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Review summary

Created with AI, based on recent reviews

Considering 275 reviews, most reviewers were somewhat happy with their experience overall. Many people found the application process to be straightforward and easy to use, with some appreciating the quick turnaround for expedited services. Reviewers also noted the convenience of having an alternative photo ID, especially for those without a driving license. However, some people were dissatisfied with the service, particularly regarding payment and refunds. Many customers reported that money was taken upfront, and refunds were often denied even when the application process was not completed or the service was deemed unsatisfactory. There were also concerns about customer service, with some reviewers describing it as unhelpful or unresponsive, and the verification process was frequently cited as awkward and frustrating.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction. Customers... See more

Payment

People report negative experiences with payment, citing issues such as hidden fees and money being taken... See more

Refund

Customers had negative experiences with refund. Many reviewers report that the company refuses to issue... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers found the process quick, easy, and... See more

Customer service

Customers consistently express dissatisfaction with customer service. Many reviewers report difficulties with... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like: card turned up Dislikes: - taking money before applicant has been through the application process - the application process seems to assume a smart phone is being used. Using a laptop deve... See more

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

Amazing and immediate replies to emails! The same process as a passport really. As my son is SEND the photo/ digital section I found very difficult and stressful as it kept rejecting it. Trying to... See more

Company replied

Rated 5 out of 5 stars

My ID card arrived within 36 hours of applying. Be patient while applying because it has to be thorough, so that there are no margins for error, but it doesn't time out/expire while (taking time)... See more

Company replied


Company details

  1. Non-profit organisation

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Very straight forward to use the service.

21 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this amazing review.

Rated 5 out of 5 stars

Bulk citizen card application

I received really good communication and clear instructions for using the bulk citizen card application for the students at our college.

20 September 2024
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 5 out of 5 stars

The on-line system is easy to…

The on-line system is easy to understand and use. The staff are always helpful and knowledgeable.

20 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Cash-grab

Producing this physical identity card is little more than a pointless money-grabbing exercise given in particular that the card is only valid for three years

1 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. All cards issued after January 2021 have an expiry date of three years. This change was implemented to ensure that all cards remain up-to-date and reflect the current appearance of the cardholder. While this means there is a renewal fee every three years, it helps maintain the integrity and reliability of the identification provided.

Rated 5 out of 5 stars

A worth while experience

Even though the application process can be a challenge. Photos can be frustrating for some. You might be asked to provide additional uploads,if there is a problem. Once you pass the Citizencard test to become a cardholder it feels great to have this card. The idea behide this form of ID might sound a bit of a novelty. You don't know for sure, if it will be any good unless you give Citizencard a go.I'm happy to be apart of this experience. Thanks Citizencard for finally trusting me with a card. I love it. Just a warning to future customers (dont remove the clear plastic covering on your card unless you want to make it invalid.

9 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review. We are so grateful for your kind words. Thanks for sharing your review with us and the online community.

Rated 5 out of 5 stars

Replacement Card

Needed a replacement card as my previous had ran out. ordered and was delivered within the week with standard delivery. happy all round!

9 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 2 out of 5 stars

The say that you id didn’t pass and…

The say that you id didn’t pass and they will send you an email and then don’t and then i sent them two emails and they didn’t reply to ethier of them

3 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application. If you have already emailed our team please allow some time for your query to be responded to.

Rated 5 out of 5 stars

Excellent

Excellent! my son received his card in just days!

17 July 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Don’t waste your time as they are…

Don’t waste your time as they are narcissist and no matter how many times you try to proof you have lived in England for 81 years they try their very best to block you.Why replied with a stupid comment as if I had any of the items you stated “ why would I need a Citizen card !!!!!”

1 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Poor customer services and Just plain robbery

It's true what other's say about this company. With More strict rules than obtaining a passport! They will use any excuse to deny your application so they can keep your money then justifying it with their t's & C's. I am 100% sure that one of their representatives Will be along with one of their generic replies soon. The passport office accepted my paperwork and referee without question, they are government agencies, which further shows how this service is a scam. Avoid using them, contact your Bank and claim your money back. Thanks for wasting my time.

3 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified. Part of the process if using a referee requires your referee to be able to be contacted at their workplace. Unfortunately despite our team calling on several occasions the work phone is yet to be answered. Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Application was very quick and straight…

Application was very quick and straight to understand. Card arrive very quick also. Overall the process was a very smooth one

29 July 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

SCAM OPERATION!!

If I could give less than one star I would do, absolute scam operation. Paid £30 for the urgent service, only to be told my supplied documents were photocopies and therefore unacceptable. These were legitimate original documents directly from my local government office which were used to obtain my passport 20+ years ago, but Citizencard weren’t having any of it. I thought this would be a quick and convenient way to obtain a form of ID, but it was actually simpler and quicker to renew my passport instead, which I did - using the documents rejected by Citizencard! If you’re considering applying for this I’d advise to think VERY carefully before parting with you money (which is one of the first things they have you do), because when they find a reason to reject you, which mark my words they will, that money is GONE. They will not refund you, and tell you the money you paid them was used for checks/admin etc, it’s an absolute scam. To top things off I am a visually impaired British citizen, and no doubt am not the only disabled person to have been ripped off by these scam artists, so let me repeat - if you’re thinking of applying for one of these, DON’T!!

PS: there’ll no doubt be some scripted reply to this from Citizencard, it’s all excuses and justifications - AVOID!!!

20 July 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Please be advised that application requirements are provided prior to the payment process. It is your responsibility to thoroughly read and understand these requirements before proceeding with an application.. This does include that we do not accept document photocopies. Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Very Satisfied

Easy to apply for and express service delivered. Very Satisfied.

23 July 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Don't bother with one of these cards…

Don't bother with one of these cards first time I tried to use it at a natwest bank it was refused as a form of photo id and won't refund my money total rip off don't recommend at at

24 July 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not been accepted. CitizenCard is a PASS-accredited ID scheme and is recognised as valid ID by the Home Office, Police and Trading Standards. Any CitizenCard can be confirmed as valid by retailers and other organisations at verify.citizencard.com or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store. Please email contact@citizencard.com and we should be able to help.

Rated 1 out of 5 stars

Terrible!

Reply to citezencard

No actually there is no option to add tracked postage to a standard application please do not lie in your replies. It has been 10 days since my card was supposedly sent out and i am still waiting on a reply on how you are going to rectify the bad service which has been provided

Terrible!! Card was sent out on the 28th July still haven't recoeved and the only thing they can tell me is give it time. No they should be checking with royal mail but considering they don't bother sending with any tracking they probably can't. Picking how you want your card sent out should be an option.

2 August 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not yet arrived to you. If your card has been issued but not yet received there may be a delay in post. Before you make a payment, you are given the option to upgrade to tracked postage.

Rated 1 out of 5 stars

WASTE OF TIME

What was promised from citizen card to be an easy, quick and reliable application turned out to be the exact opposite!
I applied for two cards for both of my children in February 2025, since then they have messed me around over and over again.
They have asked for multiple copies of birth certificates, change of name deeds and photos, which I provided 5 times in total.
I've had to get my nominee to sign and sign again to please citizen card only for them to now ask for my nominee details which they have been given several times.
And on top of that, they refuse to refund my £30 saying the same generic nonsense of the money being used for the application process, which hasn't happened yet, as 7 MONTHS later, I am still waiting for the cards to be issued!!!!
One staff member Rebecca, is as blunt as they come, she doesn't care that this long drawn out 7 month idiocy farce has made me unwell, and they keep making stuff up as they go along with no results at the end of it.
I've had no apology, and to messed about like this is nothing short of cruelty to a valued customer who has done EVERYTHING that has been asked, and I am beginning to think this is some sort of vendetta against me for daring to ask for a refund and making a complaint.
Do yourself a favour, DO NOT get your ID from citizen card, go to the DVLA instead as they do not ask for hardly any hefty paperwork that these jobsworth's ask for.
7 months later, and still no cards.
Well done citizen card, yet another customer unhappy with your bad service and cold nature. 👎

27 February 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. I am aware our team are currently dealing with the application and can see the issue is due to a missing change of name deed.
Please email contact@citizencard.com and we should be able to help with your application.

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