable - I have already taken what I've learned and started (attempting) to execute some ad campaigns on META!

25 August 2023
Unprompted review

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