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CHO Reviews 25,390

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 1,232 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products and appreciate the competitive pricing. Many consumers highlight the efficient delivery service and the overall positive experience with the company's service. People are also very satisfied with the smooth return and refund processes. However, some people were dissatisfied with delayed deliveries, even when paying for expedited shipping. A few other people also felt that the packaging was poor or that they received an incorrect size in the right box.

What people talk about most

Delivery service

Customers had positive experiences with delivery service. Many reviewers frequently praise the fast and swift... See more

Product

Customers consistently note positive experiences with product quality and value. Many reviewers praise the... See more

Price

Reviewers express satisfaction with the pricing, frequently highlighting competitive and reasonable prices... See more

Service

People report positive experiences with service. Customers consistently praise the efficiency and high... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality of products,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have used CHO on numerous occasions and have always found their service to be of the highest order. Quality products sold at a very competitive price and delivered on time.Well done again.

Rated 5 out of 5 stars

This was my first time purchasing from this UK company. I must say I was delighted to find a navy lacoste hoodie for my son's birthday at a very competitive price compared to paying full price from... See more

Rated 5 out of 5 stars

I’ve purchased quite a few things from Cho now cheapest Gant clothing out there I cant fault them kept me informed with delivery time A1 service

Rated 5 out of 5 stars

Excellent service throughout item as described well packed sent on time and we’ll informed of delivery and updates Highly recommended Thank you all


Company details

  1. #184 of 621 best companies in Clothing Shop
  2. #105 of 284 best companies in Fashion accessories shop
  3. #15 of 36 best companies in Outerwear Shop
  4. #11 of 27 best companies in T-shirt Shop
  5. #12 of 59 best companies in Underwear shop

About CHO

Written by the company

CHO Fashion & Lifestyle

Founded in 1999 as Country House Outdoor, CHO Fashion & Lifestyle has evolved from a country store in the English city of Carlisle to a global retailer supplying a wide range of clothing, footwear and accessories.

Our vast womenswear and menswear collections boast internationally recognised brands including Barbour, Barbour International, Hugo Boss, Gant, Belstaff, Parajumpers, Armani, Hunter, Tommy Hilfiger, Lacoste, Timberland, Paul Smith and Birkenstock.

We are committed to continuously improving our offering and expanding our selection of fashion and lifestyle brands. The most recent brands we have had the honour of working with are Aquascutum, Colorful Standard, and Ilse Jacobsen.

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

There are regular updates showcasing our incredible range of fashion and lifestyle clothing, footwear, and accessories on socal media via our Facebook, Instagram, Pinterest, and Tiktok accounts.

People who choose to sign up to our newsletter emails can expect exclusive discount codes, early access to sales, and amazing updates about new brands and collaborations before any one else.

CHO Fashion and Lifestyle

Written by the company

We pride ourselves by treating all our customers exactly how we would like to be treat ourselves.
We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Free UK Shipping on all orders over £75

Founded in 1999, We are a Family Run Business that you can trust - Read our Reviews!

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

25K reviews

5-star
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1-star

Replied to 63% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 3 out of 5 stars

The incorrect product was sent…

The incorrect product was sent initially. They sent me a returns label which wasn’t useful as I do not have a printer. I managed to find someone to print for me but was really inconvenient. Other than this all communication was helpful. Maybe consider an easier returns process. As this was no fault of my own

13 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are sorry if there was any confusion when generating your return label. When the label is generated Royal Mail send over both a printable version of the label and also a QR code for customers who do not have access to a printer.

To assist in the future should you ever need to use the return portal again, when you fill out your information on the portal and click "create label" you are then be taken to a second page (unless you do want to print the label yourself or arrange a collection you can close the page at this point). Once you have reached that page Royal Mail will automatically send over an email to the email address input on the form with both a QR code and a printable version of the label. You can then choose whichever version is suitable for yourself.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Very good

Very good. Purchased a few items over the years, always had a really good experience, alot of choice and good prices. Worth a visit

25 April 2026
Rated 5 out of 5 stars

A1 service

I’ve purchased quite a few things from Cho now cheapest Gant clothing out there I cant fault them kept me informed with delivery time A1 service

11 April 2026

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